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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Airlangga Journal of Innovation Management Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam
Yudha Heryawan Asnawi
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding Rachman, Mohammad Irfan; Asnawi, Yudha Heryawan; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.900

Abstract

This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day. Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPM
Natural Gas Sales Optimization Strategy of PT XYZ in East Java Tulus Sajiwo; Sumarwan, Ujang; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.823

Abstract

The condition of supply and demand for natural gas in East Java will experience dynamics, based on government work plans for Java gas pipeline, Tuban refinery and new gas field development. This research aims to analysis and simulate the gas market from 2021 to 2035 and develop gas marketing strategy to optimize PT XYZ's revenue. The Dynamic Model System method is used in scenario and market analysis, the AHP method is used for segmentation, targeting and positioning, while the Focus Group Discussion is used for the implementation strategy of optimizing revenue from gas sales. The results of the study show that during the period 2022 – 2025, the gas market in East Java experienced an excess of gas supply by 249 mmscfd, the second period in 2026-2030 the gas market was still a surplus of 53 mmscfd, but in 2030-2035 the gas market experienced a shortage of 260 mmscfd. PT XYZ's strategy is to prioritize the fertilizer sector, PGN industry and electricity through gas traders as the main buyers by using the main criteria for volume, utilization period and gas price as a reference in preparing scenarios and implementation strategies. The scenario is optimistic that the improve in gas production and maximize gas marketing will increase PT XYZ's revenue and position as the market leader in East Java. Keywords: AHP, gas marketing, natural gas, optimization, system dynamic model
Local Wisdom Based Social Responsibility of Balinese SME to Improve Competitiveness Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.141

Abstract

Small and Medium Enterprises (SMEs) have crucial role in Indonesian economy. Despite the enormous contribution, SMEs still encounter obstacles in business development. SMEs do not yet have appropriate strategy to create competitiveness. Strategies suitable for SMEs must consider local wisdom of the location where SMEs domicile. This study aims to analyze the influence of local wisdom in creating competitiveness for SMEs, carried out through socially responsible practices. This study applies qualitative method focusing on twelve SMEs located in Badung district, Bali. Information was obtained through in-depth interviews and literature review. The information was analyzed to determine the relation between local wisdom values and the concept of social responsibility. This research proves that local wisdom has influence in creating competitive advantage through socially responsible business practices. The value triggers the SMEs to be socially responsible towards its customers, employees, environment and community that in return improve its reputation, customers’ satisfaction, employees’ loyalty and productivity. Keywords: competitiveness, local wisdom, smes, social responsibility, strategy
Strategi Korporasi Pada Perusahaan Milik Negara Tbk Dengan Menggunakan Corporate Parenting Framework: Corporate Strategy at Perusahaan Milik Negara Tbk Using The Corporate Parenting Framework Rumampuk, Tasya Laudita; Asnawi, Yudha Heryawan; Saptono, Imam Teguh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.963

Abstract

This study aims to assess the level of suitability between the parenting characteristics of Perusahaan Milik Negara Tbk and the critical success factors of PT Discover Indonesia Ltd; assessing the degree of suitability between the parenting characteristics of Perusahaan Milik Negara Tbk and the parenting opportunities of PT Discover Indonesia Ltd; determine Discover's position based on the parenting fit matrix area and formulate priority strategies that can be applied by Perusahaan Milik Negara Tbk to PT Discover Indonesia Ltd using the AHP method. This suitability assessment uses the Parenting Fit Matrix approach based on the calculation of the weights and ratings filled out by the top management of the parent company and its subsidiaries. The final results of this study indicate that the position of the area of PT Discover is at the Edge of Heartland, namely a position where the parent company can add value but in some cases has the potential to destroy the value of the subsidiary. In this position, the main strategies that can be carried out based on the AHP assessment are formulated, namely accelerating the development of new field projects in assets that have just been operated by Discover. Keywords: AHP, corporate strategy, corporate parenting framework, oil and gas, parenting fit matrix
It Business Development Strategy of Zoom Infotek Telesindo Company in Public Sector Market With VTDF Business Model and VRIO Analysis Musbakri, Musbakri; Asnawi, Yudha Heryawan; Asikin, Zenal
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.385

