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Tinjauan Hukum terhadap Perlindungan Hak Cipta atas Desain Busana di Kota Makassar: Studi Putusan No.1/Pdt.Sus-HKI/2020/PN Niaga Makassar Asya Masrurah; Suhartati Suhartati; Nurmiati Nurmiati
Majelis: Jurnal Hukum Indonesia Vol. 2 No. 4 (2025): November : Majelis : Jurnal Hukum Indonesia
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/majelis.v2i4.1357

Abstract

This research aims to analyze the forms of legal protection for copyright over fashion design and the judicial considerations applied in deciding copyright infringement in Putusan Pengadilan Niaga Makassar No. 1/Pdt.Sus-HKI/Cipta/2020/PN Niaga Makassar through a normative legal research method grounded in statutory and case approaches, where the findings demonstrate that fashion designs published through Instagram fulfill the elements of copyrightable works under Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta because they meet the requirements of originality and fixation, thereby receiving automatic protection without the need for registration, while the Panel of Judges in the decision acknowledged the existence of copyright infringement based on substantial similarities between the plaintiff’s designs and the defendant’s uploads, yet the rejection of the plaintiff’s claim for compensation is considered insufficient to provide comprehensive legal protection because it does not restore the economic or moral losses suffered and fails to produce a deterrent effect for infringers, thus emphasizing the need to strengthen copyright protection in the digital era, particularly within the fashion industry, through judicial decisions that are more comprehensive, progressive, and responsive to technological developments and the increasing complexity of copyright violations.
INOVASI DESAIN KEMASAN BERBASIS TREN VISUAL UNTUK MENARIK KONSUMEN DI PASAR Andi Fitra Suloi; Arga Ramadhana; Nurmiati Nurmiati; Marchelyn Pongsapan
Jurnal Abdimas Indonesia Vol 8, No 1 (2026): JURNAL ABDIMAS INDONESIA
Publisher : Universitas Muhammadiyah Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26751/jai.v8i1.3252

Abstract

Product packaging plays a crucial role in protecting products while enhancing their attractiveness and market value. In the national market, packaging design functions as an essential visual communication and promotional tool. However, many micro, small, and medium enterprises (MSMEs) have not fully optimized the potential of packaging due to limited knowledge, technology, and resources. The challenges faced by the partner enterprises include the use of simple and conventional packaging designs, limited understanding of packaging functions, constraints in human resources and design technology, and the absence of a strong visual identity. The purpose of this activity is to improve the packaging design skills of business actors and to assist MSMEs in increasing their competitiveness in the market. The program began with surveys and direct observations at production sites to identify the actual conditions of processing activities, the challenges encountered by MSMEs, and the quality of existing packaging, which was found to be relatively basic. The observation results indicated that MSME actors required enhanced understanding of packaging functions, sanitation, visual identity, and branding techniques. The next stage involved workshops and training sessions that provided materials on the strategic functions of packaging, visual design elements, labeling techniques, and examples of modern packaging. Through discussions and hands-on practice, participants gained new insights into the importance of packaging as a product communication tool and a marketing strategy. Design mentoring was then conducted intensively to assist MSMEs in developing more professional packaging designs. Participants were facilitated in using design software and produced several new packaging concepts that were more attractive, informative, and featured a strong product identity. A significant increase in participants’ knowledge was observed, rising from only 23% who understood the importance of packaging prior to the activity to 72% after the training.