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All Journal Asia-Pacific Management and Business Application Jurnal Manajemen Pemasaran E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Industrial Engineering Journal (IEJ) Budimas : Jurnal Pengabdian Masyarakat Ekonomi Dan Pembangunan International Journal of Engineering, Science and Information Technology Al-Madaris Jurnal Pendidikan dan Studi Keislaman Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Pengabdian Masyarakat Bangsa Socius: Social Sciences Research Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Chalirafi, Chalirafi
Universitas Malikussaleh
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Pengaruh Digital Marketing, Inovasi Layanan, Dan Kualitas Layanan Terhadap Loyalitas Pelanggan E-Commerce Di Platform Shopee : Studi Kasus Pada Mahasiswa Universitas Malikussaleh Fitri Yusriani; Chalirafi Chalirafi; Mariyudi Mariyudi; Muchsin Muchsin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, inovasi layanan, dan kualitas layanan terhadap loyalitas pelanggan e-commerce di platform Shopee, dengan fokus pada mahasiswa Universitas Malikussaleh sebagai responden. Metode yang digunakan adalah kuantitatif asosiatif dengan pendekatan survei dan penyebaran kuesioner. Hasil analisis menunjukkan bahwa ketiga variabel independen—digital marketing, inovasi layanan, dan kualitas layanan—memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini menegaskan pentingnya strategi digital yang efektif, pembaruan layanan yang berkelanjutan, serta peningkatan mutu layanan dalam mempertahankan loyalitas pengguna e-commerce, khususnya di kalangan mahasiswa.
PENGARUH DIGITAL MARKETING DAN KUALITAS LAYANAN QRIS DALAM MENINGKATKAN KEPUASAN NASABAH PENGGUNA BYOND Sarah Akila; Mariyudi Mariyudi; Heriyana Heriyana; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas layanan QRIS terhadap kepuasan nasabah pengguna BYOND. Metode pengambilan sampel menggunakan Non-Probability Sampling dengan Teknik pengambilan sampel Purposive Sampling. Penelitian ini menggunakan data primer yang diperoleh dengan menyebarkan kuesioner atau angket secara langsung, wawancara serta dokumentasi dan data sekunder terkait dengan penelitian diperoleh dari instansi terkait yaitu Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel pada penelitian ini adalah 105 Responden. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda menggunakan software SPSS (Statistikal Package for the Social Sciences) versi 26.0 untuk melihat pengaruh variabel independen terhadap variabel dependen. Hasil penelitian secara parsial menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (3,589 >1,98350) dengan tingkat signifikansi 0,001<0,05 dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (4,364>1,98350) dengan tingkat sigifikan 0,000<0,05. Digital marketing dan kualitas layanan QRIS sama-sama berpengaruh positif dan signifikan terhadap kepuasan nasabah pengguna BYOND dikalangan mahasiswa/i Fakultas Ekonomi dan Bisnis Universitas Malikussaleh.
PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN PADA PENGIRIMAN SHOPPE EXPRESS (SPX) DI PLATFORME-COMMERCE SHOPPE Sindy Claudia; Mariyudi Mariyudi; Chalirafi Chalirafi; Mucshin Mucshin
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas pelayanan, Ketepatan waktu, dan Kepercayaan Terhadap Kepuasan Pelanggan pada Pengiriman Shopee Express di platform E-commerce Shopee. Penelitian ini menggunakan pendekatan kuantitatif dan data primer yang diperoleh melalui wawancara dan dokumentasi serta dengan menyebarkan kuesioner atau angket secara langsung sebagai instrument pengumpulan data, dan data sekunder yang terkait dengan penelitian ini diperoleh dari instansi terkait yaitu Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel pada penelitian ini yaitu 100 responden. Metode pengambilan sampel menggunakan Non-probability Sampling dengan teknik pengambilan sampel Purposive Sampling. Penelitian ini menggunakan software SPSS (Statistical Package for the Social Science). Hipotesis, koefisien ditentukan dengan menggunakan program SPSS versi 26.0. Hasil penelitian ini menunjukkan secara parsial, variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada pengiriman Shopee Express di platform E-commerce Shopee atau secara statistik 0,035 > 0,05 dan nilai thitung lebih besar dari ttabel (2,142 >1,984). Kemudian untuk variabel Ketepatan waktu juga berpengaruh positif dan signifikan  terhadap kepuasan pelanggan dimana nilai signifikan ketepatan waktu 0,008 < 0,05 dan nilai thitung lebih besar dari ttabel (2,695 > 1,984). Variabel Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dimana niai signifikan variabel kepercayaan yaitu 0,002 < 0,05 dan memiliki nilai thitung lebih besar dari ttabel ( 3,147 > ttabel 1,984. Kualitas pelayanan ketepatan waktu dan kepercayaan bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada pengiriman Shopee Express di platform E-commerce Shopee.
Pengaruh Green Marketing, Kualitas Produk, dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Skincare Scarlett Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh Ade Dhitta Vianda; Siti Maimunah; Chalirafi Chalirafi; Khairina Abdurrahman
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing, kualitas produk, dan kepercayaan konsumen terhadap keputusan pembelian produk Skincare  Scarlett di kalangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Metode yang digunakan adalah kuantitatif. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 responden yang dipilih dengan teknik pengambilan sampel non probability. Analisis data dilakukan menggunakan Regresi Linier Berganda dan juga pengujian hipotesis dengan alat bantu aplikasi e-views 12. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh positif dan  signifikan terhadap keputusan pembelian dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sedangkan kepercayaan konsumen memiliki pengaruh positif namun tidak signifikan terhadap keputusan pembelian.
PENGARUH PRODUK WISATA, CITRA DESTINASI, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA PANTAI BABANG DI KABUPATEN SIMEULUE Tia Riska Ayunda; Rusydi Abubakar; Sapna Biby; Chalirafi Chalirafi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to analyze the influence of tourism products, destination image, service quality, and word of mouth on tourists’ visiting decisions to Babang Beach, Simeulue Regency. The research employed a quantitative approach by distributing questionnaires to 100 respondents and analyzing the data using multiple linear regression. The results show that all four variables have a significant effect, both simultaneously and partially, with a coefficient of determination (R²) of 0.634. Service quality emerged as the dominant factor with a regression coefficient of 0.306 and a significance value of 0.001. These findings indicate that improving service quality, strengthening destination image, developing tourism products, and enhancing word of mouth are crucial in encouraging tourists’ visiting decisions to Babang Beach.  
MANUFACTURER PRICE SURVEY RESULTS OF BANK INDONESIA LHOKSEUMAWE WORKING AREA MONTH APRIL 2024 Collaboration between the Bank Indonesia (BI) Lhokseumawe Representative Office and the Faculty of Economics and Business, Malikussaleh University Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1605

