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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JIA (Jurnal Ilmiah Akuntansi) Jurnal Bisnis dan Akuntansi Jurnal Abdidas Jurnal Anala Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Bisnis Hospitaliti Journal of Tourism Economics and Policy Journal Transformation of Mandalika Jurnal Sutramas Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal of Sustainable Business and Management Journal of Governance, Taxation, and Auditing Community Services Journal (CSJ) Jurnal Akuntansi Manado (JAIM) Journal of Business on Hospitality and Tourism Community Services: Sustainability Development
Putu Ayu Sita Laksmi
Universitas Warmadewa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Creativity and Innovation of the Community Based on Plastic Waste in Ubung Kaja Village, Bali JAYAWARSA, A.A Ketut; LAKSMI, Putu Ayu Sita
Community Services: Sustainability Development Vol. 1 No. 2 (2024): Community Services: Sustainability Development (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i2.64

Abstract

This community service activity aims to reduce the abundance of plastic waste, particularly plastic bottles, in the Ubung Kaja Village environment. After participating in this activity, participants will learn how to make chairs from used plastic bottles and process plastic waste, making the resulting products marketable. One of the efforts to tackle non-organic waste (such as plastic bottles and plastic bags) is to create chairs, tables, and beds with high market value. The aim and benefit of this community activity is to develop appropriate technology for managing plastic and bottle waste, thereby reducing the increasing volume of plastic waste. Ecobricks, commonly known as environmentally friendly bricks, are a method to minimize waste by filling plastic bottles with non-organic waste until they are completely solid and compact. This practice also educates children about non-organic waste, demonstrating how it can be repurposed into useful items like tables or chairs instead of waste.
Development Strategy for Tangkup Waterfall Towards Sustainable Tourism AMERTHA, Sahya; KRISNA, Ary; CITRA, Dewi; JANUARIANTA, Januarianta; WIWEKA, Darma; LAKSMI, Putu Ayu Sita
Community Services: Sustainability Development Vol. 1 No. 2 (2024): Community Services: Sustainability Development (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i2.68

Abstract

This community service project, a collaborative effort between the government, the local community, and the tourism awareness groups, aims to provide development strategies for achieving sustainable tourism in Undisan Village. The main focus of the initiative is on our collective roles as facilitators, regulators, and motivators in supporting the Sustainable Development Goals (SDGs) in the area. The primary issue identified is the unsustainable economic development of the local community. The optimal utilization of Tangkup Waterfall in Undisan Village as a tourist destination is also a key concern. The results of this community service project indicate that the government, local community, and tourism awareness groups play a crucial role as facilitators in improving the supporting infrastructure and facilities for tourism in Undisan Village. As regulators, the government is responsible for designing regulations and policies that support sustainable tourism management. However, the government's role as a motivator has yet to be fully realized, necessitating efforts in socialization, training, and allocating stimulant funds to further develop tourism management in the area. In conclusion, the government has a strategic role in achieving the SDGs in Undisan Village through sustainable tourism development. Implementing strategies that align with the region's needs and potential is expected to make positive contributions to the economic, ecological, and socio-cultural aspects.
Sustainable Tourism Management at EcoMangrove Ulam Sari Kedonganan LAKSMI, Putu Ayu Sita; JULIANTARA, I Wayan Juliantara; Dearestu Putty N; SURLIMNA, Ni kadek Linda Surlimna; FRANZA, Ni Putu sinria; G Oka Baskara JW
Community Services: Sustainability Development Vol. 1 No. 2 (2024): Community Services: Sustainability Development (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i2.69

