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All Journal Jurnal Penelitian dan Pendidikan IPS Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) Jurnal Administrasi dan Manajemen Pendidikan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Peternakan (Jurnal of Animal Science) Conference on Innovation and Application of Science and Technology (CIASTECH) WIDYA LAKSANA YUME : Journal of Management Dinasti International Journal of Education Management and Social Science JAMP : Jurnal Administrasi dan Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal La Bisecoman Empowerment Society Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science Qomaruna International Journal of Economics and Management Research
Endi Sarwoko
Universitas Ciputra Surabaya
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Journal : Jurnal Manajemen Universitas Bung Hatta

 1 
Digitalization and Competitive Advantage of SMEs: The Moderating Role of Entrepreneurial Competence Sarwoko, Endi
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 1 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i1.25543

Abstract

The rapidly changing business environment encourages small and medium enterprises (SMEs) to adopt business digitalization. Research to explore factors influencing the competitive advantage of SMEs, specifically the role of digitalization, as well as examine the interaction of entrepreneurial competence on the influence of digitalization on the competitive advantage of SMEs. The research sample was owners/managers of 125 SMEs in the tourism sector in Malang City, East Java, which were taken using purposive sampling techniques. A questionnaire was used to collect data, then analyzed using PLS-SEM. The results of the study revealed that digitalization of SMEs provides benefits in the form of increasing the competitive advantage, another factor that contributes to competitive advantage is entrepreneurial competence. Other findings explain that entrepreneurial competence will strengthen the influence of SME digitalization on competitive advantage. This research has theoretical implications that competitive advantage will be achieved if SMEs have resource advantages, namely digitalization, as well as practical implications for the importance of adopting digitalization to increase the competitive advantage of SMEs.
Co-Authors Adinata, Faris Agung Yuniarianto Agung Yuniarinto Ahsan, Mohammad Akhmad Zaini, Akhmad Ali Mahmud Allowisia Rikarling Andi Nu Graha Andi Nu Graha Andika Wulan Febriani Andreas Jodhinata Aprilita, Selly Wulan Ardiansyah, Darmawan Ardiansyah, Fajar Arini, Iftita Yustitia Arini, Iftita Yustitia Arini Ashari, Farhan Ashari, Farhan Ashari Bagus Septivianto Bogi Akhmad Suendar Choiriyah Choiriyah Cosmas Gatot Haryono Delviana, Ajeng Sukma Denny Bernardus Desi Rahma Putri Pratiwi Dewi, Yuli Dian Tri Mahardini Dianawati Suryaningtyas Dianawati Suryaningtyas Dwi Citra Dwi Wahyudi Eka Kurniawati Eklezia, Sherina Emon, Venansius Yunus endah andayani Endang Setyo Wati Endang Setyo Wati Eric Harianto Erick Wisdha Eko Ibtadiyanto Estri Pamungkasih Fachthurrohman, Muchammad Fachthurrohman, Muchammad Fachthurrohman Fahrul Riza Fajar Ardiansyah Frederico, Jonathan Hadisantoso, Edoardus Hidayat, Candra Wahyu Iftita Yustitia Arini Ignastia Amanda Ilham Bima Imam Rofi’i Imam Syafi'i Irma Irma Tyasari Iva Nurdiana Iva Nurdiana Iva Nurdiana Nurfaida Iva Nurdiana Nurfarida Iwan Pakpahan Juniardi Kari, Asmad Komilus, Connie Fay Kristina Sedayastuti Kristina Sedyastuti Kurniawan, Dedy Arik Kusumawati, Enike Dwi Kusumawati, Enike Dwi Kusumawati Lia Nur Islami Lie, Teofilus Liemansyaputri, Sabrina Lina Indrawati M. Fakhrudin Mudzakkir Madziatul Churiyah Mahmud, Ali Mahmud Manik, Yuni Mariani Maria Yulita Dhone Meinardhy, Ricky Moh. Ahsan Mohammad Ahsan Mohammad Bahrul Ulum Muchammad Ismail Hamzah Muhammad Bahrul Ulum Nancy Oktavia, Agustina Nanda Setya Putri Naumi, Mimi Ngadimun, Tony Nila Restu Wardani Nor, D. Ahmad Affaniy Nova Dwi Kusuma Wardani Nugke, Haydar Wafiq Nurdiana, Iva Nurfaida, Iva Nurdiana Oktapianus Oktapianus Pakpahan, Iwan Pamungkasih, Estri Pamungkasih Paulus Dakosta Yoman Pieter Sahertian Pinastico, Stephanus Herin Pinastico, Stephanus Herin Pinastico Pradana, Diva Cahyo Pradana, Diva Cahyo Pradana Pujiati, Rina Rahmad Hidayat Rahmadina Fitria Ristanti Ramayanti, Kinta Ramayanti, Kinta Ramayanti Rami, Tarini Putri Ristanti, Rahmadina Fitria Ristanti Rita Indah Mustikowati Romauli Nainggolan Rusmini Rusno Rusno Salam, Aldino Sedyastuti, Kristina Sindy Andani Iryanti Sitepu, Rimenda Aminarosa Sri Umi Mintarti Sri Wilujeng Sri Wilujeng Sugeng Hariyanto Sugeng Haryanto Suginantra, Putu Agus Syam Rahadi Tan, Ellys Teofilus Teofilus , Teofilus Teofilus Teofilus, Teofilus Terusia, Erma Fina Triastutik, Julaika Ulum, Muhammad Danial Ulum, Muhammad Danial Ulum Vendy Kusumawardhana Verdiana, Erika Vinus Maulina Wahyudie, Diyan Eko Yuli Dewi Yulianti & Ninik Indawati Hartatik Yuni Yuni Zaini, Akhmad Zaini