Article Per Year (5 Year)
p-Index From 2021 - 2026
7.671
P-Index
This Author published in this journals
All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Fokus Manajemen Bisnis Airlangga Journal of Innovation Management Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management Journal of Economics and Management Scienties IIJSE Asian Journal of Social and Humanities International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam
Yudha Heryawan Asnawi
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 1   2   3   4   5 
Competitive Improvement Strategies of The Coconut Oil Industry at PT XYZ Muhammad Aulia Ramadhan; Yudha Heryawan Asnawi; Siti Jahroh
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.728

Abstract

This study aims to develop strategies for enhancing competitiveness in the coconut oil industry amidst intense competition. It analyzes the internal and external conditions of PT XYZ, focusing on optimizing strengths and opportunities while leveraging an Initial Public Offering (IPO) strategy. The study examines the internal and external conditions of PT XYZ to develop strategies for improving competitiveness. Utilizing qualitative methods, the research employs analytical tools such as the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The sample consists of 15 respondents, including 11 internal and 4 external participants. Results show that the company’s internal conditions, with 5 strengths and 4 weaknesses, yield an IFE score of 3.03. In contrast, the external conditions, featuring 5 opportunities and 4 threats, result in an EFE score of 2.92. This analysis places PT XYZ in Quadrant IV of the IE matrix, indicating a "grow and build" strategy, as both scores exceed the average benchmark of 2.50. These findings highlight significant potential for continuous improvement in strategy and operations. The next step involves formulating alternative strategies through the SWOT method, generating eight options based on the analysis. Ultimately, the QSPM identifies three primary strategies with the highest total scores: increasing production capacity to enhance revenue and market share, developing innovative products and services, and implementing business processes adhering to Good Agricultural Practice (GAP) standards. This study provides actionable insights for PT XYZ to bolster its competitiveness in the coconut oil industry.
Optimizing Mortgage Lending Strategies: A Data-Driven Approach to Enhancing Bank BTN’s Non-Subsidized Credit Model Alghofari, Farid; Winoto, Joyo; Asnawi, Yudha Heryawan
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i2.1636

Abstract

The rising demand for non-subsidized mortgages in Indonesia has intensified competition among banks, necessitating improvements in credit approval efficiency and risk management. This study evaluates the business model of PT Bank Tabungan Negara (Persero) Tbk (Bank BTN) in the non-subsidized mortgage sector using SWOT analysis and the Analytical Hierarchy Process (AHP) to prioritize strategic interventions. The findings highlight decision-making conflicts, weak initial verification processes, and fraud risks as critical weaknesses, with AHP results ranking Credit Decision-Making Integration (0.54) as the most urgent strategic action. Digital transformation (0.52) presents the greatest opportunity, while competition from more efficient banks (0.49) is the most significant external threat. Managerial implications suggest the necessity of process standardization, AI-driven credit risk assessment, and automation in document verification to enhance efficiency and mitigate fraud risks. Benchmarking against leading competitors like BCA and Mandiri underscores the importance of real-time verification and centralized decision-making in reducing non-performing loan (NPL) ratios. The study provides a data-driven roadmap for Bank BTN to enhance its competitiveness, optimize risk management, and improve operational efficiency. However, limitations include the study’s focus on internal process improvements without extensive consideration of external macroeconomic fluctuations and regulatory changes. Future research should incorporate predictive modeling techniques to refine credit evaluations and explore global best practices in mortgage lending.
The Predominant Elements for Strategic CSR Implementation in SMEs Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
International Research Journal of Business Studies Vol. 15 No. 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.191-204