Abstract

The Ecomangrove Ulamsari Kedonganan tourist attraction is one of Bali's ecotourism destinations, offering educational and recreational experiences in a mangrove forest area. The increasing number of visitors poses potential negative impacts on the environment and society. This service aims to analyze sustainable tourism management at Ecomangrove Ulamsari Kedonganan. The findings show that sustainable tourism management at Ecomangrove Ulamsari Kedonganan is still not optimal. The ecological, economic, and socio-cultural aspects need to be better integrated. The ecological aspect has yet to be fully implemented in waste management, wastewater treatment, and carrying capacity. The economic aspect could have been more optimal in increasing local income and equitable economic benefits. The socio-cultural aspect has yet to be fully applied in local community empowerment and cultural preservation. Based on the findings, several strategies are recommended to improve sustainable tourism management at Ecomangrove Ulamsari Kedonganan:1. Implementing better waste and wastewater management systems, 2. Developing more creative and innovative ecotourism, 3. Increasing local community participation in ecotourism management, 4. Strengthening education and awareness for tourists about ecotourism
Accounting Training to Support Transparent and Accountable Village Fund Reporting in Sibetan Village, Karangasem Bali SAPUTRA, Komang Adi Kurniawan; LAKSMI, Putu Ayu Sita; SURIANI, Nyoman; EKAJAYANTI, L.G.P Sri
Community Services: Sustainability Development Vol. 1 No. 2 (2024): Community Services: Sustainability Development (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i2.76

Abstract

This community service aims to socialize regulations and mechanisms for managing village fund allocations for community welfare. The governance of village funds plays a vital role in transforming villages into independent and sustainable communities. Good management of village funds will encourage the community to enhance the economy and explore the Village's potential. Village officials also receive significant attention in the regulations governing village fund management. The speakers explain the village fund allocation management flow and its purposes in this community service. The desired expectation is that officials refrain from engaging in activities related to financial management violations, practice sound financial management, create innovations and creativity using village funds, and establish new sources of income to increase the Village's original revenue.
Tourism Management through Sapta Pesona Concept to Increase Tourist Attraction in Timpag Village, Tabanan Regency Laksmi, Putu Ayu Sita; Yogiarta, I Made; Rustini, Ni Made
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.445

Abstract

The tourism potential of the Timpag village has not been managed properly so that it has not produced maximum results in the tourism sector. This study aims to see the tourism management of Timpag Village through the concept of Sapta Pesona. This study uses a qualitative approach with data analysis techniques are descriptive analysis. Data collection techniques are by previous research studies and observations. The results showed that Timpag Village has a lot of tourism potential that can be developed, namely Undagi Village Farmer, there are purification sites (pelukatan), breeding huts, Celemanik View, Pondok Uma urip, Telaga Tunjung Dam, Titi Empag River Tubing, Cycling, and artificial tourism weeding culture in Bali typical of Timpag Village. The community's efforts in carrying out sapta pesona in Timpag Village have been in the category very well. The elements of Sapta Pesona are safe, orderly, clean, cool, beautiful, friendly, and memorable. This can be created by the community itself by always keeping their village safe from crime and violence and of course supported by the local Babinsa. However, there is no information on the Timpag Village Map that has not been installed, some areas such as parking lots have not been paved, and there are still local people who have motorbikes using noisy exhaust which results in a little noise in the area.
THE EFFECT OF COMPETITIVE ADVANTAGE AND SUSTAINABLE MANAGEMENT ON SUSTAINABILITY PERFORMANCE Laksmi, Putu Ayu Sita; Saputra, Komang Adi Kurniawan; Noordin, Noorliza MD.; Bareto, Carlos Afonso
Jurnal Bisnis dan Akuntansi Vol. 26 No. 2 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i2.2477

Abstract

This research aims to examine and analyze the role of the influence of competitive advantage and sustainable management on sustainability performance in hotels based on the provisions of the Global Sustainable Tourism Council (GSTC). The research approach uses survey-based quantitative research methods in all four and five star hotels in Indonesia, totaling 1,010 hotels. Data was collected using a questionnaire using digital tools, namely Google Form. The collected data was analyzed using a multiple linear regression mechanism. Empirical research findings show that competitive advantage and sustainable management have a significant positive effect on improving hotel sustainability performance. The originality of the research is demonstrated by the use of sustainability performance indicators based on the Global Sustainable Tourism Council which is still guided by the triple bottom line principle, but there are cultural sustainability principles that are in accordance with Indonesia's tourism orientation.
Increasing Environmental Awareness of Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 2 (2025): Community Services: Sustainability Development (March - June 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i2.83

