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All Journal Sosiohumaniora Techno.Com: Jurnal Teknologi Informasi Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Al-Kharaj: Journal of Islamic Economic and Business Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal USAHA International Journal of Science and Society (IJSOC) BISMA (Bisnis dan Manajemen) Journal of Accounting and Finance Management (JAFM) JANE (Jurnal Administrasi Negara) IIJSE Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Erna Maulina
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Other

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Pengaruh Islamic Marketing Mix Pada Layanan Digital Onboarding Terhadap Keputusan Menabung di Bank BJB Syariah Jawa Barat Muhammad Fajrin Ramadyanda; Erna Maulina; Herwan Abdul Muhyi
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4140

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran Islam terhadap keputusan menabung di Bank BJB Syariah, khususnya melalui layanan Digital Onboarding. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi berganda, melibatkan 123 responden yang membuka tabungan melalui layanan tersebut. Hasil penelitian menunjukkan bahwa variabel price, promotion, people, dan process memiliki pengaruh signifikan terhadap keputusan menabung, sedangkan variabel product, place, physical evidence, promise, dan patience tidak berpengaruh signifikan secara individu. Secara keseluruhan, seluruh variabel memberikan kontribusi sebesar 76,2% terhadap keputusan menabung, menegaskan pentingnya strategi pemasaran syariah dalam menarik dan mempertahankan nasabah. Rekomendasi untuk Bank BJB Syariah mencakup inovasi layanan, transparansi biaya, program loyalitas, dan peningkatan aksesibilitas layanan digital.
MENGATASI KETIDAKSESUAIAN KANDIDAT : PERAN METODE SIMPLE ADDITIVE WEIGHTING (SAW) DALAM PENGAMBILAN KEPUTUSAN SELEKSI PT SAGALA Putra, Abdillah Fandani; Maulina, Erna; Nirmalasari, Healthy
JANE - Jurnal Administrasi Negara Vol 17, No 2 (2026): JANE (Jurnal Administrasi Negara)-Februari 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jane.v17i2.68495

Abstract

Penelitian ini dilatarbelakangi oleh tingginya ketidaksesuaian kandidat dalam proses seleksi karyawan operasional di PT Sagala, yang terlihat dari banyaknya kegagalan kandidat pada tahap lanjutan serta pengunduran diri selama masa pelatihan kerja. Penelitian ini bertujuan untuk menganalisis pengalaman dan tantangan yang dihadapi divisi rekrutmen dan staffing dalam proses seleksi, khususnya terkait aspek efisiensi, objektivitas, dan konsistensi penilaian, serta menerapkan metode Simple Additive Weighting sebagai alat bantu pengambilan keputusan guna meningkatkan akurasi dan transparansi seleksi. Penelitian menggunakan pendekatan sequential explanatory, yaitu penggalian data kualitatif melalui wawancara mendalam dan observasi, yang kemudian dipadukan dengan analisis kuantitatif melalui metode penilaian multikriteria terhadap data kandidat dari tiga outlet. Hasil penelitian menunjukkan bahwa ketidaksesuaian kandidat terutama disebabkan oleh proses screening yang belum konsisten, perbedaan standar penilaian antarpetugas, dan belum optimalnya pemanfaatan data objektif seperti pengalaman kerja, jarak domisili, usia, dan ekspektasi gaji. Penerapan metode Simple Additive Weighting menghasilkan peringkat kandidat yang lebih stabil dan mampu mengidentifikasi kandidat dengan potensi retensi lebih baik dibandingkan keputusan seleksi aktual. Kesimpulan penelitian menegaskan bahwa integrasi metode kuantitatif pada tahap awal seleksi diperlukan untuk meningkatkan efisiensi proses, mengurangi risiko turnover, serta memperkuat kualitas keputusan rekrutmen di PT Sagala. This research is motivated by the high level of candidate mismatch in the operational employee selection process at PT Sagala, as reflected in frequent failures during later selection stages and resignations during the training period. The study aims to analyze the experiences and challenges faced by the recruitment and staffing division in conducting the selection process, particularly regarding efficiency, objectivity, and consistency of assessment, as well as to apply the Simple Additive Weighting method as a decision-support tool to enhance accuracy and transparency in the selection of operational employees. A sequential explanatory approach was employed, combining qualitative data obtained through in-depth interviews and observations with quantitative analysis using a multi-criteria assessment method applied to candidate data from three outlets. The findings indicate that candidate mismatch is primarily driven by inconsistent screening practices, variations in assessment standards among recruiters, and the suboptimal use of objective data such as work experience, domicile distance, age, and salary expectations. The application of the Simple Additive Weighting method produced a more stable ranking of candidates and successfully identified individuals with stronger retention potential compared to actual selection outcomes. The study concludes that integrating quantitative methods into the early stages of the selection process is essential to improve efficiency, reduce turnover risks, and strengthen the overall effectiveness of recruitment decisions at PT Sagala.
PENERAPAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) BERBASIS ESENSI SOLUSI BUANA POINT OF SALE (ESB POS) UNTUK MENINGKATKAN EFEKTIVITAS BISNIS PADA UMKM DIMSUM SURGA Musyaffa, M Aqila; Maulina, Erna; Muftiadi, R Anang
JANE - Jurnal Administrasi Negara Vol 17, No 2 (2026): JANE (Jurnal Administrasi Negara)-Februari 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jane.v17i2.69427

