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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Techno.Com: Jurnal Teknologi Informasi Ekuitas: Jurnal Pendidikan Ekonomi JUIMA : Jurnal Ilmu Manajemen Admisi dan Bisnis Knowledge Engineering and Data Science Wikrama Parahita : Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat ILKOMNIKA: Journal of Computer Science and Applied Informatics Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Peduli Masyarakat Indonesian Journal of Global Health research Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Artha Satya Dharma Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Journal of Language and Health International Journal of Management Science and Information Technology (IJMSIT) Neo Journal of economy and social humanities Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health Ekuitas Jurnal Pnedidikan Ekonomi UNBI Mengabdi
Widnyani, Ni Made
Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Agustina, Febyola; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
Antifungal Activity of Chinese Belt Herb (Peperomia Pellucida L. Kunth) Ethanol Extract on the Growth of Candida Albicans Widayanti, Ni Putu; Laksmita W., Ayu Saka; Apriyanthi, Desak Putu Risky Vidika; Widnyani, Ni Made
Indonesian Journal of Global Health Research Vol 6 No 3 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i3.3588

Abstract

When the host's phagocytic resistance diminishes, Candida albicans can enter the bloodstream and cause a systemic fungal infection known as candidiasis. One fungus that has become resistant to antifungals is Candida albicans. The herb sirih cina is one way to discover novel antifungals made of natural elements. This study aims to determine the antifungal activity of Chinese betel leaf extract against the growth of the Candida albicans fungus. The sirih cina plant (Peperomia pellucida L. Kunth) was used in this experimental work, which used 70% ethanol as a solvent for the extraction process using maceration. Alkaloids, flavonoids, tannins, saponins, and phenolics are among the secondary metabolites found in the ethanol extract of the Sirih cina plant. Using the well diffusion test method, the antifungal efficiency of the ethanol extract of the Sirih cina plant at concentrations of 25%, 50%, 75%, and 100% was evaluated. Candida albicans growth is inhibited by the ethanol extract of the Sirih Cincina plant, which is categorized as medium category and has the highest inhibition zone diameter at 100% concentration of 8.20 ± 0.14 mm.
The Role of Nursing Leadership in Health Services Accreditation Lisnawati, Ni Made Ary; Suasnawa, I Gede; Widnyani, Ni Made; Sriwahyuningsih, Ni Luh Gde Nita; Darmayanti, Ni Luh
Indonesian Journal of Global Health Research Vol 6 No 2 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i2.3901

Abstract

Law Number 17 of 2023 concerning Health states that every health service facility is obliged to continuously and sustainably improve the quality of health services, one of which is by means of accreditation. Accreditation is a recognition of service quality.The success or failure of health service facilities in achieving accreditation goals is very dependent on the leadership's ability to improveCommitment from nurses in implementing accreditation in health services. This research design uses a scoping review, with 8 articles published from 2019-2024 in English or Indonesian, as well as complete articles. The literature review protocol and evaluation uses the PRISMA checklist to determine the selection of studies that have been found and adapted to the objectives of the literature review. Accreditation has a positive impact on the quality of health services in health service facilities. The role of nursing leaders has an important meaning in implementing accreditation. The role of nursing leaders has an important meaning in implementing accreditation in health service facilities. The ability of leaders to foster a sense of commitment from nurses plays a role in implementing accreditation in health services.
Moderasi Kepemilikan Manajerial Pada Pengaruh Modal Intelektual dan Ukuran Terhadap Kinerja Perbankan di Indonesia Salasa Gama, Agus Wahyudi; Suarjana, I Wayan; Widnyani, Ni Made
Jurnal Ilmiah Akuntansi & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v9i1.5087

