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All Journal Asia-Pacific Management and Business Application Jurnal Manajemen Pemasaran E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Industrial Engineering Journal (IEJ) Budimas : Jurnal Pengabdian Masyarakat Ekonomi Dan Pembangunan International Journal of Engineering, Science and Information Technology Al-Madaris Jurnal Pendidikan dan Studi Keislaman Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Pengabdian Masyarakat Bangsa Socius: Social Sciences Research Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Chalirafi, Chalirafi
Universitas Malikussaleh
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THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch) Fini Nurul Azzara; Adnan; Ikramuddin; Chalirafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.788

Abstract

This research aims to determine the influence of Aware, Appeal, Ask, Act and Advocate on consumer decisions (Consumer Behavior Study at PT. Pegadaian Syariah Lhokseumawe City Branch). The method used in sampling is Non-Probability sampling actendal fiber sampling. With a total of 105 respondents. Primary data in this research was taken through interviews and distributing questionnaires. The data analysis technique used is the multiple linear regression analysis method with the help of the SPSS version 26 program. The results of this test show simultaneously that Appeal and Act have a positive and significant effect on consumers' decisions to pawn gold in the city of Lhokseumawe, but the variables Aware, Ask and Advocate have no effect. on consumers' decisions to pawn gold in Lhokseumawe City. Partial Test, Aware has a positive and insignificant influence on consumer decisions, Appeals has a positive and significant influence on consumer decisions, Asking has a negative and significant influence on consumer decisions, Actions have a positive and significant influence on consumer decisions, then Advocates have a negative influence on consumer decisions to pawn city gold Lhokseumawe. The managerial implications in this research show that increasing Awareness, Appeal and Act on consumers' decisions to pawn gold in Lhokseumawe city. Gold pawning must utilize Aware, Appeal and Act, meaning that the higher the Aware, Appeal and Act, the higher consumer satisfaction with Lhoseumawe City gold pawning products.
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY Nazifa Hafiza; T. Edyansyah; Chalirafi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1118

