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Journal : CommLine

Representasi Imperialisme Budaya Dalam Video Musik BTS “Dynamite” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; M.B.P, Ratu Laura
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.911

Abstract

Music videos are the cultural products that are currently disseminated through the media, especially YouTube. BTS is one of the music groups from South Korea that spreads its music videos through YouTube and reaches more than one billion viewers. This study discusses the representation of cultural hybridity in the Dynamite music video. By using Roland Barthes' semiotic study, it is known that the BTS Dynamite music video contains elements of British, American, and Korean culture. This illustrates the existence of Western cultural imperialism which has turned into Korean cultural imperialism or commonly called Koreanization. Furthermore, this Dynamite music video also illustrates cultural hybridity where the enthusiasm of the people, especially Asians for BTS, is high because of the closeness of values, temporal, historical, and cultural experiences.
Representasi Harapan Dalam Mv Bts “Spring Day” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; Baskara Putri, Ratu Laura Mulia; Saputra, Windhi Tia
CommLine Vol 8, No 1 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i1.1688

Abstract

Every human being has hope in his life. they have a positive will, and can continue to be with the people they care about. This description of hope can be expressed in various ways, one of which is through a music video. One of the musicians who often brings up the theme of hope is BTS, they are considered to always be able to describe the life of teenagers in general, including the matter of hope and longing in life. One of their best works with the theme of hope is the Spring Day, which is predicted to tell about the Sewol Ferry incident that occurred in 2014. This song is an extraordinary achievement for BTS. From the beautiful song lyrics and music video cinematography, the writer finds several representations of hope by using Roland Barthes' Semiotics study.Keywords: BTS, hope, music video, semiotic, Spring Day