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Dadang Rahmat Hidayat
Fakultas Ilmu Komunikasi Universitas Padjadjaran, Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Manajemen Komunikasi

 1 
PT Pertamina's crisis communication strategy on the oil spill incident in Karawang Husaini, Azis; Hidayat, Dadang Rahmat; Agustin, Herlina
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.55252

Abstract

The oil spill on Karawang Beach has created an urgent need for an effective crisis communication strategy from PT Pertamina. This study describes Pertamina's approach to handling the oil spill incident, emphasizing rapid response, transparency, and open communication with various stakeholders. Through an in-depth analysis of the communication strategies implemented, this research aims to explain the specific steps taken by Pertamina to mitigate the impact of the oil spill on Karawang Beach, restore public trust in Pertamina, and enhance the company’s image. The findings of this study provide valuable insights for other companies facing similar situations and serve as a foundation for improving sustainability in crisis management and corporate communication. This incident had a national impact as the oil spread across three provinces: West Java, DKI Jakarta, and Banten. The research method used is descriptive qualitative with a case study approach, employing in-depth interviews and field observations. The results of this study show that Pertamina has already established standards for handling crisis communication, particularly concerning the government, mass media, and affected communities. Pertamina’s communication team divided tasks in managing information to prevent misinformation from spreading in the media. Additionally, Pertamina recognized that managing stakeholder communication during this incident required continuous adjustments to its communication strategy methods.
The strategy of business survival in Mahaka Radio Integra Group Jakarta Sunandar, Ronal; Hidayat, Dadang Rahmat; Yudhapramesti, Pandan
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.58337

Abstract

Mahaka Radio Integra (MARI) Group Jakarta is a radio group that utilizes new media to sustain its business through integrated marketing communications. The purposes of this research is to determine the strategy of business survival in MARI Group Jakarta through analyze planning, implementation and evaluation. The research use qualitative approach and case study method. The research found that the MARI group's IMC planning involved identifying the target audience, establishing a consistent message, and selecting the media. The implementation includes advertising, sales promotion, public relations, personal selling, digital/Internet marketing, and direct marketing. MARI Jakarta evaluates IMC elements, and starting when the implementation of IMC elements has carried out, evaluation activities run everyday. The evaluation is conducted by collecting data and information on developing IMC elements to measure the success of messages and campaigns, identify strengths and weaknesses, and provide directions and improvements for subsequent IMC implementation. The group of MARI need to integrate teamwork, to plan advertising elements, including advertising campaigns, to select media, to fund management, and to implement IMC elements through good management.
Co-Authors Abie Besman Aceng Abdullah Aceng Abdullah Aceng Abdullah Achmad Abdul Basith Adinda Afifah Damayanti Adiputra, Andika Vinianto Agus Rahmat agus rahmat Ainol Mardhiah Asep Suryana Atwar Bajari Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Cerysa Nur Insani Cho, Sung Kyum Damayanti, Adinda Afifah Dandi Supriadi Deddy Mulyana FX. Ari Agung Prastowo Galuh Aulia Ramadhanti Gema Nusantara Bakry Gumgum Gumilar Henny Sri Mulyani Rohayati Herlina Agustin Hersintus Suwenda Syahsuyoso Hudi, Nurul Husaini, Azis Imam, Asy Syifa Ramadhani Ipit Zulfan Iskandar, Indra Ivana Pascalia Sooai Jamal, Muchamad Fauzi Jasmin Jannatania Jenny Ratna Suminar Kun Wazis Lilis Puspitasari Lisa Viranda Maisaroh - Mariani Mariani Mariani Mas’Amah Mas’Amah Miftah Farid Mohammad Fariansyah Muhammad Fajar Rivaldi Muhammad Zen Al-Faqih MULYANI R, HENNY SRI Musfialdy Musfialdy Musfialdy Musfialdy Ninis Agustini Damayani Nuryah Asri Sjafirah Nurzaman, R. Adi Pandan Yudhapramesti Ramadhanti, Galuh Aulia Riesma Winora Rinda Aunillah Sirait S. Kunto Adi Wibowo Saputra, Sandi Jaya Selma Kirana Haryadi Siti Aisah Nurhalida Siti Karlinah Sri Seti Indriani Sunandar, Ronal Sung Kyum Cho Suryanto, Btari Gaia Kaila Susanne Dida Tine Silvana Rachmawati Trie Damayanti Uud Wahyudin Uud Wahyudin