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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) JMM (Jurnal Masyarakat Mandiri) JEMMA | Journal of Economic, Management and Accounting Jurnal Manajemen Bisnis Eka Prasetya Economics and Digital Business Review Nobel Management Review JURNAL AGROSAINS : Karya Kreatif dan Inovatif Bussman Journal : Indonesian Journal of Business and Management Amsir Management Journal Jurnal Pengabdian Masyarakat Waradin Economics and Business Journal Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO (JIMBE) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Nobel Community Services Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Advances in Management & Financial Reporting Advances in Business & Industrial Marketing Research Celebes Journal of Community Services PENG: Jurnal Ekonomi dan Manajemen Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Akuntansi Pajak dan Manajemen Masterpiece Journal Society Service Insight Journal of Economics and Management Technologies
Azlan Azhari
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JMM (Jurnal Masyarakat Mandiri)

 1 
PEMBANGUNAN EKONOMI KREATIF BERBASIS INLKUSIF Reynilda Reynilda; Azlan Azhari; Maryadi Maryadi; Muhammad Idris; Asri Asri
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23364

Abstract

Abstrak: Pembangunan ekonomi kreatif yang inklusif bertujuan mengatasi tantangan sosial dan ekonomi, menciptakan lapangan kerja, serta meningkatkan kesejahteraan masyarakat dengan memanfaatkan potensi kultural yang melimpah. Meski demikian, pelaku usaha di Kabupaten Pinrang, Sulawesi Selatan, masih menghadapi kendala dalam keunggulan bersaing produk dan manajemen usaha. Pengabdian ini dilaksanakan untuk mendorong pelaku usaha di Kabupaten Pinrang khususnya di Keluruhan Benteng Sawitto, Kecamatan Paleteang dalam meningkatkan kemampuan mereka mengelola usaha dan meningkatkan keunggulan bersaing produk, yang memerlukan keterampilan seperti manajemen, kreativitas, komunikasi, dan pemecahan masalah. Adapun metode yang digunakan yaitu diawali dengan kegiatan penyuluhan serta Metode Focus Group Discussion (FGD). Partisipasi pemerintah setempat dan masyarakat sangat baik, menunjukkan kesadaran akan pentingnya pengembangan ekonomi kreatif. Penilaian yang digunakan untuk mengukur keberhasilan kegiatan yaitu dengan memberikan pretest dan posttest kepada seluruh peserta. Hasil dari kegiatan ini menunjukkan bahwa setelah diadakan penyuluhan pemahaman peserta meningkat secara signifikan. Peningkatan pemahaman tersebut menunjukkan bahwa peserta memperoleh pengetahuan dan pemahaman yang jauh lebih baik setelah mengikuti penyuluhan. Ini dapat diartikan sebagai keberhasilan kegiatan penyuluhan dalam meningkatkan wawasan dan kemampuan peserta dalam pengelolaan usaha serta pemanfaatan potensi lokal untuk produk unggulan. Hasilnya dapat menjadi acuan bagi pemerintah setempat dalam merancang program untuk meningkatkan perekonomian dan kesejahteraan masyarakat melalui UMKM di Kelurahan Benteng Sawitto.Abstract: Inclusive creative economy development aims to overcome social and economic challenges, create jobs, and improve community welfare by utilising abundant cultural potential. However, business actors in Pinrang Regency, South Sulawesi, still face obstacles in product competitive advantage and business management. This service was carried out to encourage business actors in Pinrang Regency, especially in Benteng Sawitto Sub-district, Paleteang District, to improve their ability to manage their business and increase product competitive advantage, which requires skills such as management, creativity, communication, and problem solving. The method used was preceded by seminar activities and the Focus Group Discussion (FGD) method. The participation of the local government and community was very good, showing awareness of the importance of creative economic development. The assessment used to measure the success of the activity is by giving a pretest and posttest to all participants. The results of this activity showed that after the counselling, the participants' understanding increased significantly. The increase in understanding shows that participants gained much better knowledge and understanding after attending the extension programme. This can be interpreted as the success of extension activities in improving participants' insights and abilities in business management and utilisation of local potential for superior products. The results can be a reference for the local government in designing programmes to improve the economy and community welfare through MSMEs in Benteng Sawitto Village.
Co-Authors A. Reski Almaida Dg Macenning Abd Khalik Abdul Khalik Abdul Rahman Achmad Ridha Ahmad Fauzi Ahmad Firman Ahrianto Saputra Ainul Fitria Al Maududi, A. Abul Al’la Al Maududi Alief Ikhsan Alim Rahmat, Muhammad Rijal Amalia Ramadani Putri R Anang Setiawan Andi Muh. Aman. Z Andi Ririn Oktaviani Andini Astuti Putri Andriansyah Andriansyah Anita Anita Arbiatun Adawya Asri Asri Asri asri Asrianti Wulandari Athira Purnama Aulia Nur Ayla Qaisyarah Badaruddin Badaruddin Burhamzah, Rahmat Darmiah darwis darwis, darwis Dhinda Dwi Maharani Eky Maulia Salsabila.P Fadil Muhammad Fatmasari Fitri Aulia Ramadani Fitria Ramadana Fitriany Fitriany Ghazyah Dinah Hasbiah Hasnawiyah Hasnawiyah Hasnidar Hasnidar Hasnidar Hasnidar Indah Cahya Kamila Indri Iswardhani Irma Trisnawati Jessica Evanjelista Samba Jusri Kartika Kartika Legistha Meidy Astuty Lidya Anastasya Lira Saputri M Maryadi Majiding, Nurul Chalisa Malikah Balqis Mariah Marpia, Marpia Maryadi Maryadi Maryanti Mirnawati, Sitti Muh Ahlul Dzikry Muh Alqadri Muh. Ahimsyah Muh. Dian Pratama Putra Muh. Rifki Muhammad Alif Al Thufail Muhammad Alif Zulfikar Muhammad Idris Muhammad Idris Mulyana Anugerah Annisa Mulyawan, Heru Dwi Muthiah Noviyanti Mutmainnah Irwan Naila Az Sahra Nayla Sibilia Nur Alya Af-Daliyah Nur Annisa Asa’d Nur Hasni Nur Hikmah Nur Ichwana Nur Mutasya Nurbayani Nurbayani Nurjannati Nurjannati Nurul Annisa Septyanti Nurul Aulia Nurul Isnaeni Nuryuni Assyahra Nurzamnatussyamsi J Handaling Pribadi, Kuntomo Agung Putri Ramsinah Ramadhani Putri Raya Ramadhani Nardy Rachmat Nur Afiat Rahmadani Almur Rahmadani Saparuddin Rahmat, Muh. Rijal Alim Reynilda Reynilda Rezki Amalia Rezki Amalia Putri Rifqah Maharani Riska Riska Mahesa Ayu Romansyah Sahabuddin Salmawati Abbas Siti Nurfaizah Syarif Sitti Hadijah, Sitti Sri Asriani Sri Astuti Nasir Sri Wahyuni Nengsi Supira Supira Swietha Manggarani Syahwa Annisah Sylvia, Sylvia Utari, Nur Wahyuddin, Muh. Asri Winda Natasya Windarsari, Wiwin Riski Yuswari Nur