Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

10.031

P-Index

This Author published in this journals

All Journal Jurnal Reviu Akuntansi dan Keuangan Bisma: Jurnal Bisnis dan Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal MEBIS (Manajemen dan Bisnis) Performance : Jurnal Bisnis dan Akuntansi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Ilomata International Journal of Management Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Syntax Fusion : Jurnal Nasional Indonesia Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Manajemen Agribisnis dan Agroindustri Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur National Multidisciplinary Sciences Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Economics, Assets, and Evaluation Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Sains Manajemen dan Bisnis Indonesia

Jekti Rahayu

Universitas Muhammadiyah Jember

Author-ID : 2537054

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 77 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

PENGARUH KUALITAS LAYANAN, PROMOSI, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN JASA (STUDI KASUS JNT EKSPRESS CABANG MLANDINGAN KABUPATEN SITUBONDO) Salehuddin, Salehuddin; Hafidzi, Achmad Hasan; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1992

This study was conducted to determine the effect of service quality, promotion, price and trust on purchasing decisions at JNT Ekspress Mlandingan branch. This study uses multiple linear regression analysis test. The population used by all groups of people with respondent criteria is customers who use the services of JNT Express Mlandingan branch at least 2 times. The number of samples used were 50 people who were taken by purposive sampling technique. The results of the partial test (t test) show that service quality, promotion, and trust have no significant effect on purchasing decisions. However, the price variable partially has a significant influence on purchasing decisions at PT JNT Ekspress Mlandingan branch. Keywords: Quality of service, Promotion, Price, Trust and Purchase decision

ANALISIS PENGARUH KUALITAS INFORMASI, E-WOM DAN SUBSIDI ONGKIR TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPEE Yunitasari, Silvia; Sari, Maheni Ika; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1955

Bisnis e-commerce yang semakin besar dan cepat, khususnya di Indonesia menyebabkan banyaknya e-commerce bermunculan, serta setiap e-commerce menawarkan keuntungan dan kemudahan yang beragam serta memunculkan persaingan yang semakin tinggi. Berdasarkan persentase e-commerce yang dirilis oleh iprice.co.id, Shopee menguasai pasar e-commerce tingkat kedua. Shopee menjadi e-commerce yang paling disukai oleh konsumen, karena fitur-fitur yang dihadirkan oleh shopee lebih interaktif dan tema yang selalu berbeda tiap momen, namun kepuasan konsumen masih sangat relative puas dan juga ada pula yang tidak puas, khususnya dikalangan anak muda yatu mahasiswa. Tujuan penelitian ini untuk mengetahui kualitas informasi, elektronic word of mouth, subsidi ongkir berpengaruh signifikan terhadap keputusan pembelian shopee pada Mahasiswa Fakultas Ekonomi Manajemen Angkatan 2018 Universitas Muhammadiyah Jember. Jenis penelitian ini adalah penelitian kausalitas. Populasi dalam penelitian ini yaitu Mahasiswa Fakultas Ekonomi Manajemen Angkatan 2018 Universitas Muhammadiyah Jember yang menggunakan aplikasi Shopee. Sampel yang digunakan sebanyak 76 responden dengan menggunakan teknik puposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan kualitas informasi, elektronic word of mouth, subsidi ongkir berpengaruh signifikan terhadap keputusan pembelian shopee pada Mahasiswa Fakultas Ekonomi Manajemen Angkatan 2018 Universitas Muhammadiyah Jember.

ANALISIS PENGARUH HARDBALL STRATEGI (DESAIN PRODUK, TAGLINE DAN PESAN IKLAN) TERHADAP KEPUTUSAN PEMBELIAN ADES DI KABUPATEN JEMBER Amalia, Cinthia Dwi; Azhad, Muhammad Naely; Rahayu, Jekti
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4248

This research aims to determine the influence of product design, taglines and advertising messages as hardball strategies on purchasing decisions for Ades Jember drinking water. This type of research is quantitative. The population in this study were all Ades drinking water consumers in Jember using the Ferdinand formula sampling technique. The data source in this research uses primary data, namely questionnaires. Data were analyzed using multiple linear regression, normality test, multicollinearity test, heteroscedasticity test, t test, f test, and determination test which were carried out computationally with the SPSS program. The results of this research show that product design, taglines and advertising messages have a positive and significant effect on purchasing decisions for Ades Jember drinking water.

PENGARUH INOVASI PRODUK, BRAND IMAGE, DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR VARIO DI KECAMATAN AMBULU Dita, Amelia Violan; Septianingsih, Wahyu Eko; Rahayu, Jekti
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4185

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh inovasi produk, brand image, dan desain terhadap keputusan pembelian sepeda motor vario di Kecamatan Ambulu. Penelitian ini menggunakan metode penelitian deskriptif dan kuantitatif korelasional. Populasi pada penelitian ini yaitu masyarakat pengguna sepeda motor vario 125 di Kecamatan Ambulu dan sampel yang digunakan sebanyak 70 responden. Teknik pengambilan sampel menggunakan teknik accidental sampling dimana sampel dipilih ketika bertemu dengan peniliti saat penelitian atau pengambilan sampel yang dapat dilakukan sewaktu-waktu sampai jumlah sampel terpenuhi. Data yang digunakan yaitu data primer melaui kuesioner dan wawancara. Teknik analisis data dilakukan dengan analisis regresi linier berganda menggunakan SPSS versi 22. Hasil penelitian menunjukkan bahwa inovasi poduk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor vario di Kecamatan Ambulu. Brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor vario di Kecamatan Ambulu. Desain secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor vario di Kecamatan Ambulu.