Abstract

Research on strategic Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs) is still not many in number, particularly, in developing countries. Although SMEs play an important role in economic development, this sector has received less attention in research on its competitiveness through social responsibility. According to previous literature, SMEs have unconsciously practiced social responsibility but have not been integrated in their strategy. The same condition has also occurred to SMEs in Badung district, Bali, where they practice social responsibility in running their business as an embodiment of a philosophy based on religious teachings. However, this type of CSR has not yet made a positive contribution to their competitiveness. This study attempts to answer what elements are required to obtain CSR as strategy. Interpretive Structural Modeling methodology was implemented to the SMEs located in Badung Regency, Bali . The study finds that the integration of strategic CSR into SMEs’ strategy was focused on new paradigm improve SMEs’ competitiveness. This new way of thinking can be achieved by intensively socializing the benefits of strategic CSR through education, relevant policy and collaboration between related stakeholders.
Strategi Adaptasi Perusahaan Konsultan Menghadapi Kebijakan Transformasi Digital pada Instansi Pemerintah: Studi Kasus PT ANS Amir Mutaqin; Yudha Heryawan Asnawi; Yunus Triyonggo
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5196

Abstract

Transformasi digital di instansi pemerintah Indonesia terus dipercepat melalui berbagai kebijakan strategis, termasuk Sistem Pemerintahan Berbasis Elektronik (SPBE) dan inisiatif Satu Data Indonesia serta layanan terintegrasi berbasis GovTech. Perubahan ini meningkatkan tuntutan terhadap penyedia layanan konsultansi untuk beradaptasi mendukung kebutuhan digital pemerintah. Penelitian ini bertujuan merumuskan strategi adaptasi yang tepat bagi perusahaan konsultan PT ANS dalam menghadapi kebijakan transformasi digital sektor publik. Kerangka Technology-Organization-Environment (TOE) dan Dynamic Capability digunakan untuk mengidentifikasi faktor eksternal dan kapabilitas internal kunci, sementara Analytic Network Process (ANP) diterapkan untuk memprioritaskan alternatif strategi secara komprehensif. Hasil analisis menunjukkan lingkungan eksternal PT ANS berada pada kategori sangat turbulen, terutama dari segi perkembangan teknologi, dinamika pasar, dan tekanan kompetitif. Lima alternatif strategi adaptasi dirumuskan: (1) Optimalisasi Teknologi, (2) Transformasi Internal, (3) Respons terhadap Tren & Tekanan Pasar, (4) Penguatan Kolaborasi, dan (5) Inovasi Layanan Digital. Prioritasi dengan ANP menghasilkan urutan strategi utama: Respons terhadap Tren dan Tekanan Pasar (tertinggi), disusul Optimalisasi Teknologi, Inovasi Layanan Digital, Penguatan Kolaborasi, dan terakhir Transformasi Internal. Strategi utama menekankan peningkatan adopsi teknologi dan kemampuan merespons dinamika eksternal, sejalan dengan kebutuhan instansi pemerintah akan solusi digital. Kesimpulannya, PT ANS perlu memfokuskan sumber daya pada penguatan teknologi dan inovasi layanan berbasis digital serta kolaborasi pemangku kepentingan untuk sukses dalam era transformasi digital sektor publik, sembari secara bertahap melakukan pembenahan internal sesuai kebutuhan.
Factors Influencing Sharia Property Purchase Decisions: Tasnim Property Case Study Setiawan, Budi Susilo; Asnawi, Yudha Heryawan; Hartono, Sri
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1415

Abstract

Study This aiming For analyze influence product, price,location, promotion, word of mouth, style life, technology and information to interest buy and decision purchase Sharia property at Tasnim Property, as well as role interest buy as intervening variable. Research done use approach quantitative with voluntary sampling technique. A total of 195 respondents who had do survey to Tasnim Property office fills online questionnaire. Data was analyzed using SEM-PLS version 4. Research results show that variable product, price, promotion,word of mouth, style life and technology influential significant to interest buy. However, the location and information No influential significant. Product, price,promotion, and word of mouth also have an influence. significant to decision purchase, while location, style life,technology and information no. Interest in buying own influence significant to decision purchase. In No direct,variable product, price, promotion, word of mouth, style life,and technology also influences decision purchase through interest buy. Implications managerial from study This that is the need for segmentation, targeting, and positioning (STP) strategies and optimization influential variables significant to decision purchase, namely products, prices, promotions, and word of mouth
The Influence of Attitudes, Subjective Norms, Perception of Behavioral Control, and Product Attributes on Salvaco Cooking Oil Purchase Decisions Alif, Muhammad Farras; Asnawi, Yudha Heryawan; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 11 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i11.1179