Abstract

This study aims to review the impact of word-of-mouth communication, product quality, and sales promotion activities on the decision to buy Head & Shoulders brand shampoo by people in the Jeumpa area, Bireuen Regency. The research approach utilizes multiple linear regression analysis, including hypothesis testing using SPSS software. The respondent selection technique used the convenience sampling method, with 100 participants who had purchased Head & Shoulders shampoo at least once or twice. The type of information used is in the form of quantitative data, which is information in the form of numbers that measure one or more variables in the population or sample being studied, either through numerical values or statistical calculations. The source of information used is primary data obtained directly from participants or study locations. The findings showed that separate word-of-mouth communication had a positive or significant influence on purchasing decisions, product quality separately also had a positive or significant impact on purchasing decisions, while sales promotions separately had no or insignificant influence on the purchase decision of Head & Shoulders branded shampoos, while the rest were influenced by other variables.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEPERCAYAAN PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN KOFFIE PEDIA DI HAGU SELATAN KOTA LHOKSEUMAWE Mayzhura Mayzhura; Rusydi Abubakar; Nurainun Nurainun; Chalirafi Chalirafi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Layanan, Citra Merek, Kepercayaan Pelanggan, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Koffie Pedia di Hagu Selatan, Kota Lhokseumawe. Variabel independen dalam penelitian ini adalah kualitas layanan, citra merek, kepercayaan pelanggan, dan kepuasan pelanggan, sedangkan variabel dependen adalah loyalitas pelanggan. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden dengan metode purposive sampling. Metode analisis yang digunakan adalah regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, keempat variabel independen berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Penelitian ini memberikan kontribusi penting dalam strategi pemasaran bisnis coffee shop, khususnya dalam mempertahankan pelanggan melalui peningkatan kualitas layanan, pencitraan merek yang kuat, membangun kepercayaan, serta menciptakan kepuasan pelanggan yang berkelanjutan.
Pengaruh Brand Image, Influencer Marketing, Dan Content Marketing Terhadap Keputusan Pembelian Smartphone Vivo Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Zurian Anhar; Adnan Adnan; Chalirafi Chalirafi; Siti Maimunah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keterlibatan brand image, influencer marketing, dan content marketing terhadap keputusan pembelian smartphone Vivo pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Latar belakang penelitian adalah menurunnya pangsa pasar Vivo, yang diduga akibat strategi pemasaran yang kurang efektif. Metode yang digunakan adalah kuantitatif dengan data dikumpulkan melalui kuesioner kepada 108 mahasiswa/i responden menggunakan purposive sampling. Data dianalisis dengan uji validitas, reliabilitas, asumsi klasik, dan regresi linear berganda. Hasil menunjukkan bahwa ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian.
PENGARUH PEMASARAN MEDIA SOSIAL, KESADARAN MEREK DAN KESADARAN NILAI TERHADAP LOYALITAS MEREK PADA EJ SKIN CLINIC DI KOTA BIREUEN Rahma Maulidya; Chalirafi Chalirafi; Ikramuddin Ikramuddin; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini mengkaji keterkaitan antara strategi promosi di media sosial, pengetahuan konsumen tentang merek, dan nilai yang dirasakan terhadap kesetiaan mereka pada merek pada ej skin clinic dikota bireuen. Penelitian ini menerapkan metode kuantitatif dengan 112 responden sebagai sampel. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden. Data yang telah didapat akan dilakukan analisis dengan menerapkan metode analisis statistik berganda dengan SPSS Versi 29. Penelitian ini menggunakan instrumen yang telah melalui uji validitas dan reliabilitas. Analisis data dilakukan dengan menerapkan uji asumsi klasik, yaitu uji normalitas dan uji heteroskedastisitas. Metode analisis yang dipakai adalah regresi linear berganda dengan pengujian hipotesis melalui uji t. Hasil temuan melihatkan bahwasanya pemasaran media sosial tidak begitu berpengaruh secara positif dan signifikan terhadap loyalitas merek, sedangkan kesadaran merek dan kesadaran nilai membuktikan bahwasanya variabel ini mempunya hubungan yang positif dan signifikan dengan loyalitas merek pada EJ Skin Clinic
