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All Journal Al Ishlah Jurnal Pendidikan JIKE : Jurnal Ilmu Komunikasi Efek Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Communicology: Jurnal Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Ilmiah Ilmu Komunikasi Communique Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Journal of Research in Social Science and Humanities Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Journal of Social And Economics Research Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Dakwatussifa: Journal of Da'wah and Communication Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Ilmu Komunikasi Andalan Innovative: Journal Of Social Science Research Priviet Social Sciences Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Journal Innovation In Education Ardhi: Jurnal Pengabdian dalam Negri International Journal of Social Science and Humanity Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan journal of social and economic research Jurnal Cendekia Ilmiah Jurnal Pendidikan dan Sosial Humaniora INJECT Interdisciplinary Journal of Communication Jurnal Bersama Pengabdian Kepada Masyarakat Indonesian Journal of Islamic Communication Jurnal Komputer, Informasi dan Teknologi Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Wina Puspita Sari
Universitas Negeri Jakarta
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Komunikasi Persuasif Trailer Serial Drama dalam Menarik Minat Audiens Allaysha Murtiawani; Anggun Nadia Fatimah; Menati Fajar Rizki; Wina Puspita Sari; Qoryna Noer Seyma
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.363

Abstract

Penayangan trailer pada sebuah serial drama memiliki peran penting dalam menarik minat audiens terhadap suatu tayangan. Seiring berkembangnya platform streaming digital, trailer mulai digunakan sebagai media komunikasi awal untuk membangun ketertarikan audiens terhadap serial yang akan dirilis. Penelitian ini bertujuan untuk menganalisis komunikasi persuasif dalam trailer dari serial Squid Game 2 melalui akun @netflixid, serta membahas makna simbolik yang terdapat dalam trailer. Teori yang digunakan dalam penelitian ini adalah teori komunikasi persuasif dan analisis semiotika Ferdinand de Sauusure dengan pendekatan penanda (signifer) dan petanda (signifed). Penelitian ini menggunakan metode kualitatif dengan teknik observasi dan dokumentasi beberapa scene dalam trailer yang berdurasi 1 menit 48 detik. Dari hasil observasi tersebut, telah ditemukan 12 scene yang merepresentasikan bentuk komunikasi persuasif yang diterapkan oleh Netflix untuk menarik minat audiens. Hasil penelitian menunjukkan, komunikasi persuasif yang digunakan oleh Netflix berupa teknik ganjaran, teknik tataan, teknik asosiasi, dan teknik integrasi. Sementara itu, analisis semiotika Ferdinand de Saussure menunjukkan simbol-simbol yang terdapat dalam trailer, membangun ekspektasi dan menciptakan keterikatan emosional audiens. Dengan demikian, hasil penelitian yang dapat disimpulkan adalah penelitian ini memberikan pemahaman komunikasi persuasif dengan pendekatan semiotik pada trailer dapat menjadi sarana efektif menarik minat audiens terhadap serial drama.
The Management of Dealls’ Social Media on X (Twitter) in Building Job Seeker Engagement and Trust Sadila Syaumi Al-Fallah; Wina Puspita Sari; Asep Soegiarto; Muria Putriana; Abdul Kholik
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.372