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. The number of samples of "producers" surveyed was 27 price data for 7 commodities in districts/cities which had been determined based on the results of the initial identification survey discussion meeting. With the results of the producer price survey, most producer prices fell.
MANUFACTURER PRICE SURVEY COOPERATION OF THE REPRESENTATIVE OFFICE OF BANK INDONESIA (BI) LHOKSEUMAWE & FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY – JUNE 2024 Muammar Khaddafi; Chalirafi; Mohd Heikal; Munandar; Rico Nur Ilham; Thasrif Murhadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1821

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. Currently, the information in the National PIHPS focuses on 10 food commodities that dominantly contribute to inflation. Data were collected from direct surveys in 164 traditional markets from 82 CPI inflation sample cities covering 34 provinces with a standardized methodology. Apart from traditional markets, in 2017 development was carried out for modern market price data and large trader data. The target respondents are producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. The price data collected is producer price data which includes tax and the enumerated data is point-in time data. The output of observations produced by surveyors is in the form of food price data, names, addresses, contacts (cellphone numbers) of respondents for the commodities surveyed along with the quality of the commodities. Accompanied by photo data of the respondent with the surveyor, and business photos (commodities produced)
USE OF ENVIRONMENTALLY FRIENDLY FISHING GEAR FOR SUSTAINABLE TRADITIONAL FISHERMEN'S INCOME Faisal Matriadi; Saifuddin; Mariyudi; Ikramuddin; Em Yusuf Iis; A Hadi Arifin; Chalirafi; Ristati; Wahyuddin Albra
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1980

Abstract

Poverty is a fundamental problem that still surrounds some of the people of Ulee Jalan Village, Banda Sakti District, Lhokseumawe City. Poverty is a condition of lack of income that causes a low quality of life. Based on existing data, poverty has also caused worrying juvenile delinquency behavior and parenting patterns that are not as expected. Another finding in Ulee Jalan Village is that there is a significant number of stunted babies, reaching 21 people in 2023. Based on the initial needs assessment from the interview results, there is a problem that many people still have low incomes and are economically powerless and they do not understand how to get out of poverty by using MSMEs, then the role of the family as the first educational institution has not been fully obtained by some teenagers in Ulee Jalan Village. The influence of inappropriate parenting patterns forms bad character in teenagers, as well as adolescent social patterns that are not controlled by parents. The emergence of criminal cases with children and adolescents as subjects or objects does require special study. This concern needs to be investigated, what is actually the background of the problem, how is its dynamics and what efforts can be used as a solution and anticipation so that the problem does not spread. Furthermore, poor understanding of nutrition and minimal income have an impact on the high rate of stunting, one of the causes of which is poverty. The specific objectives are: 1) Providing information related to innovation and creativity that can be done to increase income so that MSME actors can increase their business productivity, 2) Providing assistance and empowerment of MSME actors in business development, and 3) Providing an understanding to mothers and young women about the importance of the role of parents in educating children and creating a happy family to support the formation of quality adolescent characters, 4) Providing an understanding of the causes of stunting in infants and how to overcome it, especially strategies for providing sufficient nutritional intake for infants from infancy to the first 1000 days of life. The location of community service is determined at Ulee Jalan, Banda Sakti District, Lhokseumawe City. This is because the location of this area is an area that has problems related to adolescent rights, so it is hoped that this service can provide a direct contribution to solving problems faced by poor communities and MSME actors and also solving juvenile delinquency and stunting issues. This training activity was carried out for two days on Saturday-Sunday, August 24-25, 2024 starting from 08.00 am to 18.00 pm or for 18 effective hours. The method used is Collaborative Decision Making: Community-Based Methods with the SARAR approach. This participatory approach is specifically intended for training local trainers/facilitators, building local knowledge and strengthening local capacity to assess, prioritize, plan, create,organize, and evaluate. Workshops and mentoring to increase understanding of the importance of the role of the family in the formation and development of the character of adolescents and parents and efforts to reduce stunting. The fundamental contribution to a field of science is to contribute to the development of science, especially by enriching the treasury of theories and concepts as well as models for Empowering MSME Actors and parenting patterns that reduce juvenile delinquency and significantly reduce stunting rates.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON Wahda Tunisa; Jullimursyida; Chalirafi; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.536