Abstract

The aims of this research are (1) to identify the consumer characteristics of Salvaco cooking oil (2) to analyze the influence of attitudes, subjective norms, behavioral control perceptions, and product attributes on the purchase decision of Salvaco cooking oil consumers (3) to formulate a marketing strategy that can be applied in the marketing of Salvaco cooking oil. Sampling is done by non-probability sampling method with purposive sampling technique. The result showed that the majority of respondents aged 26-35 years old, dominated by women as much as 60.2%, domiciled in Medan City, and working as private employees with upper middle income categories. SEM-PLS analysis results show that subjective attitudes and norms have a positive and significant effect on purchasing decisions as well as product prices and quality on product attributes have a positive and significant effect on purchasing decisions. The more positive the consumer attitude and the stronger the social drive around them, the more their tendency to buy Salvaco cooking oil will increase. Based on the results of QSPM analysis, Salvaco's first strategic priority is to expand distribution channels and digitize marketing. The second strategic priority is to increase brand awareness and add product variants. The last strategic priority is to utilize healthy products and internal raw materials for expansion into the UMKM market and premium segments.
ANALISIS BIBLIOMETRIK: MANAJEMEN RANTAI PASOKAN HIJAU (2023-2014): Wahyuni, Hilda; Haryati, Teti; Yudha Heryawan Asnawi
Airlangga Journal of Innovation Management Vol. 5 No. 3 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i3.59014

Abstract

This research discusses the publication trend on the topic of green supply chain management with "Green Supply Chain Management" as the keyword. Search using the title and abstract categories listed in Dimension from 2014 to 2023 analyzed in a bibliometric study. This bibliometric study can guide academics and practitioners to take relevant steps in managing environmentally friendly supply chains. Therefore, this research could contribute to understanding developments and challenges in the green supply chain field. The results of this study are expected to provide insights for decision-makers and practitioners in managing supply chain sustainably. There are 4,017 articles. This number is very impressive and almost every year there is a significant development in this research topic. The analysis of this study is focused on the number of publications, authors, and journals. This study aims to observe the development map of Green Supply Chain Management research in the world. Results show that the number of publications on Green Supply Chain Management has increased quite steadily and was the most published in 2023 with a total of 803 journals. As for the lowest number of publications, there was in 2014 with the number of publications as many as 179. Thus, it can be concluded that the topic of this theme has developed from year to year, and this concept has great potential to develop further in the future.
Core Competence Development Strategy to Achieve Competitive Advantage (Case Study: Dawoon Tea) Nurfrina Putri, Rizkia; Syarief, Rizal; Asnawi, Yudha Heryawan
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.1

Abstract

Tea is a type of ready-to-drink beverage that has been attached to people's daily lives. Dawoon Tea is a small enterprise that has the opportunity to have a sustainable competitive advantage. This research aimed to formulate the right core competence development strategy for Dawoon Tea in order to achieve a competitive advantage. The data sources were primary data and secondary data. Primary data such as results of observation and interviews with internal management and also customers help to identify internal discussion, while interviews with other business experts help to identify external discussion. The secondary data used are literature studies such as journals, textbooks, economic and social data. This study used a resource-based view method with VRIO assessment to identify potential resources and competencies that can be developed as internal aspects. In addition, Porter's Five forces method is also used to provide an overview of the threats faced by Dawoon Tea in the industry as external aspects. The results of analysis shows that Dawoon Tea has competencies in production activities and business partner management. In the future, to pursue the target vision and respond to market needs, Dawoon Tea can develop competencies in creating alternative products that are more durable, build reliable investment financial partnership competencies, and also create digital marketing competence. The development of these competencies is expected to encourage Dawoon Tea to achieve its competitive advantage. Keywords: competitive advantage, core competence, resource-based view, VRIO, tea
The Effect of Planned Behavior and Health Awareness On Intentions of Buying Go Green Ecozisca Products Fatriani Paloh, Meina; Asnawi, Yudha Heryawan; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.421