Abstract

Social media has become a strategic channel for digital recruitment platforms to build relationships with their audiences. One platform actively fostering closeness with job seekers on X is @deallsjobs, the official account of Dealls, a recruitment platform known for being responsive and closely connected to the job-seeking community on social media. This study aims to understand how Dealls manages its X account to build engagement and trust among job seekers. Using a descriptive qualitative approach, the study applies Regina Luttrell’s Circular of SoMe model as the analytical framework. Data collection was conducted through direct observation, in-depth interviews with the key informant managing the X account and a job seeker, as well as documentation of posts from the @deallsjobs account on X. The data were analyzed through data reduction, data presentation, and conclusion drawing. The results show that Dealls implements the four stages of the Circular of SoMe in an integrated manner. In the Share stage, Dealls distributes job vacancy content, career education, and motivational posts in a contextual and responsive way in relation to public discussions. In the Optimize stage, the X account administrator adjust the posting times, communication tone, and relevant issues according to user characteristics, including tapping into ongoing trends. In the Manage stage, the account maintains consistency through polite and relevant communication, including careful responses to sensitive issues via cross-team coordination. Lastly, in the Engage stage, Dealls builds personal connections with the audience through two-way interactions, empathetic replies, and a casual yet meaningful tone of communication. The study concludes that Dealls' social media management goes beyond mere information dissemination; it also focuses on fostering strong digital relationships with its audience. Consistent, responsive, and relevant management practices drive active engagement and help build trust, stemming from timely responses, empathetic communication, and a presence that aligns with job seekers' needs on the X platform. The engagement and trust developed through these practices also open up opportunities for the emergence of long-term digital loyalty.
Pemberdayaan Siswa SMK Melalui Peningkatan Literasi Digital Dan Pemahaman UU ITE Untuk Mendukung Pendidikan Berkualitas (Sdgs 4) Wina Puspita Sari; Muria Putriana; Indah Fajar Rosalina; Qoryna Noer Seyma El Farabi; Kayla Sulendra Kusumah; Muhammad Ardi Himawan; Muhammad Faishal Alghoniyyu; Najwa Aulia Khansa
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2912

Abstract

Abstract This community service activity aims to empower vocational school students through increasing digital literacy and understanding of the Electronic Information and Transaction Law (ITE Law) in order to support the achievement of the 4th point of the Sustainable Development Goals (SDGs), namely quality education. Based on a series of activities that include pre-activities, educational interventions, and post-activity evaluations, it was found that the level of digital literacy of SMK Negeri 33 North Jakarta students is very enthusiastic but there are several points to be concerned about, namely the obstacles to the majority of students not understanding the importance of digital literacy, including the ability to verify information, digital ethics, and legal consequences in cyberspace. Understanding of the ITE Law, including its revisions, important articles, legal sanctions, and personal data protection, is also still limited. The educational interventions carried out succeeded in increasing students' awareness, but the post-test results showed that their comprehension had not improved significantly, with the average comprehension score only ranging from 23%–26%. This is likely influenced by the difference in difficulty between pre-test and post-test questions, as well as the limited implementation time. Therefore, a more intensive, contextual, and sustainable advanced educational strategy is needed so that students not only understand the technical aspects of digital literacy, but also be able to apply it ethically and legally in their daily lives.Keywords: digital literacy, ITE Law, student empowerment, vocational schools, quality education, SDGs 4
Penguatan Kapasitas Komunikasi Digital Komunitas Mat Peci dalam Mendukung Pelestarian Sungai Ciliwung Berbasis SDGs Wina Puspita Sari; Afina Ruqayyah; Rico Fernando Siregar; Adrian Maulana Malik Ibrahim; Arrumaisha Ghaida Puspitasari; Javier Rafi Putra Sidharto; Najla Faiza Ahmad
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 2 (2026): Mei: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i2.3240

