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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal Research of Social Science, Economics, and Management Journal of Economics and Management Scienties IIJSE Asian Journal of Social and Humanities International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam
Yudha Heryawan Asnawi
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Business Development Strategy Journaling Book (Case Study On Fill The Blankspace) Pohan, Sheilla Yasmin Afriani; Asnawi, Yudha Heryawan; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 2 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i2.1210

Abstract

This study aims to analyze the implementation of character-based learning strategies in improving students’ motivation and learning outcomes in Islamic Religious Education. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation. The findings indicate that teachers play a crucial role in shaping students’ character through modeling, habituation, and contextual approaches adapted to students’ needs. The applied learning strategies emphasize not only cognitive development but also the integration of spiritual, social, and emotional values. The main challenges in implementing these strategies include limited environmental support and inconsistency in applying character values outside the classroom. Nevertheless, through collaboration among teachers, parents, and the school environment, students’ religious character formation and learning motivation significantly improve. This research contributes to strengthening character education practices within the context of modern Islamic education.
Strategi Perluasan Kepesertaan Aktif Jaminan Sosial Ketenagakerjaan Berbasis Kepuasan Hidayat, Yayat Syariful; Nurhayati, Popong; Asnawi, Yudha Heryawan
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4981

Abstract

Penelitian ini bertujuan untuk menganalisis strategi perluasan kepesertaan aktif BPJS Ketenagakerjaan melalui pendekatan bauran pemasaran (marketing mix) serta mengukur pengaruhnya terhadap kepuasan dan niat peserta untuk kembali menjadi anggota. Penelitian dilaksanakan pada Maret–Juni 2025 dengan responden pekerja yang pernah merasakan program BPJS Ketenagakerjaan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa variabel people, place, dan promotion berpengaruh signifikan terhadap kepuasan peserta, sedangkan process dan physical evidence tidak berpengaruh signifikan. Kepuasan terbukti menjadi faktor kunci yang berpengaruh kuat terhadap niat peserta untuk kembali menjadi anggota. Temuan ini menegaskan pentingnya strategi yang menekankan kualitas interaksi SDM, kemudahan akses, dan komunikasi promosi yang efektif untuk meningkatkan kepuasan dan niat peserta untuk mendaftar kembali pada program BPJS Ketenagakerjaan. Penelitian ini memperluas pemahaman tentang hubungan antara bauran pemasaran dan kepuasan peserta dalam konteks jaminan sosial ketenagakerjaan di Indonesia, khususnya dalam mengidentifikasi dimensi marketing mix yang paling berpengaruh terhadap kepuasan dan retensi kepesertaan aktif.
Strategi Pengembangan Model Bisnis Koperasi Rumput Laut dengan Pendekatan Cooperative and Mutual Enterprise Business Model Canvas Sianggaputra, Muhammad Danny; Asnawi, Yudha Heryawan; Indrawan, Dikky
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2495

Abstract

This study aims to develop a seaweed cooperative business model based on the Cooperative and Mutual Enterprise Business Model Canvas (CME-BMC) to enhance the cooperative’s competitiveness and adaptive capacity in supporting small-scale farmers. The research utilizes a qualitative case study of a seaweed cooperative in West Java, integrating the CME-BMC with the VRIO, PESTEL, and SWOT frameworks through literature review, in-depth interviews, and structured questionnaires. The findings show that the current business model is aligned with cooperative principles, but it still has weaknesses that need to be strengthened for the cooperative to effectively compete and grow. The cooperative's key resources and capabilities include integrated post-harvest and processing facilities, experienced members, democratic governance, and effective management of the value chain across both upstream and downstream activities. The external environment presents both opportunities and challenges within the industry, including policy support, land allocation issues, climate risks, price fluctuations, and downstream regulations. Nine development strategies were formulated and translated into a new, more integrated and member-oriented business model. This study offers practical and theoretical contributions by demonstrating how the integration of the CME-BMC with strategic analysis can produce a more adaptive, sustainable, and competitive cooperative business model.
Strategic Business Development Through Product Differentiation: Case Study PT Galang Prakarsa Sodara (GPS) Pulunggono, Ahmad Heko; Harianto, Harianto; Asnawi, Yudha Heryawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8621

