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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Techno.Com: Jurnal Teknologi Informasi Ekuitas: Jurnal Pendidikan Ekonomi JUIMA : Jurnal Ilmu Manajemen MIX : Jurnal Ilmiah Manajemen Admisi dan Bisnis Knowledge Engineering and Data Science Wikrama Parahita : Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN (EDISI ELEKTRONIK) Media Manajemen Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Peduli Masyarakat Indonesian Journal of Global Health research Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Artha Satya Dharma Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Journal of Language and Health Neo Journal of economy and social humanities Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health Ekuitas Jurnal Pnedidikan Ekonomi UNBI Mengabdi
Widnyani, Ni Made
Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Agustina, Febyola; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
Brand Image and E-Service Quality's Effect on Gen Z's Repurchase Intention: The Mediating Role of E-Trust Eka Mitariani, Ni Wayan; Salasa Gama, Agus Wahyudi; Widnyani, Ni Made
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5673

Abstract

E-commerce has experienced rapid development in Indonesia over last few years due to technological developments in the digital era and followed by trends in people”™s lifestyles which are always changing and following technological developments. This research aims to examine consumer preferences or references towards repurchase intention in e-commerce, particularly in relation to brand image, e-service quality, and e-trust as mediators, in light of the phenomena that have been presented, research results that are still inconsistent, and this relationship to increasing repurchase intention. The sample of this study is Gen Z and data were analyzed use PLS. Result of this study found that brand image and E-service quality are not have significant effect on Gen Z's repurchase intention. E-trust has direct effect on Gen Z's repurchase intention. E-trust also have mediating role on effect of brand image and E-service quality toward Gen Z's repurchase intention. This study reveal E-trust has an important role on Gen Z's behavior to repeat their transaction through an e-commerce.
The Influence of Social Media, Price, and E-Word of Mouth on Purchasing Decisions at Florist Flower Shops Maharani, Ni Putu Ayu Putri; Widnyani, Ni Made; Aristayudha, A A Ngurah Bagus
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1230

Abstract

The study aims to determine how Social Media, Price, and E-Word of Mouth influence Purchase Decisions, particularly in flower shops in Denpasar city. This research uses a quantitative approach. Sampling was done using Nonprobability Sampling with Random Sampling, resulting in a sample size of 100 respondents. Data were processed using SPSS version 26 software. The analysis method used was multiple linear regression analysis, with respondents being customers of flower shops in Denpasar city. The research instrument was a questionnaire. Statistical analysis methods used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and correlation tests. The results showed that the t-value for social media was 6.123, which is greater than the t-table value of 1.66088, indicating that social media affects purchase decisions. The t-value for price was 2.829, greater than the t-table value of 1.66088, indicating that price affects purchase decisions. The t-value for E-WOM was 3.734, greater than the t-table value of 1.66088, indicating that E-WOM affects purchase decisions. The F-test value was 91.937, which is greater than the F-table value of 2.699, indicating that social media, price, and E-WOM simultaneously influence purchase decisions.
DIGITAL MINDSET IN PROMOTING REGIONAL TRADITION AND BASIS OF COMMUNICATION WITH PRIVACY IN SOCIAL MEDIA Fina Carla Rettobjaan, Vitalia; Bagus Aristayudha, AA Ngurah; Aryanata, Nyoman Trisna; Jaya, Putu Prisa; Widnyani, Ni Made
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1607

Abstract

Digital Mindset is a mindset formed by the development of digital technology. Communities are required to be able to use technology in the midst of changes that occur. This change has an impact on the way people open up opportunities to market the area with social media. This convenience provides answers to existing problems regarding the slow introduction of uniqueness in traditional villages which can actually become tourist areas. The purpose of this activity is to provide basic education and training on the use of social media for promotion with Instagram media, and to limit oneself to privacy, steps and making privacy to stay safe in using social media. This activity was carried out in the Bukian Traditional Village, Gianyar. From the results of the descriptive analysis, data was obtained that out of 183 people who had been given information, 123 (67.21%) had a good understanding of building a digital mindset and communicating privacy on social media accounts. As many as 60 people (32.79%) quite well understand this understanding of digitalization. The general public already has a good understanding of building a digital mindset and good communication on social media.
A NEW PARADIGM OF 'SELLING' FOR COMMUNITIES IN THE TRADITIONAL VILLAGE ENVIRONMENT, BEWARE OF ONLINE TRANSACTION FRAUD USING DIGITAL PAYMENT Fina Carla Rettobjaan, Vitalia; Bagus Aristayudha, AA Ngurah; Widnyani, Ni Made; Putu Krisna Juliharta, I Gede; Ning Septyarini Putri Astawa, Ni Luh Putu
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2023): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1620

