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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis WICAKSANA: Jurnal Lingkungan dan Pembangunan JIA (Jurnal Ilmiah Akuntansi) Jurnal Bisnis dan Akuntansi Jurnal Abdidas Jurnal Anala Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Bisnis Hospitaliti Journal of Tourism Economics and Policy Journal Transformation of Mandalika Jurnal Sutramas Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal of Sustainable Business and Management Journal of Governance, Taxation, and Auditing International Journal of Multidisciplinary Sciences and Arts Community Services Journal (CSJ) Jurnal Akuntansi Manado (JAIM) Journal of Business on Hospitality and Tourism Community Services: Sustainability Development Jurnal Ilmiah Akuntansi dan Bisnis Open Access DRIVERset
Putu Ayu Sita Laksmi
Universitas Warmadewa
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Small Entreprises Fundamental Problems in Bali Province Pardita, Dewa Putu Yudi; Laksmi, Putu Ayu Sita; Putra, I Putu Iwan Pramana; Pramana, Made Surya
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3184

Abstract

The problems faced by small businesses are closely related to a companion or facilitator in assisting. The lack of guidance makes it difficult for small businesses to develop. Based on the results of coaching and monitoring of 30 profiles of small business groups in Bali Province, there are several types of obstacles or problems that are often complained of by small business actors in the industrial sector in Bali Province, namely the low quality of human resources and the lack of entrepreneurial knowledge and competence resulting in everyday business and labor productivity. This can also be seen in the inability of business actors in terms of business management, especially in terms of recording/bookkeeping procedures. Many business actors also do not have a transparent legal entity, lack product innovation. Small businesses are considered to lack still knowledge of technology, management, information, and markets. Observing the problems faced by small businesses in the future, it is necessary to create a conducive climate, among others, by seeking peace and security in business and simplifying business licensing procedures, tax breaks, and so on. Government capital assistance needs to expand special credit with conditions that are not burdensome for small businesses to help increase their capital through the formal financial services sector, the informal financial services sector, guarantee schemes, and leasing venture capital funds. The government needs to improve training for small business actors in entrepreneurship, management, administration, and knowledge and skills in business development. Besides that, it is also necessary to apply the training results in the field to practice theory through the development of pilot partnerships.
Customer Satisfaction as a Mediator for the Influencer and Word of Mouth on Online Purchase Decisions for Fashion Products in Denpasar City FERAYANTI, Kadek Dewi; WAHYUNI, Ni Made; LAKSMI, Putu Ayu Sita
Journal of Tourism Economics and Policy Vol. 4 No. 2 (2024): Journal of Tourism Economics and Policy (April - June 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i2.1029

Abstract

The aim of this research is to determine the influence of customer satisfaction in mediating influencers and electronic word of mouth on online purchasing decisions for fashion products in Denpasar City. Data collection was carried out through surveys using questionnaires. The population in this study was adjusted to the analysis model used, namely Partial Least Square, with sample determination using the Hair formula. The sample in this study was 90 respondents from the people of Denpasar City who made online purchases of fashion products. The data analysis technique used is SEM PLS analysis. The research results show that influencers have a positive and significant effect on customer satisfaction. Influencers have a positive but not significant effect on purchasing decisions. Word of mouth has a positive but not significant effect on customer satisfaction. Word of mouth has a positive and significant effect on purchasing decisions. Customer satisfaction has a positive and significant effect on purchasing decisions. Customer satisfaction mediates the influence of influencers on purchasing decisions. Customer satisfaction mediates the influence of word of mouth on purchasing decisions.
Pendampingan Masyarakat Dalam Revitalisasi Desa Wisata Kokokan Di Banjar Petulu Gunung Pande Putu Dwi Novigga; Ni Putu Ratih Pradnyaswari; Putu Ayu Sita Laksmi
Jurnal Anala Vol 12 No 2 (2024)
Publisher : Universitas Dwijendra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46650/anala.12.2.1581.50-64

