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All Journal Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Journal of Malikussaleh Public Economics Visioner & Strategis Journal Research of Social Science, Economics, and Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of International Islamic Law, Human Right and Public Policy Buletin Pengabdian Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Mariyudi Mariyudi
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
Sosialisasi Penanganan Dini Kebakaran pada Sekolah di Lhokseumawe-Aceh Utara Arnawan Hasibuan; Muhammad Sayuti; Herman Fithra; Widyana Verawaty Siregar; Mariyudi Mariyudi; Cindenia Puspasari; Muhammad Rafif Fadhlurrahman Hasibuan; Nyak Intan Fadhilati; Reza Al Farizi
Jurnal Solusi Masyarakat Dikara Vol 3, No 2 (2023): Agustus 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Pada umumnya Sekolah Menengah Atas (SMA) merupakan sekolah lanjutan yang lebih banyak menggunakan peralatan-peralatan laboratorium dengan mesin tenaga listrik dan bahan-bahan kimia, terutama di Kota Lhokseumawe dan Aceh Utara. Program pembelajaran yang menggunakan laboratorium yang menggunakan peralatan dan bahan-bahan kimia mudah terbakar yang kegiatannya berisiko tinggi terhadap bencana kebakaran. Kegiatan ini bertujuan untuk memberikan pemahaman tentang betapa pentingnya pengetahuan siswa tentang penanganan dini kebakaran. Metode yang dilakukan dalam pelaksanaan sosialisasi adalah metode presentasi dilanjutkan dengan tanya jawab. Materi yang akan disampaikan tentang pemahaman penanganan dini bila terjadi kebakaran berupa pengenalan jenis-jenis alat pemadam api ringan (APAR), cara penggunaan alat pemadam api ringan (APAR) dan sikap atau tindakan ketika terjadi kebakaran. Hasil yang diperoleh dari kegiatan ini adalah meningkatnya pemahaman peserta yang awalnya hanya ada 50,6 menjadi 89,4 dengan kategori siap dan sangat siap setelah diberikan sosialisasi tentang penanganan dini kebakaran. Dengan adanya sosialisasi ini, dapat meningkatkan pemahaman tentang penanganan dini kebakaran sehingga terciptanya kesiagapan diri dalam menghadapi bencana kebakaran.
THE INFLUENCE OF OPENNESS TO EXPERIENCE, CONSCIENTIOUSNESS, ECTROVERSION, AGREEABLENESS, AND NEUROTICISM AN CELLULAR SERVICE CUSTOMER LOYALTY IN PEOPLE IN LHOKSEUMAWE CITY Farah Aidilla; Sapna Biby; Mariyudi; Heriyana
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.119

Abstract

The aim of this research is to determine the influence of openness to experience, conscientiousness, extroversion, agreeableness and neuroticism on the loyalty of cellular service customers in the community in Lhokseumawe City. The research method is a quantitative research method. This research was conducted by Lhokseumawe City. The population in this study is the people of Lhokseumawe City who use XL Axiata, the sample in this study was 96 respondents. The research results show that customer openness (X1), conscientiousness (X2), ecrtoversion (X3), and agreeableness (X4) partially have a positive and significant effect on customer loyalty (Y) of cellular services in the community in Lhokseumawe City. Meanwhile, neuroticism (X5) has a negative and significant effect on customer loyalty (Y) for cellular services in the community in Lhokseumawe City. Simultaneously, openness to experience, conscientiousness, extroversion, agreeableness and neuroticism influence customer loyalty in cellular services in Lhokseumawe City, this is because based on the F test, the significance value is found to be 0.000 < 0.05, then Fcount is 13.371 > Ftable 3.13
UNDERSTANDING VIRTUAL ITEM PURCHASE INTENTION IN ROBLOX: THE MEDIATING EFFECT OF TRUST ON INFLUENCER ENDORSEMENT, IMMERSIVE EXPERIENCE, AND USER-GENERATED CONTENT Rizkan Pratama; Mariyudi; Syamsul Bahri; Muchsin
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the influence of Endorsement Influencer, Immersive Experience, and User Generated Content (UGC) on Purchase intention of Roblox virtual items, with Trust as a mediating variable. The respondents were 96 active students at the Faculty of Economics and Business, Universitas Malikussaleh, who had previously purchased virtual items on Roblox. Data were collected through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that Immersive Experience has a positive and significant effect on Trust, Trust positively and significantly affects Purchase Intention, and UGC positively and significantly affects Purchase Intention. Conversely, Endorsement Influencer does not significantly affect Trust or Purchase Intention, Immersive Experience does not significantly affect Purchase Intention, and UGC does not significantly affect Trust. Furthermore, Trust fails to mediate the relationships between Endorsement Influencer, Immersive Experience, nor UGC on Purchase Intention. These findings suggest that Trust and UGC are the most dominant factors in driving virtual item purchase intentions, while influencer marketing and immersive experiences alone remain insufficiently effective without robust user trust.
