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Journal : Dynamic Management Journal

THE INFLUENCE OF EDUCATION LEVEL, BUSINESS CAPITAL, ENTREPRENEURIAL CHARACTERISTICS, MARKETING STRATEGIES ON BUSINESS DEVELOPMENT IN MSMES TAPE IN WRINGIN BONDOWOSO VILLAGE Ariefin, Miftahul; Azhad, Muhammad Naely; Fatimah, Feti
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10692

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut kewirausahaan, tingkat pendidikan, modal usaha, dan pendekatan pemasaran terhadap kemajuan usaha mikro, kecil, dan menengah (UMKM) Tape yang berlokasi di Desa Wringin Bondowoso. Penelitian ini menggunakan metodologi kuantitatif dengan mengambil sampel sebanyak 83 orang pelaku usaha UMKM Tape yang berada di Desa Wringin Bondowoso. Pengumpulan data dilakukan melalui penyebaran survei kepada para pemilik usaha UMKM Tape yang berada di desa. Analisis yang dilakukan meliputi evaluasi kualitas data, asumsi klasik, regresi linier berganda, t dan f, serta regresi linier berganda. Hasil yang diperoleh dari uji T menunjukkan bahwa tidak terdapat hubungan yang signifikan secara statistik antara pengembangan usaha pada UMKM Tape di Desa Wringin Bondowoso dengan kualifikasi, modal usaha, atau strategi pemasaran. Sebaliknya, atribut kewirausahaan terlihat berpengaruh signifikan terhadap kemajuan perkembangan usaha di kalangan UMKM tape di wilayah yang sama. Sebaliknya uji F menunjukkan bahwa atribut kewirausahaan, modal usaha, tingkat pendidikan, dan strategi pemasaran mempunyai pengaruh terhadap perkembangan usaha UMKM Tape di Desa Wringin Bondowoso jika ditinjau secara kolektif.
DRIVING FACTORS OF BUSINESS PERFORMANCE: HOW INNOVATION, EXPERIENCE, AND CREATIVITY AFFECT BAMBOO CRAFT ENTERPRISES IN BANYUWANGI Agustin, Feni Dwi; Fatimah, Feti; Murtaliningtyas, Wenny
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13885

Abstract

The bamboo craft industry in Banyuwangi Regency holds significant economic potential but faces persistent challenges, including limited innovation, lack of managerial experience, and low entrepreneurial creativity in business strategies. This study addresses the urgent need to enhance the competitiveness of local artisans by empirically examining how innovation, experience, and entrepreneurial creativity influence business success. Using a quantitative associative approach, data were collected via total sampling from bamboo craft entrepreneurs (N=XX) and analyzed through multiple linear regression. The results confirm that all three variables significantly impact business success: innovation increases market relevance, experience improves adaptive management, and entrepreneurial creativity strengthens product and marketing strategies. This study contributes to the literature on creative industries by validating a framework for micro-enterprise development in rural Indonesia. Its novelty lies in integrating these factors within the context of bamboo crafts—a sector often overlooked in entrepreneurial studies—while offering actionable insights for policymakers and business support programs to foster sustainable growth.
ANALYSIS OF PROMOTIONAL STRATEGIES THROUGH SOCIAL MEDIA, WORD OF MOUTH, AND QUALITY OF SERVICE ON CONSUMER DECISIONS Sari, Sinta Anggita; Fatimah, Feti; Izzuddin, Ahmad
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13845

Abstract

The development of digital technology and the fierce competition between internet service providers encourage the importance of effective marketing strategies. This study aims to analyze the influence of social media promotion, word of mouth (WOM), and service quality on consumer decisions to use IndiHome in Jember. The quantitative method was used by surveying 120 IndiHome customers in Jember, analyzed using multiple linear regression. The results showed that social media promotion and WOM had a positive and significant effect on consumer decisions, while service quality had a varied effect depending on reliability, convenience, and satisfaction. This research contributes to the development of digital marketing strategies by emphasizing the importance of social media, WOM, and improving service quality to increase IndiHome's competitiveness. These findings can serve as a reference for internet service providers in designing more effective and customer-satisfaction-oriented marketing strategies.
DETERMINANTS OF WOMEN'S ENTREPRENEURIAL INTEREST: GENDER STEREOTYPICAL ROLES, SOCIAL SUPPORT, SELF-EFFICACY, AND ATTITUDES Pinkan, Aurelia Reghina; Fatimah, Feti; Murtaliningtyas, Wenny
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13878

Abstract

The economic progress of a country in the field of entrepreneurship is no longer dominated by men, but also involves women as business actors. This study aims to analyze the influence of gender stereotypes, social support, self-efficacy, and personal attitudes on women's entrepreneurial interest in Jelbuk District, filling the gap in the literature on psychosocial factors in the context of gender entrepreneurship. The quantitative method was applied with purposive sampling techniques (sample of 150 respondents) and questionnaires as data collection instruments. Data analysis includes validity-reliability tests, classical assumptions, multiple linear regression, hypothesis tests (t-test and F-test), and determination coefficients. The results showed that the four variables had a partial significant effect (p < 0.05), with a simultaneous contribution of 75% (R² = 0.753). These findings strengthen social-cognitive theories and provide practical implications for governments and women's empowerment institutions in designing gender-based entrepreneurship programs. This research also confirms the need for inclusive policies to reduce stereotypical barriers and increase social support for female entrepreneurial aspirants.
THE INFLUENCE OF PHYSICAL ENVIRONMENT, NON-PHYSICAL ENVIRONMENT, WORK CULTURE, TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE JOB SATISFACTION Saputra, Seno; Fatimah, Feti; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10653

