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Peluang dan Tantangan : Penggunaan Media Digital di Kalangan Perempuan Jatinangor Eni Maryani; Kismiyati El Karimah
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.926

Abstract

The discussion of digital media usage in various societal contexts is a necessity that cannot be avoided since it has both positive and negative impacts. This article will raise the issue of digital media usage by women in Jatinangor. Jatinangor is an educational area on the east side of Bandung and including the Sumedang Regency area. Jatinangor has quite dynamic social economic development and has experienced a significant change with the number of student arrivals in the area. The development of communication technology infrastructure also has implications for the growing use of digital media among women in the Jatinangor area. Using a qualitative approach with in-depth interviews observation and literature studies, this study seeks to uncover the implications of digital media among Jatinangor women related to patriarchal values that generally affect women's thoughts, attitudes and actions. The results of the study show that there are opportunities for women who use digital media to overcome some cultural barriers in gaining communication space for themselves, especially in the public domain. However, the use of digital media also challenges these women to develop selective, critical and rational attitudes that are not familiar for them. The lack of these attitudes can actually make these women objects or targets of various commercial and criminal communication activities.
Exploiting the Sadness of Disabled Athletes: (Critical Discourse Analysis of Theo Van Leeuwen on Detik.com January 16, 2022 Edition) Merry Fridha Tripalupi; Rahmat Edi Irawan; Kismiyati El Karimah
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5648

Abstract

Reporting about athletes disables anything new in the world of journalism. In several regional, national, and international sports pages, journalists always write news about the other side of life and his struggles in overcoming disability in the match. It is interesting to see how athletes with disabilities are used as commodities and exploited their interests. So, with this view, the researcher analyzed a text entitled Exploitation of Sadness for Athletes with Disabilities (Theo Van Leeuwen's Critical Discourse Analysis on Detik.Com Edition January 16, 2022). The research uses Frankfurt’s critical theory, with qualitative methods, with a critical analysis approach from Theo Van Leeuwen. The results showed that the writer used several inclusion and exclusion strategies in the news text. The inclusion strategy focuses on Halil exploitation as the main star in the text above. Halil is described as a young man who has limitations and physical imperfections but wins in sports competitions. Meanwhile, in the exclusion strategy, the scriptwriter does not present a coach who has contributed to Halil's victory or a friend from a hawker association who is also an athlete who paved the way for Halil to become an athlete. With this inclusion and exclusion strategy, it can be seen how the perspective of news writers for persons with disabilities places them in an unequal position with humans in general
KOMUNIKASI INSTRUKSIONAL GURU DAN SISWA ANAK BERKEBUTUHAN KHUSUS DI SEKOLAH MENENGAH KEJURUAN INKLUSI Nuryani Nuryani; Purwanti Hadisiwi; Kismiyati El Karimah
Jurnal Kajian Komunikasi Vol 4, No 2 (2016): December 2016
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.204 KB) | DOI: 10.24198/jkk.v4i2.6134

