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All Journal Sosiohumaniora Techno.Com: Jurnal Teknologi Informasi Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Al-Kharaj: Journal of Islamic Economic and Business Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal USAHA International Journal of Science and Society (IJSOC) BISMA (Bisnis dan Manajemen) Journal of Accounting and Finance Management (JAFM) JANE (Jurnal Administrasi Negara) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Erna Maulina
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Other

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MENGATASI KETIDAKSESUAIAN KANDIDAT : PERAN METODE SIMPLE ADDITIVE WEIGHTING (SAW) DALAM PENGAMBILAN KEPUTUSAN SELEKSI PT SAGALA Putra, Abdillah Fandani; Maulina, Erna; Nirmalasari, Healthy
JANE - Jurnal Administrasi Negara Vol 17, No 2 (2026): JANE (Jurnal Administrasi Negara)-Februari 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jane.v17i2.68495

Abstract

Penelitian ini dilatarbelakangi oleh tingginya ketidaksesuaian kandidat dalam proses seleksi karyawan operasional di PT Sagala, yang terlihat dari banyaknya kegagalan kandidat pada tahap lanjutan serta pengunduran diri selama masa pelatihan kerja. Penelitian ini bertujuan untuk menganalisis pengalaman dan tantangan yang dihadapi divisi rekrutmen dan staffing dalam proses seleksi, khususnya terkait aspek efisiensi, objektivitas, dan konsistensi penilaian, serta menerapkan metode Simple Additive Weighting sebagai alat bantu pengambilan keputusan guna meningkatkan akurasi dan transparansi seleksi. Penelitian menggunakan pendekatan sequential explanatory, yaitu penggalian data kualitatif melalui wawancara mendalam dan observasi, yang kemudian dipadukan dengan analisis kuantitatif melalui metode penilaian multikriteria terhadap data kandidat dari tiga outlet. Hasil penelitian menunjukkan bahwa ketidaksesuaian kandidat terutama disebabkan oleh proses screening yang belum konsisten, perbedaan standar penilaian antarpetugas, dan belum optimalnya pemanfaatan data objektif seperti pengalaman kerja, jarak domisili, usia, dan ekspektasi gaji. Penerapan metode Simple Additive Weighting menghasilkan peringkat kandidat yang lebih stabil dan mampu mengidentifikasi kandidat dengan potensi retensi lebih baik dibandingkan keputusan seleksi aktual. Kesimpulan penelitian menegaskan bahwa integrasi metode kuantitatif pada tahap awal seleksi diperlukan untuk meningkatkan efisiensi proses, mengurangi risiko turnover, serta memperkuat kualitas keputusan rekrutmen di PT Sagala. This research is motivated by the high level of candidate mismatch in the operational employee selection process at PT Sagala, as reflected in frequent failures during later selection stages and resignations during the training period. The study aims to analyze the experiences and challenges faced by the recruitment and staffing division in conducting the selection process, particularly regarding efficiency, objectivity, and consistency of assessment, as well as to apply the Simple Additive Weighting method as a decision-support tool to enhance accuracy and transparency in the selection of operational employees. A sequential explanatory approach was employed, combining qualitative data obtained through in-depth interviews and observations with quantitative analysis using a multi-criteria assessment method applied to candidate data from three outlets. The findings indicate that candidate mismatch is primarily driven by inconsistent screening practices, variations in assessment standards among recruiters, and the suboptimal use of objective data such as work experience, domicile distance, age, and salary expectations. The application of the Simple Additive Weighting method produced a more stable ranking of candidates and successfully identified individuals with stronger retention potential compared to actual selection outcomes. The study concludes that integrating quantitative methods into the early stages of the selection process is essential to improve efficiency, reduce turnover risks, and strengthen the overall effectiveness of recruitment decisions at PT Sagala.
PENERAPAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) BERBASIS ESENSI SOLUSI BUANA POINT OF SALE (ESB POS) UNTUK MENINGKATKAN EFEKTIVITAS BISNIS PADA UMKM DIMSUM SURGA Musyaffa, M Aqila; Maulina, Erna; Muftiadi, R Anang
JANE - Jurnal Administrasi Negara Vol 17, No 2 (2026): JANE (Jurnal Administrasi Negara)-Februari 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jane.v17i2.69427

