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THE EFFECT OF PSYCHOGRAPHIC LIFESTYLE ON PURCHASE DECISIONS AT HANGING CAFES IN SOUTHWEST ACEH DISTRICT Edyansyah, T; Ahyar, Juni; Ilham, Rico Nur; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.85 KB) | DOI: 10.31955/mea.v6i1.2538

Abstract

The purpose of this study was to identify and analyze the effect of interest, opinion and activity on purchasing decisions at Cafe Hangouts in Aceh Barat Daya District. The object of this research is a psychographic lifestyle which includes interest, opinion and activity and purchasing decisions at Hangout cafes. The sample selection in this study was based on proportional random sampling, in this study 100 customers were selected who had visited the Nongkrong Cafe, Southwest Aceh. The analysis used in this research was multiple linear regression analysis. The results of this study indicate that partially interest and opinion have a positive effect. and significant to the Purchase Decision at the Cafe Hanging out in Southwest Aceh Regency. The results of this study indicate that partially activity has a positive and insignificant effect on purchasing decisions at Hanging Cafes in Southwest Aceh Regency. The results of this study indicate that the variables of interest, opinion and activity have a positive and significant effect on purchasing decisions at the Nongkrong Cafe, Southwest Aceh Regency.
THE EFFECT OF CAFE ATMOSPHERE, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PREMIUM COFFEE STATIONS IN LHOKSEUMAWE CITY FOR THE 2020-2021 PERIOD Edyansyah, T; Ilham, Rico Nur; Ahyar, Juni; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.93 KB) | DOI: 10.31955/mea.v6i2.2539

Abstract

The purpose of this study was to examine the effect of cafe atmosphere, product quality and service quality on customer satisfaction at premium coffee stations in lhokseumawe. The population in this study were all customers at the premium coffee station in lhokseumawe. While the sample is 100 respondents. The sampling technique is accidental sampling. The type of data used in this study is primary data in the form of cross selection data obtained by using a questionnaire. The method of data analysis in this study is the multiple linear regression analysis of panel data. The results of the study found that partially the cafe atmosphere had a significant influence on consumer satisfaction, partially product quality had an effect on consumer satisfaction, while partially service quality has an effect on customer satisfaction. and cafe atmosphere product quality and service quality simultaneously affect customer satisfaction.
Work Posture Analysis using the RULA and OWAS Methods in the Cement Packing Section at the Packing Plant Indarung Unit of PT. Semen Padang Fatimah, Fatimah; Erliana, Cut Ita; Nisa Febriani, Aulia; Chalirafi, Chalirafi
International Journal of Engineering, Science and Information Technology Vol 4, No 2 (2024)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i2.496

Abstract

PT Semen Padang is a cement manufacturer. According to preliminary observations, the cement packing process, which is done at the Packing Plant Indarung unit, is the last step of the cement production process. Due to the sideways and bowed body positions, cement bagging is performed manually with a less ergonomic working position. This is performed continuously, causing workers complaints of musculoskeletal disorders. The results of distributing the Nordic Body Map questionnaire to employees indicate that many operators experience pain due to their work positions. Based on these findings, the RULA method was used to analyze work posture, yielding a group A posture score of 7, a group B posture score of 4, and a final RULA assessment score of 7. The OWAS method assessment, meanwhile, earned a score code of 2141 and was categorized as a level 3 risk. The results of the risk assessment using the RULA method yield a score of 7, indicating that the operator's work attitude needs to change immediately, whereas the results of the assessment using the OWAS method yield a score of 3, indicating that work posture has a very significant impact on tension and needs to be corrected as soon as possible. On the basis of the results of these assessments, a recommendation was made to design a trolley work facility that can be utilized to reduce the risk of MSDs for cement packaging operators
Mapping The Knowledge Domain of Metaverse The New Marketing Universe: A Bibliometric Analysis Monika, Eilen; Setiawan, Adi; Triasnita Miranda, Iges; Monica, Tasya; Ayu Santika, Widhea; Chalirafi, Chalirafi
International Journal of Engineering, Science and Information Technology Vol 3, No 4 (2023)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v3i4.467