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui faktor apa saja yang mempengaruhi komunikasi guru padasiswa ABK di SMK Balai Perguruan Putri Bandung, bagaimana komunikasi instruksional yang dilakukan guru pada siswa ABK di SMK BPP, dan mengapa sekolah memilih untuk melaksanakan komunikasi pembelajaran yang menggabungkan siswa ABK dan nonABK. Penelitian ini menggunakan tradisi studi kasus dengan metode kualitatif serta menggunakan beberapa teori yang melandasi penelitian yakni teori interaksi simbolik dan teori konvergensi simbolik. Kesimpulan penelitiaan ini adalah 1) beberapa faktor yang mempengaruhi pelaksanaan komunikasi pembelajaran di antaranya kompetensi guru, kesiapan siswa, dan dukungan lingkungan sekolah. Termasuk juga dukungan orang tua dan pendamping. 2) Komunikasi pembelajaran dilaksanakan dalam dua saluran yakni komunikasi pembelajaran di depan kelas dan komunikasi individual antara guru dan siswa. Teknik yang digunakan mulai dari ceramah, tanya jawab, diskusi, demonstrasi, dan juga tutor sebaya. Bahasa verbal dan nonverbal digunakan seperti raut muka ekspresif, suara lantang, artikulasi jelas, gaya tubuh dan bahasa tubuh ekspresif, disertai dengan sentuhan, belaian, tatapan mata. 3) Alasan yang melatar belakangi penyelenggaraan komunikasi instruksional yang menggabungkan siswa ABK dan nonABK di SMK BPP Bandung dilakukan demi kepentingan tiga pihak, yakni siswa ABK, organisasi, serta siswa non ABK
Health communication patterns of clean and healthy behavior in islamic Boarding School Uud Wahyudin; Kismiyati El Karimah
Jurnal Kajian Komunikasi Vol 9, No 2 (2021): December 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v9i2.35808

Abstract

The information received by Santries from various sources regarding infectious diseases in Pondok Pesantren’s environment is still confusing, which causes the Santries to be confused about finding reliable sources of information for their own health. They have sought this information through various sources. The purpose of this study is to determine who is the primary source of dissemination of health communication information related to Clean and Healthy Behavior and the health communication process within the Islamic boarding school in Sukabumi Regency, West Java, Indonesia. This study used a qualitative research method; then, the final results presented the health communication pattern among Islamic Boarding School in Sukabumi Regency. A case study approach was used in this study. The unavailability of updated, relevant data shows that the Central Government is still not actively moving towards the success of the PHBS Program at the national level in general and the education level of Islamic boarding schools in general. The difference between the provisions of the central government and the teachings of the Islamic religion that is applied in the Islamic Boarding School environment is one of the obstacles to implementing PHBS at the education level. The health information available in the mass media cannot be used by Santries to obtain information related to health. This research concludes that health information from Kyai’s teachings are the primary sources of health information in the Pesantren environment, supported by health information written in the Al- Quran and Al-Hadiths. Santries can receive health information outside the Pesantren environment through medical personnel, mass media, and information from the school. Suggestions from this research are  PHBS counseling for Kyai and Santries according to national health standards under the guidance and supervision of the Ministry of Health.
Peran Kredibilitas Duta Merek dalam Meningkatkan Efektivitas Iklan Nathasya Udur Cicilia; Kismiyati El Karimah; Slamet Mulyana
ARIMA : Jurnal Sosial Dan Humaniora Vol. 1 No. 3 (2024): Februari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/arima.v1i2.623

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GoSend merupakan salah satu produk layanan Gojek yang bergerak di bidang pengiriman barang. Pada masa pandemik, GoSend menjadi merek yang paling popular digunakan dalam model bisnis quick commerce, di mana pelanggan menginginkan pengiriman barang dalam waktu kurang dari satu jam. Pada tahun yang sama, GoSend merilis iklan #CepetanGoSendInstant sekaligus memperkenalkan Ariel NOAH sebagai duta merek pertama mereka. Penelitian ini bertujuan mengetahui bagaimana peran kredibilitas duta merek dalam meningkatkan efektivitas iklan. Penelitian ini menggunakan metode penelitian kualitatif dengan studi literatur terhadap berbagai sumber, yaitu jurnal nasional dan internasional, buku, dan artikel-artikel berita. Hasil studi literatur menunjukkan bahwa GoSend mempercayakan Ariel NOAH sebagai duta merek yang menjadi komunikator utama dalam iklan-iklannya. Pemilihan duta merek memperhatikan tiga indikator, yaitu keterpercayaan, keahlian, dan daya tarik. Iklan #CepetanGoSendInstant berhasil menarik perhatian audiens melihat jumlah engagement yang didapatkan serta prestasinya dalam memenangkan Youtube Works Awards Indonesia 2022.
Problems of Communication and Health Information for Elderly Women during the Covid-19 Pandemic: Case Study of Health Information Search for Elderly Women in Bandung Ditha Prasanti; Kismiyati El Karimah
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.782