RANCANGAN STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BLUE OCEAN STRATEGY PADA USAHA BAKSO HADIRIN KENCONG KABUPATEN JEMBER Sari, Nur Ita; Sari, Maheni Ika; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1951

Bakso Hadirin is an SME engaged in the culinary industry in general meatballs are served with hot and clear soup, but the father hadirin as the founder and owner of the Bakso Hadirin made a new innovation to produce pentol in frozen food packaging therefore bakso hadirin need to design the right strategy to compete and develop the business. Blue Ocean Strategy is a strategy that the company applies together with its tools and frameworks, to be able to create value innovations, where the company is able to create new value for customers, and is able to create a new market space where there are no competitors in it the goal to be achieved in this study, namely to know the analysis of the business development strategy design using the Blue Ocean Strategy (BOS) approach method in the bakso hadirin business Kencong, Jember Regency. The research method uses a qualitative research approach. by using the four-step framework tool and the abolish-reduce-enhance-create scheme. The result of this study is the promotion factor, the product quality factor must be improved, the product factor must be created, the price factor must be consistent, but The bakso hadirin must be able to be consistent in carrying out a promotion so that the products offered can be known by many people and can increase sales in the long term.

PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (STUDI KASUS WAROENG MIE MAK TUR BONDOWOSO) Maharani, Puteri Devi; Setianingsih, Wahyu Eko; Rahayu, Jekti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

In the business world, customers are an important factor to develop and maintain a business. When customers get satisfaction, it can lead to a high sense of loyalty and always make repeat purchases so that they do not affect other parties. The tight competition is marked by the increasing number of noodle stalls in Bondondowoso, one of the businesses that is also experiencing intense competition today is Waroeng Mie Mak Tur. The rise and fall of the number of consumers when making purchases is a problem at Waroeng Mie Mak Tur Bondowoso, causing consumer satisfaction which is expected to increase sales. This study aims to determine the effect of product, price, place, promotion, people/employees, physical evidence and process on consumer satisfaction. This type of research is quantitative with 80 samples used with purposive sampling technique. The analysis used is multiple linear regression analysis. From the results of the analysis, it can be seen that product, place, promotion, people/employees, physical evidence and processes have a significant effect on consumer satisfaction, while price has no significant effect on consumer satisfaction.

SYSTEMATIC LITERATURE REVIEW: KEPUTUSAN PEMBELIAN PADA WARUNG MAKAN DI JEMBER Oktaviansyah, Renaldy Dwi; Fatimah, Feti; Rahayu, Jekti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

This study discusses the factors that influence consumer purchasing decisions at restaurants in Jember. By using a systematic literature review method consisting of three stages, namely, planning, implementation, and reporting. The research data was obtained from Google Scholar published in 2014 to 2021, the initial research found in this study was 438 articles, and the total research used was 12 articles as data sources and will be analyzed further. This study only uses research with a quantitative approach. The results of a systematic literature review of all published studies state that the factors that influence consumer purchasing decisions at restaurants in Jember are very diverse, namely, Store Atmosphere, product, price, promotion, place, Taste, Service Quality, Facilities, advertising, and lifestyles. The main factor that influences is the place where consumers are not likely to find products that are outside the reach of consumers. The location factor is also a factor that determines the success of a business. Place strategy is one of the most important determinants in consumer behavior, companies must choose a strategic location in placing their shop (restaurant) in an area / area close to crowds and community activities.

PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA WAROENG MIE LAVA BONDOWOSO Qibtiyah, Siti Mariyatul; Azhad, Muhamad Naely; Rahayu, Jekti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Based on the phenomenon that occurred in "Waroeng Mie Lava Bondowoso" the researcher found that the ups and downs of consumers when making purchases became a problem in "Waroeng Mie Lava Bondowoso" resulting in consumer satisfaction which was expected to stabilize sales. This study aims to determine product quality, price and location, on consumer satisfaction at Waroeng Mie Lava. This type of research uses quantitative descriptive. The population in this study are consumers who make purchases of Mie Lava at Waroeng Mie Lava Bondowoso. The sample used was 80 respondents with purposive sampling technique. The analysis tool uses multiple linear regression. The results of the study prove that the results of the t-test of product quality are 5.668 and a significant level of 0.000, then Ho is rejected and H1 is accepted. Price variable with t count of 4.237 and a significant level of 0.000, then Ho is rejected and H1 is accepted. Location variable with t count of 2.420 and a significant level of 0.018, then Ho is rejected and H1 is accepted.