Abstract

Petulu Village is a suburb of Ubud which is used as an area for expanding Ubud tourism. Petulu Village is famous for one of the uniquenesses in one of the hamlets, namely Banjar Petulu Gunung. The uniqueness of this hamlet is that it has a gathering of thousands of Kokokan birds that live around the Banjar Petulu Gunung area. So that this uniqueness is used as a tourist attraction called the Kokokan tourist attraction. This Kokokan tourist attraction already has several accommodation facilities such as ticketing, toilets and a bale banjar as a meeting place. However, these facilities are considered less than optimal so that tourists are reluctant to pay. Kokokan birds are also located along the main road which is generally passed by the community and tourists so that without having to pay, tourists can see the birds. This tourist attraction has been managed by the local Pokdarwis. But until now the tourist attraction has not been managed properly so that it has not been profitable in terms of economy. These problems must be resolved together by the relevant Village Stakeholders, the Community and Academics in order to obtain optimal quality tourist attractions. Of course, some of the solutions offered are related to the field of science of the implementing team, namely providing ideas for a master plan for the development of the Kokokan tourist attraction and its tourism development management. The hope of this PKM is to help develop the potential of the Village to become an independent Tourism Village.
Tourism Management through Sapta Pesona Concept to Increase Tourist Attraction in Timpag Village, Tabanan Regency Laksmi, Putu Ayu Sita; Yogiarta, I Made; Rustini, Ni Made
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.445

Abstract

The tourism potential of the Timpag village has not been managed properly so that it has not produced maximum results in the tourism sector. This study aims to see the tourism management of Timpag Village through the concept of Sapta Pesona. This study uses a qualitative approach with data analysis techniques are descriptive analysis. Data collection techniques are by previous research studies and observations. The results showed that Timpag Village has a lot of tourism potential that can be developed, namely Undagi Village Farmer, there are purification sites (pelukatan), breeding huts, Celemanik View, Pondok Uma urip, Telaga Tunjung Dam, Titi Empag River Tubing, Cycling, and artificial tourism weeding culture in Bali typical of Timpag Village. The community's efforts in carrying out sapta pesona in Timpag Village have been in the category very well. The elements of Sapta Pesona are safe, orderly, clean, cool, beautiful, friendly, and memorable. This can be created by the community itself by always keeping their village safe from crime and violence and of course supported by the local Babinsa. However, there is no information on the Timpag Village Map that has not been installed, some areas such as parking lots have not been paved, and there are still local people who have motorbikes using noisy exhaust which results in a little noise in the area.
Enhancing Environmental Awareness Among Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 1 (2024): Community Services: Sustainability Development (November - February 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i1.84

Abstract

Environmental awareness among MSME actors in the Dauh Puri Kangin Village area is important to consider as it can positively impact the environment and public health. Here are some key points regarding the environmental awareness of MSME actors: 1. Applying business environmental ethics can reduce the negative impact of MSME production and create business sustainability. 2. Understanding and awareness among MSME actors are necessary for waste management. 3. The government needs to assist MSMEs by facilitating waste management, such as ensuring the operation of wastewater treatment facilities. In addition to environmental awareness, MSME actors also need to pay attention to other issues, such as limited business capital, licensing problems, financial management, lack of product innovation, and difficulties in business development. Digital marketing mechanisms for MSMEs in the Dauh Puri Kangin Village area can be implemented using digital technology and online platforms to achieve marketing goals. Some digital marketing strategies that MSMEs can adopt include: 1. MSMEs can create their own sales website to design the layout, ambience, product catalogue, and promotions. The website should be mobile-friendly for easy access via smartphones. 2. MSMEs can leverage social media as a promotional tool for sales. They can create special groups on platforms like WhatsApp and Line to send product catalogues to loyal customers. 3. MSMEs can collaborate with marketplaces to sell their products. Marketplaces like Shopee and Tokopedia provide security for MSMEs regarding payments. 4. MSMEs can implement email marketing as an online marketing strategy. 5. MSMEs can provide responsive and effective customer service through digital channels such as email, social media, and online chat. Important principles in digital marketing include understanding the target market and consumer behaviour in the digital space, identifying digital platforms that align with the target audience, and analyzing data to measure marketing performance.
How Do Accounting Students Respond to Integrated Learning In Sustainability Accounting? Kurniawan Saputra, Komang Adi; Putri, Putu Yudha Asteria; Laksmi, Putu Ayu Sita
Jurnal Akuntansi Manado (JAIM) Volume 5. Nomor 1. April 2024
Publisher : Fakultas Ekonomi Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jaim.vi.8979

