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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Airlangga Journal of Innovation Management Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management Journal of Economics and Management Scienties IIJSE Asian Journal of Social and Humanities International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam Jurnal Agroindustri Halal
Yudha Heryawan Asnawi
Business School, IPB University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Business Development Strategy Journaling Book (Case Study On Fill The Blankspace) Pohan, Sheilla Yasmin Afriani; Asnawi, Yudha Heryawan; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 2 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i2.1210

Abstract

This study aims to analyze the implementation of character-based learning strategies in improving students’ motivation and learning outcomes in Islamic Religious Education. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation. The findings indicate that teachers play a crucial role in shaping students’ character through modeling, habituation, and contextual approaches adapted to students’ needs. The applied learning strategies emphasize not only cognitive development but also the integration of spiritual, social, and emotional values. The main challenges in implementing these strategies include limited environmental support and inconsistency in applying character values outside the classroom. Nevertheless, through collaboration among teachers, parents, and the school environment, students’ religious character formation and learning motivation significantly improve. This research contributes to strengthening character education practices within the context of modern Islamic education.
Strategi Perluasan Kepesertaan Aktif Jaminan Sosial Ketenagakerjaan Berbasis Kepuasan Hidayat, Yayat Syariful; Nurhayati, Popong; Asnawi, Yudha Heryawan
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4981

Abstract

Penelitian ini bertujuan untuk menganalisis strategi perluasan kepesertaan aktif BPJS Ketenagakerjaan melalui pendekatan bauran pemasaran (marketing mix) serta mengukur pengaruhnya terhadap kepuasan dan niat peserta untuk kembali menjadi anggota. Penelitian dilaksanakan pada Maret–Juni 2025 dengan responden pekerja yang pernah merasakan program BPJS Ketenagakerjaan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa variabel people, place, dan promotion berpengaruh signifikan terhadap kepuasan peserta, sedangkan process dan physical evidence tidak berpengaruh signifikan. Kepuasan terbukti menjadi faktor kunci yang berpengaruh kuat terhadap niat peserta untuk kembali menjadi anggota. Temuan ini menegaskan pentingnya strategi yang menekankan kualitas interaksi SDM, kemudahan akses, dan komunikasi promosi yang efektif untuk meningkatkan kepuasan dan niat peserta untuk mendaftar kembali pada program BPJS Ketenagakerjaan. Penelitian ini memperluas pemahaman tentang hubungan antara bauran pemasaran dan kepuasan peserta dalam konteks jaminan sosial ketenagakerjaan di Indonesia, khususnya dalam mengidentifikasi dimensi marketing mix yang paling berpengaruh terhadap kepuasan dan retensi kepesertaan aktif.
Analysis of User Experience and User Satisfaction of the Satwagia Mobile Application Elai Novita Mariani Banurea; Siti Jahroh; Yudha Heryawan Asnawi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9043

Abstract

The development of digital technology in Indonesia has encouraged various sectors to transform towards digital-based services, including the animal health industry. Satwagia Mobile is an application designed to provide digital pet health and care services, including online consultations, vaccination bookings, grooming, and pick-up and drop-off services. This study aims to analyze the user experience (UX) and user satisfaction with the Satwagia Mobile application. The research method used a quantitative approach with primary data collection through an online survey using a Google Form questionnaire. The study sample consisted of 100 respondents who had made at least two transactions on the Satwagia Mobile application. The results showed that the user experience was generally in the fairly good category, with the highest scores in the Stimulation (3.10) and Perspicuity (3.09) dimensions, indicating that users felt motivated and easily understood the application's instructions. However, the Efficiency (2.97) and Dependency (2.90) dimensions still require improvement, particularly in service speed and flexibility in selecting a veterinarian. The user satisfaction level was in the fairly satisfied category (2.91), indicating potential for development to improve service convenience, reliability, and innovation. These findings are expected to be input for Satwagia Mobile developers in improving the quality of user experience and satisfaction.
Strategi Pengembangan Model Bisnis Koperasi Rumput Laut dengan Pendekatan Cooperative and Mutual Enterprise Business Model Canvas Sianggaputra, Muhammad Danny; Asnawi, Yudha Heryawan; Indrawan, Dikky
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2495