Abstract

Dalam konteks industri perbankan, kepatuhan terhadap ketentuan bisnis telah diakui sebagai elemen kunci dalam mencapai kinerja keuangan yang stabil dan berkelanjutan. Peran modal intelektual juga perlu dipertimbangkan dalam membentuk fondasi keuangan yang kuat. Selain itu, terdapat bukti empiris yang menunjukkan bahwa lembaga keuangan dengan ukuran yang besar cenderung menghasilkan kinerja keuangan yang lebih baik. Penelitian ini selanjutnya mengembangkan variabel kepemilikan manajerial sebagai variabel moderasi pada pengaruh modal intelektual dan ukuran perusahaan pada kinerja keuangan. Penelitian ini menggunakan sampel sebanyak 18 perusahaan perbankan. Teknik analisis data menggunakan analisis regresi dengan data panel. Hasil analisis menunjukkan bahwa modal intelektual tidak berdampak pada kinerja keuangan. Ukuran berdampak positif pada kinerja keuangan. Pengujian efek moderasi menunjukkan bahwa kepemilikan manajerial memperlemah pengaruh modal intelektual dan ukuran perusahaan pada kinerja keuangan perbankan.
The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions Savitri Devi, Ni Luh Putu Ayu; Carla Rettobjaan, Vitalia Fina; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1162

Abstract

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.
The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee Prami Dewi, I Gusti Ayu Wilya Susmitha; Surya Astitiani, Ni Luh Putu; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

Abstract

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).
The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Agustina, Febyola; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
Brand Image and E-Service Quality's Effect on Gen Z's Repurchase Intention: The Mediating Role of E-Trust Eka Mitariani, Ni Wayan; Salasa Gama, Agus Wahyudi; Widnyani, Ni Made
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5673

Abstract

E-commerce has experienced rapid development in Indonesia over last few years due to technological developments in the digital era and followed by trends in people”™s lifestyles which are always changing and following technological developments. This research aims to examine consumer preferences or references towards repurchase intention in e-commerce, particularly in relation to brand image, e-service quality, and e-trust as mediators, in light of the phenomena that have been presented, research results that are still inconsistent, and this relationship to increasing repurchase intention. The sample of this study is Gen Z and data were analyzed use PLS. Result of this study found that brand image and E-service quality are not have significant effect on Gen Z's repurchase intention. E-trust has direct effect on Gen Z's repurchase intention. E-trust also have mediating role on effect of brand image and E-service quality toward Gen Z's repurchase intention. This study reveal E-trust has an important role on Gen Z's behavior to repeat their transaction through an e-commerce.
The Influence of Social Media, Price, and E-Word of Mouth on Purchasing Decisions at Florist Flower Shops Maharani, Ni Putu Ayu Putri; Widnyani, Ni Made; Aristayudha, A A Ngurah Bagus
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1230

Abstract

The study aims to determine how Social Media, Price, and E-Word of Mouth influence Purchase Decisions, particularly in flower shops in Denpasar city. This research uses a quantitative approach. Sampling was done using Nonprobability Sampling with Random Sampling, resulting in a sample size of 100 respondents. Data were processed using SPSS version 26 software. The analysis method used was multiple linear regression analysis, with respondents being customers of flower shops in Denpasar city. The research instrument was a questionnaire. Statistical analysis methods used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and correlation tests. The results showed that the t-value for social media was 6.123, which is greater than the t-table value of 1.66088, indicating that social media affects purchase decisions. The t-value for price was 2.829, greater than the t-table value of 1.66088, indicating that price affects purchase decisions. The t-value for E-WOM was 3.734, greater than the t-table value of 1.66088, indicating that E-WOM affects purchase decisions. The F-test value was 91.937, which is greater than the F-table value of 2.699, indicating that social media, price, and E-WOM simultaneously influence purchase decisions.
DIGITAL MINDSET IN PROMOTING REGIONAL TRADITION AND BASIS OF COMMUNICATION WITH PRIVACY IN SOCIAL MEDIA Fina Carla Rettobjaan, Vitalia; Bagus Aristayudha, AA Ngurah; Aryanata, Nyoman Trisna; Jaya, Putu Prisa; Widnyani, Ni Made
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1607

