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Chalirafi, Chalirafi
Universitas Malikussaleh
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Webinar Socialization of Presidential Regulations Related to Digital Transformation and Strengthening Economic Foundations in Digitalization Era Khaddafi, Muammar; Heikal, Mohd.; F, Falahuddin; Ichsan, Ichsan; F, Fuadi; D, Damanhur; Fauzul Hakim Hasibuan, Ahmad; M, Munandar; Chalirafi, Chalirafi; Nur Ilham, Rico
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 1 No. 1 (2021): November 2021 - February 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.882 KB) | DOI: 10.54443/irpitage.v1i1.23

Abstract

The Industrial Revolution is indeed familiar, Indonesia has known that the 4.0 industrial revolution has existed since 2011 but has been implemented by the Indonesian government since 2019. Currently, Indonesia in terms of its economy often associates it with the Industrial Revolution. The Industrial Revolution is a change that occurs rapidly in the implementation of the production process or the way of making or increasing the use value of an item that originally used human power (traditional) to use machine tools (modern). The purpose of this community service is to help the community in implementing, being able to implement digitalization in everyday life and being able to develop it. People really need to know how important technology is in today's era. This activity is designed for 1 day starting with the socialization of presidential regulations on digital transformation, how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation.
PENGARUH PROMOSI, EKUITAS MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO LAGOS BRANDED KRUENG MANE, ACEH UTARA Muhammad Akram; Chalirafi Chalirafi; Ikramuddin Ikramuddin; Muchsin Muchsin
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, ekuitas merek, dan kualitas layanan terhadap kepuasan pelanggan pada Toko Lagos Branded Krueng Mane, Aceh Utara. Kepuasan pelanggan menjadi indikator utama dalam menentukan keberhasilan suatu bisnis di tengah persaingan yang semakin kompetitif, terutama dalam industri fashion retail. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden diperoleh melalui teknik purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, regresi linear berganda, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa promosi, ekuitas merek, dan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Di antara ketiga variabel tersebut, kualitas layanan memiliki pengaruh paling dominan terhadap kepuasan pelanggan. Dengan demikian, peningkatan pada aspek layanan serta strategi promosi yang tepat dan penguatan citra merek sangat disarankan untuk mempertahankan dan meningkatkan kepuasan pelanggan di masa depan.
Pengaruh Live Streaming, Discount Dan Cash On Delivery Terhadap Keputusan Pembelian Pengguna Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Fadil Akbar; Chalirafi Chalirafi; Mariyudi Mariyudi; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, discount, dan metode pembayaran cash on delivery (COD) terhadap keputusan pembelian pengguna TikTok Shop di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Hasil analisis menunjukkan bahwa variabel live streaming dan cash on delivery berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, variabel discount menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa potongan harga yang terlalu besar dapat menurunkan kepercayaan konsumen terhadap kualitas produk. Temuan ini menunjukkan bahwa strategi pemasaran yang interaktif dan metode pembayaran yang memberikan rasa aman lebih efektif dalam mendorong keputusan pembelian di platform e-commerce berbasis media sosial seperti TikTok Shop.
Pengaruh Live Streaming, Price, Content Marketing, Online Customer Review Dan Gaya Hidup Terhadap Keputusan Pembelian Batu Giok Aceh (Studi Kasus Pada Kabupaten Bireuen Dan Kota Lhokseumawe Muhammad Farhan; Chalirafi Chalirafi; Mariyudi Mariyudi; Ikramuddin Ikramuddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Keputusan pembelian merupakan indikator penting dalam mengukur efektivitas strategi pemasaran digital, terutama pada produk dengan nilai budaya dan estetika seperti Batu Giok Aceh. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, price (harga), content marketing, online customer review, dan gaya hidup terhadap keputusan pembelian Batu Giok Aceh. Teknik pengambilan sampel menggunakan metode random sampling terhadap 130 responden yang pernah membeli batu giok secara online. Hasil penelitian menunjukkan bahwa kelima variabel independen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Di antara variabel tersebut, gaya hidup menjadi faktor yang paling dominan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, khususnya penggunaan live streaming yang interaktif, harga yang kompetitif, konten pemasaran yang relevan, serta ulasan pelanggan dan gaya hidup konsumen dalam membentuk keputusan pembelian. Penelitian ini dapat menjadi referensi bagi pelaku usaha batu giok dalam mengembangkan pendekatan pemasaran berbasis digital yang lebih tepat sasaran.
Co-Authors Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan ahmad yani Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Chairil Akhyar Cut Ita Erliana D, Damanhur Deddy Satria M Eka Khairani F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fitri Yusriani Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heikal, Mohd. Heriyana Heriyana Ichsan Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi Johari Johari Juliana Juliana Julistia, Rini Juni Ahyar Juni Ahyar Khaira, Alfi Khairina Abdurrahman M Subhan M, Munandar Maemonah, Maemonah Marbawi, Marbawi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal ND, Muhammad Authar Nisa Febriani, Aulia Nurainun Nurainun Rahma Maulidya Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Ristati Ristati Ristati Ristati Ristati, Ristati Rusydi Abubakar Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syauki, Moh. T. Edyansyah, T. Edyansyah Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Zurian Anhar