Abstract

This study's main goal is to find out how different aspects of the workplace culture, both tangible and intangible, and transformational leadership affect workers' job satisfaction. This study uses a quantitative methodology to investigate the connections and influences between these variables. The study specifically aims to evaluate how work culture, non-physical environmental factors, physical environmental circumstances, and transformational leadership style affect employees' job satisfaction at CV Dira Kencong Shopping Center and Waterpark in Jember. The research aims to ascertain whether the mentioned characteristics exist and how much of an impact they have on the job satisfaction variable for CV employees at Dira Kencong Shopping Center and Waterpark in Jember. It does this by using quantitative descriptive methodology. The result 3 variable transformational leadership style taken together.
Co-Authors Abdul R.H. Korompot Achmad Hasan Hafidzi Adi Suparwo Agistiani Agustin, Amalia Hikmah Agustin, Feni Dwi Ahmad Izzuddin Aisyiah Restutiningsih Putri Utami Amalia, Zahro Yuli Anderson Arnold Aloanis Ani Solihat Aniko, Akhmad Iqbal Apriansah, Noval Dias Ariefin, Miftahul Audy Denny Wuntu Aviro, Iftitah Noranza Ayu, Nirendra Dyah Azhad, M. Naely Azhad, Muhammad Naely BARLINA RINDENGAN Bayu Wijayantini, Bayu Camelia, Camelia Chaleb Paul Maanari Chindy Kalengkongan Damayanti, Fauziah Dian Mei Saputri Diansari, Tatit Dinan, Fira Djois Sugiaty Rintjap Dwi Budi Santoso Evi Wahyuni, Evi Fachry Abda El Rahman Fani Fadlilah Farha, Auva Novia Fatimawali . Fernando Nenabais Fitriani, Diana Novita Frenly Wehantouw Hafidzi, Ahmad Hasan Harianto Harianto Haris Hermawan, Haris Hevi Novitasari I Wayan Gede Suarjana Imam Rofi'i Irene V. Sani, Irene V. Irsyandi, Achmad Iskandar, Ashar Ismanto, Tomi Istiqomah Istiqomah Izzudin, Ahmad Jakub Saddam Akbar Jane Sulinda Tambas Jefriyanto Ismail Johanis J. Pelealu Johnly A Rorong Johnly A. Rorong Johnly A. Rorong Johnly Alfreds Rorong Johnly Rorong Johnly Rorong Joko Sabtohadi Julius Pontoh Jurike Kaunang Korompot, Abdul R.H. Lestari, Endang Putri Liana Resti Lisa Agus Tina M, Devy Angreani Maanari, Chaleb Maanari, Chaleb Paul Maharani, Andhika Putra Andryan Mamondol, Oktavianus Martiana, Nina Max R.J Runtuwene Maya Sabrina, Adelia Annissa Megawati Nodjeng Meiske S. Sangi Meiske Sangi Mevia, Maulida Feren Arta Miftahul Jannah Molektuzzahro, Arila Momuat, Lidya Mongdong, Aldo Mongdong, Aldo G. Montolalu, Gisella T. Muchsin, Reyhan Muhammad Adhimawan Wijaya Muhammad Zaid M. M. Tanaty, Muhammad Zaid M. M. Murtalining Tyas, Wenny Murtaliningtyas, Wenny Musma Rukmana Mustapa Mustapa Nainggolan, Verengki A Nenabais, Fernando Nugroho, Rifqi Maulana Adi Nuri, Rihadatul Aisylia Nursaid Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Qomariah Obet Obet Oktavia, Erica Bella Oktaviansyah, Renaldy Dwi Pinkan, Aurelia Reghina Pomalingo, Moh Fikri Pratama, Lybel Vega Pratiwi, Ananta Dian Priyohadoko, Ndaru Tutus Purnomo, Wahyu Agung Adji Puspitadewi, Ira Putri, Septi Lenita Putri, Yulisya Salsabila Qurotul Aini Rachman, Avivatur Rahayu, Jekti Reynal Maong, Reynal Rhamadanita, Mega Wahyu Ria Yuli Angliawati Ria Yuli Angliawati, Ria Yuli Riliani P. Maradesa RINDENGAN, BARLINA Ririn Indah Romadloni Riris Roisah, Riris Riswan Rosidah Rosidah Rosma Hani Febrianti Rozzaid, Yusron Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Sanusi Gugule Saputra, Seno Sari, Sinta Anggita Satrio, Ogik Fajar Seftiana, Angelita Sodikin, Mohammad Faesal Sofianto, Mohammad Sri Rahayu, Yayu Stefan Marco Rumengan Suci L. Sidik Sukma Hadi, Nadia sulfiana, Icha Sumowo, Seno Suteja , Shintia Noviyanti Suwarno Suwarno Sweet Nabila Imsaki Aulia Syamsi, Ibnu Darmawan Talcha Kirana Tatit Diansari Reskiputri, Tatit Diansari Trina E. Tallei Trina Tallei Tungady, Jessica Tyas, Wenny Murtalining Vanda Kamu Vanda S. Kamu Vanda S. Kamu Verdiyanto, Verdiyanto Wahyu Eko Setianingsih Wardiyah, Silvi Wibowo, Yohanes Gunawan Widyabakti, Mega Anjar Wulandari, Aprilia Nadila Wydaswara, Mita Yayu Sri Rahayu, Yayu Sri Yurico, Bagus Zaenuri, Muhammad Mukamal Zahro, Aminatuz