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All Journal Jurnal Ilmu Sosial dan Humaniora EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis WICAKSANA: Jurnal Lingkungan dan Pembangunan JIA (Jurnal Ilmiah Akuntansi) Jurnal Bisnis dan Akuntansi Jurnal Abdidas Jurnal Anala Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Bisnis Hospitaliti Journal of Tourism Economics and Policy Journal Transformation of Mandalika Jurnal Sutramas Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal of Sustainable Business and Management Journal of Governance, Taxation, and Auditing International Journal of Multidisciplinary Sciences and Arts Community Services Journal (CSJ) Jurnal Akuntansi Manado (JAIM) Journal of Business on Hospitality and Tourism Community Services: Sustainability Development Jurnal Ilmiah Akuntansi dan Bisnis Open Access DRIVERset
Putu Ayu Sita Laksmi
Universitas Warmadewa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Made Setini; I Made Suniastha Amerta; Ni Luh Putu Indiani; Putu Ayu Sita Laksmi; Evi Triandini; Aris Puji Purwatiningsih; Gede Suardana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
Manajemen Pariwisata Berbasis Lingkungan di Buleleng, Bali: Strategi, Tantangan, dan Integrasi Kearifan Lokal Putu Ayu Sita Laksmi; Bayu Pasupati
WICAKSANA: Jurnal Lingkungan dan Pembangunan Vol. 9 No. 2 (2025)
Publisher : Lembaga Penelitian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wicaksana.9.2.2025.77-85

Abstract

Buleleng Regency in North Bali emerges as an alternative destination offering a different tourism paradigm from the crowded southern areas of Bali. This article aims to analyze the implementation of environment-based tourism management in Buleleng, focusing on the strategies, challenges, and the role of the local wisdom of Tri Hita Karana. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with key stakeholders, field observations at primary tourist locations, and a review of policy documents. The research findings indicate that Buleleng possesses great natural and cultural potential as a foundation for sustainable tourism. The implementation of environment-based tourism management is realized through various initiatives, including the development of strong Community-Based Tourism (CBT), waste management policies, biodiversity conservation, and the promotion of special interest tourism. The philosophy of Tri Hita Karana serves as an operational guide in creating harmony between tourism activities, environmental sustainability, and the socio-cultural life of the community. However, this implementation faces complex challenges, such as infrastructure development pressure, fluctuations in tourist numbers, budget limitations, and conflicts of interest among stakeholders. This article concludes that the long-term success of Buleleng's tourism heavily depends on the consistency of a collective commitment to prioritize a sustainable approach, strengthen the capacity of the local community, and make local wisdom the core of every decision-making process. The implications of this research provide valuable lessons for similar destinations striving to balance economic growth with ecological and cultural sustainability.
Pendampingan Masyarakat Dalam Pembentukan Desa Pejeng Kaja Menjadi Desa Wisata Dwi Novigga Artha Pande Putu; Pradnyaswari Anasta Putri Ni Putu Ratih; Putu Ayu Sita Laksmi
Jurnal Sutramas Vol. 3 No. 1 (2023): Jurnal Sutramas
Publisher : Fakultas Teknik Universitas Warmadewa

