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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA JURNAL LENTERA BISNIS Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Journal of Digital Education, Communication, and Arts (DECA) Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Engineering, Science and Information Technology Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) IKON Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity CommLine
Wahyuningratna, Ratu Nadya
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Journal : CommLine

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Representasi Imperialisme Budaya Dalam Video Musik BTS “Dynamite” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; M.B.P, Ratu Laura
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.911

Abstract

Music videos are the cultural products that are currently disseminated through the media, especially YouTube. BTS is one of the music groups from South Korea that spreads its music videos through YouTube and reaches more than one billion viewers. This study discusses the representation of cultural hybridity in the Dynamite music video. By using Roland Barthes' semiotic study, it is known that the BTS Dynamite music video contains elements of British, American, and Korean culture. This illustrates the existence of Western cultural imperialism which has turned into Korean cultural imperialism or commonly called Koreanization. Furthermore, this Dynamite music video also illustrates cultural hybridity where the enthusiasm of the people, especially Asians for BTS, is high because of the closeness of values, temporal, historical, and cultural experiences.
Representasi Harapan Dalam Mv Bts “Spring Day” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; Baskara Putri, Ratu Laura Mulia; Saputra, Windhi Tia
CommLine Vol 8, No 1 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i1.1688

Abstract

Every human being has hope in his life. they have a positive will, and can continue to be with the people they care about. This description of hope can be expressed in various ways, one of which is through a music video. One of the musicians who often brings up the theme of hope is BTS, they are considered to always be able to describe the life of teenagers in general, including the matter of hope and longing in life. One of their best works with the theme of hope is the Spring Day, which is predicted to tell about the Sewol Ferry incident that occurred in 2014. This song is an extraordinary achievement for BTS. From the beautiful song lyrics and music video cinematography, the writer finds several representations of hope by using Roland Barthes' Semiotics study.Keywords: BTS, hope, music video, semiotic, Spring Day
Co-Authors Ali Zafir Talmullah Ariyanti, Rini Astuti, Enny Diah Baskara Putri, Ratu Laura Mulia Dea Putri Karimah Fildzah Shabrina Firdaus Noor Fitria Ayuningtyas Flora Grace Putrianti Frans Sudirjo Hendra Hendra Hernawan, Moch Arif Hery Purnomo Husaini Husaini Ilham Arief Irpan Ripa’i Sutowo Karimah, Dea Putri Kenni Cea LUKMAN Saleh WALUYO Luqman Hakim M.B.P, Ratu Laura Mansur Juned Mozart Malik Ibrahim Muhammad Ade Kurnia Harahap Muhammad Adiz Wasisto Muhammad Syafral Mustafa, Fahrina Nadya Najna Noor Falih Nurdiani, Tanti Widia Nurfatimah, Erisha Nurmasari Situmeang Nusyirwan Nusyirwan Prihatiningsih, Witanti Puri Bestari Mardani Rahmadini Ayu Agung Utami Ratu Laura M P B Riesna Apramilda Rifka Nayla Azkia Rut Rismanta Silalahi S. Bekti Istiyanto Santoso, Muhammad Hery Saputra, Windhi Tia Saryanto Saryanto Sembada, Windhiadi Yoga Setiadi, Bekti Sidjabat, Sonya Siti Annisa Wahdiniawati, Siti Annisa Siti Maryam Surahmad Syahrul Salam Tyahya Whisnu Hendratni Uljanatunnisa, Uljanatunnisa Utomo, Sulistyo Budi Victor Lamboy Sinaga Vinta Sevilla Violin, Vivid Vivid Violin Wahyu Anugrah Manippi Waluyo, Lukman Saleh Wandanaya, Anita Bawaiqki Wasisto, Muhammad Adiz Widiarti, Sofia Diva Windhi Tia Saputra Windhi Tia Saputra Windhi Tia Saputra Zempi, Chairun Nisa