Article Per Year (5 Year)
p-Index From 2021 - 2026
4.657
P-Index
This Author published in this journals
All Journal Sosiohumaniora Techno.Com: Jurnal Teknologi Informasi Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal USAHA International Journal of Science and Society (IJSOC) BISMA (Bisnis dan Manajemen) Journal of Accounting and Finance Management (JAFM) IIJSE Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Erna Maulina
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Hospitality and tourism innovation: a systematic literature review Syafri Naldi; Erna Maulina; Tetty Herawaty; Rusda Irawati
BISMA (Bisnis dan Manajemen) Vol. 14 No. 2 (2022)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.692 KB) | DOI: 10.26740/bisma.v14n2.p94-109

Abstract

Much innovation research focused on the manufacturing sector. Hence, this study aims to fill this gap by focusing on exploring innovation in the tourism and hospitality sector. The study method is a systematic literature review of 40 papers related to the topic. The findings show that hospitality and tourism innovation research has been conducted in different countries and continents, mainly in Europe. The research methods used are mostly quantitative and qualitative. Research respondents are mostly from the supply-side (hotel managers or tourism destination managers). Selected articles have been classified and analysed into three review categories: innovation at the company, regional, and innovation typology in general or macro levels. This study implies radical innovation, network collaborative innovation, service innovation, innovation linked with human resources, hospitality innovation, and technological innovation.  
Technology Acceptance Model: Is It Trends in The Sustainability of SMEs? Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5490

Abstract

The purpose of this research is to do a literature review related to the topic of Technology Acceptance Model on any SMEs. This research is a qualitative method using a systematic literature review method. The search was carried out on the Scopus electronic data base in the 2004-2019 publication years which was published in the form of a scientific journal with certain criteria. Based on the results of the study, it is known that the results of the publication of the Technology Acceptance Model began to increase significantly in 2014, and continued to increase until 2019 and were mostly carried out in America and Indonesia. Regarding the locus of research, the researcher concludes that research on Technology Acceptance Models in SMEs has been widely studied in Manufacturing SMEs. This type of research in the form of quantitative descriptive is the type of research that is most often used. However, the type or type of paper with the type of Validation Research using quantitative or qualitative methods can be used for further research. The results of this systematic literature review can provide an overview of opportunities to explore new topics in the Technology Acceptance Model for SMEs or exploit existing topics.
Employee Empowerment, Psycological Contract, Employee Engagement di Universitas di Indonesia Mohammad Benny Alexandri; Nenden Kostini; Erna Maulina
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 1, No 2 (2018): Responsive: Jurnal Pemikiran Dan Penelitian Bidang Administrasi, Sosial, Humanio
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.832 KB) | DOI: 10.24198/responsive.v1i2.20678

Abstract

Some of the problems faced by lecturers in higher education are the lack of time for research because of teaching. Another problem is: a career as a lecturer is an endpoint or basis for a career elsewhere? The question is that the position of lecturer or being a Professor is still something interesting, prestigious, or not? Padjadjaran University is the number 6 Best University in Indonesia in QS World version in 2018. The number of lectuJrers is 1780 Lecturers. The purpose of this research is to find out Employee Empowerment, Psychological Contract and Employee Engagement at Padjadjaran University. The unit of analysis is 65 Permanent Lecturers at Padjadjaran University. The results of this study found that the effect of Employee Empowerment, Psycological Contract on Employee Engagement was only 15%. This indicates that the Padjadjaran University Lecturer does not yet have a strong Empowerment and Psychological Contract to produce a strong attachment to the University.
TECHNOLOGY ACCEPTANCE MODEL PADA UKM : STUDI PEMETAAN SISTEMATIK Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 1 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i1.36295