Pelatihan Pencatatan dan Pembukuan Sederhana Bagi Pelaku Usaha Pedagang Rujak Di Lokasi Wisata Ujong Blang Kota Lhokseumawe Ristati, R; Zulham, Z; Akhyar, Chairil; Chalirafi, C
Jurnal Solusi Masyarakat Dikara Vol 2, No 2 (2022): Agustus 2022
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Tujuan kegiatan ini adalah untuk memberikan pengetahuan keuangan kepada pelaku usaha pedagang rujak tentang bagaimana pencatatan dan pembuatan pembukuan sederhana sehingga pelaku usaha nantinya mampu memisahkan kas pribadi dan kas usahanya, mampu membuat pencatatan keuangan yang benar, memahami dan mampu membuat pembukuan sederhana hingga mengetahui prosedur laporan keuangan dan mampu membuat laporan keuangan. Metode pelaksanaan dilakukan dengan cara membuat pelatihan pencatatan dan pembukuan sederhana bagi pelaku usaha pedagang rujak di lokasi wisata Pantai ujung Blang Kota Lhokseumawe. Metode ini terbagi menjadi tiga tahap, yakni tahap awal interview dan observasi lapangan, tahap kedua adalah pelaksanaan pelatihan, serta tahap akhir yaitu Pendampingan sekaligus monitoring. Berdasarkan pengamatan mengenai tingkat pemahaman peserta pelatihan, bahwa 90% peserta pengabdian memahami tentang pentingnya melakukan pencatatan dan pembukuan sederhana ini. Hasil yang diperoleh dari   kegiatan   ini   adalah   dapat   meningkatkan  pengetahuan   dan   keterampilan   dalam menjalankan usahanya melalui pembukuan/pencatatan sederhana yang mudah diaplikasikan sehingga meningkatkan motivasi dalam bekerja. 
Penggunaan Alat Tangkap Perikanan yang Ramah Lingkungan untuk Keberlanjutan Pendapatan Nelayan Tradisional Matriadi, Faisal; Imamshadiqin, Imamshadiqin; Chalirafi, Chalirafi; Ikramuddin, Ikramuddin; Arifin, A. Hadi
Jurnal Solusi Masyarakat Dikara Vol 3, No 3 (2023): Desember 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Kemiskinan menjadi issue yang sangat mendominasi masyarakat nelayan. Data menunjukkan jumlah masyarakat miskin masih sangat tinggi di Provinsi Aceh termasuk di Kota Lhokseumawe yang pada tahun 2021 tercatat mencapat 11.16 persen. Kemiskinan nelayan salah satunya disebabkan oleh rendahnya pendapatan akibat jumlah tangkapan yang semakin menurun. Penurunan jumlah tangkapan nelayan salah satunya disebabkan oleh kerusakan ekosistem laut dimana jumlah populasi ikan diperairan semakin menurun. Demikian juga dengan pola tangkap yang berlebih serta penggunaan alat tangkap yang tidak ramah lingkungan telah menjadi penyebab utama kerusakan ekosistem laut yang menyebabkan keberlajutan proses penangkapan ikan menjadi terhenti. PElatihan ini bertujuan untuk memberikan pemahaman yang utuh kepada masyarakat nelayan bahwa penggunaan alat tangkap yang tidak ramah lingkungan akan mengancam pendapatan mereka dimasa yang akan datang. Demikian juga budaya menjaga kebersihan lingkungan pesisir menjadi sangat strategis dalam upaya menjaga kesehatan ekosistem perairan dan Kesehatan populasi ikan. Selanjutnya sebagai alternative kegiatan yang dapat menambah pendapatan dan mereduksi kemiskinan adalah dengan cara meningkatkan dan kemampuan ketrampilan masyarakat dibidang tertentu sekaligus membuka lapangan kerja serta membangun usaha mandiri. Tujuan kegiatan ini adalah untuk melatih masyarakat. nelayan dalam menggunakan alat tangkap ramah lingkungan serta menumbuhkan kesadaran masyarakat dalam menjaga kebersihan ekosistem laut. Selanjutnya kegiatan ini juga diharapkan dapat membuka wawasan masyarakat nelayan terhadap berbagai kegiatan yang dapat meningkatkan pendapatan mereka dalam menghindari peningkatan kemiskinan.
Peranan Pengelolaan Arsip Sebagai Pendukung Dalam Kegiatan Akreditasi pada Dunia Pendidikan S, Sutriani; C, Chalirafi; H, Hamdiah; J, Jumadiah
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10630670