Abstract

The aim of this research is to analyze the content of the curriculum and the messages conveyed by students in order to adapt the integrated curriculum for sustainability accounting courses. The research method used is content analysis which uses information from key informants as research data. In addition, a survey was conducted on sixty students taking social and environmental accounting courses. The sampling technique was carried out using simple random sampling. The results of the research are that sustainability accounting is considered important to be implemented in the accounting education curriculum at bachelor's and master's levels.  Students are interested in sustainability accounting because it is a new paradigm in the field of accounting which focuses on social and environmental transactions. The main contribution of the research is aimed at improving the accounting study program curriculum to adopt sustainability accounting as a separate course following the development of the accounting profession.
How Do Accounting Students Respond to Integrated Learning In Sustainability Accounting? Komang Adi Kurniawan Saputra; Putu Yudha Asteria Putri; Putu Ayu Sita Laksmi
Jurnal Akuntansi Manado (JAIM) Volume 5. Nomor 1. April 2024
Publisher : Fakultas Ekonomi Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jaim.vi.8979

Abstract

The aim of this research is to analyze the content of the curriculum and the messages conveyed by students in order to adapt the integrated curriculum for sustainability accounting courses. The research method used is content analysis which uses information from key informants as research data. In addition, a survey was conducted on sixty students taking social and environmental accounting courses. The sampling technique was carried out using simple random sampling. The results of the research are that sustainability accounting is considered important to be implemented in the accounting education curriculum at bachelor's and master's levels.  Students are interested in sustainability accounting because it is a new paradigm in the field of accounting which focuses on social and environmental transactions. The main contribution of the research is aimed at improving the accounting study program curriculum to adopt sustainability accounting as a separate course following the development of the accounting profession.
Green product of Kusamba Salt: an Alternative of Re-Branding Strategy in Kusamba, Klungkung, Bali LAKSMI, Putu Ayu Sita; PUTRI, Sukmasari Triana Gita; PURNAMAWATI, Ida Ayu Putu Santi; DEWI, Gusti Ayu Agung Istri Sari; JAMALUDDIN, Mohd Raziff Bin; RASHID, Wan Edura Wan; SAIHANI, Shamsul Bahrin
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1191

Abstract

The Bali Government, recognizing the potential of Kusamba salt, has proposed a strategic plan to introduce it worldwide. The governor of Bali, Wayan Koster, suggested enhancing the marketing strategy to make Kusamba salt more appealing. This involves creating attractive packaging and promoting the product's unique qualities, such as its high-quality production methods and the environmental benefits of using natural Salt. Product Differentiation: The proposal emphasizes the need to differentiate Kusamba salt from other table salt products in the market. This could be achieved by highlighting the product's low iodine content, which benefits health and environmental sustainability. Market Integration: The plan also aims to integrate Kusamba salt into global markets. This involves identifying and establishing partnerships with international retailers and distributors interested in natural and health-conscious products. Farmer Empowerment: A significant part of the strategy focuses on empowering the salt farmers of Kusamba village. This includes facilitating the management of BPOM (Badan et al.) licenses and creating opportunities for the farmers to participate in the marketing and distributing their products. Environmental Sustainability: The proposal highlights the importance of promoting Kusamba salt as an environmentally friendly product. This could involve using eco-friendly packaging and promoting the product's sustainable production methods. In summary, the "Green Product of Kusamba’s Salt: An Alternative of Rebranding Strategy" this study aims to elevate the market value of Kusamba salt by optimizing its marketing strategy, differentiating it from other table salt products, integrating it into global markets, empowering the salt farmers, and promoting its environmental sustainability.
Creativity and Innovation of the Community Based on Plastic Waste in Ubung Kaja Village, Bali JAYAWARSA, A.A Ketut; LAKSMI, Putu Ayu Sita
Community Services: Sustainability Development Vol. 1 No. 2 (2024): Community Services: Sustainability Development (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i2.64

Abstract

This community service activity aims to reduce the abundance of plastic waste, particularly plastic bottles, in the Ubung Kaja Village environment. After participating in this activity, participants will learn how to make chairs from used plastic bottles and process plastic waste, making the resulting products marketable. One of the efforts to tackle non-organic waste (such as plastic bottles and plastic bags) is to create chairs, tables, and beds with high market value. The aim and benefit of this community activity is to develop appropriate technology for managing plastic and bottle waste, thereby reducing the increasing volume of plastic waste. Ecobricks, commonly known as environmentally friendly bricks, are a method to minimize waste by filling plastic bottles with non-organic waste until they are completely solid and compact. This practice also educates children about non-organic waste, demonstrating how it can be repurposed into useful items like tables or chairs instead of waste.
Development Strategy for Tangkup Waterfall Towards Sustainable Tourism AMERTHA, Sahya; KRISNA, Ary; CITRA, Dewi; JANUARIANTA, Januarianta; WIWEKA, Darma; LAKSMI, Putu Ayu Sita
Community Services: Sustainability Development Vol. 1 No. 2 (2024): Community Services: Sustainability Development (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i2.68