Abstract

Environmental awareness among MSMEs in Dauh Puri Kangin Village is crucial for promoting sustainability and improving public health. Key aspects include 1) Implementing environmental business ethics to minimize production impacts and enhance sustainability; 2) Raising MSMEs' understanding and awareness of waste management; and 3) Government support to facilitate waste management, including improving IPAL facility operations. In addition to environmental concerns, MSMEs face challenges such as limited business capital, licensing issues, poor financial management, lack of product innovation, and difficulties in business development. Addressing these obstacles is essential for their growth. Digital marketing offers significant opportunities for MSMEs to expand their market reach. Effective strategies include: 1) Creating mobile-friendly websites to showcase products, design promotional campaigns, and provide seamless customer experiences; 2) Utilizing social media platforms for promotion, including forming dedicated customer groups on WhatsApp and Line to share product catalogs; 3) Collaborating with marketplaces like Shopee and Tokopedia to enhance payment security and customer trust; 4) Implementing email marketing campaigns to engage with potential customers; and 5) Providing responsive customer service through digital channels such as email, social media, and online chat platforms. Key principles of successful digital marketing involve understanding the target audience, selecting appropriate digital platforms, and analyzing marketing data to measure performance. By adopting these strategies, MSMEs in Dauh Puri Kangin Village can achieve sustainable growth, enhance competitiveness, and contribute positively to environmental and economic development.
Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Setini, Made; Amerta, I Made Suniastha; Indiani, Ni Luh Putu; Laksmi, Putu Ayu Sita; Triandini, Evi; Purwatiningsih, Aris Puji; Suardana, Gede
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
The Government's Role in Improving MSME Business Performance in Denpasar City Arjawa, I Gde Wedana; Made Pulawan, I; Ayu Sita Laksmi, Putu
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3534

Abstract

This study aims to analyze the role of the government in improving the business performance of MSMEs in Denpasar City. Using a quantitative approach and data collection method through questionnaires, this study involved 100 MSME respondents from a population of 32,626. The results of data analysis using Structural Equation Modeling (SEM) show that the role of the government, measured through regulations, access to financing, and training programs, has a positive and significant influence on the business performance of MSMEs. These findings emphasize the importance of government intervention in creating an environment conducive to the growth of MSMEs. In addition, this study identifies the challenges faced by MSMEs in accessing government support, as well as providing recommendations for policymakers to improve the effectiveness of existing programs. Thus, this research contributes to the development of public policies that are more responsive to the needs of MSME actors in Denpasar City.
PENGEMBANGAN USAHA KERAJINAN AKAR DI KABUPATEN BANGLI Putu Indah Hapsari, I Gde Wedana Arjawa, dan Putu Ayu Sita Laksmi
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 2 No. 1 (2021): Juni
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v2i1.374

