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Parasari, Nyoman Sri Manik
Universitas Pendidikan Nasional
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Peran Digital Marketing, E-WOM, dan Kualitas Produk terhadap Keputusan Pembelian di Adhi Fashion Garment Parasari, Nyoman Sri Manik; Putra, I Dewa Gede Sanjaya; Mandira, I Made Chandra; Korry, Putu Dyah Permatha
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.20186

Abstract

Current study aimed to identify the role of digital marketing, E-WOM, and product quality on consumer purchasing decisions at Adhi Fashion Garment. The target population used is all residents of South Denpasar City who have purchased Adhi Fashion Garment products. Through a purposive sampling technique, 168 respondents were obtained who participated in filling out the questionnaire. Based on the results of calculations using PLS-SEM version 4.0 software, the results showed that digital marketing, electronic word of mouth (e-WOM) and product quality had a positive and significant influence on purchasing decisions at Adhi Fashion Garment, South Denpasar. The implications of the results of this research show that the better the implementation of digital marketing strategies and consumers' positive stories about their experiences using certain products, the more this can improve purchasing decisions. And the better the quality of the products offered, especially fashion products, will be able to improve consumer purchasing decisions.
Sosialisasi dan Pemasangan Banner Larangan Buang Sampah untuk Meningkatkan Kebersihan di Desa Pitra Tabanan Kusuma, I Wayan Ari Indra; Parasari, Nyoman Sri Manik; Maheswari, A.A Istri Agung
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.28806

Abstract

Sampah merupakan suatu hal yang banyak menimbulkan dampak negatif. Semua yang beraktivitas pasti akan menghasilkan sampah dan begitu juga yang terjadi di Desa Pitra Kecamatan Penebel Kabupaten Tabanan. Metode yang digunakan dalam kegiatan program kerja pengabdian kepada masyarakat ini adalah analisis situasi bagaimana cara pengendalian sampah di masyarakat, lokasi pelaksanaan program kerja pengabdian kepada masyarakat ada sebanyak empat titik yang tersebar di desa Pitra yaitu, Jembatan Br Asah, Jembatan Br. Pohgending, Br Serason, dan perbatasan Desa Pitra dengan Desa Jegu. Tujuan dari kegiatan program kerja pengabdian kepada masyarakat yaitu: Masyarakat  di Desa Pitra  mampu meningkatkan kesadaran masyarakat tentang pentingnya membuang sampah pada tempatnya, Masyarakat dapat lebih memiliki  pengetahuan tentang sampah yang dipilah sesuai dengan jenisnya, Masyarakat di Desa Pitra dapat mengembangkan atau mengolah sebagai produk agar memiliki nilai jual.
Penyuluhan Administratif Posyandu Melalui Pengisian Registrasi dan KMS (Kartu Menuju Sehat) Ningsih, Ni Made Ayu Dwi Listya; Parasari, Nyoman Sri Manik
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 6, No 1 (2024): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v6i1.7122

Abstract

Cadres play a very important role in posyandu activities as one of the monitoring activities for the nutritional status of toddlers. Good knowledge about nutrition and stunting prevention efforts will assist cadres in providing counseling to the community. However, it is not only knowledge about nutrition and stunting. Knowledge about how to fill out the registration book and KMS (Health Card) must also be understood. Where many posyandu cadres in Pitra Village do not understand enough about the procedures for filling in the KMS book (Health Card) which often results in misunderstanding of information about child growth and development. Therefore, this community service activity aims to increase the knowledge and skills of Posyandu cadres in completing registration and KMS (Health Card). The main target for this activity is posyandu cadres in the Pitra Village area, Penebel. Capacity building is carried out through three methods, namely, education, simulation, and mentoring so that cadres can directly practice the knowledge that has been given. Community service activities using education, simulation and mentoring. This method can increase the knowledge and skills of posyandu cadres in completing registration and KMS (Health Card). As a suggestion, there needs to be special training for cadres on how to provide health information through educational media and health promotion.   
Menelisik kebutuhan nasabah melalui self-service technology pada era transformasi digital Sari, Desak Made Febri Purnama; Ari, Gede Yona Krisna; Martini, Ida Ayu Oka; Parasari, Nyoman Sri Manik
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3676