Abstract

Background: The Government Goods and Services Procurement Policy Agency (LKPP) plays a role in accelerating and simplifying the procurement process by implementing E-Catalog in accordance with Presidential Regulation Number 16/2018. The budget allocated by the government for electronic office equipment in 2021 is 50.1 trillion rupiah.Purpose: PT ZIT, which concentrates on hardware solutions, currently only reaches 0.086% of the huge market potential available. Implicating that PT ZIT needs to formulate a new strategy to achieve its target of 0.5% marketshare.Design/methodology/approach: In this research, PT ZIT used the Value Technology Distribution Finance (VTDF) method and Valueable, Rare, Inimitable, Organized (VRIO) Analysis.Findings/Result: The results show that PT ZIT has nine sustainable competitive advantages including the ability to retain labor, the ability to serve customers well, a large amount of portfolio, and has a good brand image and reputation in the IT business field. One of the main advantages is the ability to maintain a network with keyperson in the government which is valuable, rare, difficult to imitate, and organized. Conclusion: The study on PT ZIT's IT business model using the VTDF method and VRIO analysis identifies nine sustainable competitive advantages but highlights the need for further development. Advantages include a solid team, exceptional customer service, and a strong government network. The proposed strategy involves creating a public sector division, partnering with remote area businesses, collaborating with service centers and IT companies for after-sales service and HR, and improving the public sector consumer database to enhance competitiveness and market share.Originality/value (State of the art): This research significantly enhances understanding of IT business development in the public sector by uniquely combining the VTDF business model and VRIO analysis. It offers a comprehensive analysis of PT ZIT’s internal and external factors, providing a tailored strategy. Key findings emphasize strategic collaborations, specialized divisions, and improved customer relationship management. This study fills a literature gap on IT business strategies in the public sector, offering valuable insights and practical applications for other IT companies and future research. Keywords: IT business, public sector, strategic development, VRIO, VTDF
Pendidikan Islam pada Pesantren Pertanian untuk Membangun Ekosofi (Ekologi Filosofi) Bagi Penyelamatan Lingkungan Rini, Darlina Kartika; Adiwibowo, Soeryo; Alikodra, Hadi Sukadi; Hariyadi, Hariyadi; Asnawi, Yudha Heryawan
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.2779

Abstract

Degradasi lingkungan  sangat mengkhawatirkan, peran seluruh pihak diperlukan dalam menjaga kelestarian lingkungan.Pesantren menghasilkan generasi muda agen perubahan sebagai penggerak proses perubahan sosial di masyarakat, menuju masyarakat  sejahtera yang peduli terhadap penyelamatan lingkungan. Pendidikan Islam adalah suatu sistem pendidikan yang Islami, untuk memelihara, mengajar,  menjaga anak didik supaya dapat memahami dan mengamalkan ajaran Islam dan menjadikannya sebagai pandangan hidup, menjadi insan berilmu, berakhlak mulia, dan peduli penyelamatan lingkungan. Penanaman nilai-nilai kearifan lokal sangat penting dan diperlukan  untuk membangun filosofi lingkungan (ekologi filosofi: ekosofi) melalui pendidikan Islam dalam bentuk fikih lingkungan untuk pemeliharaan lingkungan berkelanjutan bagi generasi mendatang sebagai amal soleh bagi alam semesta dan seluruh isinya. Penelitian  bertujuan menganalisis penerapan pendidikan Islam dalam membangun ekosofi santri dan menemukan rekomendasi pembelajaran pendidikan Islam berbasis ekosofi. Metode yang digunakan yaitu analisis konstruktivistik dan Analytical Hierarchy Proses (AHP). Berdasarkan analisis  konstruktivistik, penerapan ekosofi untuk menanamkan filosofi lingkungan pada santri di pesantren  dilakukan melalui  pendidikan Islam dalam fikih lingkungan. Berdasarkan AHP diperoleh alternatif prioritas program penerapan ekosofi melalui pendidikan Islam di pesantren dengan nilai bobot tertinggi dibanding program lainnya yang dirumuskan, yaitu praktek budidaya pertanian di lahan bagi santri, penanaman nilai kearifan lokal,  dan membangun karakter dan filosofi lingkungan. Kata kunci: pendidikan Islam, agen perubahan, ekosofi.
FACTORS THAT INFLUENCE WAQIF INTENTION ON CASH WAQF AND WAQF THROUGH MONEY Kameswari, Ika; Beik, Irfan Syauqi; Asnawi, Yudha Heryawan
Al-Infaq: Jurnal Ekonomi Islam Vol. 14 No. 2 (2023): SEPTEMBER
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cash waqf and waqf through money as one of form of alms giving the reward of jariyah, have large gap between potential and realization. Therefore, this research aims to describe respondent’s characteristics and analyze factors that might be influenced waqifs’ intention to do cash waqf or waqf through money particularly through berkahwakaf.id. The method used in this study were descriptive and logistic regression analysis. This study involved 186 respondents from berkahwakaf.id and non-berkahwakaf.id waqifs. The result show that the character of respondent was balanced between male and female, dominated by age range 25-57 years old, dominated with minimum undergraduate education level, private and government employee with average income more than Rp 5 million. Data analysis result show that the waqif’s intention to do cash waqf and waqf through money affected by subjective norms, promotion and education level have asignificant positive affect and income level has a significant negative effect.
Business Development Strategy Journaling Book (Case Study On Fill The Blankspace) Pohan, Sheilla Yasmin Afriani; Asnawi, Yudha Heryawan; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 2 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i2.1210

