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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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The Effect of Green Marketing and Brand Image on Purchasing Decisions Through XYZ Online Application Ferdhy Febryan; Mochammad Mukti Ali
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3311

Abstract

This study was conducted to reveal the impact or effect of Green Marketing and Brand Image in Purchase Decission. The object of this study is online e-commecre platform from one the major supermarket in Indonesia. This supermarket starting to implement the green marketing strategy although they do not claim that they do green marketing, but what they do is closing to green marketing strategy. This major supermarket has a good brand image for offline store but not online. The method used in this research is quantitative method with 300 sample and using regresion analysis to uncover the effect of Green Marketing and Brand Image in Purchase Decision impact to Purchase Decission. The result of this study indicates that both green marketing and brand image has positive impact on puchase decission. The impact is partial also simulataneously. This result giving an insight for that major supermarket to reconsider their strategy especialy on Green Marketing and Brand Image in online platform.
Marketing Mix Analysis on Brand Image and its Impact on Running Shoe Purchase Decisions in E-Commerce Ishar, Muhammad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayona, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1882

Abstract

This study aims to analyze the influence of the Marketing Mix on Brand Image and its impact on Purchasing Decisions for running shoes on e-commerce platforms. The rapid development of digital commerce has changed consumer behavior in selecting and purchasing products, making marketing strategy, brand perception, and online purchasing decisions crucial aspects for business competitiveness. This research adopts a quantitative approach with descriptive and verificative methods to examine the relationships among the variables of Marketing Mix, Brand Image, and Purchasing Decisions. The results indicate that the implementation of the Marketing Mix, covering Product, Price, Place, and Promotion, is in the good category with an average score of 3.66, reflecting effective marketing strategy execution. Brand Image, measured through Reputation, Recognition, Affinity, and Loyalty, is also in the good category with an average score of 3.57, indicating positive consumer perception of the brand. Similarly, Purchasing Decisions, including product selection, e-commerce selection, and repeat purchases, are in the good category with an average score of 3.40. Furthermore, statistical analysis reveals that the Marketing Mix has a positive and significant effect on Brand Image and Purchasing Decisions, while Brand Image also significantly influences Purchasing Decisions. Additionally, the Marketing Mix simultaneously exerts a significant effect on both Brand Image and Purchasing Decisions, demonstrating the strategic role of integrated marketing strategies in enhancing consumer behavior in the e-commerce context.
Analysis of E-Service Quality and Customer Satisfaction on Banking Image: A Survey of Bank XYZ Customers Hikmah, Agung Mohamad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sumawidjaya, Riyandi Nur
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5196

Abstract

Sharia banks are financial institutions that conduct business activities based on Islamic sharia principles, such as fairness, transparency, and prohibition of riba (interest), gharar (uncertainty), and maisir (speculation). Unlike conventional banks, Islamic banks do not apply an interest system but instead use profit-sharing, buying and selling, and leasing schemes in accordance with the provisions of fiqh muamalah. This study aims to determine the effect of E-Service Quality on Customer Satisfaction and its impact on Banking Image at Bank XYZ. This study uses a quantitative method with descriptive and verificative approaches. Data analysis techniques use Structural Equation Modeling (SEM) with the Maximum Likelihood estimation method using the SPSS LISREL 8.80 program. The results of the study indicate that E-Service Quality, Customer Satisfaction, and Image have been implemented effectively. E-Service Quality has a significant impact on Customer Satisfaction at Bank XYZ, accounting for 62.4%. E-Service Quality has an impact on Banking Image at Bank XYZ, accounting for 6.4%. Customer Satisfaction influences Banking Image at Bank XYZ by 48.1%. E-Service Quality significantly influences Customer Satisfaction, which in turn affects Banking Image at Bank XYZ with a simultaneous influence of 82.1%.
ABC University Rebranding Strategy in Order to Build A New Image to Attract The Interest of Prospective Students Fitriyanti, Neng Putri; Ali, Mochammad Mukti
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5214

Abstract

This study examines the rebranding strategy implemented by ABC University as part of a strategic transformation to enhance competitiveness and attract prospective students. Using SWOT analysis and the STP (Segmenting, Targeting, Positioning) approach, the research identifies the university’s strengths in its continuously updated curriculum, industry partnerships, and integrated learning technology. However, challenges arise from pricing competition, inconsistent social media image, and suboptimal market segmentation. The findings indicate that a focused STP strategy can strengthen the university’s image and increase its appeal in the higher education market. By leveraging technological trends and international partnerships, Universitas ABC is expected to build a more relevant and competitive new identity.
Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Sujatmika, Dendi; Rimayani, Rimayani; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Sumawidjaya, Riyandi Nur; Mubarok, Dadan Abdul Aziz
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

Abstract

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.  
Analysis of The Effect of Distribution Strategy on Customer Loyalty in FMCG Companies Ferry, Radzisyah; Mukti Ali, Mochammad; Mubarok, Dadan Abdul Azis; Riadi Akbar, Ridho; Chandra Jaya, Rama
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5410