Abstract

Tujuan penelitian ini untuk mengetahui faktor yang paling memengaruhi Self-Service Technology terhadap kebutuhan nasabah. Teori yang digunakan adalah Techonology Acceptance Model (TAM). Adapun populasi yang dipilih pada penelitian ini yaitu nasabah mobile banking di BPR Kabupaten Gianyar Provinsi Bali, dengan jumlah sampel 115 nasabah yang ditentukan dengan teknik purposive sampling. Teknik pengumpulan data menggunakan kuesioner kemudian databya dianalisis menggunakan Uji Measure of Sampling Adequency dengan program Statistical Program for Social Science (SPSS) versi 25. Hasil temuan yang diperoleh yaitu dari tujuh variable dengan dua puluh tiga indikator faktor variabel yang dianalisis, hanya terbentuk lima faktor. Temuan hasil penelitian ini adalah terbentuknya dua faktor baru yang dinamakan  faktor  reputasi  dan  faktor  user  friendly . Dalam hal ini, faktor repuasi PT. BPR Sukawati Pancakanti mampu dengan cepat melayani nasabah dan ketika terjadi kendala custoumer service (CS) langsung menanganinya. Pada faktor user friendly PT. BPR Sukwati Pancakanti memberikan banyak kemudahan, di antaranya Bahasa yang mudah di mengerti  dan  fitur  yang  mudah  digunakan  semua  kalangan  usia.  Penelitian ini berimplikasi yang menyarankan PT. BPR Sukawati   Pancakanti   agar   lebih   mengembangkan   fitur-fitur   mobile   banking   dalam membangun kepercayaan, desain yang baik, dan kecepatan yang maksimal.
Percaya tidak percaya: Benarkah jika kepercayaan dapat dibangun setelah mengkonsumsi suatu konten? (Studi fenomenologi konten edukasi pada ternak uang) Parasari, Nyoman Sri Manik; Maheswari, A.A. Istri Agung; Ariwangsa, I Gusti Ngurah Oka; Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3801

Abstract

Penelitian ini membahas pemasaran digital yang berfokus pada pemasaran konten edukasi finansial pada aplikasi Ternak Uang, bagaimana konten edukasi finansial dapat membangun kepercayaan merek, dari kepercayaan tersebut akan memperkuat hubungan konsumen dengan merek, mendorong untuk mengambil keputusan pembelian. Penelitian ini menggunakan metode fenomenologi untuk mengetahui fenomena yang terjadi pada konten edukasi Ternak Uang. Tahap pengumpulan data menggunakan wawancara mendalam. Dalam penelitian ini ditemukan bahwa faktor kepercayaan merek yang dibangun melalui konten edukasi dapat mempengaruhi keputusan pembelian, tetapi alasan keuangan menjadi faktor penghalang keputusan tersebut. Hasil penelitian ini adalah konten edukasi mengedukasi konsumen dalam menawarkan produk dan memenuhi sumber informasi yang dikemas dalam bentuk konten akan lebih dipercaya, jika pemberi informasi tersebut merupakan orang yang ahli dalam bidang investasi dan keuangan. Melalui penelitian ini diharapkan dapat memberikan informasi melalui konten edukasi yang efektif dalam mempengaruhi keputusan konsumen agar percaya dengan merek. Implikasi penelitian ini adalah kredibilitas dan otoritas terhadap konten edukasi Ternak Uang, pengambilan keputusan konsumen, pembentukan sikap dan kepercayaan terhadap potensi bisnis Ternak Uang serta berbagi minat dan tujuan yang sama.
Pengaruh Viral Marketing, Brand Ambassador dan Tagline Terhadap Keputusan Pembelian Produk Avoskin Beauty di Denpasar Parasari, Nyoman Sri Manik; Wijaya, Gede Crisna; Purwandari, Delina Putri; Permana, Gusi Putu Lestara
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1740

Abstract

The purpose of this study was to determine the effect of viral marketing, brand ambassadors, and taglines on purchasing decisions for Avoskin beauty products in Denpasar. The type of data in this study was quantitative with a sampling technique using purposive sampling, 70 respondents who were consumers of Avoskin beauty products in Denpasar were analyzed through multiple linear regression analysis. The results obtained through the t-test show that partially viral marketing, brand ambassadors, and taglines have a positive and significant influence on purchasing decisions. The results of the study through the F test also show the effect of viral marketing, brand ambassadors, and taglines on purchasing decisions simultaneously. This shows that the better the viral marketing is done, the better the celebrity’s ability as a brand ambassador, and the better the tagline message delivered, higher the consumer purchasing decision in buying Avoskin beauty products. Keywords: Viral Marketing, Brand Ambassador, Tagline, Purchase Decision
Quality of Service, Purchase Interest, Brand Trust on Joyland Festival Concert Ticket Purchase Decision Parasari, Nyoman Sri Manik; Pranajaya, I Kadek Widi; Maheswari, A.A. Istri Agung
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2495