Abstract

Like mushrooms that grow in the rainy season, the health information that was scattered during the Covid-19 pandemic is also growing rapidly and going fast all the time. Transfer of health information about the Covid-19 case can be accessed easily by anyone and anywhere through digital media in their respective devices. Hoax in health information is not a strange thing anymore, so it is difficult to distinguish the truth from real information. This communication problem is being experienced by society, especially among elderly women in Bandung. This phenomenon has attracted the attention of the author to examine more deeply with the following research objectives: 1) knowing the process of seeking health information for elderly women during the Covid-19 pandemic in Bandung; 2) knowing the reasons for the communication process and the selection of media and health information used by these elderly women. In this case, the uniqueness of the research lies in the research subject, where the category of elderly women with various physical and mental health conditions they experience must face exposure to health information during the Covid-19 pandemic. This study uses a case study method by interviewing 5 selected informants in this research. The results of the research were found to contribute thoughts in the study of health communication in the digital era that occurred during the Covid-19 pandemic. The findings of this study include the following, (1) the process of searching for health information carried out by informants during the Covid-19 pandemic is unique because it varies through word of mouth and digital media, with information content about various herbal / traditional treatments; (2) the reason for the search for health information is an effort to contain the spread of covid-19, a form of self-awareness and to prevent exposure to covid-19.
Fenomena Job Hopping Pada Gen Z Dalam Bidang Komunikasi Geraldine Salma Sabila; Kismiyati El Karimah; Frila Nurfadila
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.923

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This research explores the phenomenon of job hopping among Gen Z in the field of communication with the aim of identifying the motives behind Gen Z's job hopping and the implications experienced by Gen Z after job hopping. The study employs a qualitative approach with the phenomenological research method. Data were collected through in-depth interviews with Gen Z individuals who have experience in job hopping in the field of communication. Additionally, interviews with human resource management experts were conducted, and literature studies were utilized to ensure data validity. The results of this study indicate that Gen Z individuals have different motives for job hopping to meet their expectations while accepting the implications of job hopping. These findings were also analyzed using Herzberg's Motivation Theory to determine the motives based on Gen Z's experiences in job hopping.
Respons Kognitif dalam Terpaan Konten pada Pengaruhnya terhadap Keputusan Pembelian : (Studi Eksplanatif pada Pengikut Akun Instagram @madformakeup.co) Zahrah Nur Aulia Dewi; Kismiyati El Karimah; Teddy K. Wirakusumah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1672

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Madformakeup, a local cosmetic brand, collaborated with the movie Mean Girls in September 2023, launched a campaign through the hashtag #MakeFetchHappen on Instagram. This study aims to assess the impact of the frequency, attention, and duration of exposure to this campaign's Instagram content on purchasing decisions, mediated by the cognitive responses of followers of @madformakeup.co. Utilizing quantitative methods and path analysis, the study surveyed 79 respondents who commented on a giveaway post related to the collaboration on October 1, 2023. Data were collected through questionnaires and literature reviews. Findings reveal that the frequency, attention, and duration of exposure to the campaign content significantly affect purchasing decisions. Among these factors, the product/message thoughts cognitive response of followers—how they process and think about the product and message—shows the strongest influence on their purchasing choices.
Analisis semiotika Roland Barthes terhadap representasi emerging adulthood dalam film Barbie (2023) Odyn, Dayra Afraa Zahira; Karimah, Kismiyati El; Nurfadila, Frila
Comdent: Communication Student Journal Vol 1, No 2 (2023): November 2023 - April 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i2.53202

