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All Journal Sosiohumaniora Techno.Com: Jurnal Teknologi Informasi Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal USAHA International Journal of Science and Society (IJSOC) BISMA (Bisnis dan Manajemen) Journal of Accounting and Finance Management (JAFM) IIJSE Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Erna Maulina
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Other

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Dinamika Kerjasama: Merinci Relasi Kompetensi dan Budaya Organisasi di Koperasi Wilayah Kota Bandung Ramadhan, Rega; Muhyi, Herwan Abdul; Maulina, Erna
Jurnal Ilmu Manajemen dan Bisnis Vol 15, No 1 (2024): Jurnal Ilmu Manajemen dan Bisnis. Maret 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v15i1.67682

Abstract

Penelitian ini bertujuan mengetahui hubungan antara kompetensi dengan budaya organisasi koperasi di wilayah Kota Bandung. Fenomena disparitas antara koperasi aktif dan tidak aktif di Kota Bandung merupakan tantangan yang harus diatasi. Dengan fokus pada peningkatan rasa kepemilikan anggota, kualitas manajemen koperasi, dan kerja sama dengan lembaga keuangan lain, koperasi-koperasi di Kota Bandung dapat bangkit dan menjadi pilar penting dalam pembangunan ekonomi yang inklusif dan berkeadilan. Tujuan penelitian ini adalah mengetahui hubungan-hubungan yang signifikan antara kompetensi dengan budaya organisasi di dalam suatu koperasi. Penelitian ini menggunakan metode survei dengan pendekatan korelasional. Sampel dalam penelitian ini adalah pegawai koperasi di Kota Bandung yang aktif dan dibina oleh Dinas Koperasi dan Usaha Kecil Provinsi Jawa Barat. Teknik pengambilan sampel dalam penelitian ini adalah simple random sampling dengan menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa terdapat hubungan positif dan signifikan antara kompetensi dengan budaya organisasi. Ini berarti bahwa semakin baik kompetensi yang dimiliki karyawan akan memudahkan karyawan menyesuaikan budaya organisasi.
Strategic Innovation and Emerging Markets: Bibliometric Analysis of Trends, Issues and Future Directions Maulina, Erna; Taryana, Agus; Ruslan, Budiana; Arifianti, Ria; Rachmat Fauzan, Tribowo
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.695

Abstract

This study uses bibliometric analysis to investigate the complex connections between strategic innovation and emerging market. In this dynamic subject, it highlights prospective future research directions and indicates important obstacles and emerging trends. A carefully selected group of 5,467 research papers is extracted from the vast Scopus database using a custom search phrase that is intended to highlight strategic innovation and emerging markets. After a rigorous manual screening procedure that follows the PRISMA protocol, 496 studies are carefully chosen for in-depth bibliometric analysis. This study uses scientific mapping tools to visually display the complex interactions and interconnections among diverse research streams in addition to analyzing the performance of these This study uses bibliometric analysis to investigate the complex connections between strategic innovation and emerging market. In this dynamic subject, it highlights prospective future research directions and indicates important obstacles and emerging trends. A carefully selected group of 5,467 research papers is extracted from the vast Scopus database using a custom search phrase that is intended to highlight strategic innovation and emerging markets. After a rigorous manual screening procedure that follows the PRISMA protocol, 496 studies are carefully chosen for in-depth bibliometric analysis. This study uses scientific mapping tools to visually display the complex interactions and interconnections among diverse research streams in addition to analyzing the performance of these selected publications. The results highlight how important it is for firms to be ambidextrous in order to effectively handle the variety of difficulties and new opportunities that growing markets bring. The capacity to simultaneously investigate novel ideas and make use of current resources becomes essential in this dynamic environment in order to ensure long-term success. This study effectively synthesizes previous material by offering a unique viewpoint on the complex links between strategic innovation and emerging markets. It provides insightful information that advances our knowledge of how companies can successfully negotiate the challenging terrain of emerging markets and adopt strategic innovation in order to prosper in this revolutionary climate.
Pengaruh Islamic Marketing Mix Pada Layanan Digital Onboarding Terhadap Keputusan Menabung di Bank BJB Syariah Jawa Barat Ramadyanda, Muhammad Fajrin; Maulina, Erna; Muhyi, Herwan Abdul
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4140

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran Islam terhadap keputusan menabung di Bank BJB Syariah, khususnya melalui layanan Digital Onboarding. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi berganda, melibatkan 123 responden yang membuka tabungan melalui layanan tersebut. Hasil penelitian menunjukkan bahwa variabel price, promotion, people, dan process memiliki pengaruh signifikan terhadap keputusan menabung, sedangkan variabel product, place, physical evidence, promise, dan patience tidak berpengaruh signifikan secara individu. Secara keseluruhan, seluruh variabel memberikan kontribusi sebesar 76,2% terhadap keputusan menabung, menegaskan pentingnya strategi pemasaran syariah dalam menarik dan mempertahankan nasabah. Rekomendasi untuk Bank BJB Syariah mencakup inovasi layanan, transparansi biaya, program loyalitas, dan peningkatan aksesibilitas layanan digital.
Marketing Strategy Analysis at Kompas Gramedia Xpress (KGX) Bandung Branch Shafira Tiara Rachmawati; Erna Maulina; Tetty Herawaty
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4390