Abstract

This study aims to develop a seaweed cooperative business model based on the Cooperative and Mutual Enterprise Business Model Canvas (CME-BMC) to enhance the cooperative’s competitiveness and adaptive capacity in supporting small-scale farmers. The research utilizes a qualitative case study of a seaweed cooperative in West Java, integrating the CME-BMC with the VRIO, PESTEL, and SWOT frameworks through literature review, in-depth interviews, and structured questionnaires. The findings show that the current business model is aligned with cooperative principles, but it still has weaknesses that need to be strengthened for the cooperative to effectively compete and grow. The cooperative's key resources and capabilities include integrated post-harvest and processing facilities, experienced members, democratic governance, and effective management of the value chain across both upstream and downstream activities. The external environment presents both opportunities and challenges within the industry, including policy support, land allocation issues, climate risks, price fluctuations, and downstream regulations. Nine development strategies were formulated and translated into a new, more integrated and member-oriented business model. This study offers practical and theoretical contributions by demonstrating how the integration of the CME-BMC with strategic analysis can produce a more adaptive, sustainable, and competitive cooperative business model.
Strategic Business Development Through Product Differentiation: Case Study PT Galang Prakarsa Sodara (GPS) Pulunggono, Ahmad Heko; Harianto, Harianto; Asnawi, Yudha Heryawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8621

Abstract

This study aims to improve PT GPS’s business strategy by (1) examining the internal strengths and weaknesses, and external opportunities and threats; (2) formulating alternative strategies using SWOT; and (3) prioritizing strategies with the Advanced SWOT (A’WOT) method. Primary data were collected from nine purposively selected experts via interviews, questionnaires, and field observations. Secondary data came from company records, government publications, and industry reports. Analyses used VRIO and Porter’s Five Forces, followed by IFE and EFE matrices. The SWOT matrix generated strategies, and A’WOT determined priorities. The IFE-EFE placed PT GPS in Quadrant II (grow and build) of the IE matrix. Nine strategies emerged, with the top four priorities: (1) optimizing product quality and variety (ST1), (2) expanding market penetration via distribution optimization (SO1), (3) developing innovative product variations for new segments (SO2), and (4) enhancing monitoring and branding in distribution channels (WO1). PT GPS’s competitive position can be strengthened by focusing on product differentiation, expanding distribution reach, and continuous innovation. Improving branding and product monitoring will reinforce market presence and customer loyalty. Implementing these strategies in sequence will enable sustainable growth and resilience against competitive pressures in the meatball industry. This research enriches MSME strategy literature by integrating VRIO, Porter’s Five Forces, SWOT, and A’WOT for objective strategy prioritization in processed food markets. Keywords: A’WOT, meatball, positioning, product differentiation, SWOT.
REFLECTING ON THE ACHIEVEMENTS OF AGRARIAN REFORM AND ITS IMPACT ON THE ECONOMIC SYSTEM TOWARDS GOLDEN INDONESIA 2045: WEST JAVA CASES Darmawan, Dalu; Soetarto, Endriatmo; Asnawi, Yudha Heryawan; Sukmawati, Anggraini; Mahasari, Jamaluddin
CosmoGov: Jurnal Ilmu Pemerintahan Vol 9, No 1 (2023)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v9i1.47954

Abstract

Land use and land tenure implemented through agrarian reform in the concept of the Land management paradigm are reflected in praxis that improves people's welfare. The welfare of the people achieved is in line with realizing the vision of Golden Indonesia 2045. The current problematic situation is an argumentative discussion on assessing the success of agrarian reform that improves people's welfare towards the Golden Indonesia 2045. This paper explains with a qualitative descriptive method with a critical constructivism paradigm through an ethnographic approach to reflect on agrarian reform in the frame of the economic system. The research was conducted in West Java Province until 2022. The research data comes from primary data from interviews and secondary data from processed various literature sources. The data is analyzed to understand how agrarian reform can be achieved and provide reflections to earn an economic system that has implications for Indonesia's development in 2045. The results showed that agricultural reform carried out primarily in West Java Province and in general in Indonesia had an impact on economic growth/increase in the economic system in line with realizing the vision of Golden Indonesia 2045, even though there were obstacles, namely disputes, conflicts and judicial cases as the residual economic value of the land.gb777
Competitive Strategy Formulation in The Furniture Industry Hannika Fasya; Sufrin Hannan; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.586

