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Chalirafi, Chalirafi
Universitas Malikussaleh
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Webinar Socialization of Presidential Regulations Related to Digital Transformation and Strengthening Economic Foundations in Digitalization Era Khaddafi, Muammar; Heikal, Mohd.; F, Falahuddin; Ichsan, Ichsan; F, Fuadi; D, Damanhur; Fauzul Hakim Hasibuan, Ahmad; M, Munandar; Chalirafi, Chalirafi; Nur Ilham, Rico
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 1 No. 1 (2021): November 2021 - February 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.882 KB) | DOI: 10.54443/irpitage.v1i1.23

Abstract

The Industrial Revolution is indeed familiar, Indonesia has known that the 4.0 industrial revolution has existed since 2011 but has been implemented by the Indonesian government since 2019. Currently, Indonesia in terms of its economy often associates it with the Industrial Revolution. The Industrial Revolution is a change that occurs rapidly in the implementation of the production process or the way of making or increasing the use value of an item that originally used human power (traditional) to use machine tools (modern). The purpose of this community service is to help the community in implementing, being able to implement digitalization in everyday life and being able to develop it. People really need to know how important technology is in today's era. This activity is designed for 1 day starting with the socialization of presidential regulations on digital transformation, how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation.
PENGARUH PROMOSI, EKUITAS MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO LAGOS BRANDED KRUENG MANE, ACEH UTARA Muhammad Akram; Chalirafi Chalirafi; Ikramuddin Ikramuddin; Muchsin Muchsin
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, ekuitas merek, dan kualitas layanan terhadap kepuasan pelanggan pada Toko Lagos Branded Krueng Mane, Aceh Utara. Kepuasan pelanggan menjadi indikator utama dalam menentukan keberhasilan suatu bisnis di tengah persaingan yang semakin kompetitif, terutama dalam industri fashion retail. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden diperoleh melalui teknik purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, regresi linear berganda, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa promosi, ekuitas merek, dan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Di antara ketiga variabel tersebut, kualitas layanan memiliki pengaruh paling dominan terhadap kepuasan pelanggan. Dengan demikian, peningkatan pada aspek layanan serta strategi promosi yang tepat dan penguatan citra merek sangat disarankan untuk mempertahankan dan meningkatkan kepuasan pelanggan di masa depan.
Pengaruh Live Streaming, Discount Dan Cash On Delivery Terhadap Keputusan Pembelian Pengguna Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Fadil Akbar; Chalirafi Chalirafi; Mariyudi Mariyudi; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, discount, dan metode pembayaran cash on delivery (COD) terhadap keputusan pembelian pengguna TikTok Shop di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Hasil analisis menunjukkan bahwa variabel live streaming dan cash on delivery berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, variabel discount menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa potongan harga yang terlalu besar dapat menurunkan kepercayaan konsumen terhadap kualitas produk. Temuan ini menunjukkan bahwa strategi pemasaran yang interaktif dan metode pembayaran yang memberikan rasa aman lebih efektif dalam mendorong keputusan pembelian di platform e-commerce berbasis media sosial seperti TikTok Shop.
Pengaruh Live Streaming, Price, Content Marketing, Online Customer Review Dan Gaya Hidup Terhadap Keputusan Pembelian Batu Giok Aceh (Studi Kasus Pada Kabupaten Bireuen Dan Kota Lhokseumawe Muhammad Farhan; Chalirafi Chalirafi; Mariyudi Mariyudi; Ikramuddin Ikramuddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Keputusan pembelian merupakan indikator penting dalam mengukur efektivitas strategi pemasaran digital, terutama pada produk dengan nilai budaya dan estetika seperti Batu Giok Aceh. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, price (harga), content marketing, online customer review, dan gaya hidup terhadap keputusan pembelian Batu Giok Aceh. Teknik pengambilan sampel menggunakan metode random sampling terhadap 130 responden yang pernah membeli batu giok secara online. Hasil penelitian menunjukkan bahwa kelima variabel independen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Di antara variabel tersebut, gaya hidup menjadi faktor yang paling dominan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, khususnya penggunaan live streaming yang interaktif, harga yang kompetitif, konten pemasaran yang relevan, serta ulasan pelanggan dan gaya hidup konsumen dalam membentuk keputusan pembelian. Penelitian ini dapat menjadi referensi bagi pelaku usaha batu giok dalam mengembangkan pendekatan pemasaran berbasis digital yang lebih tepat sasaran.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
ENHANCING CONTENT MARKETING PERFORMANCE THROUGH ARTIFICIAL INTELLIGENCE: A STRATEGIC FRAMEWORK Chalirafi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3327