Abstract

The increasingly competitive logistics industry requires companies to implement appropriate marketing strategies. Kompas Gramedia Xpress (KGX) Bandung, as a technology-based logistics service provider, needs to evaluate its marketing strategies to remain relevant to market demands. This study aims to analyze the implementation of Segmenting, Targeting, Positioning (STP) and the 7P Marketing Mix at KGX Bandung, as well as identify challenges in its implementation. This research employs a descriptive qualitative method with data collected through interviews, observations, and document analysis. The findings indicate that KGX Bandung targets Business-to-Business (B2B) customers, positioning itself as a reliable logistics partner offering technology-based services. The 7P Marketing Mix is effective in terms of product, place, process, and physical evidence, while promotion and human resources require further optimization.
How Brand Community Practices Create Value: Evidence from Maternal Disaster Mi'raj, Irdan Fattur; Feisal, Abdullah Muhammad; Maulina, Erna
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1145

Abstract

This study examines how brand community practices create value within Maternal Disaster, an independent Indonesian fashion brand rooted in underground music and subcultural aesthetics. Drawing on the theoretical framework of value-creating practices (Schau, Muñiz, & Arnould, 2009), this research employs a qualitative case study approach based on secondary data collected from digital sources, including social media content, online publications, and event documentation. The analysis identifies three key community practices, social networking, community engagement, and impression management, that collectively sustain the brand’s cultural vitality. These practices enable consumers to co-create symbolic, social, and emotional value through shared creativity, collaboration, and expressive participation. The findings reveal that Maternal Disaster functions as more than a commercial entity, it operates as a living cultural community where meaning and identity are collectively produced. Symbolic value emerges from the shared construction of artistic and ideological meanings, social value from collaborative participation and belonging, and emotional value from affective bonds among members. These interwoven dimensions generate outcomes such as strong brand attachment, voluntary advocacy, and the accumulation of cultural capital. The study contributes to the literature on brand community and co-creation by illustrating how independent brands in emerging markets can leverage cultural participation to build authenticity and resilience. Practically, it highlights that fostering organic, participatory communities can serve as a sustainable strategy for cultural and commercial differentiation in the contemporary creative economy.
THE EFFECT OF GREEN MARKETING ON BRAND IMAGE AND ITS IMPACT ON PURCHASE DECISIONS FOR EIGER PRODUCTS IN BANDUNG CITY Triwidarto, Selna Moh; Maulina, Erna; Chan, Arianis
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8425

Abstract

This study aims to explore the impact of sustainable (green) marketing strategies on brand image and purchasing decisions among Generation Z consumers of EIGER products in Bandung City. Using a quantitative approach with SEM-PLS analysis through the SmartPLS 3.0 application, the research involved a minimum of 100 respondents located on Jl. Sumatera, Bandung. The findings indicate that green marketing strategies significantly influence brand image (O = 0.877) and purchasing decisions (O = 0.318). Brand image also has a significant effect on purchasing decisions (O = 0.636), and acts as a crucial mediator between green marketing and purchase decisions (O = 0.557). This study contributes to the literature on green marketing and consumer behavior, particularly in the context of Generation Z. It recommends that companies consistently apply sustainable marketing strategies to build a strong brand image and boost purchase intentions among younger consumers. The study is limited in geographic scope and brand focus, suggesting the need for future research to expand coverage and include various brands to enhance generalizability.
Determinan Faktor Adopsi Teknologi Internet of Things: TOE Model Purnomo, Margo; Maulina, Erna; Wicaksono, Aulia Rizki; Rizal, Muhamad
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 2 (2023): Volume 8 Nomor 2, Mei 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i2.1214

Abstract

Adopsi teknologi terbaru, seperti IoT, memainkan peran penting dalam kemampuan organisasi mempertahankan posisi kompetitif di pasar, dan telah menjadi strategi inti untuk memastikan pengelolaan sumber daya teknologi informasi yang efektif. Namun demikian, keputusan untuk mengadopsi model IoT seringkali diperumit oleh tantangan dan ketidakpastian tentang nilai bisnis yang diharapkan terkait dengan teknologi baru tersebut. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi adopsi Teknologi Internet of Things dengan model Technology Organization Environment (TOE). Metode penelitian yang dilakukan adalah metode deskriptif kuantitatif dan sampel diambil secara acak dari populasi penelitian yaitu karyawan dan pemilik UKM industry kreatif di Jawa Barat. Kuesioner didistribusikan terhadap 100 responden dan dianalisis menggunakan analisis PLS-SEM dengan program SmartPLS. Hasil dari penelitian ini menunjukkan bahwa Kesiapan teknologi, Dukungan Manajemen, Ukuran Organisasi, regulasi dan tekanan pesaing berpengaruh positif dan signifikan terhadap adopsi IoT pada UKM industri kreatif di Jawa Barat. Temuan penelitian ini akan membantu memperjelas konsep dan model adopsi IoT dan adopsi Teknologi secara umum dengan meggunakan model TOE.
Woman Entrepreneurial Orientation Based on Synthetic Scooping Review Margo Purnomo; Maulina, Erna; Reza Damayanti; Ramadhan, Rega; Alamsah, Untung; Shalihah, Afifah; Nina, Siti Ma’ani; Komariah, Lilis
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.243

