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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN The Spirit of Society Journal : International Journal of Society Development and Engagement Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains Priviet Social Sciences Journal Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat Asian Journal of Social and Humanities PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Syariah Mulawarman (JESM) Jurnal Dinamika Manajemen Journal of Social Sciences and Technology for Community Service
Herning Indriastuti
Universitas Mulawarman
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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What Drives Successful Co-Creation? The Role of Entrepreneurial Networking Quality and Entrepreneurial Trust Quality in Increasing Business Performance Indriastuti, Herning; Hudayah, Syarifah; Achmad , Gusti Noorlitaria; Putit, Lennora
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-73

Abstract

Objective: Nowadays, it's a phenomenon that many people switch jobs to become entrepreneurs. Limited access necessitates that entrepreneurs build networks and establish trust to enhance the company's business performance. Research Design & Methods: This research contributes to a successful co-creation model to ensure MSMEs achieve superior business performance and fills the research gap between entrepreneurial network quality and business performance. Using the SEM AMOS statistical tool, a normality test was conducted on the initial data of 250 MSME players in East Kalimantan, Indonesia, resulting in 160 players. Findings: All results showed that the significance level met the hypothesis requirements. Successful co-creation plays an important role in mediating between entrepreneur network quality and entrepreneur trust quality increases business performance. Implications & Recommendations: The successful co-creation is an alliance of partners and part of the reconfiguration of business performance, if you have a loyal supplier network, a value-added network, a quality network, and a supportive professional organisation. Contribution & Value Added: The research contributes to the development of knowledge of relational marketing theory through the development of co-creation.
Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials Indriastuti, Herning; Ramadhanti , Alfianty Rizky
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.424

Abstract

The demise of e-commerce marketplaces in Indonesia is due to the different strategies employed by companies. Two marketplaces in Indonesia still survive by using gamification strategies. Although this strategy does not always directly increase repurchase intention, this study aims to examine the repurchase intention of the Indonesian Zillennial generation on e-commerce platforms through gamification enjoyment and affective emotional engagement. This study used a purposive sampling technique to gather 130 responses for data analysis using SMARTPLS. Gamification has an insignificant effect on Zillennials' generation repurchase intention. However, affective emotional engagement can significantly increase the repurchase intention of the Zillennials generation and mediate the relationship between gamification enjoyment and the repurchase intention of the Zillennials generation. This is a valuable strategic input for e-commerce to keep in mind that the Zillennial generation's gaming experience always involves emotions (S-O-R Theory), and managing affective emotional engagement effectively will lead to more informed decisions, which is an unmapped territory in gamification marketing. The policy implication is that the high usage of social media and digital platforms through gamification enjoyment is expected to boost Zillennial consumer repurchase intentions through affective emotional engagement as an effective and accurate strategy to strengthen corporate branding with next-generation consumers in the digital landscape. This study focuses on Zillennials who use gamification for enjoyment on e-commerce platforms.
The Influence of Product Innovation on Marketing Performance through Iconic Product Advantages of Bead Craft Business Actors in East Kalimantan Nuraeni, Hera; Indriastuti, Herning; Martiyanti, Dwi
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15437

Abstract

This research is motivated by the challenges faced by bead craft business actors in East Kalimantan, such as competition for similar products, limited promotions, and lack of design innovation that hinders marketing performance. This study aims to analyze the influence of product innovation on marketing performance with the advantages of iconic products as a mediating variable. The method used is a quantitative approach through an online questionnaire survey with purposive sampling technique. Of the 248 populations, 159 respondents were obtained whose data were analyzed using Partial Least Square (PLS). The results show that product innovation has a significant effect on the excellence of iconic products and marketing performance, and the relationship between the two is significantly mediated by the excellence of iconic products. These findings affirm the importance of local culture-based innovation in strengthening the competitiveness and sustainability of the bead craft business.
Membangun jiwa kreativitas anak panti asuhan Al-Maa’uun melalui pembuatan sabun cuci piring untuk meningkatkan keterampilan hidup Indriastuti, Herning; Damayanti, Alfina; Pembudi, Endi; Aprilliani, Nur; Rizal, Rizal
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v1i2.11893