Abstract

Digital Mindset is a mindset formed by the development of digital technology. Communities are required to be able to use technology in the midst of changes that occur. This change has an impact on the way people open up opportunities to market the area with social media. This convenience provides answers to existing problems regarding the slow introduction of uniqueness in traditional villages which can actually become tourist areas. The purpose of this activity is to provide basic education and training on the use of social media for promotion with Instagram media, and to limit oneself to privacy, steps and making privacy to stay safe in using social media. This activity was carried out in the Bukian Traditional Village, Gianyar. From the results of the descriptive analysis, data was obtained that out of 183 people who had been given information, 123 (67.21%) had a good understanding of building a digital mindset and communicating privacy on social media accounts. As many as 60 people (32.79%) quite well understand this understanding of digitalization. The general public already has a good understanding of building a digital mindset and good communication on social media.
Co-Authors ., Ni Putu Ayu Laksmini A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Adie Wahyudi Oktavia Gama Adnyani, Luh Ari Agus Wahyudi Salasa Gama Agustina, Febyola Ahmad, Rahmat Aldri Frinaldi Anik Nurhaeni Arif Agus Riyanto Aris Budi Sulistyo, Aris Budi Ayu Saka Laksmita W Ayu Saka Laksmita W. Bendesa, I.K.G. Berty Christina Lidyanita Putri Cattleyana, Dilla Cattleyana, Dilla Cokorda Istri Dharmayanti Dananjaya, Md. Wira Putra Darma, I Gede Wahyu Surya Desak Putu Risky Vidika Apriyanthi Dewa Nyoman Agus Prasetya Dewi, Putu Febri Candra Didiet Prayogo, Nyoman Elina Damayanti Elok Rosyidah Febyola Agustina Fina Carla Rettobjaan, Vitalia Firli Adri Ridhotama Gede Humaswara Prathama Grren, Agustini Degni Melsy Gusti Ayu Dhanu Wantari Dewi I Gede Karang Komala Putra I Gede Suasnawa I Gede Wahyu Surya Dharma I Gusti Ayu Wilya Susmitha Prami Dewi I Gusti Ngurah Darma Paramartha I Kadek Dwi Yudiarsana Dharma I Nyoman Ade Mawan Setiawan I Nyoman Gde Artadana Mahaputra Wardhiana I Putu Prisa Jaya . I WAYAN SUARJANA Isti Fadah Kadek Kristina Dewi Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Kurniati, Ely Kusuma, AA Made Indra Wijaya luh Gde Nita Sri Wahyuningsih Luh Kartika Ningsih Maharani, Ni Putu Ayu Putri Ni Kadek Mika Suciandriani Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Luh Gde Nita Sri Wahyuningsih Ni Luh Putu Ayu Savitri Devi Ni Luh Putu Eka Yudi Prastiwi Ni Luh Putu Surya Astitiani Ni Made Ary Lisnawati Ni Made, Sri Ayuni Ni Nyoman Diliyanti Ni Nyoman Sunariani Ni Putu Ayu Putri Maharani Ni Putu Widayanti Ni Wayan Eka Mitariani Ni Wayan Mega Sari Apri Yani Ni Wayan Novi Budiasni Ni Wayan Novi Budiasni . Ning Septyarini Putri Astawa, Ni Luh Putu Novembrianto, Rizka Nurfitria, Dini Nyoman Trisna Aryanata Prami Dewi, I Gusti Ayu Wilya Susmitha Pratama Wirya Atmaja Pratama, Putu Yogi Agustia Purnamawati, Ni Luh Gede Putu Purnawati, Ni Luh Gede Putu Purnawati Putra, I Made Luhur Adi Putri Prema Paramitha Putri, Berty Christina Lidyanita Putu Eka Pratiwi Putu Febri Candra Dewi Putu Krisna Juliharta, I Gede putu suparna, putu Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Savitri Devi, Ni Luh Putu Ayu Sri Ayuni, Ni Made Sriwahyuningsih, Ni Luh Gde Nita Sugianta, Kadek Arya Sugiantari, Komang Linda Sugiarto S Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Wahyuningsih, Luh Gde Nita Sri Wirabawa, I Kadek Agus Wulandari, Putu Diana Yudi Prastiwi, Ni Luh Putu Eka Yudiastra, Putu Pande