ANALYSIS OF INCREASING CUSTOMER SATISFACTION WITH LEO'S BAKSO IN MASTRIP, JEMBER DISTRICT WITH THE VARIABLES OF SERVICE QUALITY, PRODUCT QUALITY AND LOCATION Yuniar, Etma Klisa; Rahayu, Jekti; Izzuddin, Ahmad
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11860

This study aims to find out and analyse the influence of Service Quality, Product Quality and Location on customer satisfaction of Leo meatballs in Jember City. The data used in this study is in the form of primary data obtained through the distribution of questionnaires, interviews and observations and the use of secondary data through documentation. The population in this study is Leo Mastrip meatball consumers, while the sample size of 102 respondents using accidental sampling to Leo meatball consumers who are purchasing products. xFor dataxanalysis, the authors used multiple linear regression analysis. Based on the results of hypothesis testing, it can be stated that ServicexQuality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, Product Quality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, and Location has a significant effect on Leo Mastrip Meatball Customer Satisfaction, as well as simultaneously Service Quality, xProduct Quality, andxLocation havexa simultaneous impact on Customer Satisfaction.

FORMULATION OF MARKETING STRATEGY WITH SWOT ANALYSIS METHOD ON MEYCOOKIES MSMES IN SUMBERSARI, JEMBER REGENCY Indrayanti, Latri; Izzudin, Ahmad; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11537

This study aims to initiate a new marketing strategy for Meycookies by applying a SWOT analysis approach. The study adopted a descriptive qualitative approach, where data was collected through interviews and documentation. Speakers were selected using purposive sampling techniques and the validity of the data was tested through source triangulation. The results of the SWOT analysis show that Meycookies has the power that allows it to take advantage of existing opportunities. This indicates that the company is in a competitive and strong position, so it needs appropriate strategies to develop its business and maintain its growth.

Co-Authors Abadi Sanosra Achmad Hasan Hafidzi Afiril Inisia Hajar Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzuddin Aisyah Kurnia Yuliastutik Albab, Bagas Aldith Maulana, Ezar Alfany Andrenata Alvy Hidayah Alvy Hidayah Amalia, Cinthia Dwi Amalia, Risma Amilsamukti, Muhammad Rizqi Andrani, Vevina Talitha Apriansah, Noval Dias Astri Shofiyah Sholikhah Azhad, Muhamad Naely Azhad, Muhammad Naely Bagas Albab Bayu Wijayantini, Bayu Budi Santoso Bunga Maharani Citra Resmi Dewi Darmawan, Luqman Adi Dea Wahyu Sandyta Dino Angga**, Budi Santoso* Dita, Amelia Violan Dwi Budi Santoso Eka Atikhah Putri Badzillina Ernawati Ernawati Fefi Nurdiana Wijayanti Feti Fatimah Feti Fatimah Firmansyah, Achmad Faiz Hilman Gardina Aulin Nuha Hanif Mohammad Al Rosyid Haris Hermawan Haris Hermawan, Haris Hidayah, Alvy Hysadha, Novalia Imam Syaiqoni Indrayanti, Latri Ira Puspitadewi S Izzudin, Ahmad Jayawarsa, A.A. Ketut Kamalia, Carissa Nur Aulia Khusnul Hotimatul Lailiyah Lala Rizky Hari Shafira Lely Kusumawati Lina Kumala Sari M Naely Azhad M. Naely Azhad M. Nur Hakim Maharani, Puteri Devi Maheni Ika Sari Mahfudz, Ifatush Zafania Maulana, Kharisma Ivan Maya Sabrina, Adelia Annissa Mevia, Maulida Feren Arta Moch. Purbo Pujo Asmoro Muhamad Naely Azhad Murtaliningtyas, Wenny Nor Afandi, Sujik Nuraini, Viky Nursaid Nursaid Nursaidah Nursaidah, Nursaidah Nurul Fitriana Lestari Nurul Qomariah Okta Putri Ekasari Oktaviansyah, Renaldy Dwi Onky Yahya Dewanata Pratiwi, Madita Romadhoni Prisna Dea Leonita Puspitadewi S, Ira Putri, Indrianingsih Putri, Tika Yulia Sari Qibtiyah, Siti Mariyatul Ramadani, Resza Ramadhan, Muhammad Alfan Retno Endah Supeni Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Salehuddin, Salehuddin Salsabila Fara Saputra, Seno Sari, Nur Ita Seftiana, Angelita Seno Sumowo Septianingsih, Wahyu Eko Septy Holisa Umamy Setianingsih, Wahyu Eko Sevi Tasari Sevia Aylula Putry Sonea Ulfiatin Suharto, Akhmad Sumowo, Seno Tegar Alfian Dewantoro Tina Destiana Toni Herlambang Trias Setyowati Trias Setyowati, Trias Vesa Karsi Sukmawati Virda, V Wahyu Eko Setianingsih Wahyu Eko Setianingsih Winahyu, Pawestri Yayah Ikhda Nevia Yohanes Gunawan Wibowo Yohannes Gunawan W Yuniar, Etma Klisa Yunita Reykasari Yunitasari, Silvia Yurico, Bagus Zakiyyah, Amalina Maryam

Title

Found 77 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 77 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 77 Documents
Search