Abstract

Penelitian ini bertujuan untuk meningkatkan efektivitas bisnis pada UMKM Dimsum Surga melalui penerapan Enterprise Resource Planning (ERP) berbasis Esensi Solusi Buana Point Of Sale (ESB POS). Metode yang digunakan pada proyek ini adalah applied research dengan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan analisis data transaksi sebelum dan sesudah penerapan sistem. Hasil proyek menunjukkan bahwa penerapan ERP berbasis ESB POS mampu meningkatkan efektivitas operasional bisnis. Penerapan strategi seperti social media marketing, pelatihan karyawan, pembuatan SOP ESB POS, dan penggunaan sistem, berhasil meningkatkan kepuasan konsumen, kenyamanan karyawan, dan berdampak pada peningkatan jumlah penjualan secara signifikan. Dengan demikian, penerapan sistem ERP berbasis ESB POS yang diterapkan pada UMKM Dimsum Surga berhasil meningkatkan efektivitas bisnis. Rekomendasi diberikan untuk terus mengembangkan dan memperbaiki sistem dan strategi yang sudah berjalan agar workflow yang dijalankan karyawan UMKM Dimsum Surga semakin optimal dan menjaga kepuasan konsumen secara berkelanjutan. This research aims to improve business effectiveness at the SMEs Dimsum Surga through the implementation of an Enterprise Resource Planning (ERP) system based on Esensi Solusi Buana Point of Sale (ESB POS). The method used in this project is applied research with qualitative and quantitative approaches. Data collection techniques include observation, interviews, and analysis of transaction data before and after system implementation. The project results indicate that the implementation of the ERP-based ESB POS system is able to enhance business operational effectiveness. The application of supporting strategies such as social media marketing, employee training, the development of ESB POS Standard Operating Procedures (SOPs), and system utilization successfully increased customer satisfaction and employee work convenience, which significantly impacted the increase in sales volume. Thus, the implementation of the ERP-based ESB POS system at Dimsum Surga SMEs has proven to be effective in improving overall business effectiveness. Recommendations are provided to continuously develop and improve the existing systems and strategies in order to optimize employee workflows and maintain sustainable customer satisfaction
THE INFLUENCE OF CONTENT MARKETING ON AZLOE'S PRODUCT PURCHASE DECISIONS PROCESS Islamidina, Shafa Syahida; Maulina, Erna; Muttaqin, Zaenal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17969

Abstract

This study aims to analyze the effect of content marketing on the @azloeofficial TikTok on Azloe’s product purchasing decisions through TikTok Shop. This research uses a descriptive verification analysis method. The sampling technique was carried out using simple random sampling. This study uses simple linear regression analysis, correlation coefficient, coefficient of determination, and t-test. Data comes from literature studies, observations, interviews, and questionnaires. The population of this study are followers on the @azloeofficial TikTok account who have purchased Azloe’s products at TikTok Shop. The results of this study state that there is a positive and significant effect of content marketing on TikTok @azloeofficial on the Azloe’s product purchase decision process through TikTok Shop. Multiplatform is the dimension with the largest percentage for content marketing, and need recognition is the dimension with the largest percentage for the purchase decision process. Keywords: Content Marketing; Purchase Decisions Process; TikTok
The Effect of Entrepreneurial Orientation on Organizational Resilience Through Entrepreneurial Bricolage Study on Small Businesses of IWAPI Members in Banten Province Maulina, Erna; Damayanti, Reza
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.9606

Abstract

This study aims to examine the effect of entrepreneurial orientation (EO) on organizational resilience (OR) through entrepreneurial bricolage (EB) among women-owned small enterprises that are members of IWAPI in Banten Province. The research addresses the issue of how entrepreneurial values and resource improvisation strengthen the adaptability and sustainability of small businesses operated by women entrepreneurs in a dynamic business environment. The study employs a quantitative approach using the Partial Least Squares–Structural Equation Modeling (SEM-PLS) method to analyze data collected from members of IWAPI Banten. The variables measured include entrepreneurial orientation, entrepreneurial bricolage, team governance, and organizational resilience. The analysis examines both direct and indirect effects to identify mediation mechanisms.The results show that EO has a positive and significant effect on both EB and OR. EB also positively influences OR and significantly mediates the relationship between EO and OR, indicating that entrepreneurial creativity and resource improvisation enhance organizational resilience. However, EB does not significantly mediate the effect of team governance on OR, suggesting that governance impacts resilience more directly through coordination and team effectiveness.The findings highlight that entrepreneurial orientation and adaptive resource management through bricolage are key drivers of organizational resilience in women-led small enterprises
Co-Authors Achsanul Qosasi Agus Taryana Agus Taryana Ahmad Hadi Fauzi Ahmad Zaki Alamsah, Untung Arif Hernowo Aulia Rizki Wicaksono Aulia Rizki Wicaksono Cecep Safa’atul Barkah Chandra Hendriyani Chandra, Wijaya Damayanti, Reza Dian Fordian Efendi, Ervin Yanuardi Erwin Permana Fauziah Husna Feisal, Abdullah Muhammad Francisco Carballo Ghina Tamira Hasan Al Farisi Hasan Al Farisi Hasna Safa Safira Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Imam Suwandi Islamidina, Shafa Syahida Jajang Ginanjar Komariah, Lilis L. Gaol, Denada Faraswacyen M. Purnomo M. Rizal Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mi'raj, Irdan Fattur Mochammad Rifky Pamungkas Mohammad Benny Alexandri Muftiadi, R Anang Muhamad Rizal Muhamad Rizal Muhamad Rizal Musyaffa, M Aqila Nenden Kostini Nina, Siti Ma’ani Ning Rahayu NUR EFENDI Permadhi, Billy Maulana Pratami Wulan Tresna, Pratami Wulan Putra, Abdillah Fandani R. Anang Muftiadi Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Ramadhan, Rega Ramadyanda, Muhammad Fajrin Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Reza Damayanti Ria Arifianti Richa Nahdalaily Fathara Rusda Irawati Ruslan, Budiana Shafira Tiara Rachmawati Shalihah, Afifah Syafri Naldi Syafri Naldi Tetty Herawati Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Wicaksono, Aulia Rizki Wijaya Chandra Yogi Sugiarto Maulana Zaenal Muttaqin