Abstract

Penelitian ini bertujuan untuk meningkatkan efektivitas bisnis pada UMKM Dimsum Surga melalui penerapan Enterprise Resource Planning (ERP) berbasis Esensi Solusi Buana Point Of Sale (ESB POS). Metode yang digunakan pada proyek ini adalah applied research dengan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan analisis data transaksi sebelum dan sesudah penerapan sistem. Hasil proyek menunjukkan bahwa penerapan ERP berbasis ESB POS mampu meningkatkan efektivitas operasional bisnis. Penerapan strategi seperti social media marketing, pelatihan karyawan, pembuatan SOP ESB POS, dan penggunaan sistem, berhasil meningkatkan kepuasan konsumen, kenyamanan karyawan, dan berdampak pada peningkatan jumlah penjualan secara signifikan. Dengan demikian, penerapan sistem ERP berbasis ESB POS yang diterapkan pada UMKM Dimsum Surga berhasil meningkatkan efektivitas bisnis. Rekomendasi diberikan untuk terus mengembangkan dan memperbaiki sistem dan strategi yang sudah berjalan agar workflow yang dijalankan karyawan UMKM Dimsum Surga semakin optimal dan menjaga kepuasan konsumen secara berkelanjutan. This research aims to improve business effectiveness at the SMEs Dimsum Surga through the implementation of an Enterprise Resource Planning (ERP) system based on Esensi Solusi Buana Point of Sale (ESB POS). The method used in this project is applied research with qualitative and quantitative approaches. Data collection techniques include observation, interviews, and analysis of transaction data before and after system implementation. The project results indicate that the implementation of the ERP-based ESB POS system is able to enhance business operational effectiveness. The application of supporting strategies such as social media marketing, employee training, the development of ESB POS Standard Operating Procedures (SOPs), and system utilization successfully increased customer satisfaction and employee work convenience, which significantly impacted the increase in sales volume. Thus, the implementation of the ERP-based ESB POS system at Dimsum Surga SMEs has proven to be effective in improving overall business effectiveness. Recommendations are provided to continuously develop and improve the existing systems and strategies in order to optimize employee workflows and maintain sustainable customer satisfaction
THE INFLUENCE OF CONTENT MARKETING ON AZLOE'S PRODUCT PURCHASE DECISIONS PROCESS Islamidina, Shafa Syahida; Maulina, Erna; Muttaqin, Zaenal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17969

Abstract

This study aims to analyze the effect of content marketing on the @azloeofficial TikTok on Azloe’s product purchasing decisions through TikTok Shop. This research uses a descriptive verification analysis method. The sampling technique was carried out using simple random sampling. This study uses simple linear regression analysis, correlation coefficient, coefficient of determination, and t-test. Data comes from literature studies, observations, interviews, and questionnaires. The population of this study are followers on the @azloeofficial TikTok account who have purchased Azloe’s products at TikTok Shop. The results of this study state that there is a positive and significant effect of content marketing on TikTok @azloeofficial on the Azloe’s product purchase decision process through TikTok Shop. Multiplatform is the dimension with the largest percentage for content marketing, and need recognition is the dimension with the largest percentage for the purchase decision process. Keywords: Content Marketing; Purchase Decisions Process; TikTok
The Effect of Entrepreneurial Orientation on Organizational Resilience Through Entrepreneurial Bricolage Study on Small Businesses of IWAPI Members in Banten Province Maulina, Erna; Damayanti, Reza
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.9606