Abstract

This study aims to analyze the factors that influence consumers buying interest in buying Ecozisca eco-friendly products using the Theory of Planned Behavior approach and health awareness as an intervening factor. The analysis was carried out quantitatively using Structural Equation modeling SmartPLS version 4.0 by purposive sampling. Respondents were taken based on 13 indicators multiplied by 5, totaling 65 respondents. The location used for research is Jakarta because Jakarta is the largest plastic contributor region in Indonesia, although young people already use environmentally friendly products. The results of this study indicate that the intervening factors do not strengthen the influence on consumers buying interest in Go Green Ecozisca products. However, all variables, from attitude variables, subjective norms, and perceptions of behavioral control, influence health awareness and purchase intention of go green products. The strategy that the management of Ecozisca will implement is related to increasing the influence of perceived behavioral control on health awareness because it has the highest influence of 44%. In comparison, 56% is influenced by other factors. In addition, the higher consumer health awareness, the higher the purchase intention to use environmentally friendly products, with an effect of 35%. Although health awareness does not have a powerful influence indirectly, on the other hand, it can influence other factors to become a partial meditator. Ecozisca must focus on business models or strategies that can be implemented to increase the purchase intention of their products, such as using social media campaigns like KOL (Key Opinion Leader) to help convey customers positive information about Ecozisca's eco-friendly products. Keywords: Theory planned behavior, health awareness, buying interest, go green
The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers Abdul Azis; Baga, Lukman M.; Asnawi, Yudha Heryawan
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.96

Abstract

Starting in 2019 and 2020, the government began to make it mandatory to implement halal and NKV certification. The guarantee of food safety for beef products is not only halal certificates but also a Veterinary Control Number (NKV). Responds from non-Muslim consumers on the purchase intention of meat products with halal and NKV certificates are supporting factors in convincing sellers or producers to carry out the certification process. Therefore, this study aims to identify and analyze the influence of several factors, such as awareness, the role of certification, health reasons, and the parts of the halal marketing mix (product, price, promotion, and place). This research was conducted on 124 non-Muslim respondents selected by purposive sampling. Data were collected online and analyzed using PLS (Partial Least Square). The results show that awareness, the role of certification, health reasons, and the halal marketing mix (product, price, promotion, and place) affect the purchase intention of non-Muslims towards beef. There needs to be a role from various parties regarding information about halal and hygienic products. For example, sellers can inform consumers that the products they sell have been confirmed halal and the cleanliness of their products if an outbreak infects livestock at a certain time. Each group of respondents has differences in terms of factors influencing purchasing interest due to beliefs and habits. Keywords: beef, halal certification, food safety, purchase intention
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Adisty, Mohamad Rhesa Afdhal Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alghofari, Farid Alif, Muhammad Farras Alm. Idqan Fahmi Amir Mutaqin Amzul Rifin Anggraini Sukmawati Ardi Rifai Asep Taryana Aswin Fajri Aulia Ramadhan, Muhammad Bambang Eka Muliano Budi Suharjo Dalu Agung Darmawan Darlina Kartika Rini Darmawan, Dalu Denny Bernadus Kurnia Endriatmo Soetarto Esti Rahayu Fadila, Rinda Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Hannika Fasya Harianto Harianto Harianto Hariyadi Hariyadi Hariyadi, Hariyadi Heny K Daryanto Hidayat, Yayat Syariful Idqan Fahmi Imam Teguh Saptono Indrawan, Dikky Irfan Syauqi Beik Joyo Winoto, Joyo Kameswari, Ika Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Muhammad Aulia Ramadhan Mukhamad Najib Mulyadi, Musa Musbakri, Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Pulunggono, Ahmad Heko Qoniah, Inas Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Sentosa, Alam Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Sianggaputra, Muhammad Danny Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Sufrin Hannan Suhendi Suhendi Suhendi Sunandar, Muhammad Prayoga Suprehatin Teti Haryati Tulus Sajiwo Ujang Sumarwan Wahyuni, Hilda Wibisono, Bramanto Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zenal Asikin