Article Per Year (5 Year)
p-Index From 2021 - 2026
9.029
P-Index
This Author published in this journals
All Journal Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis SEIKO : Journal of Management & Business IKRA-ITH EKONOMIKA Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Dinasti International Journal of Education Management and Social Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research juremi: jurnal riset ekonomi Prosperity: Journal of Society and Empowerment JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau International Journal of Advanced Multidisciplinary Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Saintifik Greenation International Journal of Law and Social Sciences
Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 67 Documents
Search

 3   4   5   6   7 
Marketing Mix Analysis on Brand Image and its Impact on Running Shoe Purchase Decisions in E-Commerce Ishar, Muhammad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayona, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1882

Abstract

This study aims to analyze the influence of the Marketing Mix on Brand Image and its impact on Purchasing Decisions for running shoes on e-commerce platforms. The rapid development of digital commerce has changed consumer behavior in selecting and purchasing products, making marketing strategy, brand perception, and online purchasing decisions crucial aspects for business competitiveness. This research adopts a quantitative approach with descriptive and verificative methods to examine the relationships among the variables of Marketing Mix, Brand Image, and Purchasing Decisions. The results indicate that the implementation of the Marketing Mix, covering Product, Price, Place, and Promotion, is in the good category with an average score of 3.66, reflecting effective marketing strategy execution. Brand Image, measured through Reputation, Recognition, Affinity, and Loyalty, is also in the good category with an average score of 3.57, indicating positive consumer perception of the brand. Similarly, Purchasing Decisions, including product selection, e-commerce selection, and repeat purchases, are in the good category with an average score of 3.40. Furthermore, statistical analysis reveals that the Marketing Mix has a positive and significant effect on Brand Image and Purchasing Decisions, while Brand Image also significantly influences Purchasing Decisions. Additionally, the Marketing Mix simultaneously exerts a significant effect on both Brand Image and Purchasing Decisions, demonstrating the strategic role of integrated marketing strategies in enhancing consumer behavior in the e-commerce context.
Analysis of E-Service Quality on Customer Satisfaction Impact on Banking Image Sofyan, Hadiyan Nur; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayon, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
Greenation International Journal of Law and Social Sciences Vol. 3 No. 4 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i4.723

Abstract

This study aims to analyze the influence of E-Service Quality on customer satisfaction and its impact on banking image. The research methods used are descriptive and verification methods. The descriptive method is used to describe the condition of E-Service Quality, customer satisfaction, and banking image at the time of the study, while the verification method is used to test the relationship and influence between the variables studied. E-Service Quality is measured through the dimensions of efficiency, responsiveness, compensation, and contact, while customer satisfaction is measured based on expectation and perception. The population in this study were 487 customers using electronic banking services. The sampling technique used simple random sampling, so that each member of the population has an equal opportunity to be selected as a respondent. The results show that banking E-Service Quality is in the good category, customers are satisfied with the services provided, and the banking image is assessed positively. Statistically, E-Service Quality has a significant effect on customer satisfaction with a direct effect of 67.7%. In addition, E-Service Quality also has a significant effect on banking image by 9.4%. Customer satisfaction has a significant effect on banking image with a contribution of 50.8%. Simultaneously, e-service quality has a strong impact on customer satisfaction, with an influence of 83.2%. This finding underscores the importance of improving e-service quality in building customer satisfaction and banking image.
Analisa Pengaruh Live Streaming dan Costumer Review Pada Keputusan Pembelian Melalui Platform Shopee Sukma Melati; Mochammad Mukti Ali
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2416

Abstract

Riset ini diperuntukan guna menganalisis keputusan pembelian pada live streaming serta customer review di bidang fashion thrifting pada toko sm.chloting di platform shopee. Pengambilan informasi memakai google form. penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 106 responden. Sampel yang digunakan adalah konsumen sm.chloting. Metode pengolahan informasi memakai statistic SPSS (Statistical Product and Service Solution) versi 26. Teknik penentuan sampel menggunakan Non-Probality Sampling (purposive sampling). Penelitian juga menggunakan model analisis regresi linier berganda. Hasil dari riset ini terdapatnya kenaikan keputusan pembelian. Live Streaming memberikan dampak positif pada keputusan pembelian. Live streaming berpengaruh signifikan (p = 0.047) terhadap keputusan pembelian, Customer Review tidak berpengaruh signifikan (p = 0.876). R² model sebesar 6,8%. Customer Review tidak mempengaruhi keputusan pembelian. Fitur Live Streaming diminati karena banyaknya penawaran menarik untuk konsumen berbelanja. Penelitian ini terbatas pada satu toko dan satu jenis produk, sehingga generalisasi ke jenis produk atau platform lain memerlukan studi lanjutan.
Pengaruh E-Service Quality dan Kepercayaan Terhadap Keputusan Pembelian Studi Pada Pelanggan Marketplace Aplikasi Blibli di Kota Bandung Andi Setiawan; Mochammad Mukti Ali
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2512

Abstract

The e-commerce fields is encounter very grow fast, driven by increasing internet penetration and the use of mobile devices among the public. In Indonesia, various e-commerce platforms compete to attract consumer attention, including Blibli. Blibli is a marketplace platform owned by PT Global Digital Niaga Tbk, which operates under the trade name Blibli Tiket Group. This review aims to examine the impact of e-service quality and confidence in purchasing decisions, focusing on users of the Blibli marketplace application in Bandung City. The study adopts a quantitative approach, utilizing both descriptive and verification methods. The study population consists of Blibli app users, selected based on the average number of active users, with a sample size of 100 respondents. Data analysis includes tests for data quality, classical assumptions, and the relationship between variables. Hypothesis testing is conducted using the t-test (partial) and F-test (simultaneous). All data processing is carried out using SPSS version 26. The regression analysis reveals that e-service quality (6.864) and trust (4.831) significantly influence purchasing decisions, with an F-value of 59.548 and a p-value of 0.000. These findings indicate that both e-service quality and trust have a strong and positive effect on purchasing decisions.
Faktor - Faktor yang Mempengaruhi Minat Beli Kosmetik Lipcerin Barenbliss Kafi Miftakhurrokhmah; Mochammad Mukti Ali
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3627

