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All Journal Jurnal Reviu Akuntansi dan Keuangan Bisma: Jurnal Bisnis dan Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal MEBIS (Manajemen dan Bisnis) Performance : Jurnal Bisnis dan Akuntansi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Ilomata International Journal of Management Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Syntax Fusion : Jurnal Nasional Indonesia Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Manajemen Agribisnis dan Agroindustri Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur National Multidisciplinary Sciences Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Economics, Assets, and Evaluation Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Sains Manajemen dan Bisnis Indonesia
Jekti Rahayu
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF THE ENTREPRENEUR SPIRIT OF THE KATEGE COFFE SHOP BUSINESS IN TARGETTING MILLENNIALS IN JEMBER Putri, Tika Yulia Sari; Setianingsih, Wahyu Eko; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.10664

Abstract

In this research, the problem that occurs is how the Entrepreneur Spirit of the owner of KATEGE Coffee Shop to target millennials in the Jember Regency area. Entrepreneur is the ability to create value for business development. Spirit Entrepreneur arises because of changes in lifestyle along with the times, especially the millennial generation which is synonymous with new things and digitalization. The purpose of this research is to explain the entrepreneurial spirit of KATEGE coffee shop owners in attracting millennial generation targets. Qualitative methods are used in this research directly by observing the object under study and conducting interviews. As for data analysis using Milles and Hubberman analysis. The results showed that the entrepreneurial spirit possessed by the coffee shop owner through a proactive attitude.
ANALYSIS OF THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE ON CUSTOMER SATISFACTION Putri, Indrianingsih; Rahayu, Jekti; Murtaliningtyas, Wenny
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11256

Abstract

Technological advances have had a positive impact on society, for example making interaction easier, sharing information and making it easier for people to fulfill various needs in their lives. The company that is taking advantage of this opportunity is Shopee, through the ShopeeFood service feature in its application, users can order food which will later be delivered by a courier. This research aims to determine the influence of Service Quality, Brand Image, and Price on ShoppeFood Consumer Satisfaction in Jember. This type of research is quantitative. The population in this study were all ShoppeFood users in Jember using the Ferdinand formula sampling technique. The data source in this research uses primary data, namely questionnaires. Data were analyzed using multiple linear regression, normality test, multicollinearity test, heteroscedasticity test, t test, f test, and determination test which were carried out computationally using the SPSS program. The results of this research show that Service Quality, Brand Image, and Price have a positive and significant effect on consumer satisfaction of ShoppeFood users in Jember.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND DIGITAL MARKETING ON THE DECISION TO PURCHASE KRISTANABLE.ID HIJAB IN BANYUWANGI DISTRICT Amalia, Risma; Nursaidah, Nursaidah; Rahayu, Jekti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11405

Abstract

This research aims to find out and analyze the influence of product quality, price and digital marketing on purchasing decisions at Kristanable.id in Banyuwangi. This type of research uses descriptive quantitative methods with a sample size of 95 respondents and uses data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that product quality, price and digital marketing have a positive and significant influence on purchasing decisions at Kristanable.id in Banyuwangi, with an influence contribution level of 0.574, which means 57.4%.
SATISFACTION OF UMRAH PILGRIMS IN UMRAH AND HAJJ PLUS TRAVEL ARMINAREKA PERDANA JEMBER Rahayu, Jekti
Jurnal Mebis Vol. 8 No. 1: July 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i1.425

Abstract

Indonesia gets a very large quota for Umrah pilgrims, making a lot of Umrah travel mushrooming and having intense competition in creating satisfaction for the pilgrims. The case of ignored pilgrims makes some people worry about choosing travel and having low trust in them. This study aims to analyze the satisfaction of Umrah pilgrims of Arminareka Perdana Jember with a quantitative approach. Samples were taken of 238 respondents with a simple random sampling approach. Research data was obtained by distributing digital and printed questionnaires to pilgrims who had completed Umrah. Data were analyzed using the Partial Least Squares (PLS) analysis technique. The results of the analysis show that there is a strong relationship between several research variables on the satisfaction of Umrah pilgrims, which are price perception, service quality and trust. Improvements in price perceptions, service quality and trust led to an increase in the satisfaction of Umrah pilgrims.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY AND LOCATION TO PURCHASE DECISIONS AT NDOWER VILLAGE NOODLES MOJOSARI, PUGER JEMBER DISTRICT Ramadani, Resza; Rahayu, Jekti; Rusdiyanto, Rusdiyanto
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12188