Abstract

Tulisan ini bertujuan untuk mendeskripsikan kegiatan pengabdian yang dilakukan terhadap anak-anak Panti Asuhan Al-Maa’uun mengenai pembuatan hingga pengemasan sabun cuci piring. Kegiatan ini dilakukan dalam rangka meningkatkan keterampilan anak-anak Panti Asuhan Al-Maa’uun serta dapat menambah penghasilan tambahan bagi mereka. Metode yang digunakan dalam pengabdian ini adalah pelatihan dengan pemberian materi seputar produk yang akan dibuat dan proses pembuatan Sabun Cuci Piring hingga siap digunakan maupun untuk dijual. Dengan terlaksananya kegiatan pengabdian ini, tim pengabdian kepada anak-anak Panti Asuhan Al-Maa’uun memberikan pelatihan tentang pembuatan Sabun Cuci Piring dari penyampaian materi, proses pembuatan Sabun Cuci Piring hingga proses sehingga anak-anak tersebut memiliki keterampilan untuk membuat Sabun Cuci Piring yang siap digunakan maupun dijual sehingga bisa menjadi salah satu alternatif usaha yang dapat menjadi penghasilan tambahan bagi mereka.
Membangun Jiwa Enterprenuer terhadap IBU PKK untuk Meningkatkan Perekonomian Indriastuti, Herning; Zainuddin, Julham; Ady, Muhammad; Raudatul, Salsabilla; Safira, Zuyyina
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Juni
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v3i1.15133

Abstract

Tulisan ini bertujuan untuk mendeskripsikan hasil dari pengabdian membangun dan meningkatkan jiwa kewirausahaan bagi kalangan ibu- ibu PKK dengan harapan dapat memberikan wawasan tambahan mengenai kewirausahaan dan ibu-ibu PKK mampu melakukan promosi dan penjualan produk melalui media online sehingga dapat menambah penghasilan sehari-hari. Pelatihan dilakukan dengan pemberian materi,diskusi dan tanya jawab mengenai bisnis online dan strategi pemasaran nya dan juga pendampingan cara memasarkan produk melalui media sosial instagram. Hasil menunjukkan adanya peningkatan wawasan ibu-ibu PKK mengenai kewirausahaan dan ibu-ibu PKK mampu mempromosikan produk melalui instagram.
THE EFFECT OF RISK PERCEPTION AND CUSTOMER EXPERIENCE ON GOPAY PURCHASE INTENTION IN THE MILLENIAL GEN Adzawiah, Prinshi Rabbiatul; Indriastuti, Herning
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11268

Abstract

This research aims to examine how perceived risk and customer experience influence the repurchase intention of the millennial generation of GOPAY users. The independent variables in this research are perceived risk and customer experience, while the dependent variable is repurchasing intention. This research was conducted on the millennial generation of GOPAY users consisting of 130 respondents. This research is quantitative. Data collection using a questionnaire by testing the perceived risk and customer experience on repurchase interest. Data analysis using PLS (Partial Least Square) analysis technique. The results of this research show that risk perception has a positive and significant effect on the repurchase interest of the millennial generation of GOPAY users and customer experience has a positive and significant effect on the repurchase interest of the millennial generation of GOPAY users.
The Essential Things of Export Network Alliances to Increase MSME Export Business Performance: The Case of Kalimantan Weaving Craft Indriastuti, Herning; Hudayah, Syarifah; Achmad, Gusti Noorlitaria
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.22795

Abstract

This study examines the role of export network alliances in bridging the gap between relational social capital and the export performance of micro, small, and medium enterprises (MSMEs). A key challenge for MSMEs in international markets is the lack of networks and relational capital, which hinders their export capabilities. Additionally, this research investigates how knowledge-sharing capabilities enhance network alliances and export performance. The study employs a purposive sampling technique, collecting data from 190 weaving craft MSMEs in Kalimantan, Indonesia, all of which have export experience. Structural Equation Modeling (SEM) with AMOS is used for analysis. The findings indicate that export network alliances significantly mediate the relationship between relational social capital, knowledge-sharing capability, and export performance. However, relational social capital alone does not directly influence export performance without the support of strong network alliances. Theoretical contributions integrate relational marketing theory and social capital theory, while practical implications suggest that MSME managers should prioritize network-building and knowledge-sharing to enhance international competitiveness.
Pengaruh Service Quality, E-Trust Terhadap E-Satisfaction Dan E-Loyalty Konsumen : (Studi pada Konsumen Marketplace Shopee di Kalimantan Timur) Rufina Pramuditha; Syarifah Hudayah; Herning Indriastuti
SKeTsa Bisnis (e-jurnal) Vol 8 No 2 (2021)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v8i2.2632