Abstract

This study aims to analyze the implementation of character-based learning strategies in improving students’ motivation and learning outcomes in Islamic Religious Education. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation. The findings indicate that teachers play a crucial role in shaping students’ character through modeling, habituation, and contextual approaches adapted to students’ needs. The applied learning strategies emphasize not only cognitive development but also the integration of spiritual, social, and emotional values. The main challenges in implementing these strategies include limited environmental support and inconsistency in applying character values outside the classroom. Nevertheless, through collaboration among teachers, parents, and the school environment, students’ religious character formation and learning motivation significantly improve. This research contributes to strengthening character education practices within the context of modern Islamic education.
Strategi Perluasan Kepesertaan Aktif Jaminan Sosial Ketenagakerjaan Berbasis Kepuasan Hidayat, Yayat Syariful; Nurhayati, Popong; Asnawi, Yudha Heryawan
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4981

Abstract

Penelitian ini bertujuan untuk menganalisis strategi perluasan kepesertaan aktif BPJS Ketenagakerjaan melalui pendekatan bauran pemasaran (marketing mix) serta mengukur pengaruhnya terhadap kepuasan dan niat peserta untuk kembali menjadi anggota. Penelitian dilaksanakan pada Maret–Juni 2025 dengan responden pekerja yang pernah merasakan program BPJS Ketenagakerjaan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa variabel people, place, dan promotion berpengaruh signifikan terhadap kepuasan peserta, sedangkan process dan physical evidence tidak berpengaruh signifikan. Kepuasan terbukti menjadi faktor kunci yang berpengaruh kuat terhadap niat peserta untuk kembali menjadi anggota. Temuan ini menegaskan pentingnya strategi yang menekankan kualitas interaksi SDM, kemudahan akses, dan komunikasi promosi yang efektif untuk meningkatkan kepuasan dan niat peserta untuk mendaftar kembali pada program BPJS Ketenagakerjaan. Penelitian ini memperluas pemahaman tentang hubungan antara bauran pemasaran dan kepuasan peserta dalam konteks jaminan sosial ketenagakerjaan di Indonesia, khususnya dalam mengidentifikasi dimensi marketing mix yang paling berpengaruh terhadap kepuasan dan retensi kepesertaan aktif.
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Afdhal Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alghofari, Farid Alif, Muhammad Farras Amir Mutaqin Amzul Rifin Anggraini Sukmawati Asep Taryana Aswin Fajri Aulia Ramadhan, Muhammad Bambang Eka Muliano Budi Suharjo Dalu Agung Darmawan Dalu Agung Darmawan Darlina Kartika Rini Denny Bernadus Kurnia Endriatmo Soetarto Esti Rahayu Fadila, Rinda Fahmi, Alm. Idqan Fasya, Hannika Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Harianto Hariyadi Hariyadi Hariyadi, Hariyadi Hidayat, Yayat Syariful Idqan Fahmi Imam Teguh Saptono Irfan Syauqi Beik Jamaluddin Mahasari Joyo Winoto, Joyo Kameswari, Ika Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Muhammad Aulia Ramadhan Mukhamad Najib Musbakri, Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Qoniah, Inas Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita RIFAI, ARDI Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Suhendi Suhendi Suhendi Sunandar, Muhammad Prayoga Suprehatin Teti Haryati Tulus Sajiwo Ujang Sumarwan Wahyuni, Hilda Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zenal Asikin