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Strength of Reference Groups to Moderate Online Repurchase Intention on Generation X Atmaja, Ni Putu Cempaka Dharmadewi; Puspitawati, Ni Made Dwi
International Journal of Applied Business and International Management Vol 4, No 2 (2019): August 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i2.563

Abstract

The purpose of this study was to determine the role of the strength of the reference group in moderating the effect of e-commerce service quality and customer satisfaction on online repurchase intentions. The selected respondents were adolescents aged 17-24 years who were generation X. The study used primary data obtained from the results of questionnaires to 100 students who were educated in public universities in the city of Denpasar, Bali, Indonesia. Determination of the sample using purposive sampling. The data analysis technique used is by using this method of primary data collection using a questionnaire. Simple linear regression analysis and moderated regression analysis using the Statistical Product and Service Solution (SPSS) program. The results show that the quality of e-commerce services and customer satisfaction has a positive and significant effect on online repurchase intention. the strength of the reference group can strengthen the relationship between the quality of e-commerce services and the intention to repurchase. But the reference group cannot strengthen the relationship between customer satisfaction and the intention to repurchase. The implication in this study is that retailers must pay attention to the quality of e-commerce services so that they can provide convenience, comfort and security in shopping, giving rise to a strong intention to repurchase customers.
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN NASABAH PADA BANK SAMPAH TEGEH SARI LESTARI Atmaja, Ni Putu Cempaka Dharmadewi; Semiati, Ni Wayan; Agung, Anak Agung Putu
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 2 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i2.828

Abstract

This study aims to re-examine the effect of service quality variables and price perceptions on customer satisfaction. This research was conducted on customers of the Tegeh Sari Lestari Waste Bank located at Jalan Gatot Subroto I No. 38 Tonja, North Denpasar District, Denpasar City, Bali. The population in this study were all customers of the Tegeh Sari Lestari Waste Bank with a total of 400 people. The number of samples is 80 people using the slovin method. Methods of data collection with interviews, questionnaire documentation and observation. The data analysis technique used was classical assumption test, multiple linear regression analysis, coefficient of determination, F test and t test using SPSS version 25.0 for Windows. Based on the test results, it can be concluded that service quality has a positive and significant effect on customer satisfaction which can be seen from the tcount value of 7.930 and the t-test significant value of 0.000 <0.05 so Ho is rejected and H1 is accepted. That price perception has a positive effect on customer satisfaction which can be seen from the t-value of 7.027 and the significant value of the t-test of 0.000 <0.05 so that Ho is rejected and H2 is accepted
Pengaruh Kualitas Layanan dan Persepsi Harga terhadap Kepuasan Nasabah pada Bank Sampah Tegeh Sari Lestari Atmaja, Ni Putu Cempaka Dharmadewi; Semiati, Ni Wayan; Putu Agung, Anak Agung
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 1 (2022): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i1.841

Abstract

Dalam memenangkan persaingan didunia bisnis, perusahaan perlu meningkatkan kualitas produk atau jasa dengan harga yang bersaing. Usaha ini akan mampu mempengaruhi harapan konsumen serta menciptakan nilai yang maksimal dan akhirnya menciptakan kepuasan bagi konsumen. Penelitian ini bertujuan untuk menguji kembali pengaruh variabel kualitas layanan dan persepsi harga terhadap kepuasan nasabah. Penelitian ini dilakukan pada nasabah Bank Sampah Tegeh Sari Lestari yang berlokasi di Jalan Gatot Subroto I No. 38 Tonja, Kecamatan Denpasar Utara, Kota Denpasar, Bali. Populasi dalam penelitian ini adalah seluruh nasabah Bank Sampah Tegeh Sari Lestari sejumlah 400 orang. Jumlah sampel 80 orang dengan metode slovin. Metode pengumpulan data dengan wawancara, dokumentasi kuesioner dan observasi. Teknik analisis data yang digunakan uji asumsi klasik,analisis regresi linier berganda, koefisien determinasi, uji F dan uji t menggunakan SPSS version 25.0 for Windows. Berdasarkan hasil pengujian dapat diambil kesimpulan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah yang dapat dilihat dari nilai thitung sebesar 7,930 serta nilai signifikan uji t sebesar 0,000 < 0,05 sehingga Ho ditolak dan H1 diterima. Persepsi harga berpengaruh positif terhadap kepuasan nasabah yang dapat dilihat dari nilai thitung sebesar 7,027 serta nilai signifikan uji t sebesar 0,000 < 0,05 sehingga Ho ditolak dan H2 diterima.
PENGARUH EXPERIENTAL MARKETING, E-SERVICE QUALITY DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA DI KOTA DENPASAR Atmaja, Ni Putu Cempaka Dharmadewi; Pratama, I Made; Manek, Daniel
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 2 (2022): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i2.975

Abstract

Penelitian ini bertujuan untuk mengetahui apakah experiental marketing konsumen berpengaruh terhadap keputusan pembelian konsumen di e-commerce Lazada di Kota Denpasar, untuk mengetahui apakah e-service quality berpengaruh terhadap keputusan pembelian konsumen di e-commerce Lazada di Kota Denpasar, untuk mengetahui apakah electronic word of mouth berpengaruh terhadap keputusan pembelian konsumen di e-commerce Lazada di Kota Denpasar. Populasi dalam penelitian ini adalah seluruh masyarakat di Kota Denpasar. Sampel dalam penelitian ini sebanyak 100 responden yang ditentukan berdasarkan metode purposive sampling. Pengumpulan data menggunakan kuesioner. Alat Analisa yang digunakan untuk menguji hipotesis adalah analisis regresi linear berganda, uji koefisien determinasi, uji simultan (uji F), dan uji t. Hasil penelitian menunjukkan bahwa experiental marketing berpengaruh positif dan signifikan terhadap keputusan pembelian di e-commerce Lazada di Kota Denpasar. E-service quality berpengaruh positif dan signifikan terhadap keputusan pembelian di e-commerce Lazada di Kota Denpasar. Electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian di e-commerce di Kota Denpasar. Saran bagi penelitian selanjutnya untuk dapat menambah jumlah sampel penelitian, serta memperluas wilayah penelitian, misalnya dengan melakukan penelitian pada konsumen Lazada di seluruh Bali sehingga hasilnya dapat digeneralisasikan untuk lingkup yang lebih luas.
The Role of Customer Journey in Building Positive Emotions through Customer Experience in E-Dabu BPJS Ni Putu Nina Nuryati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
International Journal of Economics and Management Sciences Vol. 2 No. 4 (2025): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i4.1016

Abstract

The increasing participation in JKN in Denpasar has prompted BPJS Kesehatan to optimize the use of e-Dabu; however, the service continues to face persistent technical and usability challenges. Ongoing system issues, limited user proficiency, and unsatisfactory user experiences have reduced engagement with e-Dabu, highlighting the importance of understanding how the customer journey shapes positive emotions and customer passion through customer experience. This quantitative study employs validated measurement scales covering e-Dabu, customer journey, positive emotions, customer passion, and customer experience, with a sample of 190 business entity PICs at the BPJS Kesehatan Denpasar Branch. Data were analyzed using the SEM-PLS method, and the findings reveal that customer journey and positive emotions significantly influence customer experience. Additionally, positive emotions and customer experience significantly affect customer passion, while customer journey does not directly impact customer passion. The study concludes that enhancing customer journey, positive emotions, and customer experience is essential for increasing customer passion within BPJS Kesehatan Denpasar. These findings offer valuable theoretical and practical contributions to improving digital public service management.
PENGARUH KUALITAS PRODUK, SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK RETAIL CIBO CENTRAL KITCHEN I Putu Yoga Pratama Putra; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cibo Central Kitchen, located in Denpasar, Bali, faces challenges in increasing consumer purchasing decisions amidst intense competition in the food and beverage industry. This research aims to evaluate how product quality, social media marketing, and brand image influence consumer purchasing decisions. The main focus of this research is to understand how these three factors can increase consumer appeal and loyalty toward the products offered. This research uses a quantitative approach with a survey method. Data was collected thru questionnaires distributed to Cibo Central Kitchen consumers using a purposive sampling technique, involving 180 respondents. Data analysis was conducted using multiple linear regression to identify the influence of product quality, social media marketing, and brand image on purchasing decisions. The analysis results indicate that product quality, social media marketing, and brand image significantly and positively influence consumer purchasing decisions. Product quality improvements, such as innovation, taste, and freshness; the use of appropriate social media marketing strategies; and a solid brand image, are able to attract interest and increase consumer loyalty. Therefore, it is recommended that Cibo Central Kitchen continue to innovate its products, increase interaction thru social media, and maintain a positive brand image to strengthen its competitiveness in the market
KEPERCAYAAN KONSUMEN, KEWAJARAN HARGA, DAN SOCIAL MEDIA MARKETING: FAKTOR UTAMA DALAM KEPUTUSAN PENGGUNAAN JASA PREMIUM CUT DI CHIGANOZ BARBERSHOP DENPASAR I Gusti Ngurah Jaya Winata; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek3
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of the mushrooming of barbershops in Indonesia, especially in Denpasar, shows great potential in the men's haircut service industry. Chiganoz Barbershop, one of the major players in the industry, faces challenges in maintaining competitiveness, especially in premium cut services that show fluctuations in revenue. This study aims to analyze the influence of consumer trust, price fairness, and social media marketing on the decision to use premium services at Chiganoz Barbershop Denpasar. Data was obtained through a survey of 70 respondents who were customers of the barbershop. The results of the study show that consumer trust and social media marketing have a positive and significant influence on the decision to use services, while price fairness does not have a significant influence. These findings indicate the importance of building consumer trust through quality service and the use of effective marketing strategies on social media to increase customer preferences for premium services.
From Attitude to Action: Exploring Factors Influencing Switching Behavior of Public Transport Users Ni Putu Cempaka Dharmadewi Atmaja; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Made Dauh Wijana
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.461-483

Abstract

Background:  The number of vehicles in Denpasar has increased, while the public still hesitates to use public transportation, contributing to traffic congestion in Denpasar. Scientifically, this behavior can be explained by the Theory of Planned Behavior (TPB), in which perceptions of service quality and service attributes shape attitudes towards public transportation and influence switching behavior. Purpose: This study examines how these factors influence the public's willingness to switch from private vehicles to public transportation in Denpasar. Method:  The research design used is quantitative research with a non-probability sampling approach, using accidental sampling as the sampling technique. Data were obtained using a questionnaire distributed to 180 respondents who use public transportation. Using SmartPLS, the data was analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). Findings: This study found that service quality, service-related attributes, and attitudes significantly influence the decision to switch to public transportation. Attitude partially mediates the influence of service quality and service-related attributes on the decision to switch. Conclusions: Based on the results of this study, it is recommended to improve the quality of public transportation services, particularly by reducing passenger waiting time and improving connectivity, so that bus stops are easily accessible to the public. Research implication: The results of this study are important for decision-making related to strategic planning to improve public transportation services, thereby increasing public willingness to switch to public transportation.
The Role of Organizational Commitment Mediating Organizational Climate with Turnover Intention Ni Made Dwi Puspitawati; Ni Putu Cempaka Dharmadewi Atmaja
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.680

Abstract

The present study attempts to determine the role of organizational commitment mediating organizational climate with turnover intention in Pizza Hut Denpasar, Bali. A company has to concern about turnover intention because it can create instability and uncertainty about employee conditions, as well as increased recruitment cost. Therefore a company is required to be able to retain employees by understanding things that are able to make employees loyal to the company. This study was conducted with a sample of 55 employees in Pizza Hut Denpasar Bali using the questionnaires with Likert Scale to conclude result that found. This study found that organizational climate has a positive and significant effect on organizational commitment, organizational climate has a negative and significant effect on turnover intention, organizational commitment has a negative and significant effect on turnover intention, and organizational commitment partially mediating organizational climate on turnover intention. Employees will have a high commitment to the company if a good organizational climate is created. A high commitment can reduce intention to leave. Future studies might be more do research about turnover intention from different antecedents. Managers need to develop strategic human resources practice to recruit some potential employees and keep spirit for decresing turnover rate.
The Influence of National Health Insurance Participant Satisfaction in Mediating the Relationship of Service Quality and Brand Image Towards Participant Loyalty at RSU Balimed Denpasar Ni Kadek Diastuti; Ni Putu Cempaka Dharmadewi Atmaja; I Made Dauh Wijana; I Gede Cahyadi Putra
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2918

Abstract

The irregularity of participants in paying National Health Insurance contributions shows that participants lack loyalty in paying contributions which are their routine obligations as participants in the National Health Insurance program. The aim of this research is to reveal the mediating impact of satisfaction on service quality and brand image on loyalty. This research is quantitative research conducted using a survey, using data samples from National Health Insurance participants with active membership and receiving services at the Bali Med Denpasar General Hospital, totaling 82 people with PLS-based SEM analysis. The research results showed that service quality had a positive and significant effect on satisfaction, brand image had no significant effect on satisfaction, service quality and brand image had a positive and significant effect on loyalty, and patient satisfaction was able to mediate the effect of service quality and brand image on patient loyalty. It is hoped that the results of the research can provide advice to related parties to improve the quality of health services, such as how to respond to existing complaints and communicate well with patients and this is expected to have a positive impact on the quality of services.
Co-Authors A.A Putu Agung Agrippina Wiraningtyas, Agrippina Aling Krishnanda Armaduhita Anak Agung Ayu Pramisanthi Dewi Anak Agung Made Karma Wijaya Anak Agung Putu Agung Anak Agung Putu Agung Anggriani, Rini Ardy Jordan Arista Dewi, Ni Putu Mirah Ary Wira Andika Blandina Tebu Lawa Jati Daniel Manek Daniel Manek3 Dewa Ayu Dwi Indra Swari Gifari Iman Nugroho I Gede Agus Sentana Widana yasa I Gede Cahyadi Putra I Gusti Agung Ayu Dian Priskila Chandra I Gusti Agung Ayu Dian Priskila Chandra I Gusti Agung Teja Kusuma I Gusti Ayu Artini Dewi I Gusti Ayu Asri Pramesti I Gusti Ayu Dhita Puspita Dewi I Gusti Ayu Imbayani I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Bagus Adhi Putra Sahadewa I Gusti Ngurah Bagus Gunadi I Gusti Ngurah Jaya Winata I Kadek Agus Widiarta I Kadek Yogik Suardika I Ketut Rahyuda I Ketut Suarnata I Komang Wira Kencana Putra I Made Dauh Wijana I Made Dauh Wijana I Made Dauh Wijana I Made Irvan Widiatmika I Made Pratama, I Made I Made Wahyu Wijaya I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nyoman Nesa Nirta Ardiana I Nyoman Tri Gunawan I Putu Ariawan I Putu Sumantara I Putu Warjaya I Putu Yoga Pratama Putra I Wayan Agus Budi Darma I Wayan Darmada I Wayan Mendra I Wayan Ryan Kusumatirta I Wayan Widnyana Ida Ayu Agung Dewi Kesumawati Ida Ayu Pujiartini Putri Keniten Ida Bagus Made Oka Suryawan Ikadek Sumiarta Irma Rubianti Joe, Augyawati Kadek Asrilina Putrawan Kadek Riza Nevilia Komang Febry Aditya Putra Krisna Kurniari Krisna, I Putu Laila Rauhun Hidayanti Lilik Lutfiah Luh Pande Mirah Jayanti Luh Prayascita Putri Dayani Luh Putu Petrisia Pradnya Wulandari Made Ayu Putri Cahyani Made Mitha Aprilia Pratiwi Mane, Daniel Muhammad Subhan Ngakan Nyoman Bagus Putra Legawa Ni Kadek Ariantini Putri Ni Kadek Ayu Sari Kanti Ni Kadek Ayuningsih Ni Kadek Diastuti Ni Kadek Dwi Sri Nasih Ni Kadek Dwi Yuliani Ni Kadek Henita Raina Yanti Ni Kadek Matriani Ni Kadek Sinta Jayanti Ni Kadek Sumartini Ni Kadek Yuli Antari Ni Komang Ari Ni Komang Atika Wicahyani Ni Komang Purnamiasih Ni Luh Ayu Mira Dhamayanti Pratiwi Ni Luh Gede Ananta Eka Putri Ni Luh Putri Aprilia Ni Luh Putu Febri Arista Dewi Ni Luh Putu Ganda Sari Ni Luh Widiantari Ni Luh Yunika Ni Made Ari Andani Ni Made Cahaya Intan Maeyusa Ni Made Diah Rukmini Ni Made Dwi Puspitawati Ni Made Gitawati Ni Made Irma Widyasari Ni Made Ratnadi Yulia Sari Ni Made Satya Utami Ni Made Winda Sari Ni Nyoman Menuh Ni Nyoman Menuh Ni Putu Audi Orlanda Ni Putu Lisa Ernawatiningsih Ni Putu Mira Khrisna Putri Ni Putu Nina Nuryati Ni Putu Rias Ratiwi Ni Putu Sri Widianingsih Ni Wayan Delvin Anjelina Saputra Ni Wayan Diah Chandra Swari Dewi Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Semiati Ni Wayan Suarjati Yusni Ni Wayan Swari Pradnyani Pinatih Nita Anggraini, Ni Putu Nur Faiza Olahairullah Olahairullah Pande Diva Darma Diputra Pande Ketut Ribek Pande Ketut Ribek Putri Emilia Yanti Putu Agus Octa Aristya Putu Anom Wisnu Wisnawa Putu Ardelia Febriana Putu Bintang Suradnyani Putu Eka Pasmidi Ariati Putu Intan Puspita Dewi Putu Lia Pramesti Anggarani Putu Pade Sintia Damayanti Rini Rahmawati Semiati, Ni Wayan Tjokorda Istri Praganingrum Yuliadewi, Nyoman Wiwiek