Abstract

Background: Since its establishment in 2021, PT XYZ has continuously experienced a decline in sales of its flagship product, the sofa furniture. Therefore, an effective strategy is needed to continue to survive and compete in the current declining sales and increase the company turnover.Purpose: The purpose of this study is to finding the right competitive strategies that can implemented by PT XYZ to keep their existence in furniture industry.Design/Methodology/Approach: This study employs a qualitative method with informant selection through purposive sampling technique. Data collection techniques include observation, and interviews. Finding/Result: The findings of this study show that to solve the decline in sales of sofa furniture, PT XYZ can implement of appropriate competitive strategies in the form of market penetration strategy (optimizing networking and digital marketing for marketing and sales) and product development (conducting research and development to foster product innovation and improving the quality of sofa products and services without neglecting the quality of products and services that are currently provided) to increase the company turnover. Conclusion: This study shows that the priority strategy to solve the decline in sales of sofa furniture, and to increase the company turnover are with market penetration and product development. Originality/Value (State of the art): This study attempts to explain the effective competitive strategies for sustaining presence in the sofa furniture industry. It is hoped that the development of the identification of competitive factors within the CPM Matrix will contribute to a more comprehensive body of literature and provide a more precise analysis of competitors. Keywords: competitive strategies, market penetration, product development, sofa furniture, CPM
Reconstructing a Museum Business Model Through an Emic Perspective: A Case Study of The SBY–ANI Museum and Gallery Kamhar Lakumani; Harianto Harianto; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.140

Abstract

Background: Museums play an important role in delivering inspiration, education, and cultural preservation. The SBY–ANI Museum and Gallery is the first private presidential museum in Indonesia, aimed at inspiring visitors through the life journey of the 6th President of the Republic of Indonesia. However, there are still challenges in increasing visitor numbers and conveying the values that are intended to be shared.Purpose: This study aims to reconstruct the Business Model Canvas (BMC) of an inspirational museum by integrating an emic perspective.Design/methodology/approach: This study was conducted at the SBY–ANI Museum and Gallery in Pacitan, East Java, from October 2024 to February 2025. It employed the BMC framework and an emic approach to evaluate and redesign the museum’s operational strategy. The emic perspective, gathered from five figures closely associated with President SBY as respondents, was integrated to develop an improved BMC that aligns more deeply with his values and legacy.Findings/Results: The study finds that the museum’s initial BMC requires adjustments in customer segmentation, key activities, and key partnerships. The museum initially targeted high school students, but data indicate that most visitors are kindergarten to junior high school students attending school edutourism programs. Additionally, the museum’s revenue still relies heavily on ticket sales, highlighting the need for diversification through partnerships, memberships, and sponsorships.Conclusion: Integrating BMC with an emic perspective results in a more relevant and sustainable business model. Strengthening marketing strategies and engagement with cultural communities, youth organizations, and educational institutions is essential to enhancing its appeal, encouraging repeat visits, and expanding its market reach.Originality/value (State of the art): This study demonstrates that the BMC, when reconstructed through the integration of an emic perspective, can address gaps in business management within the cultural education sector. This approach fills a strategic void in museum planning, which often suffers from misalignment between operational activities and the cultural values intended to be conveyed. However, empirical studies that integrate emic perspectives into formal business model frameworks in museum governance remain limited. Keywords:  business model canvas, emic approach, museum strategy, educational tourism, operational strategy
Strategy To Increase Productivity of The Perisai Agency System As Community Social Security Ardi Rifai; Alm. Idqan Fahmi; Yudha Heryawan Asnawi; Suhendi Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.547