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Abstract

Desa Pejeng Kaja terletak di Kecamatan Tampaksiring, Kabupaten Gianyar yang memiliki begitu banyak potensi untuk dikembangkan menjadi Desa Wisata. Keterbatasan anggaran yang dan tuntutan dari Permendagri bahwa setiap Desa diharapkan mandiri secara ekonomi maka perlu adanya solusi terkait permasalahan ini, Secara kasat mata potensi di Desa Pejeng Kaja antara lain 9 Subak, beberapa Pura Cagar Budaya dan Lahan Berdagang. Potensi tersebut apabila lebih diobservasi dan dianalisis maka akan didapatkan hasil yang mendetail mengenai kelebihan dan peluang dari setiap potensi yang ada Desa Pejeng Kaja. Pada program kemitraan masyarakat ini kami bekerja sama dengan Pokdarwis (Kelompok Sadar Wisata) di Desa Pejeng Kaja untuk turut bersama-masa menyusun dan pengembangkan desa menjadi Desa Wisata. Pokdarwis di desa ini baru terbentuk dengan SDM yang tidak memiliki background dibidang pembangunan, pariwisata dan ekonomi. Oleh sebab itu kami pihak akademisi akan mendampingi mitra dalam mengobservasi, pengukuran, penyusunan, desain, mengadakan Focus Group Disscusion dan sosialisasi hingga menghasilkan gagasan pengembangan Desa Pejeng Kaja menjadi Desa Wisata. Tahap ini merupakan awal dari pembentukan Desa Wisata dengan prospek pengebangan berkelanjutan. Tidak sebatas pembuatan dokumen analisis dan gambar pengembangan desa, pengabdian ini juga memiliki luaran. Luaran PKM ini berupa Jurnal Pengabdian kepada masyarakat, Publikasi media massa online, HKI, dan dokumen studi kelayakan dan perencanaan.
Program Pengelolaan dan Benchmarking Wisata Alam Berkelanjutan di Desa Taro, Kecamatan Tegallalang, Kabupaten Gianyar Ni Luh Putu Indiani; I Made Sara; Suparto Wijoyo; Rosa Ristawati; Putu Ayu Sita Laksmi; Gede Sanjaya Adi Putra; I Made Aditya Pramartha; Anak Agung Istri Krisna Gangga Dewi; I Komang Putra; I Wayan Gde Yogiswara Darma Putra
Community Service Journal (CSJ) Vol. 5 No. 1 (2022)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.5.1.2022.1-7

Abstract

Desa Wisata Taro memiliki daya tarik wisata alam yang asri berupa hutan bambu yang terkonservasi oleh desa, sungai yang bersih serta peternakan lembu putih yang dikelola secara adat dan diternak dengan baik oleh warga desa. Dari hasil observasi, ditemukan beberapa permasalahan yaitu: pengelolaan desa wisata belum optimal, pengurus desa wisata belum mengetahui dasar hukum yang tepat dalam pengelolaan desa wisata, dan permasalahan yang tidak kalah penting adalah kurangnya wawasan pengurus Desa Wisata Taro mengenai metode yang tepat dalam pengelolaan wisata alam berkelanjutan. Solusi yang ditawarkan untuk permasalahan pertama adalah melakukan kegiatan loka karya. Kemudian untuk permasalahan kedua diberikan penyuluhan terkait dasar hukum pengelolaan desa wisata. Solusi permasalahan ketiga adalah benchmarking metode pengelolaan wisata alam berkelanjutan yang diterapkan di Swiss. Secara garis besar metode pelaksanaan kegiatan ini terdiri atas identifikasi masalah, observasi, analisis situasi, seminar/penyuluhan/benchmarking. Keberhasilan kegiatan diukur menggunakan indikator: tercapainya tujuan kegiatan, tercapainya target yang telah direncanakan, dan keberlanjutan program. Tingkat ketercapaian ketiga indikator ini menunjukkan nilai di atas 75% sehingga kegiatan pengabdian ini telah berjalan baik. Sebagai bentuk keberlangsungan proram, promosi Desa Wisata Taro perlu terus dilakukan dan diperbaharui agar meningkatkan daya tariknya, masyarakat Desa Taro perlu mengimplementasikan materi dari penyuluhan dasar hukum pengelolaan desa wisata, dan hasil benchmarking metode pengelolaan sustainable tourism perlu dijadikan referensi oleh pengelola Desa Wisata Taro dalam mengelola dampak pariwisata terhadap lingkungan, sosial, budaya, serta ekonomi untuk masa kini dan masa depan, baik bagi masyarakat lokal maupun wisatawan
Tri Hita Karana as a Basis for Rural Cultural Tourism Marketing Strategy A.A Made Indra Wijaya Kusuma; Putu Ayu Sita Laksmi; Ketut Winda Pratiwi; I Ketut Johny Pramanda Putra; Pande Gde Bagus Naya Primananda
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 3 (2026): International Journal of Multidisciplinary Sciences and Arts, Article July 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i3.7895

