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Journal : Media Bina Ilmiah

PENERAPAN BAURAN PROMOSI DALAM PENYELENGGARAAN LASCARYA TEGALLALANG FESTIVAL Nyoman Sri Manik Parasari; Ni Putu Yunita Anggreswari; Anak Agung Istri Agung Maheswari; I Putu Dharmawan Pradhana
Media Bina Ilmiah Vol. 17 No. 5: Desember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.358 KB) | DOI: 10.33578/mbi.v17i5.215

Abstract

The recovery of tourism can run if there are activities that develop and are sustainable, the fact is that many business sectors have stopped and gone out of business during the Covid-19 pandemic. Seeing from this phenomenon, tourism is the wheel of life rotation of the Balinese people in general. One of the impacts affected by the pandemic is in Gianyar, especially Tegallalang Village. Starting from the concern of the youth generation of Tegallalang Village towards the development of tourist villages, by having existing natural resources and human resources, of course there are many activities that can can be carried out to revive tourists' interest in coming to visit Tegallalang Village. Lascarya Tegallalang Festival is held to help the problems faced by the people of Tegallalang Village. The problem has an impact on various fields such as socio-cultural, arts, tourism villages, public health and welfare. This study uses qualitative methods to determine the phenomena that occur in Tegalalang Village. The data collection stage uses in-depth interviews, by conducting direct questions and answers with the informants who have been selected, namely the Chairman of the Committee Lascarya Tegallalang Festival, Community Leaders, and the Inter-Youth Communication Forum in Tegallalang Village. Based on the results of interviews conducted by researchers, it can be said that with the promotional mix applied in the Lascarya Tegalallang Festival activities through social media: instagram, youtube, RRI radio communication facilities and community leaders.
STRATEGI PEMASARAN DALAM PENGEMBANGAN DESA WISATA SIDATAPA KECAMATAN BANJAR KABUPATEN BULELENG A. A. Istri Agung Maheswari; A. A. Ngr. Oka Suryadinatha G; Ni Putu Yunita Anggreswari; Nyoman Sri Manik Parasari; Ni Nyoman Sri Wisudawati
Media Bina Ilmiah Vol. 17 No. 10: Mei 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism village is a form of combination of accommodation, attractions, supporting facilities that are presented in the pattern and structure of community life that blends with culture, nature, art and traditions that apply to the community. With the existence of this tourism village, it is expected to be able to grow and develop into the management of a tourism business sector, and requires the right marketing strategy. One of the villages that has tourism potential to be developed is Sidatapa Village. Sidatapa Village, known as Baliaga Village, has natural beauty, very unique regional arts and ancestral cultural heritage in the form of traditional houses that must be preserved. However, in its development there are still obstacles, especially in terms of promotion and marketing. To be able to survive and thrive in the tourism industry, a marketing strategy is needed by the destination manager. Data collection was carried out through observation, literature study and interviews with village officials and environmental awareness leader group who are responsible for tourism in Sidatapa Village. Strategy analysis is done by using SWOT analysis. Based on the results of the analysis, it was found that there needs to be a promotion strategy and increase cooperation, re-branding image of tourist destinations, forming a professional team and preparing tour package rates, as well as further optimizing tourism products and the performance of tourism destination managers in Sidatapa Village
Co-Authors A. A. Ngr. Oka Suryadinatha G A.A. Gede Putra Pemayun A.A. Istri Agung Maheswari, A.A. Istri Agung Adiani, Cahya Izati Adriati, I Gst. Ayu Wirati Aldo Wilyam Ferari Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Bagus Narendra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Anand Arya Mahesa, I Putu Gede Ari Maulana Bastian Ari, Gede Yona Krisna Ariwangsa, I Gusti Ngurah Oka Bagus Adhi Pradipta Basmantra, Ida Nyoman Bayu Ardika Cahaya, Ni Putu Meisa Charlie Sarchan Indrawan Christian Cassano Putra Tampuk Delina Putri Purwandari Desak Made Febri Purnama Sari Dewi, Putu Dian Prasetia Dewi, Putu Purnama Dewi, Putu Sasmita Diarsa, Raymundus Arkananta OKa Dwi Yudiasana Dharma Eileen Vridynia Setligt Ermenilda Indra Wahyu Febrianti, Ni Putu Debi Gorda, A.A Ngurah Eddy Supriyadinatha Gusi Putu Lestara Permana I Gede Adi Artawan I Gede Dimas Dewangga I Gst. Ayu Wirati Adriati I Gusti Agung Shadevaningrat I Gusti Ayu Made Katarina Mahottama I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Made Chandra Mandira I Made Galang Suputra I Made Ricky Indra Primadana I Made Sindhu Yoga I Putu Dharmawan Pradhana I Putu Gede Anand Arya Mahesa I Putu Krishna Widyaskara I Putu Satria Parayangan Ida Ayu Iswari Pidada Ida Ayu Oka Martini Ida Ayu Parwati Ida Nyoman Basmantara Jayati, Kadek Elda Kadek Andika Darma Putra Kadek Aulya Ari Maharani Swibawa Kadek Devi Kalfika Anggria Wardani Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Nila Komang Widhya Sedana Putra P Kusuma, I Wayan Ari Indra Laksmi, Kadek Wulandari Mahadewi, Ni Ketut Ayu Maharani, Ni Putu Ayu Rishya Maheswari, A. A. Istri Agung Maheswari, A.A Istri Agung Maheswari, AA Istri Agung Maheswari, Anak Agung Ari Maheswari, Anak Agung Istri Agung Meita Kusuma Dewi Mira Yanti, Ni Putu Nadya Dominica Putri Yudda Nata Kusuma Ni Kadek Belinda Marmora Ni Kadek Diah Dharmaputri Ni Kadek Sindy Dwi Anjani Ni Ketut Anjani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Putri Saraswati Ni Nyoman Sri Wisudawati Ni Nyoman Tania Maharani Ni Putu Bayu Widhi Antari Ni Putu Nina Eka Lestari Ni Putu Swari Febrianti Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Nilna Muna Ningsih, Ni Made Ayu Dwi Listya Nugraha, I Putu Jaya Putra Nuning Indah Pratiwi Nurwijayanti Nyoman Aditya Brahma Putra Pani, Ni Made Harum Pranji Perwira, Setya Andika Pika, Putu Ayu Titha Paramita Pramesti, I Gusti Ayu Ratna Pranajaya, I Kadek Widi Pratyahar, Kadek Yora Purwandari, Delina Putri Putra, I Dewa Gede Sanjaya Putra, Nyoman Aditya Brahma Putu Diah Sundari Dewi, Ni Putu Dyah Permatha Korry Putu Irma Yunita Putu Nina Eka Lestari, Ni Putu Ratna Juwita Sari Raymundus Arkananta Oka Diarsa Renata, Ni Komang Nadia Sukma Roziana, Komang Cesie Agnestia Sahri Aflah Ramadiansyah Saputra, I Gusti Ngurah Jhon Saraswati, Ni Komang Putri Sari, Putu Ratna Juwita Sartika, Filomena Sesilia Lay, Clarissa Setya Andika Perwira Soemitro, Bunga Ayu Retno Syafitri Suanda, I Wayan Seven Wisnu Putra Susanti, Gusti Ayu Komang Viona Ary Syadza Rafa Nafisah, Ghalda Tiara Aninditha Wahyu, Ermenilda Indra Wijaya, Gede Crisna Willy Deka Dianto yumi arya