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All Journal MIX : Jurnal Ilmiah Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Referensi : Jurnal Ilmu Manajemen dan Akuntansi Develop Jurnal Tabarru': Islamic Banking and Finance Jurnal Intake : Jurnal Penelitian Ilmu Teknik dan Terapan Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Ilmiah Edunomika (JIE) Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung ARSY : Jurnal Aplikasi Riset kepada Masyarakat EkoBis: Jurnal Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Indonesia Bharanomics Journal of Community Practice and Social Welfare (JaCiPS) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) AKM: Aksi Kepada Masyarakat Batara Wisnu : Indonesian Journal of Community Services Formosa Journal of Multidisciplinary Research (FJMR) Media Bina Ilmiah Indonesian Journal of Management Science Journal of Economic Education and Entrepreneurship Studies Community Service Journal Of Economic Education Nomico Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Atestasi : Jurnal Ilmiah Akuntansi Journal of Empowerment Indonesia
Juliani Pudjowati
Fakultas Ekonomi Dan Bisnis, Universitas Bhayangkara Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Produk Olahan UMKM Kue Kering ‘Honey Pastry and Cookies’ di Pakis Tirtosari Surabaya Pudjowati, Juliani; Wahyuni, Susi Tri; Adah, Mas
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 2 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i2.1324

Abstract

Produk olahan kue kering sebagai camilan atau suguhan yang enak dan beragam variannya dari UMKM HONEY PASRTY AND COOKIES di wilayah pakis tirtosari Surabaya. Permasalahan yang dialami UMKM HONEY PASRTY AND COOKIES antara lain adalah pengemasan dengan pouch yang membuat kue rawan hancur, digital marketing yang kurang aktif dan pengurusan Legalitas usaha. Ide usaha dengan meluncurkan kue kering dalam kemasan pouch masih perlu mendapatkan perhtian khusus dan uji coba, karena kue kering jika dikemas dalam bentuk pouch akan rawan hancur sehingga ketika sampai ditangan customer maka akan kurang pantas jika semua kue dalam kemasan tersebut telah hancur. Selanjutnya adalah digital marketing yang kurang aktif, karena yang menjalankan usaha adalah seorang ibu rumah tangga yang kurang memahami digital marketing dan yang menghandle sosial media hanya pekerja part time maka digital marketing dalam promosi masih kurang aktif. Dan yang terakhir adalah pengurusan legalitas usaha, karena UMKM Honey Pastry merupakan home industry, maka saat pengurusan Legalitas Usaha (Hak Cipta) nama usaha Honey Pasrty sudah diklaim hak cipta oleh pihak lain. Sehingga Honey Pastry tidak bisa mendaftarkan nama “Honey Pastry” sebagai hak cipta atas produk mereka. Metode yang digunakan dalam penelitian kali ini adalah metode kualitatif, yaitu dengan memperoleh data non numerik yang disajikan berdasarkan hasil wawancara dan pengamatan lapangan. Hasil yang diperoleh dari penelitian ini adalah ide baru, inovasi serta pengembangan dan pengelolaan yang dapat dilakukan terhadap produk kue kering dan pastry.
The Influence of Consumer Reviews on Social Media on Purchase Intentions through a Digital Marketing Perspective Eryana Setyarti; Juliani Pudjowati; Nurul Iman
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8262

Abstract

The rapid advancement of digital technologies has transformed consumer behavior, particularly in how purchase decisions are influenced by social media interactions. This study investigates the effect of consumer reviews on social media platforms on the purchase intentions of household products, with a focus on vendors and consumers at Pasar Turi Baru in Surabaya, Indonesia. Employing a quantitative research design, data were collected from 50 respondents through a structured questionnaire distributed on-site. The study utilized a simple linear regression analysis to examine the relationship between social media reviews and consumer purchase intentions. The results indicate that consumer reviews have a statistically significant positive effect on purchase intentions. Visual content, trustworthiness of the source, and user-generated authenticity emerged as key drivers influencing consumer confidence. The coefficient of determination (R²) reached 0.527, meaning that 52.7% of the variation in purchase intention can be explained by exposure to consumer reviews. Findings also highlight that visual testimonials and narrative experiences shared on platforms like Instagram and TikTok are particularly persuasive. This research offers practical implications for traditional vendors transitioning to digital marketing. It emphasizes the importance of leveraging user reviews, creating trustworthy content, and engaging with consumers online to enhance their purchasing motivation. The novelty of the study lies in its context: a traditional wholesale market integrating modern digital strategies, offering insights rarely explored in previous literature.
Enhancing Employee Performance Through Communication and Transformational Leadership: A Mediation Study on Job Satisfaction at the East Java Province Plantation Service Pudjowati, Juliani; Mas'adah, Mas'adah
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.016