Abstract

In this era, lifestyle changes are increasingly occurring. The growth of culinary businesses is increasing along with changes in people's lifestyles and increasing people's incomes, especially in the community. The culinary business has become one of the businesses that is in great demand by people in Indonesia in recent years. Purchasing decisions are the main goal for business owners in a company. The purpose of this research is to find out how much influence product quality, product quality and location can influence purchasing decisions at ndower noodles in Mojosari village, Puger subdistrict, Jember. This type of research uses a quantitative research approach. The analytical method in this research is multiple liner regression analysis, the population in this research is ndower noodle customers in Mojosari village, Puger sub-district, Jember. The sample used was 105 respondents. The results of this research show that this conclusion is proven (1) product quality has a positive and significant effect on purchasing decisions. With a t count of 4.740 and a significance level of 0.00. (2) service quality has a positive and significant effect on purchasing decisions. With a t count of 3.089 and a significance level of 0.02. (3) location has a positive and significant effect on purchasing decisions. With a t count of 6.358 and a significance level of 0.00. The variables of product quality, service quality and location simultaneously have a positive and significant effect on purchasing decisions at Mie Ndower, Mojosari village, Puger sub-district, Jember.
THE INFLUENCE OF MARKET ORIENTATION, PRODUCT QUALITY AND DIGITAL PROMOTION ON PURCHASING DECISIONS IN THE FISHERY BUSINESS "MUTIARA FISH", UMBULSARI DISTRICT, JEMBER REGENCY Firmansyah, Achmad Faiz Hilman; Hermawan, Haris; Rahayu, Jekti
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13266

Abstract

The increasingly tight business world competition, businesses must find the best way to market their goods. Every business in all categories must be sensitive to every change and put customer satisfaction as the main goal. This research aims to determine and analyze the influence of market orientation, product quality and digital promotion on purchasing decisions in the "mutiara fish" fishing business. This type of research uses quantitative methods with a sample size of 100 respondents and uses non-probability sampling techniques with purposive sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficient of determination. The analysis results obtained show that market orientation, product quality and digital promotion have a partially positive and significant effect on purchasing decisions for Mutiara Fish products, the results of the R2 Determination Coefficient test with an influence contribution level of 0.634 or 63%.
Promosi Dan Cita Rasa terhadap Kepuasan Pelanggan C’Bezt Friedchicken Jalan Kalimantan Jember Lina Kumala Sari; Seno Sumowo; Jekti Rahayu
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10: September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i10.2218

Abstract

Understanding the influence of promotion, price and brand image on customer satisfaction C'bezt Friedchicken Kalimantan street Jember is the purpose of this study, where many customers complain about expensive prices and are not comparable to the satisfaction received, the types used are primary data and secondary data, then analytical tools using data instrument tests, multiple linear regression and classical assumption tests, The results of this study state that promotion, price and taste have a positive and significant impact on customer satisfaction at C'best friedchicken Kalimantan street Jember.
One Village One Batik: Pelatihan Membatik Dalam Upaya Meningkatkan Pendapatan Keluarga dan Menggali Kearifan Lokal Nurul Qomariah; Amalina Maryam Zakiyyah; Nursaid; Jekti Rahayu; Yayah Ikhda Nevia; Hanif Mohammad Al Rosyid
Jurnal Pengabdian Masyarakat Manage Vol. 4 No. 02 (2023): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v4i02.394