Abstract

“Metaverse” is the idea of a shared virtual environment that is “parallelized” to the real world thanks to advances in technology. The metaverse world is currently not only used as a platform for playing games but has also been used as a place for doing business. The purpose of this research is to identify articles that study the metaverse in marketing and provide an overview of the Metaverse knowledge domain as a new marketing world and to show and explain the research mapping. This mapping will help researchers explore and develop research related to the metaverse as a new marketing world landscape. Marketing is a promotional activity that can attract consumers to increase sales. Metaverse is a virtual universe that imitates real world procedures. In this 3D virtual environment, users can carry out activities in the digital world like in the real world, as is done with the Gucci brand which uses the metaverse as a marketing medium based on blockchain TheSandbox. This will have a major impact on how companies implement marketing in the future and how people communicate with each other. In Industry 5.0, metaverse has entered the world of marketing and has begun to be used by several companies. So, metaverse becomes a new world in marketing. This research uses qualitative methods with bibliometric techniques by utilizing Visualization of Similarities (Vosviewers) as an application. By entering keywords such as Metaverse; Metaverse marketing; Digital Marketing; New Marketing Universe; Gen z to search for articles via Publish or Perish with a total of 940 articles which were then processed using VosViewers. The results of the analysis found scientific mapping and possible future studies regarding the metaverse as a new marketing world that can be used as variable recommendations for future researchers as a reference for subsequent articles.
THE EFFECT OF SERVICE QUALITY, PRICE AND DESIGN ON CUSTOMER SATISFACTION AT PETRO DOLLAR CAFE IN LHOKSEUMAWE CITY Cut Evi Oktaviani; T. Edyansyah; Adnan; Chalirafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.114

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The aim of this research is to determine and analyze jointly the influence of service quality, price and design on customer satisfaction at Cafe Petro Dollar in Lhokseumawe City. The research method is a quantitative research method. This research was conducted at the Petro Dollar Cafe in Lhokseuamwe City. The population in this research is Cafe Petro Dollar consumers, the sample used in this research was 100 respondents. The research results show that service quality (X1), price (X2), and design (X3) partially influence customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City. Furthermore, service quality (X1), price (X2), and design (X3) have a simultaneous and significant effect on customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City, because based on the F test the significance value was found to be 0.004, where the value 0.004 > 0.05, then the Fcount value is 3.552 > Ftable 2.700.
PENGUATAN PENDIDIKAN DAYAH DI ERA DIGITAL Nazaruddin, Nazaruddin; Yani, Ahmad; Chalirafi, Chalirafi; Khaira, Alfi; Syamsuddin, Syamsuddin
Al-Madaris Jurnal Pendidikan dan Studi Keislaman Vol. 5 No. 1 (2024): Islamic Studies
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Sekolah Tinggi Agama Islam Jamiatut Tarbiyah Lhoksukon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47887/amd.v5i1.154

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This study aims to analyze the implementation of digitalization at Dayah Darul Muarif and its impact on the quality of education. The digitalization at this dayah includes the use of educational software, online learning, and the integration of information technology in teaching and administrative management. The results of the study show that digitalization brings various positive impacts, such as increased access to information, more interactive learning, and management efficiency. However, the implementation of digitalization also faces several challenges, including infrastructure limitations, human resource readiness, and high implementation costs. With continuous support from various parties and appropriate strategies, this dayah can continue to optimize digital technology to improve the quality of its education. This study provides important insights for other traditional educational institutions that wish to adopt digital technology in their education systems.
Pelaksanaan Tes Urine sebagai Mitigasi Bahaya Narkotika di Universitas Malikussaleh Ginting, Reza Pahlevi; Mauludi, Mauludi; Satria, Deddy; Fahmi, Asrul; Nazaruddin, Nazaruddin; Julistia, Rini; Johari, Johari; ND, Muhammad Authar; Chalirafi, Chalirafi; Irwansyah, Defi
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 9 (2024): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i9.1628

Abstract

Peningkatan penyalahgunaan narkotika di Indonesia, termasuk di lingkungan akademik, telah mendorong Universitas Malikussaleh untuk mengambil langkah preventif melalui pelaksanaan tes urine sebagai strategi mitigasi bahaya narkotika. Kegiatan yang dilaksanakan pada 14 November 2024 ini melibatkan 487 dosen dari berbagai fakultas di Kampus Reuleut dan Kampus Bukit Indah. Pelaksanaan tes urine dilakukan dengan kerja sama antara Satgas P4GN Universitas Malikussaleh dan BNN Lhokseumawe, melalui tahapan yang meliputi registrasi peserta, pengambilan sampel, pengujian menggunakan rapid test, serta sesi konsultasi dan edukasi. Hasil tes menunjukkan bahwa seluruh peserta negatif narkotika, mencerminkan keberhasilan program mitigasi ini sekaligus tingginya kesadaran civitas akademika terhadap bahaya narkotika. Keberhasilan tersebut didukung oleh penerapan protokol keamanan yang ketat, monitoring menyeluruh, dan pendekatan edukasi yang komprehensif. Sejalan dengan Instruksi Presiden Nomor 6 Tahun 2018 tentang pencegahan dan pemberantasan narkotika, program ini mempertegas peran institusi pendidikan sebagai agen perubahan sosial. Tes urine tidak hanya berfungsi sebagai alat deteksi dini, tetapi juga sebagai upaya untuk menciptakan lingkungan akademik yang sehat, produktif, dan bebas narkoba. Keberhasilan ini menjadi model inspiratif untuk kegiatan serupa di masa mendatang, memperkuat sinergi antara universitas dan pemerintah, serta mendorong pelaksanaan rutin dan penguatan edukasi guna membangun budaya kampus yang aman dan berintegritas.
WORKSHOP PEMBUATAN APLIKASI E-MARKETPLACE DASAR BERBASIS ANDROID UNTUK SISWA SMK 1 BENER MERIAH Diana Khairani Sofyan; Syarifah Akmal; Cut Ita Erliana; Sri Meutia; Muhammad Zakaria; Chalirafi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.16710

Abstract

Workshop ini dirancang untuk membantu siswa memanfaatkan teknologi berbasis Android, yang sering dianggap hanya sebagai alat komunikasi dan cenderung bernilai negatif. Hal ini dikarenakan kurangnya pemahaman tentang penggunaannya secara optimal. Kegiatan workshop ini dilakukan agar siswa belajar tentang manfaat teknologi berbasis Android, yang seringkali bernilai negatif karena siswa tidak tahu cara menggunakannya dengan benar. Selain itu, siswa akan diajarkan tentang fakta bahwa media digital memiliki kemampuan untuk mengembangkan dan mempromosikan berbagai potensi wilayah. Mereka dapat menggunakan media sosial untuk meningkatkan pariwisata dan mendukung pertumbuhan UMKM di sekitarnya dengan memperkenalkan keunikan dan keindahan daerah, khususnya Bener Meriah. Ketika daerah tersebut dikenal luas karena keasrian, keramahannya, dan keunikannya, yang semuanya dapat disampaikan melalui media multimedia, hal ini akan berdampak positif. Selain itu, tujuan pelatihan ini adalah untuk meningkatkan kemampuan siswa dalam membangun aplikasi multimedia yang berhubungan dengan pasar, sehingga lebih banyak orang dapat mengetahui potensi Bener Meriah. Di era digital ini, mengintegrasikan pasar menjadi sangat penting untuk mempromosikan barang, keterampilan, dan potensi lokal. Selain itu, workshop ini akan memberi siswa wawasan tentang bagaimana teknologi digital dapat berkontribusi besar pada peningkatan ekonomi mikro maupun makro. Mereka akan belajar tentang bagaimana teknologi digital dapat menjadi katalis dalam transformasi ekonomi, pengembangan daerah, dan pengembangan potensi diri.
Analysis Shift Behavior Consumptive With The Presence of Digital Payment Platforms as Transaction Tools in Islamic Economics (Case Study of Pekanbaru City Society) Nopa, Ika Yuliar; H, Hamdani; C, Chalirafi; I, Ichsan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 10 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15400549

Abstract

This research focuses on the problem of how the shift in consumer behavior with the presence of digital payment platforms as a transaction tool by the people of Pekanbaru City is reviewed based on Islamic economic views. The aim of this research is to determine the shift in consumer behavior with the presence of digital payment platforms as a transaction tool by the people of Pekanbaru city based on Islamic economic views. The method in this research is field research with a descriptive qualitative approach. This research was conducted using 3 techniques, namely observation, interviews and documentation. The research results found that the shift in consumption behavior of the people of Pekanbaru city was due to the ease of access to digital payments in the palm of their hands, following their desires to fulfill desires without considering the long-term benefits of the products purchased. The causes of people’s consumptive behavior are influenced by environmental factors, promotions or advertisements for a product, cashback, discounts and free shipping. Meanwhile, transactions on digital payment platforms, if viewed based on Islamic law, have different laws according to the contract used.
THE INFLUENCE OF PRODUCT INNOVATION ON MARKET PERFORMANCE THROUGH THE MEDIATING ROLE OF INNOVATION PERFORMANCE IN UMKM COFFEE SHOPS IN BIREUN REGENCY Chalirafi; Khairawati
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.461

Abstract

performance and competitive advantage in improving marketing performance with the subject of research UMKM Coffeeshop in Bireuen Regency. The stages of the study include: data observation, determining the main problems, activity objectives, literature studies, data collection, data processing, analysis of results, and evaluation of research results. The results of the study show that product innovation has a significant positive effect on marketing performance and innovation performance. Innovation performance has a significant positive effect on marketing performance. Innovation performance has a significant positive effect in mediating product innovation on marketing performance.
Co-Authors A Hadi Arifin Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan Adnan Agustinawati ahmad yani Akhyar, Chairil Alfaridho Alistraja Dison Silalahi Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Cahyo, Rico Dwi Chairil Akhyar Cut Evi Oktaviani Cut Ita Erliana D, Damanhur Deddy Satria M Diana Khairani Sofyan Eka Khairani EM Yusuf Iis F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fini Nurul Azzara Fitri Yusriani Fitriatun Nadila Fuadi Fuadi Fuadi Fuadi Ghazali Syamni H, Hamdiah Hamdani H, Hamdani Hamdiah Hamdiah Heikal, Mohd. Hendra Harmain Heriyana Heriyana Heriyana Ichsan I, Ichsan Ichsan Ichsan Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi J, Jumadiah Johari Johari Juliana Juliana Julistia, Rini Jullimursyida Juni Ahyar Juni Ahyar Khaira, Alfi Khairawati Khairina Abdurrahman Khairina AR M Subhan M, Munandar M. Subhan M.Subhan Maemonah, Maemonah Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Mohd Heikal Mohd. Idris Dalimunthe Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Muhammad Zakaria Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal Nazifa Hafiza ND, Muhammad Authar Nisa Febriani, Aulia Nopa, Ika Yuliar Nurainun Nurainun Nurul Aulia Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Rifki Ramadhan Ristati Ristati Ristati, Ristati Rusydi Abubakar S, Sutriani Said Abdillah Saifuddin Sapna Biby Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sri Meutia Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syarifah Akmal Syauki, Moh. T. Edyansyah, T. Edyansyah Thasrif Murhadi Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Wahda Tunisa Wahyuddin Albra Zikra Zulham Zulham Zurian Anhar