Abstract

Kajian ini membahas peran social media marketing, brand awareness, dan online customer review dalam membentuk minat beli produk Lipcerin Barenbliss pada konsumen muda. Latar belakangnya berangkat dari meningkatnya intensitas interaksi digital dalam pemasaran produk kecantikan. Pendekatan kuantitatif diterapkan melalui survei pada 100 responden yang merupakan pengikut akun TikTok Barenbliss. Pengumpulan data dilakukan melalui angket terstruktur, lalu pengolahan data dengan analisis regresi linear berganda berbantuan SPSS. Hasil analisis memperlihatkan bahwa ketiga variabel independen secara simultan berkaitan signifikan dengan minat beli. Pada pengujian parsial, social media marketing tampil sebagai faktor paling dominan dalam mendorong ketertarikan konsumen. Brand awareness juga berperan signifikan, yang menandakan bahwa tingkat pengenalan dan ingatan merek memiliki posisi penting dalam proses evaluasi konsumen. Sebaliknya, online customer review memiliki arah hubungan positif, tetapi tidak mencapai signifikansi statistik. Temuan ini menegaskan urgensi strategi pemasaran digital yang berfokus pada pengelolaan media sosial dan penguatan kesadaran merek. Aktivitas konten yang konsisten, relevan, dan interaktif di media sosial efektif menarik perhatian serta membangun ketertarikan konsumen muda, sementara ulasan daring belum berfungsi sebagai faktor penentu utama dalam pembentukan minat beli.
The Impact of eWOM, Brand Image, and Brand Trust on Millennial Fashion Purchase Decisions on Shopee Maulana, Aldi; Ali, Mochammad Mukti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5299

Abstract

Millennials shop for stylish items on Shopee, and this study analyzes how eWOM, brand image, and brand trust influence their purchasing choices. A total of 75 people participated in a survey-based quantitative analysis. SEM was utilized to analyze the data, along with SmartPLS. Based on the data, it is clear that a positive brand image and brand trust significantly influence purchasing choices, while negative eWOM has the opposite effect. The study shows that the level of consumer trust in the brand is the most important factor when making a purchase. With an R-squared value of 0.685, we can see that these three factors explain 68.5% of the variation in consumer purchases. This finding emphasizes the importance of actively managing eWOM, strengthening brand image through digital branding strategies, and increasing trust through service and transparency. This study concludes that digital marketing strategies that focus on brand reputation and customer satisfaction will have a positive impact on purchasing decisions and loyalty of millennial consumers in e-commerce.
Transformasi Digital Penjualan Sembako Offline to Online Pada Toko Sembako Sukses Egi Fernandez; Mochammad Mukti Ali
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4162

Abstract

Penjualan sembako memegang peranan penting dalam pemenuhan kebutuhan sehari-hari masyarakat. Di era digital, toko sembako sukses dihadapkan pada tantangan untuk beradaptasi dengan peralihan model penjualan dari offline ke Online guna memperluas pasar dan meningkatkan efisiensi. Berdasarkan data yang diperoleh diperlukan inovasi penjualan produk sembako dalam suatu media tidak hanya offline tetapi Online yang dapat menyajikan data dengan informasi komprehensif yang dibutuhkan oleh konsumen. Mengamati perkembangan saat ini berada dalam era digitalisasi dimana banyak orang memilih menggunakan teknologi digital untuk mempermudah berbagai aktivitas. Penelitian ini bertujuan untuk menginvestigasi dan menganalisis proses peralihan penjualan sembako dari model offline ke Online pada sebuah toko sembako. Serta  menganalisis terhadap strategi pemasaran, teknologi yang digunakan, dan respon konsumen terhadap perubahan ini. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus pada toko sembako yang telah melakukan transisi tersebut melalui data yang dikumpulkan melalui wawancara, observasi, kepustakaan, dokumentasi dan kuisoner. Hasil akhir dari projek ini adalah memberikan gambaran tentang proses transisi penjualan sembako dari offline ke Online pada toko sembako termasuk penggunaan platform e-commerce, implementasi strategi pemasaran digital.
Co-Authors Aeni, Puri Nur Alam, Syaharani Nur Setia Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Apriliani, Putri Khumaira Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Azis, Dadan Abdul Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayon, Gurawan Dayona, Gurawan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Ferdhy Febryan Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hadiyanti, Risa Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hengki, Reza Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jaya, Rama Chandra Jordan, Reza Juanda, Ujang Kafi Miftakhurrokhmah Karamang, Ezra Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Mubarok, Dadan Abdul Azis Muhammad Ishar, Muhammad Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Nunung Ayu Sofiati (Efi) Nurul Syafrina Hardan Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Pratiwi, Anggi Ratu Prita Prasetya Putri, Adela Ayudia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadhan, Rio Ari Ramadhan, Rizal Muhammad Ridho Riadi Akbar Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Rosalia, Salma Eka Sahati, Antonius Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Septiani, Tia Setiawan, Naufal Alip Putra Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofyan, Hadiyan Nur Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sukma Melati Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Valecia, Callista Ratu Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo