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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Airlangga Journal of Innovation Management Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam
Yudha Heryawan Asnawi
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Core Competence Development Strategy to Achieve Competitive Advantage (Case Study: Dawoon Tea) Nurfrina Putri, Rizkia; Syarief, Rizal; Asnawi, Yudha Heryawan
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.1

Abstract

Tea is a type of ready-to-drink beverage that has been attached to people's daily lives. Dawoon Tea is a small enterprise that has the opportunity to have a sustainable competitive advantage. This research aimed to formulate the right core competence development strategy for Dawoon Tea in order to achieve a competitive advantage. The data sources were primary data and secondary data. Primary data such as results of observation and interviews with internal management and also customers help to identify internal discussion, while interviews with other business experts help to identify external discussion. The secondary data used are literature studies such as journals, textbooks, economic and social data. This study used a resource-based view method with VRIO assessment to identify potential resources and competencies that can be developed as internal aspects. In addition, Porter's Five forces method is also used to provide an overview of the threats faced by Dawoon Tea in the industry as external aspects. The results of analysis shows that Dawoon Tea has competencies in production activities and business partner management. In the future, to pursue the target vision and respond to market needs, Dawoon Tea can develop competencies in creating alternative products that are more durable, build reliable investment financial partnership competencies, and also create digital marketing competence. The development of these competencies is expected to encourage Dawoon Tea to achieve its competitive advantage. Keywords: competitive advantage, core competence, resource-based view, VRIO, tea
The Effect of Planned Behavior and Health Awareness On Intentions of Buying Go Green Ecozisca Products Fatriani Paloh, Meina; Asnawi, Yudha Heryawan; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.421

Abstract

This study aims to analyze the factors that influence consumers buying interest in buying Ecozisca eco-friendly products using the Theory of Planned Behavior approach and health awareness as an intervening factor. The analysis was carried out quantitatively using Structural Equation modeling SmartPLS version 4.0 by purposive sampling. Respondents were taken based on 13 indicators multiplied by 5, totaling 65 respondents. The location used for research is Jakarta because Jakarta is the largest plastic contributor region in Indonesia, although young people already use environmentally friendly products. The results of this study indicate that the intervening factors do not strengthen the influence on consumers buying interest in Go Green Ecozisca products. However, all variables, from attitude variables, subjective norms, and perceptions of behavioral control, influence health awareness and purchase intention of go green products. The strategy that the management of Ecozisca will implement is related to increasing the influence of perceived behavioral control on health awareness because it has the highest influence of 44%. In comparison, 56% is influenced by other factors. In addition, the higher consumer health awareness, the higher the purchase intention to use environmentally friendly products, with an effect of 35%. Although health awareness does not have a powerful influence indirectly, on the other hand, it can influence other factors to become a partial meditator. Ecozisca must focus on business models or strategies that can be implemented to increase the purchase intention of their products, such as using social media campaigns like KOL (Key Opinion Leader) to help convey customers positive information about Ecozisca's eco-friendly products. Keywords: Theory planned behavior, health awareness, buying interest, go green
The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers Abdul Azis; Baga, Lukman M.; Asnawi, Yudha Heryawan
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.96

Abstract

Starting in 2019 and 2020, the government began to make it mandatory to implement halal and NKV certification. The guarantee of food safety for beef products is not only halal certificates but also a Veterinary Control Number (NKV). Responds from non-Muslim consumers on the purchase intention of meat products with halal and NKV certificates are supporting factors in convincing sellers or producers to carry out the certification process. Therefore, this study aims to identify and analyze the influence of several factors, such as awareness, the role of certification, health reasons, and the parts of the halal marketing mix (product, price, promotion, and place). This research was conducted on 124 non-Muslim respondents selected by purposive sampling. Data were collected online and analyzed using PLS (Partial Least Square). The results show that awareness, the role of certification, health reasons, and the halal marketing mix (product, price, promotion, and place) affect the purchase intention of non-Muslims towards beef. There needs to be a role from various parties regarding information about halal and hygienic products. For example, sellers can inform consumers that the products they sell have been confirmed halal and the cleanliness of their products if an outbreak infects livestock at a certain time. Each group of respondents has differences in terms of factors influencing purchasing interest due to beliefs and habits. Keywords: beef, halal certification, food safety, purchase intention
Sustainable Business Model Development of Salam Rancage Bogor Using Triple Layered Business Model Canvas Fadila, Rinda; Asnawi, Yudha Heryawan; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.25

