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Journal : JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)

DESAIN KEMASAN PRODUK DENGAN CANVA: PELATIHAN UNTUK KELOMPOK TANI PUTRA FARM COMPANY DI DESA TAMBUN RAYA Din Permadi, Pradana; Setiawati, Nani; Thomas, Orbit; Yedithia, Fenroy; Novan, Christian; Agustina, Lisa; Putri Pitaloka, Whilis; Toendan, Krisnayadi; Efriani, Efriani; Utami, Lakamitha; Enjelina , Maria
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 2 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 2 (Oktober 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i2.3409

Abstract

Packaging design is a crucial aspect of product development because it plays a significant role in enhancing product appeal and expanding market reach. However, many businesses, particularly micro, small, and medium enterprises (MSMEs), still face limitations in comprehensive packaging design. This community service activity aims to improve the graphic design skills of members of the Putra Farm Company Farmers Group in Tambun Raya Village, Central Kalimantan, through training on the use of the Canva application in creating product packaging designs. The method used was a participatory approach through the stages of problem identification, training material development, training implementation, evaluation, mentoring, and documentation. The training results showed a significant increase in participants' ability to use Canva, with all participants able to produce product packaging designs independently. Improvements were also seen in their understanding of the importance of packaging in marketing and the competitiveness of local products. This activity has had a positive impact on market expansion and increasing the selling value of the farmer group's products. This program demonstrates that utilizing simple and accessible graphic design technology like Canva can be an effective solution to support the economic independence of rural communities.
Co-Authors Afandi Afandi Agustinus, Edy Akhmad Marhadi Aldiansyah, Rifki Alias, Alias Alpito, Muhammad Alunaza, Hardi Ardania, Ocha Arifiyanti, Fitria Ariska, Deviana Ariyansyah, Irvan Arjon, Victorianus Marterik Ashmarita, - Astri Wulandari Atikah, Najwa Wahyu Aulia, Nurul Cecep Darmawan, Cecep CINDY CINDY Dahniar Th. Musa Dasim Budimansyah Deny Wahyu Apriadi Dewantara, Jagad Aditya Diaz Restu Darmawan, Diaz Restu Din Permadi, Pradana Enjelina , Maria Fitriana, Rossa Fransiska, Meliya Fransiska, Mitha Galuh Bayuardi Hadi Hadi Hasanah Hasanah Herlan, Herlan Hermawan, Yudi Ilma Sarimustaqiyma Rianse Irawan Irawan Iwan Ramadhan Jers, La Ode Topo La Ode Alwi Lestari M.P Alibasyah Lewo, Yohanes Peten Lisa Agustina, Lisa Listiani, Endang Indri Maria, Maya Mursalina, Adinda Neli Putri, Asri Nini Aryani Nopa Wilyanita Novan, Christian Novia, Jopani Nugrahaningsih, Nurfitri Nurgiansah, T Heru NURLAELA NURLAELA Panjaitan, Maria Yunita Tianar Br Praptantya, Donatianus BSE Pratama, Raihan Devi Putri Pitaloka, Whilis Putu Arimbawa, Putu R, Ariyanto Raihana, Raihana Raudhah Awal Ritman Ishak Paudi Romus, Mahendra Sari, Iga Fiolita Sari, Lusi Nurlaila Sausan, Nida Setiawati, Nani Sihaloho, Nahot Tua Parlindungan Sikwan, Agus Soeharto Soeharto Sudagung, Aditya Darmawan Suko, Suko Sulistyarini, Sulistyarini Susanto, Ragil Prasetyo Susi Yusrianti, Susi Syahrun, Syahrun Syamsuri TA, Putra Tasya, Wilhelmina Telaumbanua, Ordinet Thaher, Abi Rizky Thomas, Orbit Toendan, Krisnayadi Tomia, Aldian Utami, Lakamitha Wibowo Heru Prasetiyo Wulandari, Annisa Tri Yedithia, Fenroy Yevita Nurti Yudhistira Oscar Olendo Yulianti Yulianti Yunus, Dadang Zakarias Aria Widyatama Putra