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Basri Modding
Fakultas Ekonomi & Bisnis, Universitas Muslim Indonesia
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Journal : Jurnal Dinamika Pengabdian (JDP)

 1 
MANAJEMEN PRODUKSI DAN PEMASARAN PRODUK TAHU KURING PADA HOME INDUSTRY TAHU KURING MAKASSAR Aladin, Andi; Modding, Basri; Syarief, Takdir; Wiyani, Lastri
Jurnal Dinamika Pengabdian Vol. 6 No. 1 (2020): JURNAL DINAMIKA PENGABDIAN VOL. 6 NO. 1 OKTOBER 2020
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v6i1.11519

Abstract

Kuring tofu factory in Makassar / Gowa (South Sulawesi Province) is one of the home industries producing tofu from soybean raw materials that has been pioneered since 2017. The form of the curing tofu business is still very simple, the tofu production process is still simple, not yet regulated according to ideal needs. Likewise, special clothing equipment for production and packaging employees is not standard. The marketing system is still simple, market reach is still limited. In service activities by the UMI Makassar lecturer team funded by DRPM RISTEK-BRIN on the PKM (Community Partnership Program) scheme aims to help develop partners in the Makassar Kuring tofu factory business group to be more economically independent, improve their thinking and innovation skills. Service activities undertaken are to help deal with two main priority issues, namely: (1) Production Problems, which are related to production methods based on hygienic principles of the product, including production space management; (2) Marketing management issues. From the results of these service activities, increased partner empowerment, in this case increased production system arrangements, increased marketing reach, and finally increased turnover from sales of tofu preservative products from three million rupiahs per day to four point five million rupiahs per day (increased to 50%).   Keywords: Kuring tofu, production, marketing management, increased turnover.   ABSTRAK. Pabrik “Tahu Kuring” di Makassar/Gowa (Sulawesi Selatan) merupakan salah satu home industry yang meproduksi tahu dari bahan baku kedelai yang dirintis sejak tahun 2017. Bentuk usaha tahu kuring ini masih sangat sederhana, proses produksi tahu masih sederhana, belum tertata sesuai kebutuhan ideal. Begitu pula perlengkapan pakaian khusus untuk karyawan produksi dan pengemasan belum standar. Sistem pemasaran masih sederhana, jangkauan pasar masih terbatas. Dalam kegiatan pengabdian oleh tim dosen UMI Makassar yang dibiayai oleh DRPM RISTEK-BRIN pada skema PKM (Program Kemitraan Masyarakat) bertujuan membantu mengembangkan Mitra kelompok usaha pabrik tahu kuring Makassar untuk dapat lebih mandiri secara ekonomi, meningkatkan skill ketrampilan berfikir dan berinovasi. Aktifitas pengabdian yang dilakukan adalah membantu dalam penanganan dua permalahan prioritas utama yaitu: (1) Permasalahan produksi, yaitu yang berhubungan metode berpoduksi berdasarkan prinsip-prinsip higienitas produk, termasuk penataan ruang produksi; (2) Permasalahan manajemen pemasaran. Dari hasil kegiatan pengabdian ini berdampak pada adanya peningkatan keberdayaan mitra, dalam hal ini adanya peningkatan penataan system produksi, peningkatan jangkauan pemasaran, dan pada akhirnya peningkatan omzet dari hasil penjualan produk tahu kuring dari tiga juta rupiah perhari menjadi empat koma lima juta rupiah perhari (meningkat menjadi 50%).     Kata kunci: Tahu kuring, produksi, manajemen pemasaran, kenaikan omzet.
Co-Authors ABDUL GANI Abdul Rahman Abdullah, Ruslan Achmad Gani Achmad Gani Achmad Gani Achmad Gani Achmad Gani Adhi Hilardi Aditya Halim Perdana Kusuma Putra Putra Akhmad Syahid Alamsyah Amir Mahmud Amir Mahmud Amiruddin Amiruddin Amiruddin, Amiruddin Amiruddin, Yudistira Putra Andi Aladin Andi Bunyamin Andi Haslindah Andi Lukman Andi Nirwana Nur Andirwan Annas Plyriadi Annas Priyadi Annisa Fitriah Mudassir Arfah, Aryati Aslan Azhari Atika Atika Azhari, Aslan Azizah Mirdin, Andi Azzah B, Herman Baharuddin Sammaila Baharuddin Semmaila Basalamah, Muhammad Syafi'i A. BEDDU, MEGAWATI Burhan Burhan, Burhan Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dahlia Dahlia Darwis Lannai Darwis Lannai Diah Ayu Gustiningsih Dinsar, Arfandi Fitrohdin Wahyu Sayekti G, Andi Mugni Rizki Gani, Achriansyah Achmad Hamid, Syarwan Hamzah Hafied Hartati Hartati Haslindah, Andi I Gusti Agung Komang Diafari Djuni Hartawan Ibrahim Dani Ilham Labbase Junaidin Zakaria Kadir, Djamaluddin Kalla, Rastina Kamase, Jeni Labbase, Ilham Lannai , Darwis Lastri Wiyani Lastri Wiyani Lukman, Andi Lusiana, Sri Machmud, Kartika Mahathir Mohamad Mahfud nurnajamudin Mahyus Mahyus Mansyur Ramly Martin Miftah, Hermaji Muh Arman Muh. Nur Akbar Muhammad Rivan Maulana Murfat, Moh Zulkifli Mursalim . Mursalim . Mursalim Mursalim Mursalim Mursalim Mursalim Mursalim Mustadir Mustadir Mustafa, Nurul Makka Nirwana Sampara NUR ANDAYANI Nurfadhilah, Nurfadhilah Nurhayati Azis Nurlaelah Nurlaelah Nurtan, Dzulfiqar Nurul Makka Mustafa Nurwana, Nurwana Patandianan, Sinaria Plyriadi, Annas Pramukti, Andika Rahman Mus Rahmatullah, Resky Alqadri Randi Ariady Suwardi Ratna Dewi Ratnasari Ratnasari Reken, Feky Resky Alqadri Rahmatullah Ridwan, Risvina Roslina Alam Rukmana Amar, Auliya Sabri Hasan Safrida Safrida Safrida Santika, Nilan Selong, Abbas Seniorita Seniorita Serlin serang Setyawati Yani Sitti Sukmawati S. Sudirman, Irmayanti Sufri, Mukhlis Suharmin Syarif Suriyanti Syamrul, Syamrul Syamsu Alam Syarief, Takdir Syarwan Hamid Takdir Syarif Takdir Syarif Takdir Syarif Thalib, Najdah Tijjang, Bakhtiar Usman Rahman Yusriana Sri Ana Yusuf Alfian Rendra Anggoro KR Zaenal Arifin Zakaria, Junaidin