Abstract

The rapid development of the internet from year to year has encouraged the advancement of information exchange in this world. This also greatly affects the increase in internet use for business transactions both digitally and conventionally to make payment methods using digital payments. Easy and efficient payment methods are certainly inseparable from increasingly sophisticated crimes as well. The implementation of this community service aims to remind the business community to be more vigilant, especially against all attempts of criminal behavior in the transaction process. This activity was attended by 150 people from the Sibang Kaja Traditional Village, both online and offline. The activity lasted for 4 hours which began with the resource person delivering material then continued with the Digital Ethic and Digital Safety applications. After the material presentation session, it was continued with a discussion where the enthusiasm of the participants was seen regarding digital payments. Community service like this should be carried out continuously to increase public awareness in the midst of rampant digital crime.
PENGARUH HARGA, PROMOSI DAN INOVASI TERHADAP LOYALITAS PELANGGAN GOJEK (STUDI KASUS PADA UNIVERSITAS BALI INTERNASIONAL) Ni Made Widnyani; Vitalia Carla Rettobjaan; A.A. Ngurah Bagus Aristayudha
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (838.859 KB)

Abstract

Di Indonesia banyak di jumpai sepeda motor juga melakukan fungsi sebagai kendaraan umum yaitu mengangkut orang atau barang dan memungut biaya yang sudah disepakati, moda transportasi jenis ini dikenal dengan nama ojek. Salah satu perusahaan transportasi yang sedang berkembang di Indonesia adalah GO-Jek. Selain harga dan promosi, hal lain yang perlu dilakukan di era perubahan adalah inovasi terus menerus sesuai kebutuhan konsumen. Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi, harga, promosi dan inovasi terhadap loyalitas pelanggan Go-jek di Universitas Bali Internasional. Populasi penelitian ini adalah seluruh mahasiswa aktif di Universitas Bali Internasional dan sampel yang digunakan sebanyak 262 orang mahasiswa. Adapun teknik penentuan sampel menggunakan proporsional random sampling dan Teknik analisis dalam penelitian ini menggunakan Analisis Linier Berganda. Berdasarkan hasil penelitian ini menunjukkan bahwa harga, promosi dan inovasi berpengaruh prositif dan signifikan terhadap loyalitas pelanggan Go-jek secara parsial maupun simultan. Manajemen perusahaan Go-Jek dapat meningkatkan kepuasan pelanggan untuk meningkatkan loyalitas pelanggan. Maka dari itu manajemen perusahaan sangat perlu memberikan perhatian lebih pada peningkatan kualitas pelayanan, promosi dan harga untuk meningkatkan loyalitas pelanggan GoJek, karena pada saat ini Go-Jek telah mengembangkan inovasinya untuk memuaskan dan membuat pelanggan loyal melalui pilihan menarik di aplikasi Go-Jek, dimana persaingan ojek online juga saat ini semakin ketat. Kata kunci: Promosi, Harga, Inovasi, Loyalitas Pelanggan
PENERAPAN TRANSFORMASI DIGITAL PADA UKM SELAMA PANDEMI COVID-19 DI KOTA DENPASAR Widnyani, Ni Made; Astitiani, Ni Luh Putu Surya; Putri, Berty Christina Lidyanita
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.679 KB) | DOI: 10.38043/jimb.v6i1.3093