Abstract

This study aims to improve PT GPS’s business strategy by (1) examining the internal strengths and weaknesses, and external opportunities and threats; (2) formulating alternative strategies using SWOT; and (3) prioritizing strategies with the Advanced SWOT (A’WOT) method. Primary data were collected from nine purposively selected experts via interviews, questionnaires, and field observations. Secondary data came from company records, government publications, and industry reports. Analyses used VRIO and Porter’s Five Forces, followed by IFE and EFE matrices. The SWOT matrix generated strategies, and A’WOT determined priorities. The IFE-EFE placed PT GPS in Quadrant II (grow and build) of the IE matrix. Nine strategies emerged, with the top four priorities: (1) optimizing product quality and variety (ST1), (2) expanding market penetration via distribution optimization (SO1), (3) developing innovative product variations for new segments (SO2), and (4) enhancing monitoring and branding in distribution channels (WO1). PT GPS’s competitive position can be strengthened by focusing on product differentiation, expanding distribution reach, and continuous innovation. Improving branding and product monitoring will reinforce market presence and customer loyalty. Implementing these strategies in sequence will enable sustainable growth and resilience against competitive pressures in the meatball industry. This research enriches MSME strategy literature by integrating VRIO, Porter’s Five Forces, SWOT, and A’WOT for objective strategy prioritization in processed food markets. Keywords: A’WOT, meatball, positioning, product differentiation, SWOT.
REFLECTING ON THE ACHIEVEMENTS OF AGRARIAN REFORM AND ITS IMPACT ON THE ECONOMIC SYSTEM TOWARDS GOLDEN INDONESIA 2045: WEST JAVA CASES Darmawan, Dalu; Soetarto, Endriatmo; Asnawi, Yudha Heryawan; Sukmawati, Anggraini; Mahasari, Jamaluddin
CosmoGov: Jurnal Ilmu Pemerintahan Vol 9, No 1 (2023)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v9i1.47954

Abstract

Land use and land tenure implemented through agrarian reform in the concept of the Land management paradigm are reflected in praxis that improves people's welfare. The welfare of the people achieved is in line with realizing the vision of Golden Indonesia 2045. The current problematic situation is an argumentative discussion on assessing the success of agrarian reform that improves people's welfare towards the Golden Indonesia 2045. This paper explains with a qualitative descriptive method with a critical constructivism paradigm through an ethnographic approach to reflect on agrarian reform in the frame of the economic system. The research was conducted in West Java Province until 2022. The research data comes from primary data from interviews and secondary data from processed various literature sources. The data is analyzed to understand how agrarian reform can be achieved and provide reflections to earn an economic system that has implications for Indonesia's development in 2045. The results showed that agricultural reform carried out primarily in West Java Province and in general in Indonesia had an impact on economic growth/increase in the economic system in line with realizing the vision of Golden Indonesia 2045, even though there were obstacles, namely disputes, conflicts and judicial cases as the residual economic value of the land.gb777
Competitive Strategy Formulation in The Furniture Industry Hannika Fasya; Sufrin Hannan; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.586

Abstract

Background: Since its establishment in 2021, PT XYZ has continuously experienced a decline in sales of its flagship product, the sofa furniture. Therefore, an effective strategy is needed to continue to survive and compete in the current declining sales and increase the company turnover.Purpose: The purpose of this study is to finding the right competitive strategies that can implemented by PT XYZ to keep their existence in furniture industry.Design/Methodology/Approach: This study employs a qualitative method with informant selection through purposive sampling technique. Data collection techniques include observation, and interviews. Finding/Result: The findings of this study show that to solve the decline in sales of sofa furniture, PT XYZ can implement of appropriate competitive strategies in the form of market penetration strategy (optimizing networking and digital marketing for marketing and sales) and product development (conducting research and development to foster product innovation and improving the quality of sofa products and services without neglecting the quality of products and services that are currently provided) to increase the company turnover. Conclusion: This study shows that the priority strategy to solve the decline in sales of sofa furniture, and to increase the company turnover are with market penetration and product development. Originality/Value (State of the art): This study attempts to explain the effective competitive strategies for sustaining presence in the sofa furniture industry. It is hoped that the development of the identification of competitive factors within the CPM Matrix will contribute to a more comprehensive body of literature and provide a more precise analysis of competitors. Keywords: competitive strategies, market penetration, product development, sofa furniture, CPM
Strategy To Increase Productivity of The Perisai Agency System As Community Social Security Ardi Rifai; Alm. Idqan Fahmi; Yudha Heryawan Asnawi; Suhendi Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.547