Abstract

Background: The implementation of a community empowerment program, which involves external mobilizing agents or perisai, is anticipated to serve as a remedy for increasing participation in informal workers/ non-wage recipient workers (BPU). Nevertheless, the procedure of obtaining membership in the informal sector demonstrates erratic expansion of individuals who get non-wage benefits from BPJS Employment. Purpose: This study examines the factors that influence productivity and formulates strategies to enhance the productivity of perisai agents.Design/methodology/approach: This study adopts a quantitative causal approach, using Structural Equation Modelling (SEM) assisted by the Smart PLS statistical method (PLS-SEM)Findings/Results: The analytical findings demonstrate that the productivity of the Perisai agency system is positively and significantly influenced by four factors: organizational culture, work motivation, job satisfaction, and organizational commitment. Work motivation has the greatest indicator value and has a positive impact on increasing the productivity of Perisai agents.Conclusion: Job satisfaction within the perisai agency system exhibits the highest indicator value and significantly influences the enhancement of work productivity. Job satisfaction fosters a profound sense of trust, promoting enhanced work behavior via dedication to becoming perisai members and optimally contributing to the expansion of social security protection for informal workers.Originality/value (state of the art): BPJS Employment utilizes four criteria that directly impact production, chosen specifically to align with the company's requirements. The utilization of the PLS-SEM approach is regarded as more efficient due to its ability to reduce company expenses. Keywords: agents, influence productivity, employment, perisai agency, BPJS employment
Analisis Daya Saing Pada Perusahaan Waste Water Treatment Menggunakan Bakteri X Dalam Mendukung Keberlanjutan Bisnis Agroindustri Aufaa Afiffah Ainii; Yudha Heryawan Asnawi; Asep Taryana
JURNAL AGROINDUSTRI HALAL Vol. 12 No. 1 (2026): Jurnal Agroindustri Halal
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jah.v12i1.22376

Abstract

The need for agro-industrial wastewater management has become a business opportunity for management services. However, this business requires sustainable competitiveness to survive. PT XYZ is a wastewater management service company for the agro-industry with a fluctuating margin value. The objective of this study is to analyze the company's competitiveness based on its resources.This research uses a mixed-method approach, combining expert interviews and performance assessment of each indicator with the VRIO approach, as well as quantitative descriptive analysis using mean values and weights. The results of the identification and analysis indicate that the main resources owned by the company are intangible resources and core competencies, while two other resources require improvement in the aspects of difficult to imitate and being well-organized. The findings of this study recommend improvements through innovation in the technical, documentation, and marketing aspects so that the company can achieve sustainable competitiveness. Furthermore, the company also needs to invest in tangible resources with innovation for long-term competitiveness and enhance the performance of its existing resources.
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Afdhal Affan Hilman Sutarto Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alam Sentosa Alexander Febriyanto Alif, Muhammad Farras Alm. Idqan Fahmi Amir Mutaqin Amir Mutaqin Amzul Rifin Andriana Kartina Wingtyas Anggraini Sukmawati Ardi Rifai Asep Taryana Asep Taryana Asep Taryana Aswin Fajri Aufaa Afiffah Ainii Bambang Eka Muliano Bramanto Wibisono Budi Suharjo Dalu Agung Darmawan Darlina Kartika Rini Darmawan, Dalu Denny Bernadus Kurnia Elai Novita Mariani Banurea Endriatmo Soetarto Esti Rahayu Fadila, Rinda Farid Alghofari Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Hannika Fasya Harianto Harianto Harianto Harianto Harianto Harianto Hariyadi Hariyadi Heny Kuswanti Daryanto Hidayat, Yayat Syariful Hilda Wahyuni Idqan Fahmi Imam Teguh Saptono Irfan Syauqi Beik Irvandi Gustari Joyo Winoto Joyo Winoto, Joyo Kameswari, Ika Kamhar Lakumani Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Mohamad Rhesa Adisty Muhammad Aulia Ramadhan Mukhamad Najib Musa Mulyadi Musbakri Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Pulunggono, Ahmad Heko Qoniah, Inas R. Dikky Indrawan Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Sianggaputra, Muhammad Danny Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Suhendi Sunandar, Muhammad Prayoga Suprehatin Teti Haryati Tulus Sajiwo Ujang Sumarwan Yayat Syariful Hidayat Yunus Triyonggo Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zelinka Natalia Angelina Zenal Asikin