Abstract

Untuk mensukseskan kegiatan destinasi wisata seperti even JFC ini harus didukung oleh semua pihak yang ada di Kawasan Kabupaten Jember termasuk UMKM makanan, fashion, hotel dan lain sebagainya. Dalam even JFC ini biasanya banyak pengunjung yang hadir dalam acara tersebut yang nantinya akan membeli oleh berupa kuliner dan fashion seperti Batik yang menjadi ciri khas suatu daerah. Pelaksanaan pengabdian kepada masyarakat ini adalah pelatihan membatik terhadap ibu rumah yang ada di Desa Pancakarya Ajung Jember agar memiliki ketrampilan membatik, yang nantinya sebagai sumberdaya manusia yang dapat menjadi penambah pendapatan keluarga dan juga sebagai penguat usaha fashion di Desa Pancakarya memiliki sentra batik berbasis kearifan local yang dimiliki oleh Desa Pancakarya yaitu sentra lele dan sentra bebek yang akan menjadi dasar pembuatan batik di Desa Ajung Jember. Para peserta adalah 10 ibu rumah tangga yang masih berusia belia kisaran 20 sampai dengan 30 tahun. Metode pelasanaan dari kegiatan pelatihan membatik ini adalah dengan metode kuliah, diskusi , praktek dan evaluasi. Hasil dari pengabdian kepada masyarakat dengan tema pelatihan membatik ini adalah 1) pengetahuan ibu rumah tangga tentang batik meningkat , 2) ketrampilan ibu rumah tangga tentang cara membatik meningkat, 3) Desa Pancakarya memiliki corak batik.
Pengaruh digital marketing, media sosial Tiktok, dan harga terhadap keputusan pembelian produk minuman Vr Booster Collagen di kabupaten Jember Mevia, Maulida Feren Arta; Fatimah, Feti; Rahayu, Jekti
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 1 (2023): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i1.12

Abstract

Kemajuan teknologi sangat pesat, khususnya teknologi informasi dan komunikasi yang memegang peranan strategis dan sangat penting dalam kehidupan manusia. Saat ini, media digital banyak digunakan oleh para pelaku bisnis untuk melakukan transaksi jual beli. Salah satunya adalah produk minuman Vr Booster Collagen yang telah bergeser dari pemasaran konvensional ke pemasaran modern atau pemasaran digital dan saat ini memasarkan produknya melalui saluran pemasaran digital. Tujuan dari penelitian ini adalah untuk menguji dan menganalisis bagaimana digital marketing, media sosial tiktok, dan harga mempengaruhi keputusan pembelian konsumen Minuman Vr Booster Collagen di Kabupaten Jember. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen minuman VR Booster Collagen. Ukuran sampel adalah 160 responden. Alat analisis menggunakan regresi linier berganda. Hasil temuan memperlihatkan bahwa terdapat pengaruh signifikan digital marketing, media sosial tiktok, dan harga terhadap keputusan pembelian konsumen minuman VR Booster Collagen di Kabupaten Jember.
Pengaruh Komunikasi, Employee Engagement, dan Karakteristik Individu Terhadap Kinerja Karyawan pada Swalayan Virgin Purwoharjo Banyuwangi Mahfudz, Ifatush Zafania; Winahyu, Pawestri; Rahayu, Jekti
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i2.59