Abstract

Background: The implementation of a community empowerment program, which involves external mobilizing agents or perisai, is anticipated to serve as a remedy for increasing participation in informal workers/ non-wage recipient workers (BPU). Nevertheless, the procedure of obtaining membership in the informal sector demonstrates erratic expansion of individuals who get non-wage benefits from BPJS Employment. Purpose: This study examines the factors that influence productivity and formulates strategies to enhance the productivity of perisai agents.Design/methodology/approach: This study adopts a quantitative causal approach, using Structural Equation Modelling (SEM) assisted by the Smart PLS statistical method (PLS-SEM)Findings/Results: The analytical findings demonstrate that the productivity of the Perisai agency system is positively and significantly influenced by four factors: organizational culture, work motivation, job satisfaction, and organizational commitment. Work motivation has the greatest indicator value and has a positive impact on increasing the productivity of Perisai agents.Conclusion: Job satisfaction within the perisai agency system exhibits the highest indicator value and significantly influences the enhancement of work productivity. Job satisfaction fosters a profound sense of trust, promoting enhanced work behavior via dedication to becoming perisai members and optimally contributing to the expansion of social security protection for informal workers.Originality/value (state of the art): BPJS Employment utilizes four criteria that directly impact production, chosen specifically to align with the company's requirements. The utilization of the PLS-SEM approach is regarded as more efficient due to its ability to reduce company expenses. Keywords: agents, influence productivity, employment, perisai agency, BPJS employment
Peningkatan Kepesertaan Aktif Jaminan Sosial Ketenagakerjaan Berbasis Ketahanan Dana Yayat Syariful Hidayat; Popong Nurhayati; Yudha Heryawan Asnawi; Mohamad Rhesa Adisty
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.370

Abstract

Increasing employment social security coverage is a fundamental prerequisite for achieving Universal Social Security Coverage. However, the upward trend in membership, accompanied by rising claim ratios, poses significant challenges to fund sustainability. This study aims to analyze the impact of active membership coverage on the fund sustainability of BPJS Ketenagakerjaan and identify the influencing factors within the Old Age Security (JHT), Pension Security (JPN), Work Injury Security (JKK), and Death Security (JKM) programs. This research employs a quantitative method with a desk research approach, utilizing national secondary data sourced from the Actuarial and Social Security Research Deputy of BPJS Ketenagakerjaan. Data analysis was conducted using multiple linear regression via STATA software to examine the effects of several variables: number of cases, claim nominals, active participants, total contributions, and average participant age on fund sustainability. The findings reveal diverging patterns across the programs. In non-insurance schemes (JHT and JPN), the number of active participants and total cases exert a positive influence on fund sustainability. Conversely, in insurance-based schemes (JKK and JKM), the number of participants and average participant age show a negative correlation with fund sustainability. This study concludes that membership expansion must be balanced with risk management and fund sustainability strategies tailored to the specific characteristics of each program.
Business Strategies for Pest Control Services in Expanding the Retail and Residential Market Segments: A Case Study of PT XYZ Andriana Kartina Wingtyas; Yudha Heryawan Asnawi; Irvandi Gustari
Asian Journal of Social and Humanities Vol. 4 No. 9 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i9.742