Abstract

Culture-oriented tourism plays a vital role in empowering rural economies and safeguarding local wisdom. However, marketing practices in this sector frequently prioritize commercial appeal rather than embodying indigenous cultural values. This study investigates the influence of cultural tourism marketing strategies on rural destination branding, with the Tri Hita Karana (THK) philosophy serving as a mediating variable. Grounded in value-based marketing and cultural sustainability perspectives, this research emphasizes the integration of local wisdom into destination branding as a strategic intangible asset. Data were collected through a structured Likert-scale survey involving 121 tourism stakeholders and community members in Jatiluwih Tourism Village, a UNESCO World Heritage Site in Bali, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that cultural tourism marketing strategies have a significant positive effect on destination branding. Moreover, Tri Hita Karana values significantly mediate this relationship, indicating that marketing strategies aligned with spiritual harmony (Parhyangan), social cohesion (Pawongan), and environmental balance (Palemahan) strengthen destination brand authenticity and credibility. The results contribute theoretically by extending destination marketing and branding literature through the empirical integration of an indigenous philosophical framework into a structural model. Practically, the findings suggest that rural tourism managers and policymakers should embed cultural and spiritual values into marketing communications to enhance sustainable brand identity, visitor trust, and long-term destination resilience. Overall, this study highlights that culturally grounded marketing strategies are essential for developing authentic and sustainable rural tourism destinations in culturally rich regions.
THE EFFECT OF COMPETITIVE ADVANTAGE AND SUSTAINABLE MANAGEMENT ON SUSTAINABILITY PERFORMANCE Putu Ayu Sita Laksmi; Komang Adi Kurniawan Saputra; Noorliza MD. Noordin; Carlos Afonso Bareto
Jurnal Bisnis dan Akuntansi Vol. 26 No. 2 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i2.2477

Abstract

This research aims to examine and analyze the role of the influence of competitive advantage and sustainable management on sustainability performance in hotels based on the provisions of the Global Sustainable Tourism Council (GSTC). The research approach uses survey-based quantitative research methods in all four and five star hotels in Indonesia, totaling 1,010 hotels. Data was collected using a questionnaire using digital tools, namely Google Form. The collected data was analyzed using a multiple linear regression mechanism. Empirical research findings show that competitive advantage and sustainable management have a significant positive effect on improving hotel sustainability performance. The originality of the research is demonstrated by the use of sustainability performance indicators based on the Global Sustainable Tourism Council which is still guided by the triple bottom line principle, but there are cultural sustainability principles that are in accordance with Indonesia's tourism orientation.
PENDAMPINGAN MASYARAKAT DALAM REVITALISASI DESA WISATA KOKOKAN DI BANJAR PETULU GUNUNG Pande Putu Dwi Novigga; Ni Putu Ratih Pradnyaswari; Putu Ayu Sita Laksmi
Jurnal Anala Vol. 12 No. 2 (2024): Jurnal Anala
Publisher : Universitas Dwijendra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46650/anala.12.2.1581.50-64

Abstract

Petulu Village is a suburb of Ubud which is used as an area for expanding Ubud tourism. Petulu Village is famous for one of the uniquenesses in one of the hamlets, namely Banjar Petulu Gunung. The uniqueness of this hamlet is that it has a gathering of thousands of Kokokan birds that live around the Banjar Petulu Gunung area. So that this uniqueness is used as a tourist attraction called the Kokokan tourist attraction. This Kokokan tourist attraction already has several accommodation facilities such as ticketing, toilets and a bale banjar as a meeting place. However, these facilities are considered less than optimal so that tourists are reluctant to pay. Kokokan birds are also located along the main road which is generally passed by the community and tourists so that without having to pay, tourists can see the birds. This tourist attraction has been managed by the local Pokdarwis. But until now the tourist attraction has not been managed properly so that it has not been profitable in terms of economy. These problems must be resolved together by the relevant Village Stakeholders, the Community and Academics in order to obtain optimal quality tourist attractions. Of course, some of the solutions offered are related to the field of science of the implementing team, namely providing ideas for a master plan for the development of the Kokokan tourist attraction and its tourism development management. The hope of this PKM is to help develop the potential of the Village to become an independent Tourism Village.
Unleashing Potential: How Human and Social Capital Fuel Village Tourism Business Success I Gde Wedana Arjawa; Putu Ayu Sita Laksmi; Ni Nyoman Suriani
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i3.100385