Abstract

Competition in the Fast Moving Consumer Goods (FMCG) industry requires every company to optimize distribution strategies to maintain customer loyalty. Changing consumer shopping patterns, increasingly critical and demanding easy product access, making distribution effectiveness a crucial factor in creating customer satisfaction and retention. This study analyzes the influence of distribution strategy on customer loyalty in Indonesian FMCG companies using quantitative methods (Structural Equation Modeling or SEM). The sample included 70 FMCG consumer respondents selected through purposive sampling. The results indicate that distribution strategy has a significant positive effect on customer loyalty (β = 0.742; p < 0.001). Product availability has a dominant influence (β = 0.456), followed by distribution service quality (β = 0.398), distribution reach (β = 0.312), and delivery speed (β = 0.287). The research model achieved excellent fit and explained 68.4% of the variation in customer loyalty. These findings provide strategic implications for FMCG companies to optimize distribution through increased product availability, expanded reach, invested in logistics technology, and standardized service quality to maintain customer loyalty.
Literature Review: Factors Affecting Productivity in Mining Industries Ali, Mochammad Mukti; Arifin, Aidil; Setiyani, Aris
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5876

Abstract

Mining remains an indispensable pillar of the global economy, supplying essential resources for construction, manufacturing, and the ongoing energy transition. Yet across the last decade, productivity growth in mining industries has been inconsistent despite enormous technological advances and increased investment in mechanisation and digitalisation. This literature review synthesises over 50 peer-reviewed studies and industry reports published between 2015 and 2025 to identify and evaluate the main factors influencing productivity in global mining operations. The analysis groups findings into seven thematic categories: (1) human capital and organisational culture, (2) equipment utilisation and maintenance practices, (3) technological adoption and automation, (4) geological and environmental constraints, (5) supply-chain and logistics efficiency, (6) regulatory and sustainability pressures, and (7) macroeconomic and cyclical influences. Recent evidence shows that the productivity gap between high-performing and average mines is widening, driven not by resource quality alone but by differences in managerial capability, data utilisation, and operational integration. Emerging literature emphasises that productivity enhancement requires a holistic, system-based approach that combines technological innovation with workforce competence, sustainability alignment, and governance reform. The review concludes that the next decade will demand a re-conceptualization of productivity from narrow cost-per-tonne metrics toward integrated measures of digital efficiency, environmental resilience, and social value creation.
Business Model Development Strategy for Ulee Kareeng Coffee Shop Based on Consumer Behaviour Rifqi, Reza Muhammad; Hartoyo, Hartoyo; Ali, Mochammad Mukti
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5966

Abstract

This research examines the business strategy transformation of Kedai Kopi Ulee Kareng & Gayo II, a traditional Acehnese coffee shop in Medan, in response to changing consumer preferences and competition from the modern coffee industry. Using the Business Model Canvas (BMC) approach, SWOT analysis, and consumer surveys, this study aims to identify the existing business model, analyze internal and external factors, and formulate new business strategies that are adaptive to market trends. The research methodology involves in-depth interviews with cafe management, distribution of questionnaires to 200 respondents, and comprehensive analysis of the nine BMC elements. The results indicate the need for strategic adjustments to reach millennial and Gen Z consumer segments while maintaining the cafe's traditional essence. Key findings yield ten strategic recommendations, including modernizing the cafe concept, optimising digital marketing, and diversifying partnerships. Managerial implications emphasize the importance of balancing innovation and preservation of traditional values in developing the new business model. This research contributes significantly to understanding the dynamics of traditional business adaptation in the digital era and provides a strategic framework for traditional coffee shop entrepreneurs to enhance competitiveness in an evolving market.
Analysis of E-Service Quality on Customer Satisfaction Impact on Banking Image Sofyan, Hadiyan Nur; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayon, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
Greenation International Journal of Law and Social Sciences Vol. 3 No. 4 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i4.723

Abstract

This study aims to analyze the influence of E-Service Quality on customer satisfaction and its impact on banking image. The research methods used are descriptive and verification methods. The descriptive method is used to describe the condition of E-Service Quality, customer satisfaction, and banking image at the time of the study, while the verification method is used to test the relationship and influence between the variables studied. E-Service Quality is measured through the dimensions of efficiency, responsiveness, compensation, and contact, while customer satisfaction is measured based on expectation and perception. The population in this study were 487 customers using electronic banking services. The sampling technique used simple random sampling, so that each member of the population has an equal opportunity to be selected as a respondent. The results show that banking E-Service Quality is in the good category, customers are satisfied with the services provided, and the banking image is assessed positively. Statistically, E-Service Quality has a significant effect on customer satisfaction with a direct effect of 67.7%. In addition, E-Service Quality also has a significant effect on banking image by 9.4%. Customer satisfaction has a significant effect on banking image with a contribution of 50.8%. Simultaneously, e-service quality has a strong impact on customer satisfaction, with an influence of 83.2%. This finding underscores the importance of improving e-service quality in building customer satisfaction and banking image.
Co-Authors Aeni, Puri Nur Alam, Syaharani Nur Setia Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Apriliani, Putri Khumaira Arif Dzulfikar Arifin, Aidil Aris Setiyani, Aris Atika Dian Pitaloka Aunia, Sovie Azis, Dadan Abdul Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayon, Gurawan Dayona, Gurawan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Ferdhy Febryan Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hadiyanti, Risa Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hengki, Reza Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jaya, Rama Chandra Jordan, Reza Juanda, Ujang Karamang, Ezra Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Melati, Sukma Mubarok, Dadan Abdul Azis Muhammad Ishar, Muhammad Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Nunung Ayu Sofiati (Efi) Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Pratiwi, Anggi Ratu Prita Prasetya Putri, Adela Ayudia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadhan, Rio Ari Ramadhan, Rizal Muhammad Ridho Riadi Akbar Rifqi, Reza Muhammad Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Rosalia, Salma Eka Sahati, Antonius Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Septiani, Tia Setiawan, Naufal Alip Putra Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofyan, Hadiyan Nur Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Valecia, Callista Ratu Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo