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All Journal Jurnal Manajemen Pemasaran E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Industrial Engineering Journal (IEJ) Ekonomi Dan Pembangunan International Journal of Engineering, Science and Information Technology Al-Madaris Jurnal Pendidikan dan Studi Keislaman International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Share: Jurnal Ekonomi dan Keuangan Islam Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Bangsa Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Chalirafi, Chalirafi
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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PENGARUH FAKTOR PENDORONG BELANJA ONLINE TERHADAP NIAT PERILAKU KONSUMEN DI KOTA LHOKSEUMAWE DENGAN METODE PEMBAYARAN CASH-ON-DELIVERY SEBAGAI VARIABEL MEDIASI Ulvia Ajnura; Ikramuddin Ikramuddin; Chalirafi Chalirafi; Muhammad Subhan
Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.1.25-39

Abstract

Penelitian ini bertujuan untuk menguji berbagai faktor pendorong belanja online dan pengaruhnya terhadap niat perilaku pengguna e-commerce Shopee di Kota Lhokseumawe dan juga menguji metode pembayaran Cash-on-Delivery sebagai mediator untuk meningkatkan niat perilaku konsumen berbelanja online. Faktor pendorong belanja online diidentifikasi berdasarkan model UTAUT2. Hasil empiris menunjukkan bahwa faktor pendorong belanja online memiliki pengaruh positif dan signifikan terhadap metode pembayaran Cash-on-Delivery dan niat perilaku. Sedangkan metode pembayaran Cash-on-Delivery memiliki pengaruh positif namun tidak signifikan terhadap niat perilaku, serta tidak ada pengaruh mediasi yang berarti antara hubungan faktor pendorong belanja online terhadap niat perilaku melalui metode pembayaran Cash-on-Delivery.
THE EFFECT OF PSYCHOGRAPHIC LIFESTYLE ON PURCHASE DECISIONS AT HANGING CAFES IN SOUTHWEST ACEH DISTRICT Edyansyah, T; Ahyar, Juni; Ilham, Rico Nur; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.85 KB) | DOI: 10.31955/mea.v6i1.2538

Abstract

The purpose of this study was to identify and analyze the effect of interest, opinion and activity on purchasing decisions at Cafe Hangouts in Aceh Barat Daya District. The object of this research is a psychographic lifestyle which includes interest, opinion and activity and purchasing decisions at Hangout cafes. The sample selection in this study was based on proportional random sampling, in this study 100 customers were selected who had visited the Nongkrong Cafe, Southwest Aceh. The analysis used in this research was multiple linear regression analysis. The results of this study indicate that partially interest and opinion have a positive effect. and significant to the Purchase Decision at the Cafe Hanging out in Southwest Aceh Regency. The results of this study indicate that partially activity has a positive and insignificant effect on purchasing decisions at Hanging Cafes in Southwest Aceh Regency. The results of this study indicate that the variables of interest, opinion and activity have a positive and significant effect on purchasing decisions at the Nongkrong Cafe, Southwest Aceh Regency.
THE EFFECT OF CAFE ATMOSPHERE, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PREMIUM COFFEE STATIONS IN LHOKSEUMAWE CITY FOR THE 2020-2021 PERIOD Edyansyah, T; Ilham, Rico Nur; Ahyar, Juni; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.93 KB) | DOI: 10.31955/mea.v6i2.2539

Abstract

The purpose of this study was to examine the effect of cafe atmosphere, product quality and service quality on customer satisfaction at premium coffee stations in lhokseumawe. The population in this study were all customers at the premium coffee station in lhokseumawe. While the sample is 100 respondents. The sampling technique is accidental sampling. The type of data used in this study is primary data in the form of cross selection data obtained by using a questionnaire. The method of data analysis in this study is the multiple linear regression analysis of panel data. The results of the study found that partially the cafe atmosphere had a significant influence on consumer satisfaction, partially product quality had an effect on consumer satisfaction, while partially service quality has an effect on customer satisfaction. and cafe atmosphere product quality and service quality simultaneously affect customer satisfaction.
Work Posture Analysis using the RULA and OWAS Methods in the Cement Packing Section at the Packing Plant Indarung Unit of PT. Semen Padang Fatimah, Fatimah; Erliana, Cut Ita; Nisa Febriani, Aulia; Chalirafi, Chalirafi
International Journal of Engineering, Science and Information Technology Vol 4, No 2 (2024)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i2.496

Abstract

PT Semen Padang is a cement manufacturer. According to preliminary observations, the cement packing process, which is done at the Packing Plant Indarung unit, is the last step of the cement production process. Due to the sideways and bowed body positions, cement bagging is performed manually with a less ergonomic working position. This is performed continuously, causing workers complaints of musculoskeletal disorders. The results of distributing the Nordic Body Map questionnaire to employees indicate that many operators experience pain due to their work positions. Based on these findings, the RULA method was used to analyze work posture, yielding a group A posture score of 7, a group B posture score of 4, and a final RULA assessment score of 7. The OWAS method assessment, meanwhile, earned a score code of 2141 and was categorized as a level 3 risk. The results of the risk assessment using the RULA method yield a score of 7, indicating that the operator's work attitude needs to change immediately, whereas the results of the assessment using the OWAS method yield a score of 3, indicating that work posture has a very significant impact on tension and needs to be corrected as soon as possible. On the basis of the results of these assessments, a recommendation was made to design a trolley work facility that can be utilized to reduce the risk of MSDs for cement packaging operators
Mapping The Knowledge Domain of Metaverse The New Marketing Universe: A Bibliometric Analysis Monika, Eilen; Setiawan, Adi; Triasnita Miranda, Iges; Monica, Tasya; Ayu Santika, Widhea; Chalirafi, Chalirafi
International Journal of Engineering, Science and Information Technology Vol 3, No 4 (2023)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v3i4.467

Abstract

“Metaverse” is the idea of a shared virtual environment that is “parallelized” to the real world thanks to advances in technology. The metaverse world is currently not only used as a platform for playing games but has also been used as a place for doing business. The purpose of this research is to identify articles that study the metaverse in marketing and provide an overview of the Metaverse knowledge domain as a new marketing world and to show and explain the research mapping. This mapping will help researchers explore and develop research related to the metaverse as a new marketing world landscape. Marketing is a promotional activity that can attract consumers to increase sales. Metaverse is a virtual universe that imitates real world procedures. In this 3D virtual environment, users can carry out activities in the digital world like in the real world, as is done with the Gucci brand which uses the metaverse as a marketing medium based on blockchain TheSandbox. This will have a major impact on how companies implement marketing in the future and how people communicate with each other. In Industry 5.0, metaverse has entered the world of marketing and has begun to be used by several companies. So, metaverse becomes a new world in marketing. This research uses qualitative methods with bibliometric techniques by utilizing Visualization of Similarities (Vosviewers) as an application. By entering keywords such as Metaverse; Metaverse marketing; Digital Marketing; New Marketing Universe; Gen z to search for articles via Publish or Perish with a total of 940 articles which were then processed using VosViewers. The results of the analysis found scientific mapping and possible future studies regarding the metaverse as a new marketing world that can be used as variable recommendations for future researchers as a reference for subsequent articles.
PENGUATAN PENDIDIKAN DAYAH DI ERA DIGITAL Nazaruddin, Nazaruddin; Yani, Ahmad; Chalirafi, Chalirafi; Khaira, Alfi; Syamsuddin, Syamsuddin
Al-Madaris Jurnal Pendidikan dan Studi Keislaman Vol. 5 No. 1 (2024): Islamic Studies
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Sekolah Tinggi Agama Islam Jamiatut Tarbiyah Lhoksukon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47887/amd.v5i1.154

Abstract

This study aims to analyze the implementation of digitalization at Dayah Darul Muarif and its impact on the quality of education. The digitalization at this dayah includes the use of educational software, online learning, and the integration of information technology in teaching and administrative management. The results of the study show that digitalization brings various positive impacts, such as increased access to information, more interactive learning, and management efficiency. However, the implementation of digitalization also faces several challenges, including infrastructure limitations, human resource readiness, and high implementation costs. With continuous support from various parties and appropriate strategies, this dayah can continue to optimize digital technology to improve the quality of its education. This study provides important insights for other traditional educational institutions that wish to adopt digital technology in their education systems.
Pelaksanaan Tes Urine sebagai Mitigasi Bahaya Narkotika di Universitas Malikussaleh Ginting, Reza Pahlevi; Mauludi, Mauludi; Satria, Deddy; Fahmi, Asrul; Nazaruddin, Nazaruddin; Julistia, Rini; Johari, Johari; ND, Muhammad Authar; Chalirafi, Chalirafi; Irwansyah, Defi
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 9 (2024): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i9.1628

Abstract

Peningkatan penyalahgunaan narkotika di Indonesia, termasuk di lingkungan akademik, telah mendorong Universitas Malikussaleh untuk mengambil langkah preventif melalui pelaksanaan tes urine sebagai strategi mitigasi bahaya narkotika. Kegiatan yang dilaksanakan pada 14 November 2024 ini melibatkan 487 dosen dari berbagai fakultas di Kampus Reuleut dan Kampus Bukit Indah. Pelaksanaan tes urine dilakukan dengan kerja sama antara Satgas P4GN Universitas Malikussaleh dan BNN Lhokseumawe, melalui tahapan yang meliputi registrasi peserta, pengambilan sampel, pengujian menggunakan rapid test, serta sesi konsultasi dan edukasi. Hasil tes menunjukkan bahwa seluruh peserta negatif narkotika, mencerminkan keberhasilan program mitigasi ini sekaligus tingginya kesadaran civitas akademika terhadap bahaya narkotika. Keberhasilan tersebut didukung oleh penerapan protokol keamanan yang ketat, monitoring menyeluruh, dan pendekatan edukasi yang komprehensif. Sejalan dengan Instruksi Presiden Nomor 6 Tahun 2018 tentang pencegahan dan pemberantasan narkotika, program ini mempertegas peran institusi pendidikan sebagai agen perubahan sosial. Tes urine tidak hanya berfungsi sebagai alat deteksi dini, tetapi juga sebagai upaya untuk menciptakan lingkungan akademik yang sehat, produktif, dan bebas narkoba. Keberhasilan ini menjadi model inspiratif untuk kegiatan serupa di masa mendatang, memperkuat sinergi antara universitas dan pemerintah, serta mendorong pelaksanaan rutin dan penguatan edukasi guna membangun budaya kampus yang aman dan berintegritas.
Pengaruh Digital Marketing, Inovasi Layanan, Dan Kualitas Layanan Terhadap Loyalitas Pelanggan E-Commerce Di Platform Shopee : Studi Kasus Pada Mahasiswa Universitas Malikussaleh Fitri Yusriani; Chalirafi Chalirafi; Mariyudi Mariyudi; Muchsin Muchsin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, inovasi layanan, dan kualitas layanan terhadap loyalitas pelanggan e-commerce di platform Shopee, dengan fokus pada mahasiswa Universitas Malikussaleh sebagai responden. Metode yang digunakan adalah kuantitatif asosiatif dengan pendekatan survei dan penyebaran kuesioner. Hasil analisis menunjukkan bahwa ketiga variabel independen—digital marketing, inovasi layanan, dan kualitas layanan—memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini menegaskan pentingnya strategi digital yang efektif, pembaruan layanan yang berkelanjutan, serta peningkatan mutu layanan dalam mempertahankan loyalitas pengguna e-commerce, khususnya di kalangan mahasiswa.
PENGARUH DIGITAL MARKETING DAN KUALITAS LAYANAN QRIS DALAM MENINGKATKAN KEPUASAN NASABAH PENGGUNA BYOND Sarah Akila; Mariyudi Mariyudi; Heriyana Heriyana; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas layanan QRIS terhadap kepuasan nasabah pengguna BYOND. Metode pengambilan sampel menggunakan Non-Probability Sampling dengan Teknik pengambilan sampel Purposive Sampling. Penelitian ini menggunakan data primer yang diperoleh dengan menyebarkan kuesioner atau angket secara langsung, wawancara serta dokumentasi dan data sekunder terkait dengan penelitian diperoleh dari instansi terkait yaitu Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel pada penelitian ini adalah 105 Responden. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda menggunakan software SPSS (Statistikal Package for the Social Sciences) versi 26.0 untuk melihat pengaruh variabel independen terhadap variabel dependen. Hasil penelitian secara parsial menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (3,589 >1,98350) dengan tingkat signifikansi 0,001<0,05 dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (4,364>1,98350) dengan tingkat sigifikan 0,000<0,05. Digital marketing dan kualitas layanan QRIS sama-sama berpengaruh positif dan signifikan terhadap kepuasan nasabah pengguna BYOND dikalangan mahasiswa/i Fakultas Ekonomi dan Bisnis Universitas Malikussaleh.
PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN PADA PENGIRIMAN SHOPPE EXPRESS (SPX) DI PLATFORME-COMMERCE SHOPPE Sindy Claudia; Mariyudi Mariyudi; Chalirafi Chalirafi; Mucshin Mucshin
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas pelayanan, Ketepatan waktu, dan Kepercayaan Terhadap Kepuasan Pelanggan pada Pengiriman Shopee Express di platform E-commerce Shopee. Penelitian ini menggunakan pendekatan kuantitatif dan data primer yang diperoleh melalui wawancara dan dokumentasi serta dengan menyebarkan kuesioner atau angket secara langsung sebagai instrument pengumpulan data, dan data sekunder yang terkait dengan penelitian ini diperoleh dari instansi terkait yaitu Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel pada penelitian ini yaitu 100 responden. Metode pengambilan sampel menggunakan Non-probability Sampling dengan teknik pengambilan sampel Purposive Sampling. Penelitian ini menggunakan software SPSS (Statistical Package for the Social Science). Hipotesis, koefisien ditentukan dengan menggunakan program SPSS versi 26.0. Hasil penelitian ini menunjukkan secara parsial, variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada pengiriman Shopee Express di platform E-commerce Shopee atau secara statistik 0,035 > 0,05 dan nilai thitung lebih besar dari ttabel (2,142 >1,984). Kemudian untuk variabel Ketepatan waktu juga berpengaruh positif dan signifikan  terhadap kepuasan pelanggan dimana nilai signifikan ketepatan waktu 0,008 < 0,05 dan nilai thitung lebih besar dari ttabel (2,695 > 1,984). Variabel Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dimana niai signifikan variabel kepercayaan yaitu 0,002 < 0,05 dan memiliki nilai thitung lebih besar dari ttabel ( 3,147 > ttabel 1,984. Kualitas pelayanan ketepatan waktu dan kepercayaan bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada pengiriman Shopee Express di platform E-commerce Shopee.
Co-Authors Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan ahmad yani Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Chairil Akhyar Cut Ita Erliana D, Damanhur Deddy Satria M Eka Khairani F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fitri Yusriani Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heikal, Mohd. Heriyana Heriyana Ichsan Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi Johari Johari Juliana Juliana Julistia, Rini Juni Ahyar Juni Ahyar Khaira, Alfi Khairina Abdurrahman M Subhan M, Munandar Maemonah, Maemonah Marbawi Adamy Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal ND, Muhammad Authar Nisa Febriani, Aulia Nurainun Nurainun Rahma Maulidya Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Ristati Ristati Ristati Ristati Ristati, Ristati Rusydi Abubakar Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syauki, Moh. T. Edyansyah, T. Edyansyah Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Zurian Anhar