Abstract

English VersionThe aim of this paper is to find out the effect of service quality on e-trust, service quality on e-loyalty, e-trust on e-satisfaction, and e-trust on e-loyalty. This research is an explanatory research. The sample includes 100 Consuments of Shopee Marketplace in East Kalimanta. The sample is gathered by using purposive sampling technique. This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The unit of level analysis is consument of Shopee in 10 regional or city in East Kalimantan. The results showed a significant effect of service quality on e-satisfaction, service quality significantly affects on e-loyalty, e-trust has significant effect on e-satisfaction e-trust significantly affects on e-loyalty. Versi Indonesia Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap e-trust, pengaruh service quality terhadap e-loyalty, pengaruh e-trust terhadap e-satisfaction, pengaruh e-trust terhadap e-loyalty. Jenis penelitian ini adalah penelitian explanatory. Sampel penelitian adalah 100 Konsumen marketplace Shopee di Kalimantan Timur. Sampel yang dikumpulkan menggunakan teknik purposive sampling. Penelitian ini bersifat kuantitatif dan menggunakan alat analisis PLS (Partial Least Square). Level unit analisis penelitian ini adalah konsumen Shopee di 10 Kabupaten atau Kota di Kalimantan Timur. Hasil penelitian menunjukkan bahwa service quality berpengaruh secara signifikan terhadap e-trust, service quality berpengaruh secara signifikan terhadap e-loyalty, e-trust berpengaruh secara signifikan terhadap e-satisfaction, e-trust berpengaruh secara signifikan terhadap e-loyalty.
Pengaruh kualitas produk, harga dan kualitas pelayanan terhadap kepuasan konsumen Hidayat, Rahmat; Indriastuti, Herning; Asnawati, Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 2 (2023): Juni
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i2.10289

Abstract

Penelitian ini bertujuan  untuk memperoleh informasi dan hasil lebih mendalam tentang  Kualitas produk berpengaruh signifikan terhadap kepuasan konsumen dalam pembelian Breadlife Bakery, lalu tentang Harga berpengaruh terhadap kepuasan konsumen dalam pembelian Breadlife Bakery dan untuk menguji Kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen dalam pembelian Breadlife Bakery yang dilakukan secara langsung kepada konsumen Breadlife di Samarinda. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif kausal karena menganalisis hubungan sebab akibat, yaitu variabel bebas (X) mempengaruhi variabel terikat (Y). Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Dengan tehnik sampling Jumlah sampel dalam penelitian ini ditentukan berdasarkan pendapat Roscoe, di mana ukuran sampel yang layak dalam penelitian adalah antara 30 sampai dengan 100 sampel. Hasil penelitian diantara keempat indikator dari variabel harga (X2) yaitu indikator nilai produk yang bersaing, kesesuaian nilai produk dengan harga yang ditawarkan PT. Breadlife Bakery bermanfaat bagi konsumen mendapatkan indeks yang paling besar yakni 44,6. Hal ini menunjukkan sebagian besar responden menyatakan setuju dan sangat setuju bahwa PT. Breadlife Bakery memiliki harga dengan produk yang disediakan PT. Breadlife Bakery bermanfaat bagi konsumen dari segi indikator nilai sosial yang dirasakan responden. Hal ini menunjukkan sebagian besar responden menyatakan setuju dan sangat setuju bahwa PT. Breadlife Bakery memiliki harga dengan produk yang disediakan PT. Breadlife Bakery bermanfaat bagi konsumen dari segi indikator nilai sosial yang dirasakan responden. Hasil uji F memperlihatkan bahwa pengaruh secara bersamaan dari seluruh variabel independen (kualitas produk, harga dan kualitas pelayanan) terhadap kepuasan konsumen pada PT. Breadlife Bakery menunjukkan hasil yang signifikan. Hal tersebut ditunjukkan dari besarnya nilai F-hitung sebesar 12,314 dengan tingkat signifikansi 0,000 (kurang dari 0,05).
Dampak pengalaman pelanggan dan cinta merek pada loyalitas pelanggan dan keputusan pembelian Marhamah, Putri Al; Indriastuti, Herning
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 3 (2023): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i3.11614