Abstract

Objectives: This research seeks to examine the influence of communication, transformational leadership, and work satisfaction on staff performance in the East Java Provincial Plantation Service. Furthermore, it analyzes the correlation among communication, transformational leadership, and job satisfaction to comprehend their impact on workplace dynamics.Methodolog: A quantitative methodology was used, with data gathered via surveys administered to 117 workers, selected using a total sampling method. Path analysis was used to elucidate the links among the examined variables, facilitating a thorough comprehension of the direct and indirect influences of communication and leadership on work satisfaction and employee performance.Findings:The results indicate that communication and transformational leadership significantly influence employee performance. Job satisfaction is also positively correlated with performance, meaning that employees who experience higher job satisfaction tend to perform better. Additionally, communication and transformational leadership have a strong impact on job satisfaction, suggesting that effective communication and inspirational leadership styles enhance overall employee satisfaction.Conclusion:This study underscores the crucial role of communication and transformational leadership in improving both job satisfaction and employee performance. In government institutions like the East Java Provincial Plantation Service, fostering a culture of open communication and strong leadership can lead to a more motivated and productive workforce. The findings suggest that prioritizing these elements can enhance organizational effectiveness and contribute to institutional success.
Pengaruh Lokasi, Word of Mouth, Fasilitas dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pasar XYZ di Tangerang Selatan Hardini, Resti; Lestari, Rahayu; Pudjowati, Juliani
Indonesian Journal of Management Science Vol. 4 No. 1: Juni 2025
Publisher : Program Magister Manajemen Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/ijms.v4i1.629

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Lokasi, Word Of Mouth, Fasilitas dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di Tangerang Selatan. Popoulasi Penelitian ini menggunakan teknik non probability sampling dan purposive sampling dengan populasi berjumlah 100 responden. Pengumpulan data menggunakan metode kuesioner dengan skala likert dan teknik analisis data menggunakan Analisis Linier Berganda dan menggunakan program Statistical Product and Service Solution (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa Lokasi berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan pasar XYZ di Tangerang Selatan. Word Of Mouth berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pasar XYZ di Tangerang Selatan. Fasilitas mempunyai pengaruh positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan dan Kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan.
Study on the Impact of Agroforestry Intercropping Activities on Increasing Farmers' Income through the Social Forestry Program Setyarti, Eryana; Pudjowati, Juliani; Nitawati, Elly Yuniar
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8835

Abstract

Research in the KPH Malang reforestation park contract area aims to determine the level of dependence of farmers on forest resources and the role of Perum Perhutani in increasing farmers' income with the Agroforestry Tumpangsari system forestry program. This research requires empirical data that explains the effect of implementing intensification on productivity, income levels and efficiency of farmers participating in social forestry programs. The research results show that the influencing variables are capital, production results, and the number of program participants. Apart from that, there is a difference between the income of program participant farmers and non-program participant farmers. The government's efforts to conserve forests and carry out reforestation can be carried out well with cooperation between Perhutani and program participant farmers.
MSME Price Adjustment Strategy in Local Market Competition in Surabaya: A Review of Price Theory Pudjowati, Juliani; Susi Tri Wahyuni
Nomico Vol. 2 No. 9 (2025): Nomico - October
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/8h1kjb02

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Surabaya face complex challenges in establishing competitive pricing strategies amid dynamic local market competition. This study uses a systematic literature review approach to identify relevant price theories, analyze the price adjustment practices of MSMEs, and map challenges and opportunities in the context of the Surabaya market. Of the 943 publications identified, 27 selected articles were analyzed using thematic synthesis. The findings show that the majority of MSMEs (68%) still apply the cost-plus pricing model because of its convenience, but the trend towards value-based pricing (22%) and dynamic pricing (8%) is starting to be seen in MSMEs with higher digital literacy. External factors such as digitalization, consumer behavior, and innovation-based competition are key determinants of the success of a pricing strategy. Pricing training and the adoption of predictive technology have been proven to increase the efficiency and competitiveness of MSMEs. This research provides theoretical contributions through the synthesis of pricing models in the context of local MSMEs, as well as practical contributions in the form of strategic recommendations for business actors and policymakers.
Supply Chain Model of MSMEs Products in Modern Wholesale Surabaya Siswati, Endang; Pudjowati, Juliani
Formosa Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i11.11967

Abstract

This research aims to investigate the supply chain model employed by Micro, Small, and Medium Enterprises (MSMEs) in the retail sector, specifically focusing on the challenges they encounter as suppliers to wholesalers in Surabaya. Through interviews with employees of the Surabaya wholesale centre and MSME actors, this study elucidates the supply chain process, which commences with raw material suppliers and progresses through MSMEs, distribution channels, wholesalers, retailers, and ultimately reaches consumers. A key challenge identified in this research is the difficulty faced by MSMEs in competing with products from large-scale industries within the wholesale centre. Despite these challenges, several MSME products, such as Cakzin sweet and spicy shrimp potato chips and various bread varieties from Sri Roti, have successfully gained a foothold in the Indogrosir Surabaya wholesale centre.
What are the Key Determinants of Human Resource Management Effectiveness in Enhancing Organizational Financial Performance? Rosyafah, Siti; Pudjowati, Juliani
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i1.815

Abstract

This study aims to investigate the key determinants of Human Resource Management (HRM) effectiveness and their implications for organizational financial performance. A structured literature review methodology was employed to synthesize findings from various academic databases and sources, including Google Scholar, JSTOR, ScienceDirect, and business-focused databases like Business Source Premier. Keywords such as "human resource management," "organizational financial performance," "talent management," "training and development," and "performance management" were used to refine the search. The review focused on theoretical frameworks such as the Resource-Based View, Human Capital Theory, Strategic HRM Model, Social Exchange Theory, and Contingency Theory, as well as empirical studies examining the relationship between HRM practices and financial outcomes. The findings suggest that strategic alignment between HRM and organizational strategy is crucial for enhancing financial performance, along with effective talent management, training and development initiatives, and performance management systems. Moreover, organizational culture and the impact of technology were identified as important moderating and mediating factors influencing the effectiveness of HRM practices. The study underscores the need for HRM practitioners to align HRM practices with organizational strategy, invest in talent development, and leverage technology to drive organizational success. The synthesis of research findings provides valuable insights for both scholars and practitioners seeking to understand and enhance the effectiveness of HRM in achieving organizational financial performance.
STUDY KELAYAKAN PRODUK UMKM “KEJU MOCAF” (UMKM “DAPUR KARTIKA” KECAMATAN LAKARSANTRI, KOTA SURABAYA ) Pudjowati, Juliani; Wahyuni, Susi Tri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28603

Abstract

Studi Kelayakan Produk UMKM Keju Mocaf (UMKM “Dapur Kartika” (Kecamatan Lakarsantri, Kota Surabaya). Pengembangan secara internal menggunakan modal awal dengan tabungan sendiri, melakukan inovasi untuk hasil produksinya, memperluas jaringan pemasaran, dan melengkapi sarana dan prasarana usahanya. Tujuan dari penelitian ini adalah 1. Mengetahui jumlah tenaga kerja saat ini, 2. Mengetahui kondisi dan keuangan dan pembukuan,3. Mengetahui bahan baku yang diperlukan, 4. Mengetahui proses produksi, 5. Mengetahui strategi pemasaran serta penjualan yang sudah dilakukan. Berdasarkan hasil wawancara, UMKM dan pelaku usaha ekonomi kreatif menunjukkan bahwa usaha perkembangan usaha cukup baik, walaupun sempat mengalami penurunan omset pada awal Covid 19 tetapi sudah normal saat ini, bahkan omset pelaku usaha ekonomi kreatif semakin meningkat sejalan dengan adanya berbagai pelatihan yang dilaksanakan oleh instantsi pemerintah.
Pembudidayaan dan Olahan jamur Tiram Putih UMKM”MEKAR SARI Di Semolowaru Kecamatan Sukolilo Surabaya Pudjowati, Juliani
Dharma: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2021): Juni
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v1i2.38

