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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA JURNAL LENTERA BISNIS Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Journal of Digital Education, Communication, and Arts (DECA) Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Engineering, Science and Information Technology Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) IKON Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity CommLine
Wahyuningratna, Ratu Nadya
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Journal : DIALEKTIKA

 1 
PENGARUH BUDAYA PERUSAHAAN TERHADAP KETERIKATAN KARYAWAN DI PT DENTSU AEGIS NETWORK INDONESIA Surahmad Surahmad; Ratu Nadya W; Uljanatunnisa Uljanatunnisa
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The increasing number of multinational companies in Indonesia, and one of them is a company engaged in the media agency, namely PT Dentsu Aegis Network Indonesia. Because it is a multinational company of course affects the entire management of PT Dentsu Aegis Network Indonesia management, most of the management of PT Dentsu Aegis Network Indonesia are people from different countries and cultural backgrounds. In addition, it is interesting that PT DAN was previously two different companies namely PT Dentsu and Aegis. But in 2014 has been merged and in 2016 the management of PT DAN has done a new office relocation to support their long-term plan. So that once between PT Dentsu and PT Aegis apart now has been in one roof. Then can be seen from the background will form the culture of a diverse company. The application of corporate culture in the internal environment of employees is the first step to provide convenience for adaptation and interaction process, in an effort to create a conducive working atmosphere amid increasing market competition. It can be said that corporate culture is the basic foundation of employee loyalty creation to the company. Take samples of 86 employees of corporation with correlational quantitative data collection technique that is research by way of processing and presentation of data by using statistical method that is regression analysis with purpose to determine influence of company culture to employee's attachment to PT Dentsu Aegis Network Indonesia so as enable researcher to conclude objective condition. Based on table t test examination obtained value of tcount (9.712)> table (1,291) so Ho is rejected and H1 is accepted means there is corporate culture to employee engagement.
RAGAM REPRESENTASI IKLAN SENSUAL DI TELEVISI (KAJIAN SEMIOTIKA ROLAND BARTHES) Ratu Nadya Wahyuningratna; Windhi Tia Saputra
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Electronic media has become a media that is effective enough to educate and provide information to the public, but if it is misused this medium can be a powerful medium to spread negative messages. The influence of television shows will be seen after the public receives messages from television. Today there are various types of shows on television but not all types of impressions have a good effect on the audience. There are several types of television shows that actually cause concern in the community because of wrong perceptions captured from television shows. For example, the existence of ad impressions that indulge the sensuality of women in the storyline. In this case, the advertisements in question are "Mana Tahan" version of Mie Sedaap ad, Sutra Condom advertisement version "Enaknya Sama-sama", and "Zaskia Gothic" version of the Kyoto Bed Sheet ad. These advertisements began airing in 2017 and we can still see them on television. The purpose of this study was to determine the connotation and denotation meanings and some myths in these advertisements which were considered to represent sensuality. This study uses a qualitative research approach with semiotic analysis methods. The subjects in this study were advertisements for Sutra Condoms, Mie Sedaap and Kyoto Bed Sheet on television which would be the subject of analysis. The results of this study are expected to be followed up by advertisers in producing communication messages in advertisements with the suitability of national discourse/values circulating in the community in their works, so that the advertising climate in the country can be better.
Co-Authors Ali Zafir Talmullah Ariyanti, Rini Astuti, Enny Diah Baskara Putri, Ratu Laura Mulia Dea Putri Karimah Fildzah Shabrina Firdaus Noor Fitria Ayuningtyas Flora Grace Putrianti Frans Sudirjo Hendra Hendra Hernawan, Moch Arif Hery Purnomo Husaini Husaini Ilham Arief Irpan Ripa’i Sutowo Karimah, Dea Putri Kenni Cea LUKMAN Saleh WALUYO Luqman Hakim M.B.P, Ratu Laura Mansur Juned Mozart Malik Ibrahim Muhammad Ade Kurnia Harahap Muhammad Adiz Wasisto Muhammad Syafral Mustafa, Fahrina Nadya Najna Noor Falih Nurdiani, Tanti Widia Nurfatimah, Erisha Nurmasari Situmeang Nusyirwan Nusyirwan Prihatiningsih, Witanti Puri Bestari Mardani Rahmadini Ayu Agung Utami Ratu Laura M P B Riesna Apramilda Rifka Nayla Azkia Rut Rismanta Silalahi S. Bekti Istiyanto Santoso, Muhammad Hery Saputra, Windhi Tia Saryanto Saryanto Sembada, Windhiadi Yoga Setiadi, Bekti Sidjabat, Sonya Siti Annisa Wahdiniawati, Siti Annisa Siti Maryam Surahmad Syahrul Salam Tyahya Whisnu Hendratni Uljanatunnisa, Uljanatunnisa Utomo, Sulistyo Budi Victor Lamboy Sinaga Vinta Sevilla Violin, Vivid Vivid Violin Wahyu Anugrah Manippi Waluyo, Lukman Saleh Wandanaya, Anita Bawaiqki Wasisto, Muhammad Adiz Widiarti, Sofia Diva Windhi Tia Saputra Windhi Tia Saputra Windhi Tia Saputra Zempi, Chairun Nisa