Abstract

The Business Model Canvas (BMC) is a tool commonly used by companies to create business models. However, the weakness of BMC is still focused on increasing profits and ignoring other sustainability concepts. The research focuses on the use of the Triple Layered Business Model Canvas (TLBMC) to create business models focused on sustainability issues on SME scale. This research was conducted at a social enterprise in Bogor named Salam Rancage from December 2022-February 2023. The primary data was collected by field observations and in-depth interviews with management, artisans, and an old customer. Secondary data include internal documents, previous research, scientific journals, and data from the internet. The data is analyzed using descriptive analysis techniques and by mapping the 27 elements of TLBMC. The results of the study show that the application of the TLBMC framework in Salam Rancage can be implemented in significantly covering three aspects of economic, environmental, and social issues that have not been covered in the BMC framework. The TLBMC framework is one of the tools that can be considered to achieve more sustainable business. Keywords: model business, salam rancage, social enterprise, sustainability, TLBMC
Meeting Industry Adaptation during Covid-19 Case Study at PT XYZ Qoniah, Inas; Asnawi, Yudha Heryawan; Djohar, Setiadi
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.618

Abstract

The MICE industry is an acronym for Meeting, Incentive, Convention, and Exhibition, which is an industrial activity in the service sector that is synonymous with providing a service. The MICE industry sector, which consists of meetings, incentives, conferences, and exhibitions as well as special events such as cultural, music and sports festivals, during the pandemic when it is carried out virtually or hybrid, the most adaptable is the organization of the meeting and conference sector, according to data released by Kemenparekraf (2021), as many as 65% of meetings are conducted virtually and 61.5% for hybrid meeting formats. The MICE industry in its activities has several financing components such as production value, number of participants, and supporting activities in its implementation that have differences before and after the pandemic, besides that in the meeting itself several components of production costs such as venue costs, production, food and beverage, and accommodation changed completely during the pandemic. PT XYZ adjusted the organization of meetings or meetings during the Covid-19 pandemic, there are challenges in transforming the meeting industry, the right strategy is needed to deal with the problems that occur. This research is expected to be useful for the MICE industry in general, especially the meeting business to formulate strategies to adapt to business transformation towards digital. Furthermore, this research is expected to be useful for academics as a reference for MICE industry business research.
The adaptation strategy of PT Charoen Pokphand Indonesia (Food Division) in facing the dynamics of the processed chicken industry Paramitha, Dyah Ayu; Jahroh, Siti; Asnawi, Yudha Heryawan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 9 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i9.901

Abstract

This study aims to identify the current business model of PT Charoen Pokphand Indonesia (Food Division), analyze internal and external business environmental factors affecting it, and design a new business model to adapt to the competition in the processed chicken industry in Indonesia. This study uses nonprobability sampling method with purposive sampling technique to select respondents, selected based on special expertise and knowledge in the field studied. This research uses data processing and analysis techniques involving mapping the company's business model into 9 elements of the business model canvas (BMC) and formulate adaptation strategies and develop new business models with a blue ocean strategy perspective through a framework of four actions: elimination, subtraction, improvement, and addition. The SWOT analysis revealed that CP FOOD's strengths lie in its value proposition, while weaknesses are in its marketing activities. The research will provide input and advice for future strategies and serve as a reference for academics to develop strategies for increasing competitiveness in the processing chicken industry.
Strategies of optimalization of human resources performance in PT Rekadaya Elektrika Fachruddin, Achmad; Rifin, Amzul; Asnawi, Yudha Heryawan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.931

Abstract

This study aims to analyze internal and external factors that influence the improvement of optimization of company performance, analyze the performance of human resources at PT Rekadaya Elektrika, and formulate alternative strategies of PT rekadaya elektrika in the face of high market competition seen from SDM performance. This research method uses quantitative with the number of respondents as much as 5 out of 3 from the internal and 2 from the external. Data analysis techniques using IFE, EFE, SWOT and QSP Matrix Analysis. Data analysis results on IFE marks weigh 2,722, while on EFE matrix weighs 2,924. Research results show that IE Matrix is in the quarter 5 that is growth and stable. Whereas the alternative strategy that is the first priority of the QSP Matrix results is social protection and employee welfare (remuneration) with an attractive score value of 6,033. The results of the descriptive analysis on the HR Score Card explain that the competency development perspective is the focus of the company to the vision of the mission of the enterprise. The managerial implications of this study can provide increased productivity, improved employee retention and optimized SDM with employee protection and welfare strategies.
Competitive Improvement Strategies of The Coconut Oil Industry at PT XYZ Aulia Ramadhan, Muhammad; Heryawan Asnawi, Yudha; Jahroh, Siti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.728