Abstract

Research on the Technology Acceptance Model (TAM) in small and medium enterprises (SMEs) has been widely carried out because TAM is one theory that plays an important role in the sustainability of SMEs. So the purpose of this research is to conduct a mapping related to the topic of TAM in SMEs, especially for the publication trends of each country from time to time, the focus and locus of research as well as the methods used. This research is a qualitative method using a systematic mapping study method. The search was carried out with the criteria of being a scientific journal published on the Scopus electronic database in the publication year 2004-2019, using English and the subject area of Business, Management and Accounting. The results of this study indicate that there has been an increase in discussions related to the topic of TAM from 2004 to 2019. Research related to the topic of TAM is generally dominated by scientific publications from Asia, namely Indonesia, Iran, Korea, Malaysia, Oman, Taiwan and the UAE. The results showed that there were 17.2% of previous research articles on TAM in SMEs in Indonesia. The approach used in this research is mostly quantitative, which is 80% and mostly done in manufacturing companies, which is 24.1%. Although the results of this study have limitations in observation time, they contribute to providing an overview of opportunities to explore new topics in TAM in SMEs.Penelitian tentang Technology Acceptance Model (TAM) pada usaha kecil dan menengah (UKM) telah banyak dilakukan dikarenakan TAM merupakan salah satu teori yang berperan penting dalam keberlangsungan UKM. Sehingga tujuan penelitian ini adalah untuk melakukan pemetaan terkait topik TAM pada UKM khususnya untuk tren publikasi setiap negara dari waktu ke waktu, fokus dan lokus penelitian serta metode yang digunakan. Penelitian ini menggunakan metode kualitatif dengan menggunakan metode studi pemetaan sistematik. Penelusuran dilakukan dengan kriteria jurnal merupakan jurnal ilmiah yang dipublikasikan pada database electronic scopus pada tahun publikasi 2004-2019, menggunakan bahasa inggris dan subject area Business, Management and Accounting. Hasil penelitian ini menunjukkan terdapat peningkatan pembahasan terkait topik TAM yang ada sejak tahun 2004 sampai dengan tahun 2019. Penelitian terkait topik TAM ini umumnya didominasi oleh publikasi ilmiah yang berasal dari Asia yaitu Indonesia, Iran, Korea, Malaysia, Oman, Taiwan dan UEA. Hasil penelitian menunjukkan terdapat 17.2% artikel penelitian terdahulu tentang TAM pada UKM di Indonesia. Dengan pendekatan yang digunakan dalam penelitian ini adalah sebagian besar secara kuantitatif yaitu sebesar 80% dan banyak dilakukan pada perusahaan manufacturing yaitu sebesar 24,1%. Walaupun hasil penelitian ini memiliki keterbatasan dalam waktu pengamatan akan tetapi berkontribusi dalam  memberikan gambaran tentang peluang untuk mengekplorasi topik baru dalam TAM pada UKM.
Digital Marketing at SMES by Bibliometric Analisys Syafri Naldi; Erna Maulina; Tetty Herawaty
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.33 KB) | DOI: 10.29138/ijebd.v5i4.1895

Abstract

Purpose: Digital marketing has evolved from the marketing of products and services to digital channels for activities, institutions, and processes facilitated by digital technology. This study provides a disciplinary broad overview of the academic contribution to the marketing revolution by exploring changes in digital marketing research in SMEs cited by scientific researchers over 19 years (2001-2020). Thus, this paper presents a systematic literature review using bibliometric analysis with the aim of examining development trends, identifying gaps, understanding the advantages and benefits of digital marketing on SMEs and mapping out new hypotheses for future research. Design/methodology/approach: The method used is a bibliometric study to search for articles related to the research theme Findings: The results show that social media is the keyword that is often employed. Related research has been achieved in many countries, and the most predominant are England and America. Research limitations/implications: This study is limited to a single database, Scopus, from 2001 to 2020. Practical implications: The findings of this study are likely to serve as a starting point for future research in digital marketing.Besides, it becomes a resource to make the most of social media marketing to grow SMEs. Originality/value: This paper is original. Paper type: a Research Paper
Implementasi Agilitas Usaha Kecil dan Menengah (UKM) Produk Tekstil pada Masa Pandemi Covid-19 Denada Faraswacyen L. Gaol; Erna Maulina; Muhamad Rizal; Margo Purnomo
IKRAITH-EKONOMIKA Vol 5 No 1 (2022): IKRAITH-EKONOMIKA No 1 Vol 5 Maret 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.347 KB)