Abstract

This research aims to determine the role of archive management as a supporter of accreditation activities in the world of education. The problem with archiving that does not comply with procedures is that the documents are irregular and unsafe and difficult to obtain when needed for accreditation purposes by the organization. Apart from that, it is also difficult to be accountable for planning and implementation. Archives have a role as memory centers, sources of information and monitoring tools that are very necessary for every office organization, state institutions, government agencies and state and private universities. The results of the research state that in archiving documents at the educational level studied by the author, some have been carried out well and some have not been carried out well, so it is necessary to manage archives for the purposes of filling out accreditation forms, in order to make it easier, smoother and shorten the time in finding documents again. when needed either by the form assessment team or the assessor team.
RISK PERCEPTION AND INTENTION OF TOURING TO THE CITY OF SABANG IN THE TIME OF THE COVID-19 PANDEMIC Munandar, Munandar; Chalirafi, Chalirafi; Bachri, Naufal; Fuadi, Fuadi; Syauki, Moh.
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.061 KB) | DOI: 10.54443/ijebas.v1i2.81

Abstract

The purpose of this study was to determine the impact of the risk perception of tourists on the intention to travel to Sabang City in the midst of the Covid 19 pandemic. This research is based on the theoretical framework of the theory of planned behavior (TPB). Sample approach using Non-Probabilityaccidental sampling.The sample amounted to 200 respondents who came from within and outside the province of Aceh. The results of this study indicate that the perception of risk has a negative and significant effect on the antecedents of Intention, namely Attitude, Behavioral Control, and Subjective Norms. Attitudes and Behavioral Control each have a positive and significant effect on the intention of tourists visiting Sabang City during the covid 19 pandemic. Meanwhile, Subjective Norms have no significant effect.
EFFECT OF WORK DISCIPLINE AND QUALITY SERVICES TO COMMUNITY SATISFACTION IN THE DEPARTMENT OF POPULATION AND CIVIL REGISTRATION OF BANDA ACEH CITY Sutriani, Sutriani; Chalirafi, Chalirafi; Ristati, Ristati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.389

Abstract

This research is very important to do because it is necessary to do an in-depth study by combining theoretical and field studies on the concepts of Work Discipline with the factors that affect Service Quality in order to create community satisfaction with the services provided by employees. The Population and Civil Registration Service is the implementing element of the Regional Government in the field of Population and Civil Registration which is led by the Head of the Service and is domiciled in the Region and is responsible to the Regent through the Regional secretary. Since a citizen is born until he dies, he will not be separated from administrative activities carried out by the Population and Civil Registration Service. So, it is proper for the Population and Civil Registration Service to provide good quality services to the community. The specific purpose of this study is to see how the influence of work discipline and service quality applied to community satisfaction. research analysis This type of research uses a combination of qualitative and quantitative approaches, known as mixed methodology. The technique used is a data collection technique with a questionnaire where the object of study in this study is the people who carry out administration at the Population and Civil Registration Office of Banda Aceh City. This study will explain the positive influence of work discipline and the quality of services provided on community satisfaction.
Co-Authors A Hadi Arifin Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan Adnan Agustinawati ahmad yani Akhyar, Chairil Alfaridho Alistraja Dison Silalahi Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Cahyo, Rico Dwi Chairil Akhyar Cut Evi Oktaviani Cut Ita Erliana D, Damanhur Deddy Satria M Diana Khairani Sofyan Eka Khairani EM Yusuf Iis F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fini Nurul Azzara Fitri Yusriani Fitriatun Nadila Fuadi Fuadi Fuadi Fuadi Ghazali Syamni H, Hamdiah Hamdani H, Hamdani Hamdiah Hamdiah Heikal, Mohd. Hendra Harmain Heriyana Heriyana Heriyana Ichsan I, Ichsan Ichsan Ichsan Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi J, Jumadiah Johari Johari Juliana Juliana Julistia, Rini Jullimursyida Juni Ahyar Juni Ahyar Khaira, Alfi Khairawati Khairina Abdurrahman Khairina AR M Subhan M, Munandar M. Subhan M.Subhan Maemonah, Maemonah Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Mohd Heikal Mohd. Idris Dalimunthe Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Muhammad Zakaria Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal Nazifa Hafiza ND, Muhammad Authar Nisa Febriani, Aulia Nopa, Ika Yuliar Nurainun Nurainun Nurul Aulia Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Rifki Ramadhan Ristati Ristati Ristati, Ristati Rusydi Abubakar S, Sutriani Said Abdillah Saifuddin Sapna Biby Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sri Meutia Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syarifah Akmal Syauki, Moh. T. Edyansyah, T. Edyansyah Thasrif Murhadi Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Wahda Tunisa Wahyuddin Albra Zikra Zulham Zulham Zurian Anhar