Abstract

PT XYZ, an Indonesian facility management company, faces a liquidity crisis with its cash ratio below 10% and a declining current ratio (2020–2023). A major client mandates a minimum cash ratio of 10% for tender eligibility; failure would disqualify PT XYZ. This pressure drives the company to expand its pest control unit from B2B (oil and gas, state-owned enterprises) into retail and residential markets, which offer faster accounts receivable turnover. This research aims to map the existing business model using the Business Model Canvas (BMC), analyze internal and external factors, and determine strategic priorities via A'WOT (AHP+SWOT). Data were collected through interviews, observation, and expert questionnaires. The BMC reveals a model heavily reliant on tenders and personal service assistance. A'WOT results show that the top opportunity is Regulation PERMENKES No. 14/2021 (0.274), the key strength is the Termigon brand (0.070), the main threat is lower local prices (0.031), and the primary weakness is a 24-hour response time (0.019). The top strategic priority is Termigon brand differentiation against foreign multinationals and low-priced local competitors (0.170). Managerial implications include strengthening brand positioning, accelerating ERP-based digital reporting, and optimizing response speed.
It Business Development Strategy of Zoom Infotek Telesindo Company in Public Sector Market With VTDF Business Model and VRIO Analysis Musbakri Musbakri; Yudha Heryawan Asnawi; Zenal Asikin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.385

Abstract

Background: The Government Goods and Services Procurement Policy Agency (LKPP) plays a role in accelerating and simplifying the procurement process by implementing E-Catalog in accordance with Presidential Regulation Number 16/2018. The budget allocated by the government for electronic office equipment in 2021 is 50.1 trillion rupiah.Purpose: PT ZIT, which concentrates on hardware solutions, currently only reaches 0.086% of the huge market potential available. Implicating that PT ZIT needs to formulate a new strategy to achieve its target of 0.5% marketshare.Design/methodology/approach: In this research, PT ZIT used the Value Technology Distribution Finance (VTDF) method and Valueable, Rare, Inimitable, Organized (VRIO) Analysis.Findings/Result: The results show that PT ZIT has nine sustainable competitive advantages including the ability to retain labor, the ability to serve customers well, a large amount of portfolio, and has a good brand image and reputation in the IT business field. One of the main advantages is the ability to maintain a network with keyperson in the government which is valuable, rare, difficult to imitate, and organized. Conclusion: The study on PT ZIT's IT business model using the VTDF method and VRIO analysis identifies nine sustainable competitive advantages but highlights the need for further development. Advantages include a solid team, exceptional customer service, and a strong government network. The proposed strategy involves creating a public sector division, partnering with remote area businesses, collaborating with service centers and IT companies for after-sales service and HR, and improving the public sector consumer database to enhance competitiveness and market share.Originality/value (State of the art): This research significantly enhances understanding of IT business development in the public sector by uniquely combining the VTDF business model and VRIO analysis. It offers a comprehensive analysis of PT ZIT’s internal and external factors, providing a tailored strategy. Key findings emphasize strategic collaborations, specialized divisions, and improved customer relationship management. This study fills a literature gap on IT business strategies in the public sector, offering valuable insights and practical applications for other IT companies and future research. Keywords: IT business, public sector, strategic development, VRIO, VTDF
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Afdhal Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alam Sentosa Alif, Muhammad Farras Alm. Idqan Fahmi Amir Mutaqin Amzul Rifin Andriana Kartina Wingtyas Anggraini Sukmawati Ardi Rifai Asep Taryana Aswin Fajri Bambang Eka Muliano Budi Suharjo Dalu Agung Darmawan Darlina Kartika Rini Darmawan, Dalu Denny Bernadus Kurnia Endriatmo Soetarto Esti Rahayu Fadila, Rinda Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Hannika Fasya Harianto Harianto Harianto Hariyadi Hariyadi Hariyadi, Hariyadi Hidayat, Yayat Syariful Idqan Fahmi Imam Teguh Saptono Indrawan, Dikky Irfan Syauqi Beik Irvandi Gustari Joyo Winoto, Joyo Kameswari, Ika Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Mohamad Rhesa Adisty Muhammad Aulia Ramadhan Mukhamad Najib Musbakri Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Popong Nurhayati Pulunggono, Ahmad Heko Qoniah, Inas Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Sianggaputra, Muhammad Danny Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Sufrin Hannan Suhendi Suhendi Suhendi Sunandar, Muhammad Prayoga Suprehatin Tulus Sajiwo Ujang Sumarwan Yayat Syariful Hidayat Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zenal Asikin Zenal Asikin