Abstract

This research aims to determine the influence of social media marketing, tourist facilities, customer satisfaction on the interest in returning tourists to Mepar camping Takengon. The population in this study were tourists who visited Mepar Camping Takengon. The data for this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach using the statistical tool SPSS (Statistical Package For The Social Sciences). The number of samples used in this research was 100 respondents and the sampling technique in this research used the lemeshow formula. The analysis used is the multiple linear regression test and coefficient of determination, while the hypothesis test uses the T test. The results of this study show that partially social media marketing has a positive and significant effect on interest in repeat visits, tourism facilities partially have a negative and insignificant effect on Interest in repeat visits and customer satisfaction partially have a positive and significant effect on interest in repeat visits. The Adjusted R Square value is 45.7% while the remaining 54.3% can be explained by other variables not examined in this study.
THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh ) Zikra; Jullimursyida; M.Subhan; Chalirafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.571

Abstract

This study aims to test the influence of beauty vloggers, online customer reviews and impulse buying decisions on online purchasing interest in Somethinc skincare products (case study on students of the Faculty of Economics and Business, Malikussaleh University). The number of respondents in this study was 100 respondents.at the Faculty of Economics and Business, Malikussaleh University. The data analysis method used is Multiple Linear Regression with SPSS Software. The results of this study found that Somethinc Beauty vlogger skincare directly has a significant effect on online purchasing interest in Somethinc skincare products online. This shows that beauty vloggers influence purchasing interest. Thus, beauty vloggers are included in the considerations that consumers prioritize in attracting purchasing interest on Shopee, Instagram, and TikTok shops. Online customer reviews do not have a significant effect on online purchasing interest in Somethinc skincare products. Thus, online customer reviews are not included in the considerations that are prioritized in increasing purchasing interest, so that positive and negative reviews are not the main stimulus in creating purchasing decisions. This shows that online customer reviews do not affect purchasing interest in the Instagram, TikTok Shop, Shopee applications, if the reviews given are increasingly positive, purchasing interest does not necessarily increase. Impulse buying decisions have a positive and significant effect on online purchasing interest in Somethinc skincare products. Thus, impulse buying decisions are included in the considerations that are prioritized in increasing purchasing interest.
Co-Authors A Hadi Arifin Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan Adnan Agustinawati ahmad yani Akhyar, Chairil Alfaridho Alistraja Dison Silalahi Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Cahyo, Rico Dwi Chairil Akhyar Cut Evi Oktaviani Cut Ita Erliana D, Damanhur Deddy Satria M Diana Khairani Sofyan Eka Khairani EM Yusuf Iis F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fini Nurul Azzara Fitri Yusriani Fitriatun Nadila Fuadi Fuadi Fuadi Fuadi Ghazali Syamni H, Hamdiah Hamdani H, Hamdani Hamdiah Hamdiah Heikal, Mohd. Hendra Harmain Heriyana Heriyana Heriyana Ichsan I, Ichsan Ichsan Ichsan Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi J, Jumadiah Johari Johari Juliana Juliana Julistia, Rini Jullimursyida Juni Ahyar Juni Ahyar Khaira, Alfi Khairawati Khairina Abdurrahman Khairina AR M Subhan M, Munandar M. Subhan M.Subhan Maemonah, Maemonah Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Mohd Heikal Mohd. Idris Dalimunthe Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Muhammad Zakaria Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal Nazifa Hafiza ND, Muhammad Authar Nisa Febriani, Aulia Nopa, Ika Yuliar Nurainun Nurainun Nurul Aulia Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Rifki Ramadhan Ristati Ristati Ristati, Ristati Rusydi Abubakar S, Sutriani Said Abdillah Saifuddin Sapna Biby Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sri Meutia Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syarifah Akmal Syauki, Moh. T. Edyansyah, T. Edyansyah Thasrif Murhadi Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Wahda Tunisa Wahyuddin Albra Zikra Zulham Zulham Zurian Anhar