Abstract

Kemajuan teknologi yang semakin dinamis diharapkan dapat dimanfaatkan dengan baik oleh pelaku bisnis konvensional. Sejak penetapan pandemik global COVID-19 oleh WHO pada awal tahun 2020, akselerasi transformasi digital merupakan salah satu hal dalam merespon pandemik COVID-19 yang melanda dunia bisnis secara sejak akhir 2019. UKM sebagai sektor yang sudah terbukti dapat bertahan dalam krisis, oleh karena itu UKM didorong untuk mempercepat proses transformasi digital karena kebijakan pembatasan jarak yang diberlakukan selama pandemi covid-19. Penelitian ini bertujuan untuk memahami pentingnya model transformasi digital yang tepat untuk setiap bisnis ukm, khususnya dalam memanfaatkan momentum yang dipercepat akibat kebijakan pembatasan sosial diberlakukan selama pandemi COVID-19, karena dalam pemilihan model yang tepat diyakini akan memberikan probabilitas yang lebih baik dari transformasi yang berhasil. Studi ini merupakan penelitian kualitatif melalui analisis konten untuk menghasilkan konstruksi model teoritis transformasi digital model untuk transformasi digital yang wajar untuk UKM. Hasil yang diperoleh dalam penelitian ini, bahwa berdasarkan pemetaan digital transformasi UKM di Denpasar pada model R-DT, dapat disimpulkan bahwa: (1) pemicu utama DT UKM adalah driver eksternal, driver internal belum banyak ditemukan, terutama di masa pandemi COVID-19, yang dilakukan masih bersifat reaktif dan cenderung hanya menguikuti Langkah-langkah faktor transformasi lain agar tidak mencipatkan keunikan dari UKM tersebut yang akan mengakibatkan hilangnya peluang untuk memiliki keunggulan kompetitif atas pesaing; (2) secara umum pelaksana DT UKM telah menetapkan imperative strategis atas keputusan mereka untuk melakukan transformasi digital, namun belum menetapkan secara terukur milestone sehingga transformasi digital yang dilakukan tidak dapat diukur tingkat keberhasilan; (3) DT yang dilakukan pada umumnya adalah mengubah sebagian operasional perusahaan menjadi digital, hal ini menunjukkan masih rendahnya kematangan digital UKM di Kota Denpasar. Kata kunci : Transformasi Digital, UMKM, Penelitian Kualitatif
Competency-Based Human Resource Management: Application for SMES Yudi Prastiwi, Ni Luh Putu Eka; Widnyani, Ni Made; Adnyani, Luh Ari
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i1.4337

Abstract

Competency-Based Human Resource Managementincludes Skill, Knowledge and Personal Quality which are closely related to SMES Performance.. This study has the objective of knowing the effect of personal quality on SMES performance moderated by skill and knowledge. The number of workers in the SMES is 50 people who are the respondents who are used as samples in the study. The research design was carried out using an associative quantitative approach with the method of collecting questionnaires and the data analysis technique used was the SmartPLS application. This study states that the parameter coefficient value of the relationship between Personal Quality on SMES Performance is 0.000 and the t-statistic value is 4.567, Personal Quality on SMES Performance which is moderated by skill and knowledge is 0.013 and the t-statistic value is 2.587. It can be stated that all constructs have a positive and significant effect.
Literasi Digital: Bijak dan Kreatif di Media Sosial Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Widnyani, Ni Made; Bendesa, I.K.G.; Kinandana, Gede Aryamanik; Wirabawa, I Kadek Agus
UNBI Mengabdi Vol. 5 No. 1 (2024): UNBI Mengabdi Januari
Publisher : Universitas Bali Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34063/um.v5i1.413

