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Wahyuningratna, Ratu Nadya
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Journal : Journal of Innovative and Creativity

 1 
Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Hery Purnomo; Vivid Violin; Riesna Apramilda; Fahrina Mustafa; Sonya Sidjabat; Ratu Nadya Wahyuningratna
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
The Influence of Content Authenticity, Online Review Quality, and Perceived Fairness on Digital Brand Trust in E-Commerce Applications in Indonesia Rio Haribowo; Riesna Apramilda; Menhard; Apriani Riyanti; Ratu Nadya Wahyuningratna; Iwan Henri Kusnadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6041

Abstract

The primary purpose of this study is to investigate the impact that content authenticity, review quality, and perceived fairness have on trust in digital brands in Indonesian e-commerce applications. The rivalry in the e-commerce sector alongside the slow but steady rise in consumer trust in online transactions are the main backgrounds of the study. A quantitative explanatory approach has been utilized for the study, and 200 current users of e-commerce applications were selected as respondents through purposive sampling. The questionnaires made on a five-point Likert scale were the technique for collecting data and multiple linear regression was the method of analysis used. The research tool has successfully gone through the tests for validity, reliability, and other classical assumptions. The findings indicate that the three independent variables not only individually but also collectively have a significant and positive impact on the trust towards digital brands. Hence, the research has given a theoretical contribution to the literature on the evolution of digital brand trust in the e-commerce context. However, the implications of the research results are of a strategic nature and can be directed at the platform's managers, who in turn can strengthen user trust via, among other things, the use of authentic content, the application of effective review management, and the observance of fair and open policies.
Co-Authors Ali Zafir Talmullah Ariyanti, Rini Astuti, Enny Diah Baskara Putri, Ratu Laura Mulia Dea Putri Karimah Fildzah Shabrina Firdaus Noor Fitria Ayuningtyas Flora Grace Putrianti Frans Sudirjo Haribowo, Rio Hendra Hendra Hernawan, Moch Arif HERY PURNOMO Husaini Husaini Ilham Arief Irpan Ripa’i Sutowo Iwan Henri Kusnadi Karimah, Dea Putri Kenni Cea LUKMAN Saleh WALUYO Luqman Hakim M.B.P, Ratu Laura Mansur Juned Menhard Mozart Malik Ibrahim Muhammad Ade Kurnia Harahap Muhammad Adiz Wasisto Muhammad Syafral Mustafa, Fahrina Nadya Najna Noor Falih Nurdiani, Tanti Widia Nurfatimah, Erisha Nurmasari Situmeang Nusyirwan Nusyirwan Prihatiningsih, Witanti Puri Bestari Mardani Rahmadini Ayu Agung Utami Ratu Laura M P B Riesna Apramilda Rifka Nayla Azkia Riyanti, Apriani Rut Rismanta Silalahi S. Bekti Istiyanto Santoso, Muhammad Hery Saputra, Windhi Tia Saryanto Saryanto Sembada, Windhiadi Yoga Setiadi, Bekti Sidjabat, Sonya Siti Annisa Wahdiniawati, Siti Annisa Siti Maryam Sulistyo Budi Utomo Surahmad Syahrul Salam Tyahya Whisnu Hendratni Uljanatunnisa, Uljanatunnisa Victor Lamboy Sinaga Vinta Sevilla Vivid Violin Wahyu Anugrah Manippi Waluyo, Lukman Saleh Wandanaya, Anita Bawaiqki Wasisto, Muhammad Adiz Widiarti, Sofia Diva Windhi Tia Saputra Windhi Tia Saputra Windhi Tia Saputra Zempi, Chairun Nisa