Abstract

Penelitian ini bertujuan untuk menggambarkan agilitas yang dilakukan oleh pelaku UsahaKecil dan Menengah (UKM) produk tekstil di Tangerang pada masa pandemi Covid-19. Agilitasmerupakan kemampuan organisasi bertindak dengan cepat bahkan ekstrim untuk melakukanpenyesuaian pada kondisi atau perubahan eksternal yang tidak dapat diprediksi sebelumnya.Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, jenis data yangdigunakan adalah data primer dengan melakukan wawancara kepada informan dan data sekundermelalui studi pustaka, dan teknik analisis data melalui tahapan pengumpulan data, reduksi data,penyajian data, dan verifikasi/penarikan kesimpulan. Hasil penelitian menunjukkan bahwaagilitas yang dilakukan oleh UKM untuk tetap menjaga keberlangsungan usaha pada masapandemi Covid-19 ada tiga yaitu: agilitas pelanggan adalah melibatkan pelanggan dalamperencanaan produk, melakukan inovasi berdasarkan informasi dari pelanggan, dan melibatkanpelanggan sebagai promotor, agilitas operasi adalah tindakan efisiensi, akurasi, dan kelincahandalam menjalankan usaha, dan agilitas networking adalah menignkatkan kemampuan usahamelalui kerja sama dengan rekanan/mitra.
PENGARUH STRATEGI KOLABORASI MEREK (CO-BRANDING) TERHADAP NIAT PEMBELIAN PADA PRODUK MULTIPURPOSES TINTED SUNSCREEN Ghina Tamira; Erna Maulina
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.25098

Abstract

Competition in the beauty sector is very tight at this time requiring BLP and Avoskin brands to be able to compete and be able to maintain and even increase product purchases. Therefore, to answer the existing competition BLP and Avoskin collaborate in the form of co-branding by producing Multipurpose Tinted Sunscreen products. This study aims to determine the effect of co-branding on the purchase intention of Multipurpose Tinted Sunscreen products. The population of this study includes BLP and Avoskin consumers at the official Shopee store with a sample of 120 people. Sampling using non-probability sampling techniques is carried out by purposive sampling. Data analysis was carried out using SPSS with changes to the interval scale with MSI. The results of the analysis show that co-branding has an influence on the purchase intention of Multipurpose Tinted Sunscreen products with a positive influence of 63.1%.
Entrepreneurial Finance Governance on SMEs: A Bibliometric Co-Authorship Analysis Erna Maulina; Margo Purnomo; Yogi Sugiarto Maulana; Agus Taryana; Ahmad Hadi Fauzi; Francisco Carballo
Journal of Governance Volume 8 Issue 4: (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jog.v8i4.20831

Abstract

This article aims to find out the development of the government's role in providing SME financial governance policies. The development of knowledge is seen from the relationship and direction of collaboration of affiliation, country, and relationship between authors so that the dynamics of novelty can be known. The method used is bibliometric science mapping. Data was taken from the Scopus database in several stages, namely identification, filtering (inclusion and exclusion criteria), and data finalization. We use the Analyse Results and Source menus on Scopus, Scimago Journal, and Country Rank. Cluster co-authorship calculations and their visualisations use VOSviewer software version 1.6.12. The results showed that publications on the topic of entrepreneurial finance began to appear in 1992. The United States was the country with the most publications, with an output of 92 documents out of a total of 327 documents. The most prolific writer is Douglas Cumming, with a total of 18 articles. Based on the visualisation analysis of VOSviewer, Douglas Cumming has a strong relationship in terms of collaborative writing with Silvio Vismara, Massimo G. Colombo, and Joern Block. The results of his research found that venture capital was approached significantly by technology-based companies compared to other external sources of capital. The results of our mapping can be used to determine reference information and future research bases, both by author and by country, for the application and development of the topic of entrepreneurial finance research, especially for SMEs.
PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Tekun Jatinangor) Fauziah Husna; Erna Maulina; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1095