Abstract

This study explores the emerging field of intelligent content marketing by examining how artificial intelligence (AI) can enhance the efficiency and effectiveness of content-driven marketing strategies. Drawing on a conceptual framework, the paper presents illustrative models that demonstrate the potential integration of AI technologies into marketing processes. The primary aim is to increase awareness of AI’s transformative role in content marketing and provide preliminary insights into future opportunities in the field. Although this is a conceptual investigation, the proposed models are intended for further empirical development and testing, particularly within social media and web-based environments. Future research will focus on the practical deployment and performance assessment of these models, contributing to the broader discourse on AI-enhanced marketing innovation.
PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN, DAN KEPERCAYAAN TERHADAP MINAT PELANGGAN PADA APLIKASI PLN MOBILE (STUDI KASUS PT PLN (Persero) UP3 NIAS) Nurul Aulia; Siti Maimunah; Chalirafi Chalirafi; Adnan Adnan
Jurnal Intelek Insan Cendikia Vol. 3 No. 1 (2026): JANUARI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, dan kepercayaan terhadap minat pelanggan menggunakan aplikasi PLN Mobile pada PT PLN (Persero) UP3 Nias. Latar belakang penelitian didasari oleh penurunan transaksi digital sebesar 34,48% pada periode Juni hingga September 2024. Metode penelitian menggunakan pendekatan kuantitatif dengan kuesioner kepada 100 responden. Analisis data dilakukan melalui regresi linear berganda. Hasil penelitian menunjukkan bahwa Persepsi Kegunaan dan Kepercayaan berpengaruh positif dan signifikan terhadap minat pelanggan. Sebaliknya, Persepsi Kemudahan tidak berpengaruh signifikan. Secara simultan, seluruh variabel berpengaruh terhadap minat pelanggan sebesar 45,6%. Implikasinya, PT PLN UP3 Nias perlu lebih fokus meningkatkan kegunaan layanan dan membangun kepercayaan untuk menjaga minat pelanggan.
Pengaruh Gaya Hidup, Harga, Pengetahuan dan Persepsi Terhadap Pengunaan Rokok Elektrik (Vape) di Kalangan Generasi Milenial (Studi Kasus di Lhokseumawe) Rifki Ramadhan; Mohd Heikal; Jullimursyida Jullimursyida; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 3 No. 3 (2026): MARET 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan rokok elektrik (vape) di Indonesia mengalami peningkatan yang cukup pesat, khususnya di kalangan generasi milenial. Fenomena ini dipengaruhi oleh perubahan gaya hidup modern, pertimbangan harga, tingkat pengetahuan, serta persepsi masyarakat yang menganggap rokok elektrik sebagai alternatif yang lebih modern dibandingkan rokok konvensional. Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, harga, pengetahuan, dan persepsi terhadap penggunaan rokok elektrik (vape) di kalangan generasi milenial di Kota Lhokseumawe. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah generasi milenial berusia 29–44 tahun di Kota Lhokseumawe dengan jumlah sampel sebanyak 110 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui kuesioner. Metode analisis data yang digunakan adalah regresi linear berganda dengan uji validitas, uji reliabilitas, uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), serta uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial gaya hidup, harga, pengetahuan, dan persepsi berpengaruh positif dan signifikan terhadap penggunaan rokok elektrik (vape). Secara simultan, keempat variabel tersebut juga berpengaruh signifikan terhadap penggunaan rokok elektrik di kalangan generasi milenial di Kota Lhokseumawe. Variabel gaya hidup merupakan faktor yang paling dominan memengaruhi penggunaan vape. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pemerintah, pelaku usaha, dan masyarakat dalam memahami perilaku konsumsi rokok elektrik
RESPONSE AND STRATEGY FOR HANDLING FLASH FLOODS AND LANDSLIDES IN BENER MERIAH AND TAKENGON: A CASE STUDY OF AID FROM THE IAEB Muammar Khaddafi; Chalirafi; Hendra Harmain; Mohd Idris Dalimunthe; Alistraja Dison Silalahi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19464821