Abstract

This study examines the influence of human capital and social capital on business performance in tourism villages, focusing on Penglipuran Village in Bali, Indonesia. Tourism villages play a key role in sustainable local economic development, yet their business outcomes often remain suboptimal due to structural and institutional limitations. Using a quantitative approach, this research highlights how intangible assets such as knowledge, skills, trust, and social cohesion drive the success of rural tourism enterprises. Human capital, reflected in education, entrepreneurial experience, and technical competence, enhances innovation, service quality, and adaptive capacity. Social capital, encompassing mutual trust, shared values, and collaborative networks, fosters cooperation and knowledge exchange essential for community-based tourism. Their interaction produces a synergistic effect that strengthens resilience and competitiveness within rural business ecosystems. Data were collected through structured surveys of 155 entrepreneurs and community members, supported by supplementary interviews, and analysed using multiple regression to test the effects of human and social capital on business performance. This study fills a gap in the literature by examining both capitals simultaneously in a rural tourism setting, which has often been overlooked. The findings reveal that both human and social capital significantly improve performance, with social cohesion playing a particularly critical role. The study offers insights for policymakers, tourism stakeholders, and development practitioners by emphasising integrated strategies that support human development and community empowerment. Ultimately, strengthening these capitals is vital for advancing inclusive and sustainable tourism that benefits not only the economy but also the cultural and social fabric of rural communities.
Environmental Management Accounting Based on the Tri Hita Karana Concept: Interpretation and Practice at Village Credit Institutions (LPD) in Bali Komang Adi Kurniawan Saputra; Putu Ayu Sita Laksmi
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1825

Abstract

This study aims to examine how environmental management accounting (EMA) is implemented in Village Credit Institutions (LPDs) in Bali, based on the local wisdom philosophy of Tri Hita Karana. The research approach used was qualitative with an interpretive paradigm, using an intrinsic case study of LPDs across nine regencies/cities in Bali. Data were collected through in-depth interviews with LPD administrators, observation, and document analysis, and then analyzed using thematic analysis techniques. The results indicate that EMA practices in LPDs are not yet formally structured within a monetary accounting system, but have been internalized in values, policies, and decision-making oriented toward harmonious relationships between humans and God (Parahyangan), fellow humans (Pawongan), and the environment (Palemahan). Environmental management is realized through energy savings, waste reduction, environmentally friendly financing, and consideration of ecological aspects in credit granting. The Tri Hita Karana philosophy serves as an ethical and cultural framework that strengthens the legitimacy of sustainable practices, although it is not yet supported by a comprehensive environmental cost measurement system. This research contributes to the development of an EMA concept contextualized with local wisdom and demonstrates that cultural values ​​can be an important foundation for building community-based sustainable banking practices.
Sustainability Reporting Model for Community-Based Household Waste Management Programs within the Global Plastics Treaty Framework Komang Adi Kurniawan Saputra; Putu Ayu Sita Laksmi; I Wayan Werasmana Sancaya
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 4 (2026): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i4.2012