Abstract

This research aims to observe the influence of brand image and sales promotion on purchasing decisions at Tekun Jatinangor outlets. The method used is quantitative with a survey method. By distributing research questionnaires using Google Form, data was obtained using a Likert scale which was processed and tested using SPSS 25. The population is people who have made Tekun purchases in Jatinangor so the population size is unknown. Samples were taken using non-probability sampling, namely purposive sampling. Due to the uncertain population size, the sample size was calculated using the Cochran formula to obtain 100 respondents. From the results of research and hypothesis testing, it can be obtained that brand image and sales promotion have a positive effect on purchasing decisions with a sig. 0,000. Sales promotion has a positive effect on purchasing decisions with a sig value. 0.010. Brand image and sales promotion have a positive effect on purchasing decisions with a significance value of 0.000. The results of this research show that the R square coefficient value is 54.9%. Key words: Brand image, Sales promotion, Purchase Decisions
Effectiveness of Competency and Organizational Culture in Encouraging Sustainable Cooperative Business Growth Ramadhan, Rega; Muhyi, Herwan Abdul; Maulina, Erna
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.010

Abstract

This study aims to determine and validate examples derived from several hypotheses and existing theories. This research method is quantitative with a verification type that examines cooperatives consisting of all cooperatives in the city of Bandung that are active and fostered by the Office of Cooperatives and small businesses of West Java Province, using a total of 403 cooperatives with a sample of 80 respondents. This study uses the main data whose data collection uses questionnaires and interviews. The data analysis technique used means the classical assumption test and multiple linear regression analysis methods. the results of this study explain that there is a significant impact between competency on sustainable business growth, the influence of organizational culture on sustainable business growth. The coefficient of determination of Competency and Organizational Culture is simultaneously 60.3% on Sustainable Struggle Growth, while the remaining 39.7% is the amount of donation given by other variables that are not studied. This study highlights the important role of competency and organizational culture in promoting sustainable business growth in the cooperative sector.
Co-Authors Achsanul Qosasi Agus Taryana Agus Taryana Ahmad Hadi Fauzi Ahmad Zaki Alamsah, Untung Arianis Chan Arif Hernowo Aulia Rizki Wicaksono Aulia Rizki Wicaksono Cecep Safa’atul Barkah Chandra Hendriyani Chandra, Wijaya Dian Fordian Efendi, Ervin Yanuardi Erwin Permana Fauziah Husna Feisal, Abdullah Muhammad Francisco Carballo Ghina Tamira Hasan Al Farisi Hasan Al Farisi Hasna Safa Safira Herwan Abdul Muhyi Imam Suwandi Jajang Ginanjar Komariah, Lilis L. Gaol, Denada Faraswacyen M. Purnomo M. Rizal Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mi'raj, Irdan Fattur Mochammad Rifky Pamungkas Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Nenden Kostini Nina, Siti Ma’ani Ning Rahayu NUR EFENDI Permadhi, Billy Maulana Pratami Wulan Tresna, Pratami Wulan R. Anang Muftiadi Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Ramadhan, Rega Ramadyanda, Muhammad Fajrin Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Reza Damayanti Ria Arifianti Richa Nahdalaily Fathara Rusda Irawati Ruslan, Budiana Shafira Tiara Rachmawati Shalihah, Afifah Syafri Naldi Syafri Naldi Tetty Herawati Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Triwidarto, Selna Moh Wicaksono, Aulia Rizki Wijaya Chandra Yogi Sugiarto Maulana Yogi Sugiarto Maulana