Abstract

This study aims to develop strategies for enhancing competitiveness in the coconut oil industry amidst intense competition. It analyzes the internal and external conditions of PT XYZ, focusing on optimizing strengths and opportunities while leveraging an Initial Public Offering (IPO) strategy. The study examines the internal and external conditions of PT XYZ to develop strategies for improving competitiveness. Utilizing qualitative methods, the research employs analytical tools such as the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The sample consists of 15 respondents, including 11 internal and 4 external participants. Results show that the company’s internal conditions, with 5 strengths and 4 weaknesses, yield an IFE score of 3.03. In contrast, the external conditions, featuring 5 opportunities and 4 threats, result in an EFE score of 2.92. This analysis places PT XYZ in Quadrant IV of the IE matrix, indicating a "grow and build" strategy, as both scores exceed the average benchmark of 2.50. These findings highlight significant potential for continuous improvement in strategy and operations. The next step involves formulating alternative strategies through the SWOT method, generating eight options based on the analysis. Ultimately, the QSPM identifies three primary strategies with the highest total scores: increasing production capacity to enhance revenue and market share, developing innovative products and services, and implementing business processes adhering to Good Agricultural Practice (GAP) standards. This study provides actionable insights for PT XYZ to bolster its competitiveness in the coconut oil industry.
Pengaruh Keputusan Pemilihan Pada Sekolah Islam Terpadu Terhadap Kepuasan dan Positive Word of Mouth Hafizh Akbar; Simanjuntak, Megawati; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.503

Abstract

The number of private schools continues to increase from year to year and affects the competition between schools and stimulated research in educational marketing. This study is to analyze the effect of religiosity, school reputation, product and perceived service quality on parental selection decisions, analyze the influence of parental selection decisions on parental satisfaction, analyze the effect of parental satisfaction on positive word of mouth, and formulating a strategy to improve election decisions, parental satisfaction and positive word of mouth. Data in this study were collected through questionnaires distributed online. Data collection was done by convenience sampling technique and the valid questionnaire results were 183 participants. The analysis uses SEM (structural equation modeling) with LISREL version 8.80 and SWOT to formulate a new strategy. The findings of the study indicate that religiosity, school reputation, product and perceived service quality have a significant effect on parental selection decisions, parental selection decisions have a significant effect on satisfaction, and satisfaction have a significant effect on positive word of mouth. Keywords: religiosity, school reputation, parental selection decisions, satisfaction, positive word of mouth
Pengaruh Kualitas Layanan Petugas Agen Brilink (PAB) Terhadap Loyalitas Agen Brilink Marpaung, Jenny Emile Paulina; Suharjo, Budi; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.144

Abstract

This study aims to analyze the effect of the service quality of BRILink Agent Officers (PAB) on the level of satisfaction, trust and loyalty of BRILink Agents in order to achieve the BRILink Agent transaction volume target. This study used a questionnaire with a five-point Likert scale. Questionnaires were submitted to 300 respondents, namely BRILink agents who were used as samples, which were located in West Jakarta, Banten and West Kalimantan. Respondent requirements are BRILink Agents who have been BRI Agents for a minimum of 6 months and the number of transactions is under 200 transactions per month. Questionnaires were distributed by BRI employees, namely the Resident Auditor Unit (RAU) in the local area. There were 274 questionnaires that were returned and were completely filled out. The data analysis technique uses the Structural Equation Model (SEM) method and uses Lisrel 8.72 software to analyze the casual relationship between service quality, satisfaction, trust and loyalty of BRILink agents, and to evaluate hypotheses regarding the relationship between model construction. The results of this study indicate that all Service Quality indicators have a significant effect on BRIink Agent Satisfaction, BRILink Agent Satisfaction has a significant effect on BRILink Agent Trust and Loyalty. What greatly affects the satisfaction, trust and loyalty of BRILink Agents is the frequency of PAB visits to BRILink Agents, PAB's ability to motivate BRILink Agents, and BRI must improve the quality of the system and network. Keywords: loyalty, service quality, satisfaction, trust, SEM
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Afdhal Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alghofari, Farid Alif, Muhammad Farras Amir Mutaqin Amzul Rifin Anggraini Sukmawati Asep Taryana Aswin Fajri Aulia Ramadhan, Muhammad Bambang Eka Muliano Budi Suharjo Dalu Agung Darmawan Dalu Agung Darmawan Darlina Kartika Rini Denny Bernadus Kurnia Endriatmo Soetarto Esti Rahayu Fadila, Rinda Fahmi, Alm. Idqan Fasya, Hannika Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Harianto Hariyadi Hariyadi Hariyadi, Hariyadi Hidayat, Yayat Syariful Idqan Fahmi Imam Teguh Saptono Irfan Syauqi Beik Jamaluddin Mahasari Joyo Winoto, Joyo Kameswari, Ika Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Muhammad Aulia Ramadhan Mukhamad Najib Musbakri, Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Qoniah, Inas Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita RIFAI, ARDI Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Suhendi Suhendi Suhendi Sunandar, Muhammad Prayoga Suprehatin Teti Haryati Tulus Sajiwo Ujang Sumarwan Wahyuni, Hilda Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zenal Asikin