Abstract

The global plastic pollution crisis prompted the formulation of the Global Plastics Treaty, which places reporting as a fundamental pillar of the agreement's effectiveness. However, the reporting mandate has been nationally oriented without accommodating community-based waste management initiatives at the local level. This study aims to develop a sustainability reporting model for community-based household waste management programs in Bali that aligns with the Global Plastics Treaty framework and the GRI 306: Waste 2020 standard. Using a qualitative approach with a case study design in several community-based programs in Bali, data were collected through in-depth interviews, observations, documentation studies, and focus group discussions with stakeholders. Data analysis used the Miles and Huberman interactive model. The study resulted in a multilevel reporting model with three levels of indicators: basic community-level indicators (waste volume, participation, managed waste, residue, income); intermediate indicators at the district/city level (per capita generation, recycling, waste reduction to landfill, economic impact); and advanced indicators at the provincial, national, and international levels (plastic consumption, waste leakage, GHG emissions) that align with the mandate of Article 15 of the Global Plastics Treaty. This research contributes to the sustainability accounting literature and provides operational guidance for communities and local governments in Bali. This model confirms that the effectiveness of the Global Plastics Treaty depends on the ability to bridge global mandates with local practices, making communities an integral part of the solution to the global plastics crisis.
Co-Authors A.A Made Indra Wijaya KUSUMA AGASTIRA, Gusti Ngurah Danan AMERTHA, Sahya Anak Agung Istri Krisna Gangga Dewi Ari Surya Darmawan Artha Aryasa, I Putu Gde Chandra Ayu Aryista Dewi BAKAR, Mohd Azlan Bin Abu Carlos Afonso Bareto Citra, Dewi Dearestu Putty N Dewa Putu Yudi Pardita DEWI, Gusti Ayu Agung Istri Sari DHARMANEGARA, I. B. Agung Dharmawan, Nyoman Ari Surya DIANINGSIH, Ni Wayan Yunita Dwi Novigga Artha Pande Putu Dwi Novigga Artha Pande Putu Ekajayanti, L.G.P Sri Evi Triandini FERAYANTI, Kadek Dewi FRANZA, Ni Putu sinria G Oka Baskara JW Gede Sanjaya Adi Putra Gede Suardana Gusti Ngurah Danan AGASTIRA I Gde Wedana Arjawa I Gede Candra Adi PRATIKA I Ketut Johny Pramananda PUTRA I Ketut Johny Pramanda Putra I Komang Putra I Komang Putra I Komang Putra I Made Pulawan I Made Sara I Made Setena I Made Suniastha Amerta I Nyoman Angga Darmaputra I Wayan Gde Yogiswara Darma Putra I Wayan Werasmana Sancaya I Wayan Werasmana SANCAYA I Wayan Werasmana Sancaya Ida Ayu Putu Santi PURNAMAWATI Ida Bagus Udayana Putra JAMALUDDIN, Mohd Raziff Bin Jamaludin, Mohd Raziff JANUARIANTA, Januarianta Jayawarsa, A.A. Ketut JULIANTARA, I Wayan Juliantara Ketut Winda Pratiwi Komang Adi Kurniawan Saputra KRISNA, Ary Kusuma, AA Made Indra Wijaya Made Adinda Anugrah Deva PRAMAISWARI Made Pulawan, I Mohd Azlan Bin Abu BAKAR Mohd Raziff Jamaludin Ni Luh Putu Indiani Ni Luh Putu Indiani Ni Made Rustini, Ni Made Ni Made Wahyuni Ni Nengah Ganawati Ni Putu Ratih Pradnyaswari Ni Putu Ratih Pradnyaswari Anasta Putri Ni Wayan Kasni, Ni Wayan Noorliza MD. Noordin Pande Putu Dwi Novigga Pande Putu Dwi Novigga Artha Pardita, Dewa Putu Yudi Pasupati, Bayu PRAMAISWARI, Made Adinda Anugrah Deva Pramana, Made Surya Pramartha, I Made Aditya PRATIKA, I Gede Candra Adi Primananda, Pande Gde Bagus Naya Puji Purwatiningsih, Aris PUTRA, I Ketut Johny Pramananda Putra, I Putu Iwan Pramana Putra, Yogiswara Darma Putu Yudha Asteria Putri RASHID, Wan Edura Wan Rosa Ristawati SAIHANI, Shamsul Bahrin SARI, Ni Wayan Diah Kartika Selamet, I Ketut Setena, I Made Setini, Made SUGIATI , Gusti Ayu Sukmasari Triana Gita Putri Suparto Wijoyo Suriani, Ni Nyoman SURLIMNA, Ni kadek Linda Surlimna WIWEKA, Darma Yanti, Deva Yogiarta, I Made