Abstract

Sektor pariwisata menjadi sektor andalan perekonomian Bali, sekaligus menjadi barometer bagi kemajuan pariwisata Indonesia. Sektor pariwisata merupakan salah satu sektor yang menonjol. Sektor lain yang banyak menunjang kegiatan pariwisata ialah kegiatan industri kerajinan yang keberadaannya tersebar di wilayah Bali salah satunya di Kabupaten Bangli. Usaha kerajinan ini dalam bentuk industri rumah tangga atau usaha mikro kecil menengah (UMKM). Kadek Sudanco adalah contoh pelaku UMKM di Banjar Sribatu Kecamatan Susut Kabupaten Bangli yang bergerak di bidang kerajinan dengan bahan baku dari akar kayu dan bambu. Dalam menjalankan usahanya terbentur pada permasalahan penjualan dimana belum memahami dengan benar cara untuk meningkatan omset penjualan. Disamping itu juga berkeinginan untuk mengekspor produk kerajinannya namun terkendala dengan minimnya pengetahuan tentang tatacara dan prosedur ekspor. Pelaku UMKM menyadari bahwa penggunaan sarana ilmu pengetahuan teknologi (IPTEK) bagi UMKM sangat membantu dalam menjalankan bisnis namun masih kurang memahami cara mempergunakan sarana IPTEK tersebut. Melihat potensi dan kendala yang dimiliki oleh pelaku UMKM diatas, maka sangatlah mungkin apabila perguruan tinggi khususnya Universitas Warmadewa selaku institusi pendidikan ikut berkontribusi didalam memberikan solusi atas permasalahan tersebut. Solusi atas permasalahan tersebut adalah memberi penyuluhan mengenai strategi pemasaran, tatacara dan prosedur ekspor serta penyuluhan mengenai IPTEK bagi UMKM dalam menjalankan bisnis. Proposal ini dibuat dalam rangka untuk memberikan solusi atas permasalahan tersebut.
Co-Authors AGASTIRA, Gusti Ngurah Danan AMERTHA, Sahya Anak Agung Istri Krisna Gangga Dewi Ari Surya Darmawan Artha Aryasa, I Putu Gde Chandra BAKAR, Mohd Azlan Bin Abu Bareto, Carlos Afonso Citra, Dewi Dearestu Putty N Dewa Putu Yudi Pardita DEWI, Gusti Ayu Agung Istri Sari DHARMANEGARA, I. B. Agung DIANINGSIH, Ni Wayan Yunita Dwi Novigga Artha Pande Putu Ekajayanti, L.G.P Sri Evi Triandini FERAYANTI, Kadek Dewi FRANZA, Ni Putu sinria G Oka Baskara JW Gede Sanjaya Adi Putra I Gde Wedana Arjawa I Komang Putra I Komang Putra I Komang Putra I Komang Putra I Made Aditya Pramartha I Made Sara I Made Setena I Made Suniastha Amerta I Wayan Gde Yogiswara Darma Putra I Wayan Werasmana Sancaya JAMALUDDIN, Mohd Raziff Bin Jamaludin, Mohd Raziff JANUARIANTA, Januarianta Jayawarsa, A.A. Ketut JULIANTARA, I Wayan Juliantara Komang Adi Kurniawan Saputra KRISNA, Ary KUSUMA, A.A Made Indra Wijaya Made Pulawan Made Pulawan, I Mohd Raziff Jamaludin Ni Luh Putu Indiani Ni Made Rustini, Ni Made Ni Made Wahyuni Ni Nengah Ganawati Ni Putu Ratih Pradnyaswari Ni Putu Ratih Pradnyaswari Anasta Putri Ni Wayan Kasni Noordin, Noorliza MD. Pande Putu Dwi Novigga Pande Putu Dwi Novigga Artha Pardita, Dewa Putu Yudi Pasupati, Bayu PRAMAISWARI, Made Adinda Anugrah Deva Pramana, Made Surya PRATIKA, I Gede Candra Adi Puji Purwatiningsih, Aris PURNAMAWATI, Ida Ayu Putu Santi PUTRA, I Ketut Johny Pramananda Putra, I Putu Iwan Pramana Putra, Yogiswara Darma PUTRI, Sukmasari Triana Gita Putu Yudha Asteria Putri RASHID, Wan Edura Wan Rosa Ristawati SAIHANI, Shamsul Bahrin SARI, Ni Wayan Diah Kartika Selamet, I Ketut Setena, I Made Setini, Made Suardana, Gede SUGIATI , Gusti Ayu Suparto Wijoyo Suriani, Ni Nyoman SURLIMNA, Ni kadek Linda Surlimna WIWEKA, Darma Yogiarta, I Made Yogiswara Darma Putra