Pengaruh Digital Marketing, Price Perception, dan Online Customer Review Terhadap Keputusan Mahasiswa Dalam Pembelian Produk Fashion Di Tokopedia Diffa Nadila; Mariyudi Mariyudi; Heriyana Heriyana; Muchsin Muchsin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Marketing, Price Perception, dan Online Customer Review terhadap keputusan mahasiswa dalam pembelian produk fashion di Tokopedia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 mahasiswa Universitas Malikussaleh yang pernah membeli produk fashion di Tokopedia, dengan teknik purposive sampling dan analisis regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa Digital Marketing, Price Perception, dan Online Customer Review secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Price Perception menjadi variabel yang paling dominan dengan koefisien regresi sebesar 0,448. Secara simultan, ketiga variabel berpengaruh signifikan dengan nilai Fhitung 80,996 dan signifikansi 0,000. Nilai Adjusted R² sebesar 0,716 menunjukkan bahwa 71,6% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut, sedangkan 28,4% sisanya dipengaruhi oleh faktor lain di luar penelitian.
THE INFLUENCE OF UNCERTAINTY AND PERCEIVED SCARCITY ON PANIC BUYING OF BASIC NECESSITIES: THE MEDIATING ROLE OF ANXIETY AMONG FLOOD-AFFECTED RESIDENTS IN LHOKSEUMAWE CITY Evy Muliani; Heriyana; Mariyudi; Ikramuddin
Journal of International Islamic Law, Human Right and Public Policy Vol. 4 No. 4 (2026): December - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the influence of uncertainty and perceived scarcity on panic buying of basic necessities with anxiety as a mediating variable in flood-affected communities in Lhokseumawe City. The background of this study is based on the phenomenon of flash floods that hit Lhokseumawe City from late November to December 2025, which caused a disruption in the distribution chain of basic necessities and triggered information uncertainty, perceptions of scarcity of goods, and psychological anxiety that led to panic buying behavior among affected residents. The method used is a quantitative approach with a Structural Equation Model analysis technique based on Partial Least Square (SEM-PLS) through SmartPLS software. Data were obtained by distributing questionnaires to 120 respondents who were flood-affected communities and acted as decision makers for fulfilling household food needs in Lhokseumawe City. The results showed that uncertainty and perceived scarcity had a positive and significant effect on anxiety. In addition, uncertainty, perceived scarcity, and anxiety directly had a positive and significant effect on panic buying. Anxiety was also proven to be able to mediate the influence of uncertainty and perceived scarcity on panic buying of basic necessities. These findings indicate that uncertainty of the situation and the perception of scarcity of goods are triggers of public anxiety which ultimately encourages panic buying behavior.
