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All Journal Sosiohumaniora Techno.Com: Jurnal Teknologi Informasi Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal USAHA International Journal of Science and Society (IJSOC) BISMA (Bisnis dan Manajemen) Journal of Accounting and Finance Management (JAFM) IIJSE Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Erna Maulina
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Other

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Implementasi Social Media Marketing pada Social Media Facebook dalam Upaya Meningkatkan Penjualan Bisnis Jasa Wedding Organizer Hasna Safa Safira; Erna Maulina; Cecep Safa’atul Barkah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8034

Abstract

This study aims to implement a social media marketing plan as a strategic effort to increase sales at Mee Gallery Wedding Sukabumi. The research adopts a descriptive qualitative approach with data collected through interviews, observations, and documentation. The project was carried out over a period of three months and refers to Barker's eight stages of social media marketing strategy, namely: listening, goal setting, defining strategy, identifying the target market, selecting tools, selecting platforms and channels, implementation, and monitoring. The implementation results show a 100% increase in the number of followers, a 26,600% growth in audience engagement, and a significant rise in the number of messages from potential customers via WhatsApp. The average monthly sales also increased to 2 to 5 clients, resulting in a total sales growth of 35.32% compared to the previous period. In addition to its impact on sales, the strategy contributed to strengthening brand identity, enhancing audience engagement, and improving the internal workflow of the digital marketing team. In conclusion, a well-structured and consistently executed social media marketing strategy has proven to be a relevant and effective solution in supporting the success of Mee Gallery Wedding Sukabumi in increasing sales in the digital era.
Co-Authors Achsanul Qosasi Agus Taryana Agus Taryana Ahmad Hadi Fauzi Ahmad Zaki Alamsah, Untung Arianis Chan Arif Hernowo Aulia Rizki Wicaksono Aulia Rizki Wicaksono Cecep Safa’atul Barkah Chandra Hendriyani Chandra, Wijaya Dian Fordian Efendi, Ervin Yanuardi Erwin Permana Fauziah Husna Feisal, Abdullah Muhammad Francisco Carballo Ghina Tamira Hasan Al Farisi Hasan Al Farisi Hasna Safa Safira Herwan Abdul Muhyi Imam Suwandi Jajang Ginanjar Komariah, Lilis L. Gaol, Denada Faraswacyen M. Purnomo M. Rizal Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mi'raj, Irdan Fattur Mochammad Rifky Pamungkas Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Nenden Kostini Nina, Siti Ma’ani Ning Rahayu NUR EFENDI Permadhi, Billy Maulana Pratami Wulan Tresna, Pratami Wulan R. Anang Muftiadi Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Ramadhan, Rega Ramadyanda, Muhammad Fajrin Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Reza Damayanti Ria Arifianti Richa Nahdalaily Fathara Rusda Irawati Ruslan, Budiana Shafira Tiara Rachmawati Shalihah, Afifah Syafri Naldi Syafri Naldi Tetty Herawati Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Triwidarto, Selna Moh Wicaksono, Aulia Rizki Wijaya Chandra Yogi Sugiarto Maulana Yogi Sugiarto Maulana