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji dampak customer experience dan brand love terhadap keputusan pembelian dengan loyalitas pelanggan sebagai variabel intervensi di Starbucks Samarinda. Metode pengambilan sampel menggunakan metode purposive sampling dengan kriteria setidaknya telah membeli minuman atau makanan di Starbucks sebanyak dua kali. Terdapat 100 data responden dan dianalisis menggunakan metode PLS (Partial Least Square) dengan software SmartPLS. Data dikumpulkan dengan menggunakan kuesioner online yang diberikan langsung kepada responden melalui Google Form. Penelitian menunjukkan bahwa ada hubungan positif dan signifikan dari Brand Love terhadap Loyalitas Pelanggan dan Pengalaman Pelanggan terhadap Keputusan Pembelian.
Co-Authors Achmad , Gusti Noorlitaria Achmad Fachri Adhytya Nugraha Adi Anwar Adi Wijaya Adinda Nur Oktaviani Dwi Putri Ady, Muhammad Adzawiah, Prinshi Rabbiatul Agil Sukadri Agus Tomako Saputra AHMAD GAZALI DAHLAN Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alfina Damayanti AMELIA SETYAWATI, AMELIA Ananta, Andi Asti Ani Sri Winarti Annisa Dwi Ratnasari Aprilliani, Nur Ardiyanti Syifa Rahmani Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Budi Nugroho Cantika Virgores Damayanti, Alfina Dedy Alfiannur Dian Anita Nuswantara Dian Ratna Sari Dirga Lestari Doddy Adhimursandi Endi Pembudi Eny Rochaida Fadillah Ridho Pangestu Fajar, Andy Fega Septia Rustam Feri Rahmat Gusti Noorlitaria Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar Hajjra Hajjra Hidayati Tetra Imron Sohsan Imron Sohsan, Imron J. Kuleh Jamaluddin, M Nur Jayanti Reike Jefryadi Yeskel Jeny Arita Jofachri, Muhammad Johanes Babtista Barca Sally Kembaren Johanes Babtista Barca Sally Kembaren Joko Susilo Joko Susilo Joko Susilo Kiki Andriani Purty Lenjau, Jalung Setiawan Lucky Apriliyanti Mutholib Lusiana Emiliani Weti M. Alda Saputra Marhamah, Putri Al Martiyanti, Dwi Maulia Syafda M Meri Meri Muhammad Faizuddin Muhammad Hilmi Lingga Sabda KasiH MuhammadRisyan Mahendra Putra Mukhlis Mukhlis Muslihin Muslihin Niken Fortuna Nila Kartika Norhayati Norhayati Norhayati Norhayati, Norhayati Noris Marten Polanco Nova, Meri Nur Aprilliani Nur Ita’ Zahrah Nur Mahani Nur Rahman Ramadhany Al-Fatih Nuraeni, Hera Oktaviani, Rizka Purwati Pamasang S. Siburian Pamasang Siburian Pembudi, Endi Prinshi Rabbiatul Adzawiah Purty, Kiki Andriani Puspo Dewi Dirgantari Putit, Lennora Putra Darma Negara Putu Meilya Ayu Widyastini Rabiatul Adawiyah Rachmat Kurniawan Rahman, Iradah Rahmat Hidayat Rahmat, Feri Rahmawati Rahmawati Rahmawati, Heni Rahayu Rahmawati, Rahmawati Rama Rama Ramadhanti , Alfianty Rizky Raudatul, Salsabilla Raya Sulistyowati Renhard, Kaleb Retno Dewi Perwita Risnawati Risnawati Rizal Rizal Rizal Rizal Rizky Abdillah Isma Rizky Khotijatul Mahgfiroh Rizky Yudaruddin Robiansyah, Robiansyah Rufina Pramuditha Rufina Pramuditha Safira, Zuyyina Santi Wiji Astuti Siti Kamisah Siti Kumala Dewi Siti Qomariah Sri Wahyuni Sri Winarti, Ani Sudarjo Sudibyo, Zsaghandy Adjisuastika Sugangga, Amelia Sugangga, Rayyan Suharno Suharno Syahar Banu, Syahar Syamsiar, Syamsiar Syarifah Hudayah Theresia Militina Utama, Dandi Begi Warsita, Meisy Yohanes Kuleh Yunita Sari ZA, Saida Zainurossalamia Zainuddin, Julham Zukhruf, Ratu Dintha Insyani