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Eko Purwanto
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Journal : Jurnal Pengabdian kepada Masyarakat Nusantara

 1 
Pemberdayaan UMKM Dengan Pelatihan Branding Dan Penguatan Pemasaran Produk Menggunakan Strategi Branding Di Kebraon Setiawan, Muhammad Ricky; Eko Purwanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy in Indonesia. This is due to the existence of MSMEs jobs, poverty eradication, contributions to innovation and the GDP of Indonesia can be created. The era of the Industrial Revolution 4.0 concerning the development of MSMEs in Indonesia, the owners and or managers of the MSMEs are required to compete. The village in Kebraon became a suitable choice as a place to carry out service activities to the community, MSMEs perpetrators and the community around have branding problems products. To overcome these problems students planned programmes related to socialization about branding and logo consultation with MSMEs and the dissemination of brochures to MSMEs actors and the society in kebraon. The purpose of this community's dedication is to help develop and enhance branding and product logo knowledge to local MSMEs. The method used is with education, support to the perpetrators of MSMEs and the community around in Kebraon. The results of the activities that have been carried out through community dedication to MSMEs and local communities, contribute in improving the understanding and skills of small business operators. With the knowledge given, MSMEs can strengthen their product identity and improve branding management, build community brand awareness to products, open up opportunities for sustainable business growth.
Co-Authors Adhe Permana Adhistya Agung Wijayanto Agustin Widyowati Aji Santoso Alit Hindri Yani Amir Mahmud Amma Fizka Zakiyatul Miskiya Apriani Adha Nasution Arni Damayanti Asra Trigana Lisva Atina, Vihi Ayundha Evanthi Budijono, Budijono Bunga Citra Lestari Daghista Putri Pawestri Dahlila Hidayani Deni Efizon Desyandri Desyandri Diana Novira Dicky Prastyo Dino Arya Sukma Dos Santos, Savio Nelinhos Dwi Rahmawati Egan Evanzha Amriel Eko Febrianda Eko Saputra Endah Ratnawati Erni Yuliani Ery Permana Yudha Esti Mardiana Evi Iskana Manurung Faisal Aji Syahputra Fajriah Khairunnisaa Febriana Nur Vitriani Ferdina, Cucun Setya Fika Fitriani Fioga Zahra Fernando Firman Adi Candra Firman Arifandi Firman Dwilaksono Rahardianto Fitriana Sinaga Fitrianis Yulanda1 Geliska Wahyuni Gulo, Hamer Dekari Gunawan Tanuwidjaja Hani Magfiroh Nur Ratmah Hany Arya Wardhany hasbi hasbi Herman Syahputra Tambunan Ida Muidah Ika Putri Pujianti, Ika Putri Pujianti Indah Wahyu Utami Intan Ratna Purba Ira Wikartika Irawan, Ridwan Dwi Irfandi Fahla Irma Pramudhita Iyus YL Tobing Julia Rastifa Dewi Kaca Dian Meila KHAIRUL ANWAR Khairunnisa Karimah Kholifia Ainun Muthmainah Kusrini Kusrini Laksono Trisnantoro Lovi Yona M Hasbi M Hasbi M. Hasbi M. Hasbi M.Hasbi M.Hasbi Masharin Mila Suryani Pohan Mira Kurnia Irde Mirza Shahreza Muhadjir Anwar Muhammad Arib Faishal Muhammad Fahmi Panwar Muhammad Fitra Muhammad Razi Ridha Nabila Arumdani Nabila Ghufraeni Rona Raharjo Nazla Keyla Novita Puspitasari Nurchim Nurchim Nurmalitasari Permatasari, Hanifah Prasetyohadi Prasetyohadi Prisusan Permata Hati Putri Laili Susanti Rafi Rivaldi Akbar Ramos Gunawan Randis Wahyuni Ranggi Efendi Rapih Nur Kharismatika Ratna Melinda Putri Rifai, Fiqih Dwi Rifka Hendarini Putri Rika Vebriyanti Br Ginting Riski Dwi Putri Rizka Novtri Andini Rizki Sahrul Barokah Rizki Syawalia Siregar Ronika Butar butar Roy Astika Simatupang Sampe Harahap Sardion Simatupang Septian Aristianto Setiawan, Muhammad Ricky Setrayana, Abiyyu Siska Danawati Sri Ayu Elsi Maita Sri Nefrbina Bangun Sri Widata Sulastri Yenita Putri Tantry Widiyanarti Telaga Nabila Putri Riyanto Toto Hartono Tutus Setiawan Vallesa Archika Fany Vera Linda Uli Simanjuntak Wahyu Wijaya Widiyanto Witandri Yacobus Sunaryo Yudi Ferdian Situmeang Yunarto, Atung