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Suwandi Sumartias
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : INJECT Interdisciplinary Journal of Communication

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Strategic Communication in Public Relations Practices: A Bibliometric Analysis Based on Scopus Database from 2015 to 2025 Nurul Fadhillah; Suwandi Sumartias; Aang Koswara
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5871

Abstract

Researchers systematically analyze studies on strategic communication in public relations through a bibliometric review. The aim is to determine the current state and development of research on strategic communication, especially in the context of Public Relations. This research contributes to a broader, more precise understanding of the research landscape on strategic communication and to the identification of keyword trends for future research. The research employed a qualitative approach, along with bibliometric and thematic analyses, to review the literature on strategic communication in the context of public relations. The researcher collected scientific articles on strategic communication in the context of public relations through the Scopus database. The finding that attracts the researcher's attention is the annual growth rate of 2.54% suggests that academic attention remains relatively limited, which consequently impacts the field's growth trajectory. Another finding of this research is the significant evolution in research topics occurred during the period from 2015 to 2025. While previous studies positioned social media and digital technology as 'hot topics' for future inquiry, this study finds that both have since become mature and developing fields. The high density of these keywords indicates that scholars are no longer merely exploring the definitions of social media but are instead investigating in depth how it functions strategically to shape public opinion. The evolution of research topics confirms that the profession is moving beyond technician roles toward strategic management functions, where PR practitioners are increasingly involved in high-level organizational decision-making. The research over the past decade has primarily focused on the corporate context. Consequently, we suggest exploring how non-corporate sectors, such as NGOs, government agencies, and advocacy groups, adopt digital strategic communication practices to achieve their organizational goals.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Adi, Achwan Noorlistyo Aditia, Nico Afrilia, Veny agus rahmat Ali Djamhuri Alvin, Alvin Iqbal Baihaqi Amina, Nurtyasih Wibawanti Ratna Ananda, Muhammad Fairuz Satria Ananda, Muhammad Fairuz Satria Andi Alimuddin Unde Anwar Sani Ari Agung Prastowo, Ari Agung ARIADNE, EVIE Asep Suryana Asep Suryana Diah Fatma Sjoraida Diana Permatasari Diandra, Mikha Puan Duddy Zein Dwia Aries Tina Pulubuhu Dwia Aries Tina Pulubuhu Edwin Rizal Engkus Kuswarno Erfina Nurussa'adah Evie Ariadne Shinta Dewi Fajar Syuderajat Feliza Zubair Firmansyah, Mas Agus Fitria Adianti Putri FX. Ari Agung Prastowo Geuit Septiani Ghassani, Alvenia Azzah Hanny Hafiar Harriadi, Ibrahim Hasna Athifa Hadaina Hendra Hermawan Henny Sri Mulyani Rohayati Herlina Agustin Ilham Gemiharto Inayah Zahra Zahirah Indrayani, Heni Ira Mirawati Iriana Bakti Ismail, Nurzali Iwan Koswara IZZAH, NURUL Jamilah Ahmad Jaya, Joana Karina Putri Hanifah Kholidil Amin Kristin Engjelima Julwinda Nomleni Limilia, Putri Lukiati Komala Erdinaya Mas Agus Firmansyah Nindi Aristi Novitasari, Ai Nuning Kurniasih Nurtyasih Wibawanti Ratna Amina Nurul Fadhillah Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nurzali Ismail Paisal Paisal Priyo Subekti Priyo Subekti Priyo Subekti Purwanti Hadisiwi Putra, Wisma Ramadhan, Ryan Ratnasari, Eny Restianty, Ajani Retasari Dewi Rima Nurani Sukma Rizana, Aulia Holaw Rosnandar Romli Ryan Ramadhan Santi Susanti Santi Susanti, Santi Seniwati Seniwati Sherica Rafa Almira Siti Jamilah Az Zahra Siti Karlinah Siti Karlinah Sudarmo Sudarmo Sudarmono Sudarmono Sufa, Siska Armawati Susie Perbawasari Trie Damayanti Veny Afrilia Wawan Setiawan Wina Erwina Yanti Setianti Yustikasari Zulfiningrum, Rahmawati