Abstract

This study aims to understand the responses, strategies, constraints, and roles of communities in managing flash floods and landslides in Bener Meriah and Takengon Regencies. Using a qualitative approach with a case study design, data were collected through in-depth interviews, participant observation, and secondary documents. Analysis was conducted thematically to identify patterns, themes, and meanings of disaster management practices in the field. The results show that this disaster caused multidimensional impacts, including loss of life, mass displacement, and damage to critical infrastructure. The IAEB and related institutions implemented a priority needs-based strategy, cross-institutional collaboration, utilization of GIS technology, and social and infrastructure rehabilitation. The main constraints included limited access, resources, coordination, and the psychosocial conditions of the affected communities. Synergy between the IAEB and local communities through community-based emergency response groups proved effective in accelerating recovery and reducing disaster risk. This study emphasizes the importance of an integrated, participatory, and needs-based approach in increasing regional resilience to disasters.
Pengaruh Kualitas Layanan, Keamanan Transaksi, Dan Kemudahan Penggunaan Mobile Banking (Byond) Terhadap Kepuasan Nasabah Di Bank Syariah Indonesia (BSI) Fitriatun Nadila; Sapna Biby; Mariyudi Mariyudi; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, keamanan transaksi, dan kemudahan penggunaan mobile banking BYOND by BSI terhadap kepuasan nasabah pada Bank Syariah Indonesia baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan instrumen penelitian berupa kuesioner tertutup yang diberikan kepada nasabah aktif pengguna layanan mobile banking BYOND by BSI. Teknik analisis data menggunakan regresi linier berganda dengan pengujian asumsi klasik, uji parsial, uji simultan, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan nasabah, sedangkan keamanan transaksi dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan nasabah. Secara simultan, kualitas layanan, keamanan transaksi, dan kemudahan penggunaan berpengaruh signifikan terhadap kepuasan nasabah. Hasil penelitian juga menunjukkan bahwa kepuasan nasabah dipengaruhi oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi teoritis dalam pengembangan kajian pemasaran jasa perbankan digital serta implikasi praktis bagi Bank Syariah Indonesia dalam meningkatkan keamanan transaksi dan kemudahan penggunaan aplikasi mobile banking untuk meningkatkan kepuasan nasabah. Keterbatasan penelitian ini terletak pada jumlah variabel, ruang lingkup penelitian, dan penggunaan pendekatan kuantitatif tanpa pendalaman kualitatif
Co-Authors Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan Agustinawati ahmad yani Alfaridho Alistraja Dison Silalahi Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Chairil Akhyar Cut Ita Erliana D, Damanhur Deddy Satria M Eka Khairani F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fitri Yusriani Fitriatun Nadila Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heikal, Mohd. Hendra Harmain Heriyana Heriyana Ichsan Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi Johari Johari Juliana Juliana Julistia, Rini Jullimursyida Juni Ahyar Juni Ahyar Khaira, Alfi Khairina Abdurrahman M Subhan M, Munandar Maemonah, Maemonah Marbawi, Marbawi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Mohd Heikal Mohd Idris Dalimunthe Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal ND, Muhammad Authar Nisa Febriani, Aulia Nurainun Nurainun Nurul Aulia Rahma Maulidya Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Rifki Ramadhan Ristati Ristati Ristati Ristati Ristati, Ristati Rusydi Abubakar Sapna Biby Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syauki, Moh. T. Edyansyah, T. Edyansyah Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Zurian Anhar