Abstract

The research uses the synthetic scoping review method to reveal a state-of-the-art entrepreneurial orientation study in social entrepreneurship context. This research was carried out in a mixed method approach with three stages: a systematic review and scoping review as a qualitative approach and bibliometric mapping with co-occurrence analysis as a quantitative approach. The results of a systematic review show that a social entrepreneurial orientation has been initiated since 1906. In Spain and the United States, quantitative research dominates. The scoping review results reveal seven dimensions of entrepreneurial orientation typical in the social entrepreneurship context. Furthermore, the results of the co-occurrence analysis raise five major themes, namely 1) women entrepreneurial orientation and women empowerment, 2) the dimension of women entrepreneurial and get new dimensions are women flexibility and women ethics, 3) women entrepreneurial orientation and intangible resources, 4) women entrepreneurial orientation and family to work conflict, 5) business performance. Keywords: women empowerment, dimension of women entrepreneurial orientation, intangible resources, family to work conflict, business performance
Analysis of the Influence of Brand Image on Customer Loyalty Using Customer Satisfaction as an Intervening Variable Case Study at the Uni Kapau Jaya Restaurant, Bandung City Permadhi, Billy Maulana; Maulina, Erna; Tresna, Pratami Wulan
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1142

Abstract

This study aims to analyze the influence of brand image on customer loyalty with customer satisfaction as an intervening variable at Uni Kapau Jaya Restaurant, Bandung. The research method used is causal research with a quantitative approach. The research object is Uni Kapau Restaurant Jaya known for its Minang cuisine. Data were collected through surveys and statistically analyzed using the Structural Equation Modeling (SEM) technique. The results show a positive influence of brand image on customer loyalty, and customer satisfaction mediates the relationship between brand image and customer loyalty. The practical implications of this study emphasize the importance of considering brand image and customer satisfaction in enhancing customer loyalty in the food and beverage industry.
Preferences for the Success of MSMEs in Digital Literacy Using the Conjoin Method Efendi, Ervin Yanuardi; Maulina, Erna; Kostini, Nenden
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1164

Abstract

Research exploring how increasing digital literacy can strengthen the competitiveness and growth of MSMEs in digital literacy is discussed in the context of Functional skills Beyond, Creativity, Collaboration, Communication, Cultural and social Understanding Critical Thinking and Evaluation E-Safety, Ability to Find and Select Information. Researchers emphasize the problems faced in increasing digital literacy, such as limited access, incompetence, and the spread of misinformation. The research method uses conjoint analysis, with a sample size of 100 respondents. The sampling carried out in this research was using a nonprobability sampling technique, the collection method was carried out using a purposive sampling method. Data analysis was carried out using IBM SPSS 23. The results of the research show that the utility coefficient value of the attribute of being able to discuss and negotiate other people's opinions is the highest attribute among other attributes with a utility value of 0.313. Attribute Using digital technology in various types and formats with a utility value of 0.213. Attributes Able to understand and understand customers. In accordance with the context of socio-cultural understanding with a utility value of 0.175. Attributes Able to explore, be creative, use digital technology with a utility value of 0.038.
Co-Authors Achsanul Qosasi Agus Taryana Agus Taryana Ahmad Hadi Fauzi Ahmad Zaki Alamsah, Untung Arianis Chan Arif Hernowo Aulia Rizki Wicaksono Aulia Rizki Wicaksono Cecep Safa’atul Barkah Chandra Hendriyani Chandra, Wijaya Dian Fordian Efendi, Ervin Yanuardi Erwin Permana Fauziah Husna Feisal, Abdullah Muhammad Francisco Carballo Ghina Tamira Hasan Al Farisi Hasan Al Farisi Hasna Safa Safira Herwan Abdul Muhyi Imam Suwandi Jajang Ginanjar Komariah, Lilis L. Gaol, Denada Faraswacyen M. Purnomo M. Rizal Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mi'raj, Irdan Fattur Mochammad Rifky Pamungkas Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Nenden Kostini Nina, Siti Ma’ani Ning Rahayu NUR EFENDI Permadhi, Billy Maulana Pratami Wulan Tresna, Pratami Wulan R. Anang Muftiadi Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Ramadhan, Rega Ramadyanda, Muhammad Fajrin Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Reza Damayanti Ria Arifianti Richa Nahdalaily Fathara Rusda Irawati Ruslan, Budiana Shafira Tiara Rachmawati Shalihah, Afifah Syafri Naldi Syafri Naldi Tetty Herawati Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Triwidarto, Selna Moh Wicaksono, Aulia Rizki Wijaya Chandra Yogi Sugiarto Maulana Yogi Sugiarto Maulana