Abstract

Seiring dengan pesatnya perkembangan teknologi informasi dan komunikasi, literasi digital menjadi kebutuhan yang mendesak di berbagai kalangan masyarakat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital di kalangan anak asuh yang tergabung dalam Yayasan Kemanusiaan Ibu Pertiwi (YKIP) di Gianyar, Bali. Sosialisasi ini dilaksanakan untuk mengedukasi anak-anak mengenai pentingnya penggunaan media sosial secara bijak dan kreatif serta menjaga keamanan digital. Metode yang digunakan dalam kegiatan ini meliputi pendekatan interaktif melalui presentasi, diskusi kelompok, dan simulasi penggunaan media sosial. Hasil dari kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai literasi digital dan keamanan berinternet. Diharapkan kegiatan ini mampu memberikan dampak positif bagi perkembangan anak-anak dalam memanfaatkan teknologi secara lebih bertanggung jawab dan produktif.   Along with the rapid development of information and communication technology, digital literacy has become an urgent need in various levels of society. This community service activity aims to improve digital literacy among foster children who are members of the Yayasan Kemanusiaan Ibu Pertiwi (YKIP) in Gianyar, Bali. This socialization was carried out to educate children about the importance of using social media wisely and creatively and maintaining digital security. The methods used in this activity include an interactive approach through presentations, group discussions, and simulations of social media use. The results of the activity showed a significant increase in participants' understanding of digital literacy and internet security. It is hoped that this activity can have a positive impact on the development of children in using technology more responsibly and productively.
The Effect of Innovation Capability on Export Performance (Study on wood handicraft SMEs in Bali) Mitariani, Ni Wayan Eka; Gama, Agus Wahyudi Salasa; Widnyani, Ni Made
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objectives: This study adopts the theory of Service Dominant Logic (SDL) because a product must provide appropriate value for its target customers, and a value must be created with its customers as developed in the concept of value co-creation. This study aims to find an appropriate framework in improving the export performance of handicraft SMEs in Bali.Methodology: This research is a type of associative research. The population in this study were all SME's wood craft in Bali, which amounted to 242 companies with the owner or manager as the unit of analysis. Sampling using the census method. The analysis technique uses Partial Least Square. The response rate in this study was 80.17%, because as many as 46 closed and two SMEs were not willing to fill out the questionnaire.Finding: The implication of this research is that it can assist in making decisions and policies at the company level related to innovation capability, aesthetic-utilitarian value, and positional advantage in improving export performance.Conclusion: Wood craft SMEs that are able to create products with aesthetic-utilitarian value consisting of three dimensions, namely visual benefits, physical benefits and functional benefits will be able to increase their export performance.
Co-Authors ., Ni Putu Ayu Laksmini A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Adie Wahyudi Oktavia Gama Adnyani, Luh Ari Agus Fajar Riyanto, Arif Agus Wahyudi Salasa Gama Agustina, Febyola Ahmad, Rahmat Aldri Frinaldi Anik Nurhaeni Aris Budi Sulistyo, Aris Budi Ayu Saka Laksmita W Bendesa, I.K.G. Berty Christina Lidyanita Putri Cattleyana, Dilla Dananjaya, Md. Wira Putra Darma, I Gede Wahyu Surya Desak Putu Risky Vidika Apriyanthi Dewa Nyoman Agus Prasetya Dewi Prihatini Dewi, Putu Febri Candra Dharma, I Kadek Dwi Yudiarsana Didiet Prayogo, Nyoman Eka Mitariani, Ni Wayan Elina Damayanti Elok Rosyidah Febyola Agustina Fina Carla Rettobjaan, Vitalia Firli Adri Ridhotama Gede Humaswara Prathama Grren, Agustini Degni Melsy Gusti Ayu Dhanu Wantari Dewi I Gede Karang Komala Putra I Gede Suasnawa I Gede Wahyu Surya Dharma I Gusti Ayu Wilya Susmitha Prami Dewi I Gusti Ngurah Darma Paramartha I Nyoman Ade Mawan Setiawan I Putu Prisa Jaya . I WAYAN SUARJANA Isti Fadah Kadek Kristina Dewi Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Kusuma, AA Made Indra Wijaya luh Gde Nita Sri Wahyuningsih Luh Kartika Ningsih Maharani, Ni Putu Ayu Putri Markus Apriono Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Luh Putu Ayu Savitri Devi Ni Luh Putu Eka Yudi Prastiwi Ni Luh Putu Eka Yudi Pratiwi Ni Luh Putu Surya Astitiani Ni Made Ary Lisnawati Ni Made, Sri Ayuni Ni Nyoman Diliyanti Ni Nyoman Sunariani Ni Putu Ayu Putri Maharani Ni Putu Widayanti Ni Wayan Eka Mitariani Ni Wayan Novi Budiasni . Ning Septyarini Putri Astawa, Ni Luh Putu Nurfitria, Dini Nyoman Trisna Aryanata Prami Dewi, I Gusti Ayu Wilya Susmitha Pratama, Putu Yogi Agustia Purnamawati, Ni Luh Gede Putu Purnawati, Ni Luh Gede Putu Purnawati Putra, I Made Luhur Adi Putri Prema Paramitha Putri, Berty Christina Lidyanita Putu Febri Candra Dewi Putu Krisna Juliharta, I Gede putu suparna, putu Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Riyanto, Arif Agus Salehuddin, Salehuddin Savitri Devi, Ni Luh Putu Ayu Sri Ayuni, Ni Made Sriwahyuningsih, Ni Luh Gde Nita Sugianta, Kadek Arya Sugiantari, Komang Linda Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Wahyuningsih, Luh Gde Nita Sri Wahyuningsih, Ni Luh Gde Nita Sri Wardhiana, I Nyoman Gde Artadana Mahaputra Widnyani, Salehuddin Wirabawa, I Kadek Agus Wulandari, Putu Diana Yani, Ni Wayan Mega Sari Apri Yudi Prastiwi, Ni Luh Putu Eka Yudiastra, Putu Pande