Abstract

This study aims to examine the effect of entrepreneurial orientation (EO) on organizational resilience (OR) through entrepreneurial bricolage (EB) among women-owned small enterprises that are members of IWAPI in Banten Province. The research addresses the issue of how entrepreneurial values and resource improvisation strengthen the adaptability and sustainability of small businesses operated by women entrepreneurs in a dynamic business environment. The study employs a quantitative approach using the Partial Least Squares–Structural Equation Modeling (SEM-PLS) method to analyze data collected from members of IWAPI Banten. The variables measured include entrepreneurial orientation, entrepreneurial bricolage, team governance, and organizational resilience. The analysis examines both direct and indirect effects to identify mediation mechanisms.The results show that EO has a positive and significant effect on both EB and OR. EB also positively influences OR and significantly mediates the relationship between EO and OR, indicating that entrepreneurial creativity and resource improvisation enhance organizational resilience. However, EB does not significantly mediate the effect of team governance on OR, suggesting that governance impacts resilience more directly through coordination and team effectiveness.The findings highlight that entrepreneurial orientation and adaptive resource management through bricolage are key drivers of organizational resilience in women-led small enterprises
Uncovering the Role of Internet Access in Driving E-Commerce Technology Adoption: Insights from Indonesia’s BPS Data (2021–2023) Dio Wibowo; Anang Muftiadi; Erna Maulina; Margo Purnomo
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of internet access in shaping the adoption of e-commerce technologies among Indonesian micro, small, and medium enterprises (MSMEs). It draws on secondary data from Indonesia’s Central Bureau of Statistics (BPS) covering 2021 to 2023. Using a descriptive-comparative method combined with visual trend analysis, the analysis reveals significant disparities in e-commerce technology adoption across different business functions. Early adoption efforts were focused mainly on customer-facing processes (e.g., online sales), whereas internal operations—such as obtaining funding and internal communications—lagged far behind. By 2023, overall digital adoption had accelerated substantially, especially in sales-related activities. Furthermore, the number of QRIS (Quick Response Code Indonesian Standard) transactions surged from 374 million in 2021 to over 6.2 billion by 2024, underscoring the rapid digital transformation underway in the sector. These findings align with the Diffusion of Innovation theory and the Technology-Organization-Environment (TOE) framework, highlighting the importance of organizational readiness and the perceived benefits of new technologies. Overall, this research contributes to the discourse on inclusive digital transformation in developing economies and advocates for policies that support the digitalization of internal business processes rather than focusing solely on external, customer- facing applications.
How Brand Community Practices Create Value: Evidence from Maternal Disaster Irdan Fattur Mi'raj; Abdullah Muhammad Feisal; Erna Maulina
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1145

Abstract

This study examines how brand community practices create value within Maternal Disaster, an independent Indonesian fashion brand rooted in underground music and subcultural aesthetics. Drawing on the theoretical framework of value-creating practices (Schau, Muñiz, & Arnould, 2009), this research employs a qualitative case study approach based on secondary data collected from digital sources, including social media content, online publications, and event documentation. The analysis identifies three key community practices, social networking, community engagement, and impression management, that collectively sustain the brand’s cultural vitality. These practices enable consumers to co-create symbolic, social, and emotional value through shared creativity, collaboration, and expressive participation. The findings reveal that Maternal Disaster functions as more than a commercial entity, it operates as a living cultural community where meaning and identity are collectively produced. Symbolic value emerges from the shared construction of artistic and ideological meanings, social value from collaborative participation and belonging, and emotional value from affective bonds among members. These interwoven dimensions generate outcomes such as strong brand attachment, voluntary advocacy, and the accumulation of cultural capital. The study contributes to the literature on brand community and co-creation by illustrating how independent brands in emerging markets can leverage cultural participation to build authenticity and resilience. Practically, it highlights that fostering organic, participatory communities can serve as a sustainable strategy for cultural and commercial differentiation in the contemporary creative economy.
Co-Authors Abdullah Muhammad Feisal Achsanul Qosasi Agus Taryana Ahmad Hadi Fauzi Ahmad Zaki Alamsah, Untung Arianis Chan Arif Hernowo Aulia Rizki Wicaksono Aulia Rizki Wicaksono Cecep Safa’atul Barkah Chandra Hendriyani Chandra, Wijaya Damayanti, Reza Dian Fordian Dio Wibowo Efendi, Ervin Yanuardi Erwin Permana Fauziah Husna Francisco Carballo Ghina Tamira Hasan Al Farisi Hasan Al Farisi Hasna Safa Safira Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Herwan Abdul Muhyi Imam Suwandi Irdan Fattur Mi'raj Islamidina, Shafa Syahida Jajang Ginanjar Komariah, Lilis L. Gaol, Denada Faraswacyen M. Purnomo M. Rizal Margo Purnomo Margo Purnomo Margo Purnomo Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mochammad Rifky Pamungkas Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhammad Fajrin Ramadyanda Musyaffa, M Aqila Nenden Kostini Nina, Siti Ma’ani Ning Rahayu NUR EFENDI Permadhi, Billy Maulana Pratami Wulan Tresna, Pratami Wulan Putra, Abdillah Fandani R. Anang Muftiadi Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Ramadhan, Rega Ramadyanda, Muhammad Fajrin Ratih Purbasari, Ratih Ratna Meisa Dai Reza Damayanti Ria Arifianti Richa Nahdalaily Fathara Rusda Irawati Ruslan, Budiana Selna Moh Triwidarto Shafira Tiara Rachmawati Shalihah, Afifah Syafri Naldi Syafri Naldi Tetty Herawati Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Wicaksono, Aulia Rizki Wijaya Chandra Yogi Sugiarto Maulana Zaenal Muttaqin