Abstract

Latar Belakang: Film Barbie (2023) adalah film adaptasi dari boneka mainan anak terlaris sepanjang masa asal Amerika Serikat. Film yang diproduksi Warner Bros. Pictures dan disutradarai oleh Greta Gerwig ini menceritakan perjalanan hidup Barbie bersama Ken yang berfokus pada penyelesaian masalah hidup Barbie, tetapi dalam prosesnya kedua tokoh tersebut mempelajari banyak hal dan mengalami perkembagan diri. Meskipun film ini merupakan adaptasi dari boneka mainan anak-anak, audiens dari film ini berusia remaja ke atas karena banyak pesan-pesan terkait isu sosial seperti feminisme, tuntutan masyarakat, dan krisis eksistensi. Tujuan: Penelitian ini bertujuan untuk mengetahui bagaimana penggambaran emerging adulthood yang didalamnya terdapat pemahaman diri sendiri sebagai bagian dari self atau konsep yang penting dalam manajemen komunikasi orang dewasa. Metode: Penelitian ini menggunakan metode kualitatif dengan analisis Semiotika Roland Barthes yang bertujuan untuk mengetahui pemaknaan tanda dalam adegan-adegan yang ada dalam film Barbie (2023). Hasil: Hasil analisis menunjukkan makna denotasi, konotasi, dan mitos yang ada dalam film melalui beberapa pilihan adegan. Penelitian menunjukkan tanda-tanda visual dan audio pada film yang terlihat pada tokoh film, terutama Stereotypical Barbie dan Beach Ken memunculkan makna denotasi, konotasi, dan mitos yang menggambarkan emerging adulthood sebagai (1) masa eksplorasi identitas diri; (2) masa yang penuh harapan serta rasa optimis; (3) terus mengalami ketidakstabilan; (4) belum bisa berkomitmen terhadap pilihan hidup; dan (5) proses menjadi self-sufficient dengan masih bergantung pada orang lain, terutama orang tua. Kata-kata kunci: Emerging adulthood; semiotika; Roland Barthes; representasi; Barbie
Keterbukaan diri pengguna aplikasi kencan online Bumble dalam Mencari Pasangan Fadilla, Sarah; Setiaman, Agus; Karimah, Kismiyati El
Comdent: Communication Student Journal Vol 1, No 1 (2023): Mei 2023 - Oktober 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i1.45735

Abstract

Latar belakang: Dalam mendapatkan pasangan, seseorang mencari calon pasangan dan menjalani masa pendekatan sebelum akhirnya melanjutkan ke tahap selanjutnya. Seiring perkembangan teknologi, mencari pasangan sudah bisa dilakukan secara daring, salah satunya menggunakan aplikasi kencan online. Pada penelitian ini, informan berasal dari Bandung atau Jatinangor yang sudah berpengalaman mendapatkan pasangan melalui Bumble berbagi pengalamannya dalam melakukan self disclosure dengan match nya sehingga menjadi pasangan. Tujuan: Penelitian ini meneliti motif penggunaan Bumble, bagaiman proses komunikasi self disclosure dengan match dan makna pasangan. Metode: Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode fenomenologi. Hasil: Temuan penelitian menunjukan bahwa pada tahap awal pendekatan kontak daya tarik yang paling berpengaruh adalah daya tarik fisikdan kepribadian. Sedangkan saat melakukan self disclosure faktor besar kelompok, kepribadian dan efek diadik yang paling berpengaruh. Terjadi keterbukaan diri secara acak yang didasari oleh tujuan masing-masing informan. Kepercayaan mempengaruhi kedalaman self disclosure Informan yang memiliki daerah open self lebih besar dari daerah lainnya menandakan bahwa self disclosure yang terjadi secara mendalam dan self disclosure terjadi karena rasa percaya. Tidak masalah jika self disclosure pada masa pendekatan tidak terlalu dalam. Tetapi, self disclosure mempunyai pengaruh besar terhadap keharmonisan pada saat pendekatan yang mempunyai pengaruh besar juga saat mereka menjadi sepasang kekasih.