Abstract

This community service activity is motivated by the importance of Strengthening digital communication capacity within environmental communities to support the sustainability of community-based environmental conservation movements. The MAT PECI Community (Indonesian Community for Ciliwung Care) as an active partner in conservation and education along the Ciliwung River still faces limitations in managing digital organizational communication, particularly in documentation, publication, and social media optimization aspects. This activity aims to enhance the capacity of community members in utilizing digital media as a means of communication, education, and environmental advocacy. The method used is Participatory Action Research with a participatory approach that involves the community actively from problem identification, planning, implementation, to evaluation. The program includes digital communication training, mentoring in social media content creation, basic photography and videography training, and the development of community digital publication strategies. The results show an increase in members’ understanding and skills in using social media, behavioral changes toward more structured documentation, greater awareness of the importance of digital communication, and the formation of a more directed organizational communication system. The findings indicate that strengthening community-based digital communication is effective in social empowerment and supports the sustainability of environmental conservation movements.
Co-Authors Abdul Kholik Abdul Kholik Abyan Dwi Martha Ade Aulia Ashlah Adi Budi Satrio Adinia Sekar Rayani Adrian Maulana Malik Ibrahim Afina Damayanti Afina Ruqayyah Afina Ruqayyah Afriza Wihadi Agillia Dian Anastasia Akbar Sunaryo, Risky Alfina Rahmah Dewi Alisha Imada Allaysha Murtiawani Alysa Salwa Aufaa Saputro Amellia Putri Anastasia Alissa Andi Andi Anggun Nadia Fatimah Anisa Fauziyah Arrumaisha Ghaida Puspitasari Arrumaisha Ghaida Puspitasari Arum Amanda Indrayati Asep Soegiarto Asep Soegiarto Asep Sugiarto Asep Sugiarto Aulia Juliananda Azza Nailis S Azzah Ines Hamidah Bani Fatimah Pujianti Bella Amalia Bintang Fauzan Casa Bilqis Savitri Cherish Tito Nafassa Cheryl Olivia Sabina Decency Ananda Sylphania Devara Alfaritzi W Dewi Rangganis Hadi Arum Ningrum Dian Yusuf Diayu Intan Djahwan Kamil Erlianur Putri Carlina Fathihah Fadia Ramadania Farah Widari Maulidya Farah Zyiafira Farida Rizqi Ardilia Ningrum Farras Amin Abdillah Fildzah Hani Mufidah Firda Maya Junita Galuh Sukma Dwijayanti Ghina Balqis Salsabil Hadinayu, Atmaradhifa Helix Clementhius Valendyawan Hesti Sofiyanti Hikmatullah Hikmatullah Ibnu Arya Fakhrizky Idzni Ramadhani Kamaludin Inas Kurnia Indah Fajar Rosalina Indah Fajar Rosalina Indah Nursyamsiah Indira Haniya Arasi Ismi Alivia Wulandari Jasmine Jovita Khairunnisa Sirait Jasmine Nazwa Putri Eriesta Javier Rafi Putra Sidharto Javier Rafi Putra Sidharto Jihan Salzabilla Winata Kartika, Mega Ardhiani Kayla Sulendra Kusumah Kayla Sulendra Kusumah Kezia Revina Adelia Butarbutar Khairum Tri Anissa M. Faishal Alghoniyyu M. Reza Firdaus Marcella Zeilanti Ramadhan Marsha Cesar Nathania Megan Restu Litani Meiha Bintang Pudence Swissedy Mela Agustia Menati Fajar Rizki Mentari Anugrah Imsa Muhamad Zidan Pahlevi Muhammad Ardi Himawan Muhammad Ardi Himawan Muhammad Ardi Himawan Nugroho Muhammad Fachrizal Firdhan Muhammad Faishal Alghoniyyu Muhammad Faishal Alghoniyyu Muhammad Ihsan Darus Muhammad Reza Firdaus Muria Putriana Muria Putriana Muria Putriana Nadia Zulmi Najla Faiza Ahmad Najwa Aulia Khansa Najwa Aulia Khansa Naomi Jovanka Sirait Nashwa Tsuraya Nasya Rizqy Zalikha Navira Sharen Assyifa Nayumi Tri Mutiara Nazwa Cendra Swari Nindhiya Salma Haura Nur Rahmah Oktafina Nuraini Fazilatun Nisa Phoebe Valencia Putri Wulansari Putri Yohana Sitorus Qoryna Noer Seyma Qoryna Noer Seyma El Farabi Qoryna Noer Seyma El Farabi Rachel Lelyta Immanuela Siahaan Raisa Firstia Raisa Rahmi Alfat Rangga Audy Islamy Rashidqi Alfian Reja Ruhul F Rico Fernando Siregar Rico Fernando Siregar Risa Maulia Riska Amelia Wahyuni Risky Akbar Sunaryo Rivanda Kamil Akhsan Rivanda Kamil Akhsan Ruth Lydia Mutiara Sihombing Sadila Syaumi Al-Fallah Safa Amanda Karenina Safiat Amaylia Putri Salsa Dhea Adela Sandrina Irsa Adelia Seyma El Farabi, Qoryna Noer Shafa Shafira Najah Shinta Aprillia Kusuma Wardhani Suci Rachma Praditi Sulthan Arrafi Fadhila Syahwa Putri Ismaiga Syifa Rizka Farentia Tazkia Nursina Tj. Darmawan Vidhia Ramadhanti Wiratri Anindhita, Wiratri Yabes Edmund Macario Siburian Yuni A. Muharam