Abstract

Perusahaan dapat dikatakan berhasil apabila kinerja sumber daya manusia berhasil meningkatkan kinerja karyawan untuk mencapai tujuan perusahaan yang telah ditetapkan. Banyak faktor yang memengaruhi kinerja karyawan di antaranya adalah komunikasi, Employee engagement, dan karakteristik individu. Oleh karena itu, diperlukan kajian yang mendalam terkait kinerja karyawan pada Swalayan Virgin Purwoharjo Banyuwangi. Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh komunikasi terhadap kinerja karyawan pada Swalayan Virgin Purwoharjo Banyuwangi. (2) Pengaruh Employee Engagement terhadap kinerja karyawan pada Swalayan Virgin Purwoharjo Banyuwangi. (3) Pengaruh Karakteristik Individu terhadap kinerja karyawan pada Swalayan Virgin Purwoharjo Banyuwangi. Sampel dalam penelitian ini sejumlah 35 responden, dengan teknik pengambilan sampel menggunakan sampling jenuh. Metode penelitian ini adalah analisis regresi linear berganda. Hasil penelitian ini adalah komunikasi berpengaruh positif dan signifikan terhadap kinerja pegawai dengan koefisien regresi sebesar 0.338. Dengan tingkat signifikansi =0.05, diperoleh nilai t sebesar 2.775 dan signifikansi sebesar 0.009 (p-value<0.05), karena nilai signifikansi lebih kecil dari 0.05, maka H0 ditolak dan Ha diterima. Dapat disimpulkan bahwa variabel komunikasi berpengaruh secara signifikan terhadap kinerja karyawan. Employee engagement berpengaruh positif dan signifikan terhadap kinerja karyawan dengan koefisien regresi sebesar 0.513. Dengan tingkat signifikansi =0.05, diperoleh nilai t sebesar 2.800 dan signifikansi sebesar 0.009 (p-value<0.05), karena nilai signifikansi lebih kecil dari 0.05, maka H0 ditolak dan Ha diterima. Dapat disimpulkan bahwa variabel Employee engagement berpengaruh secara signifikan terhadap kinerja karyawan. Karakteristik individu berpengaruh positif dan signifikan terhadap kinerja karyawan dengan koefisien regresi sebesar 0.521. Dengan tingkat signifikansi =0.05, diperoleh nilai t sebesar 2.142 dan signifikansi sebesar 0.040 (p-value<0.05), karena nilai signifikansi lebih kecil dari 0.05, maka H0 ditolak dan Ha diterima. Dapat disimpulkan bahwa variabel karakteristik individu berpengaruh secara signifikan terhadap kinerja karyawan. Maka dari itu, artinya komunikasi, Employee engagement, dan karakteristik individu berpengaruh positif dan signifikan terhadap kinerja karyawan pada Swalayan Virgin Purwoharjo Banyuwangi.
Co-Authors Abadi Sanosra Achmad Hasan Hafidzi Afiril Inisia Hajar Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzuddin Aisyah Kurnia Yuliastutik Albab, Bagas Aldith Maulana, Ezar Alfany Andrenata Alvy Hidayah Alvy Hidayah Amalia, Cinthia Dwi Amalia, Risma Amilsamukti, Muhammad Rizqi Andrani, Vevina Talitha Apriansah, Noval Dias Astri Shofiyah Sholikhah Azhad, Muhamad Naely Azhad, Muhammad Naely Bagas Albab Bayu Wijayantini, Bayu Budi Santoso Bunga Maharani Citra Resmi Dewi Darmawan, Luqman Adi Dea Wahyu Sandyta Dino Angga**, Budi Santoso* Dita, Amelia Violan Dwi Budi Santoso Eka Atikhah Putri Badzillina Ernawati Ernawati Fefi Nurdiana Wijayanti Feti Fatimah Feti Fatimah Firmansyah, Achmad Faiz Hilman Gardina Aulin Nuha Hanif Mohammad Al Rosyid Haris Hermawan Haris Hermawan, Haris Hidayah, Alvy Hysadha, Novalia Imam Syaiqoni Indrayanti, Latri Ira Puspitadewi S Izzudin, Ahmad Jayawarsa, A.A. Ketut Kamalia, Carissa Nur Aulia Khusnul Hotimatul Lailiyah Lala Rizky Hari Shafira Lely Kusumawati Lina Kumala Sari M Naely Azhad M. Naely Azhad M. Nur Hakim Maharani, Puteri Devi Maheni Ika Sari Mahfudz, Ifatush Zafania Maulana, Kharisma Ivan Maya Sabrina, Adelia Annissa Mevia, Maulida Feren Arta Moch. Purbo Pujo Asmoro Muhamad Naely Azhad Murtaliningtyas, Wenny Nor Afandi, Sujik Nuraini, Viky Nursaid Nursaid Nursaidah Nursaidah, Nursaidah Nurul Fitriana Lestari Nurul Qomariah Okta Putri Ekasari Oktaviansyah, Renaldy Dwi Onky Yahya Dewanata Pratiwi, Madita Romadhoni Prisna Dea Leonita Puspitadewi S, Ira Putri, Indrianingsih Putri, Tika Yulia Sari Qibtiyah, Siti Mariyatul Ramadani, Resza Ramadhan, Muhammad Alfan Retno Endah Supeni Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Salehuddin, Salehuddin Salsabila Fara Saputra, Seno Sari, Nur Ita Seftiana, Angelita Seno Sumowo Septianingsih, Wahyu Eko Septy Holisa Umamy Setianingsih, Wahyu Eko Sevi Tasari Sevia Aylula Putry Sonea Ulfiatin Suharto, Akhmad Sumowo, Seno Tegar Alfian Dewantoro Tina Destiana Toni Herlambang Trias Setyowati Trias Setyowati, Trias Vesa Karsi Sukmawati Virda, V Wahyu Eko Setianingsih Wahyu Eko Setianingsih Winahyu, Pawestri Yayah Ikhda Nevia Yohanes Gunawan Wibowo Yohannes Gunawan W Yuniar, Etma Klisa Yunita Reykasari Yunitasari, Silvia Yurico, Bagus Zakiyyah, Amalina Maryam