Abstract

This community service project, a collaborative effort between the government, the local community, and the tourism awareness groups, aims to provide development strategies for achieving sustainable tourism in Undisan Village. The main focus of the initiative is on our collective roles as facilitators, regulators, and motivators in supporting the Sustainable Development Goals (SDGs) in the area. The primary issue identified is the unsustainable economic development of the local community. The optimal utilization of Tangkup Waterfall in Undisan Village as a tourist destination is also a key concern. The results of this community service project indicate that the government, local community, and tourism awareness groups play a crucial role as facilitators in improving the supporting infrastructure and facilities for tourism in Undisan Village. As regulators, the government is responsible for designing regulations and policies that support sustainable tourism management. However, the government's role as a motivator has yet to be fully realized, necessitating efforts in socialization, training, and allocating stimulant funds to further develop tourism management in the area. In conclusion, the government has a strategic role in achieving the SDGs in Undisan Village through sustainable tourism development. Implementing strategies that align with the region's needs and potential is expected to make positive contributions to the economic, ecological, and socio-cultural aspects.
Co-Authors A.A Made Indra Wijaya Kusuma AGASTIRA, Gusti Ngurah Danan AMERTHA, Sahya Anak Agung Istri Krisna Gangga Dewi Ari Surya Darmawan Artha Aryasa, I Putu Gde Chandra Ayu Aryista Dewi BAKAR, Mohd Azlan Bin Abu Bareto, Carlos Afonso Citra, Dewi Dearestu Putty N Dewa Putu Yudi Pardita DEWI, Gusti Ayu Agung Istri Sari DHARMANEGARA, I. B. Agung Dharmawan, Nyoman Ari Surya DIANINGSIH, Ni Wayan Yunita Dwi Novigga Artha Pande Putu Dwi Novigga Artha Pande Putu Ekajayanti, L.G.P Sri Evi Triandini FERAYANTI, Kadek Dewi FRANZA, Ni Putu sinria G Oka Baskara JW Gede Sanjaya Adi Putra Gede Suardana I Gde Wedana Arjawa I Ketut Johny Pramanda Putra I Komang Putra I Komang Putra I Komang Putra I Made Aditya Pramartha I Made Pulawan I Made Sara I Made Setena I Made Suniastha Amerta I Wayan Gde Yogiswara Darma Putra I Wayan Werasmana Sancaya JAMALUDDIN, Mohd Raziff Bin Jamaludin, Mohd Raziff JANUARIANTA, Januarianta Jayawarsa, A.A. Ketut JULIANTARA, I Wayan Juliantara Ketut Winda Pratiwi Komang Adi Kurniawan Saputra KRISNA, Ary KUSUMA, A.A Made Indra Wijaya Made Pulawan, I Mohd Raziff Jamaludin Ni Luh Putu Indiani Ni Luh Putu Indiani Ni Made Rustini, Ni Made Ni Made Wahyuni Ni Nengah Ganawati Ni Putu Ratih Pradnyaswari Ni Putu Ratih Pradnyaswari Anasta Putri Ni Wayan Kasni, Ni Wayan Noordin, Noorliza MD. Pande Gde Bagus Naya Primananda Pande Putu Dwi Novigga Pande Putu Dwi Novigga Artha Pardita, Dewa Putu Yudi Pasupati, Bayu PRAMAISWARI, Made Adinda Anugrah Deva Pramana, Made Surya PRATIKA, I Gede Candra Adi Puji Purwatiningsih, Aris PURNAMAWATI, Ida Ayu Putu Santi PUTRA, I Ketut Johny Pramananda Putra, I Putu Iwan Pramana Putra, Yogiswara Darma Putu Yudha Asteria Putri RASHID, Wan Edura Wan Rosa Ristawati SAIHANI, Shamsul Bahrin SARI, Ni Wayan Diah Kartika Selamet, I Ketut Setena, I Made Setini, Made SUGIATI , Gusti Ayu Sukmasari Triana Gita Putri Suparto Wijoyo Suriani, Ni Nyoman SURLIMNA, Ni kadek Linda Surlimna WIWEKA, Darma Yanti, Deva Yogiarta, I Made