Abstract

Produk olahan jamur tiram putih sebagai makanan sehat dan dikonsumsi oleh masyarakat yang dibudidayakan dari hasil panen kelompok tani UMKM”MEKAR SARI” melalui kelompok ibu-ibu rumah tangga di wilayah Semolowaru Surabaya. Permasalahan mitra yaitu UMKM “MEKAR SARI” adalah kurangnya pengetahuan dan informasi masyarakat tentang olahan Jamur Tiram putih dengan berbagai macam varian belum banyak diketahui dalam hal bagaimana cara dan bentuk produk olahan jamur tiram putih seperti sate jamur, abon jamur, nuget jamur, sempol jamur, pentol jamur. Tujuan dilakukan pengabdian ini adalah memberikan value added Jamur Tiram tersebut di jadikan sebagai peluang usaha rumah tangga dikarenakan memiliki kandungan gizi yang cukup tinggi yang bisa diolah menjadi aneka makanan lezat. Metode yang digunakan (1) training/ pelatihan terkait barang maupun jasa, difusi ipteks, substitusi ipteks (ipteks terbarukan), atau simulasi ipteks; (2) Pendidikan berkelanjutan; (3) penyadaran/peningkatan pemahaman terhadap suatu masalah; (4) konsultasi/pendampingan/mediasi. Hasil yang diperoleh dari pelaksanaan pengabdian masyarakat ini adalah ditekankan luaran program yang dapat berupa produk/barang atau jasa yang dihasilkan mitra sebagai indikator keberhasilan program
Co-Authors Abdu Fattah Abdul Fattah Abdul Fattah Achmad Syamsudin Ade Puspitasari Aini, Miftakhul Nurul Ali Ikhwan Alvianto, Dony Ammar Wicaksono Anggun Kumala Syafitri Ardhimas Zulkarnain Samsa Ardi Ardana Balafif, Mochamad Benny Saputra Brillian Ayu Cahyaning Safi'i Cakranegara, Pandu Adi Desy Delima Sah Dewianawati, Dwi Dony Alvianto Edo Julio Putra Endang Siswati Endang Siswati Endang Wulandari Enjelita Putri Pratiwi Eryana Setyarti Eva Purnamasari Fajar Yanuarko Fakhriza Fernanda Farida Yuni Rahmawati Fathur Putra Meinando Ferdinandus Sampe Firayani Fistianti, Isna Gedia Imanuelitha Gedia Imanuelitha HARYONO Haryono Haryono Hatimah, Hatimah I Ketut Suada Ida Bagus Gede Adyaguhyaka Ika Ayu Wildaningtias Ilham Putra Sahbana Ilhami, Ginaris Putri Isna Fistianti Kharisma Masithah Kabarudin L. Tri Lestari Mamak Balafif Mas'adah, Mas'adah Masadah Maulida Nur Fauza Mayke Puspita Anindi Mayke Puspita Anindika Mohammad Balafif Muhammad Fahrul Sandy Muhammad Yusuf Muhammad Yusuf Murfani Umar Djalo Musriha Musriha Musriha, Musriha Nitawati, Elly Yuniar Nova Retnowati Nova Retnowati Novelita Nur Afifah Novi Darmayanti Nugraha, M. Brigas Ajie Nunuk Pudjiastuti Nunuk Pujiastuti Nunuk Pujiastuti Nur Indah Anjarwati Nur Lailiyatul Inayah Nuraini Nuraini Nuraini Nuraini Nurqori’ah, Qusnul Laili Nurul Iman Pesik, Iren Meiske Pudjiastuti, Nunuk Pujiastuti, Nunuk Purnamasari, Eva Raharjo Eko Jarot Rahayu Lestari Rahmadhani Setyo Budiono Rahmasari, Anggraeni Rahmasari, Anggraeni Rahmayani, Putri Rendy Bima Samudra Resti Hardini Retno Ayu W. Rizal Wildan Putra Rizky Nugraha Baqi Rokhmad Fadhlul Wafi Rokhmad Fadhlul Wafi Rosa Khurrotin Rosalia, Olyvia Sandy, Muhammad Fahrul Sasono, Heri Sayyid, Mokhtar Setyarti, Eryana Sheylla Akseleria Wijaya Siswati, Endang Siti Nafiah Siti Nurul Asyiyah Siti Rosyafah Siti Rosyafah Siti Rosyafah, Siti Sri Wahyuni Rochmawati Sunaring Nizafatmala Firdhausa Susi Tri Wahyuni Susi Tri Wahyuni Sutaguna, I Nyoman Tri Thariq Abdurrahman Tri Lestari Veltinia Damayanti Wulandari, Endang Yustika Pretty Andaresta