FAKTOR YANG MEMPENGARUHI TINGKAT PENGGUNAAN APLIKAS GRAB PADA MAHASISWA PROGRAM STUDI ADMINISTRASI BISNIS UNIVERSITAS MALIKUSSALEH Arsika Marsanda; Mariyudi Mariyudi; Sutriani Sutriani; Teuku Zulkarnaen; Lisa Iryani
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan teknologi digital telah mendorong perubahan perilaku masyarakat dalam memanfaatkan layanan transportasi berbasis aplikasi, termasuk Grab. Namun, tingkat penggunaan aplikasi Grab di kalangan mahasiswa Program Studi Administrasi Bisnis Universitas Malikussaleh masih tergolong rendah. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan, pengaruh sosial, aksesibilitas, dan persepsi harga terhadap tingkat penggunaan aplikasi Grab. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 mahasiswa yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa persepsi kegunaan (t = 3,107; p = 0,003), pengaruh sosial (t = 3,173; p = 0,002), dan persepsi harga (t = 2,086; p = 0,040) berpengaruh positif dan signifikan terhadap tingkat penggunaan aplikasi Grab. Persepsi kemudahan penggunaan, kepercayaan, dan aksesibilitas tidak berpengaruh signifikan secara parsial. Secara simultan, seluruh variabel independen berpengaruh signifikan dengan F-hitung 15,075 dan signifikansi <0,001. Nilai R Square sebesar 0,504 menunjukkan bahwa 50,4% variasi tingkat penggunaan dapat dijelaskan oleh model penelitian. Penelitian menyimpulkan bahwa persepsi kegunaan, pengaruh sosial, dan persepsi harga merupakan faktor utama yang terbukti memengaruhi tingkat penggunaan aplikasi Grab.
Co-Authors A Hadi Arifin Adnan Adnan Agustinawati Akhyar, Chairil Alfaridho Arifin, A. Hadi Arnawan Hasibuan Arsika Marsanda Askari, Muhammad Pavel Ayu Anora Baidhawi Baidhawi Chalirafi, Chalirafi Cindeni Puspasari Cindenia Puspasari Diffa Nadila Dirra Vachira EM Yusuf Iis Evy Muliani Fadhilati, Nyak Intan Fadhla, Teuku Fadil Akbar Fahrian Roid Farah Aidilla Farizi, Reza Al Firli Ariski Fitri Yusriani Fitriatun Nadila Halimatus Sakdiah Hamdiah Hamdiah Harvina Sawitri Hasibuan, Muhammad Rafif Fadlurrahman Hendra A Heriyana Heriyana Heriyana Heriyana Herman Fithra Ibnu Sina Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin, Ikramuddin Jaya, Wahyu Indra Jullimursyida Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Lisa Iryani Lisa Noverita M Sayuti M Subhan Maemonah, Maemonah Mardiana Mardiana Mardiana Mardiana Marthin Verdinan Matriadi, Faisal Matriadi, Faisal Matriadi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Daud Muhammad Fadli Hasballah Muhammad Farhan Muhammad Pavel Askari Muhammad Rafif Fadhlurrahman Hasibuan Muhammad Sayuti Naufal Bachri, Naufal Nur Faliza Nurainun Nurul Azmi Nyak Intan Fadhilati Nyak Qurratu Aini Putri Dinda Pertiwi Rahmaniar Rahmaniar Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Reza Al Farizi Rico Nur Ilham Rika Andriani Br Sinaga Rika Wulandari Rizka Astuti Rizkan Pratama Rizky Almunadiyansyah Roni, Muhammad Rusydi Rusydi Rusydi Rusydi Safitri Safitri Saifuddin Yunus Samsul Bahri Sapna Biby Sarah Akila Sayuti, Muhammad Sindy Claudia Siregar, Widyana Verawaty Sutriani Syamsul Bahri Syamsul Bahri T. Edyansyah, T. Edyansyah Tarmizi Abbas Teuku Fadhla Teuku Zulkarnaen Widyana Verawaty Siregar Wiratama, Rio Wiratama Yuli Asbar Yunus, Saifuddin Yunus