Abstract

Concert organizers in Bali are increasing almost every year, this project requires consideration of many things that can affect the decision to buy tickets and from this the organizer relies on services such as event organizers to help run the project smoothly. Balinese entertainment and cultural performances attract the attention of tourists and increase the resources of local communities, so that performances and entertainment in Bali are increasingly prominent in the world of arts and are able to compete in their class. The purpose of this study is to analyze service quality, purchase interest, and brand trust on purchasing decisions for Joyland Festival concert tickets. This research method uses purposive sampling with a sample of 126 respondents with predetermined characteristics and this research data collection method is collected through questionnaires, using SmartPLS 4.0 analysis techniques. The results of this study indicate that purchase intention, brand trust, and service quality influence purchasing decisions. Due to adding factors that influence purchasing choices, it is hoped that future researchers can expand the scope of their research.
Sosialisasi Penerapan Sistem Informasi Desa (SID) Berbasis Teknologi Informasi Dan Komunikasi (TIK) Di Desa Pitra Tabanan Parasari, Nyoman Sri Manik; Purnama, Adi; Maheswari, AA Istri Agung
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2657

Abstract

The lack of public awareness and knowledge about technological advances, especially the Village Information System and the use of information and communication technology is the main problem of Pitra Tabanan Village. Most bureaucratic activities in Pitra Village are still carried out conventionally. Villagers continue to use strategic conventions for everything from information dissemination to administration and even data collection. Therefore, we initiated counseling, education, and mentoring programs for Village Information Systems Based on Technology, Information, and Communication. This activity program aims to introduce transparent, effective, and efficient work systems and methods. The people of Pitra Village are increasingly aware of the importance of technological progress as a result of this work program. because it helps and relieves conventional human work. It is hoped that this ICT-based village information system can serve as an example for Pitra Village to continue to develop and develop into a more advanced community and village. keywords : socialization, information and technology systems, village development
Eksplorasi Program Corporate Social Responsibility Perusahaan: Pemberdayaan Masyarakat Melalui Pelatihan Komunitas Miss Cimory Parasari, Nyoman Sri Manik; Dewi, Putu Sasmita; Maheswari, A.A. Istri Agung; Anggreswari, Ni Putu Yunita; Sutrisni, Ketut Elly
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 1 (2025): Januari 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i1.4420

Abstract

PT Cimory merupakan produsen terkemuka produk susu dan makanan di Indonesia yang menjalankan program tanggung jawab sosial perusahaan (CSR) dengan fokus pada pemberdayaan masyarakat, khususnya melalui kerja sama dengan peternak sapi lokal dan inisiatif Miss Cimory. Program Miss Cimory bertujuan meningkatkan kesejahteraan ekonomi wanita- wanita atau ibu rumah tangga melalui pelatihan keterampilan, pembinaan kemandirian, dan dukungan untuk dapat lebih mandiri, dapat berwirausaha guna untuk meningkatkan perekonomian keluarga. Dengan lebih dari 4.000 peserta dan 68 Cimory Center di berbagai wilayah, program ini berkontribusi pada peningkatan keterampilan dan pendapatan keluarga, serta membantu perusahaan Cimory memperluas distribusi produk. Namun, tantangan yang dihadapi termasuk memastikan kelangsungan program, mengatasi resistensi masyarakat, dan menjaga kualitas serta dampak positifnya. Untuk mengatasi tantangan ini, PT Cimory perlu dukungan jangka panjang dalam hal sumber daya manusia dan finansial, serta kolaborasi dengan pemerintah daerah, LSM, dan komunitas setempat. Melalui pendekatan yang tepat, program CSR ini dapat terus berlanjut dan memberikan manfaat berkelanjutan bagi perusahaan dan masyarakat.
Kepercayaan Konsumen Sebagai Mediasi Antara Sosial Media Marketing dan Viral Marketing Terhadap Keputusan Pembelian Pada Prime Video Indonesia Parasari, Nyoman Sri Manik; Pratyahar, Kadek Yora
EconBank: Journal of Economics and Banking Vol 6 No 2 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i2.363

Abstract

The development of the times accompanied by the development of information technology makes everything easier, including marketing. One way to attract consumers' attention and trust in their products is to use meme content as the content of choice that they post on their Twitter accounts so that consumers, especially their followers on Twitter, feel interested and increase curiosity, thereby giving rise to consideration when deciding to purchase their services. This research was conducted on Twitter social media, on the Prime Video Indonesia Twitter account. The population in this study is Twitter social media users in Indonesia, using a sampling technique in this study using a non-probability sampling technique with a sample size of 100 respondents. The method in this research uses quantitative analysis techniques using SEM-PLS mediation tests. The results of this research show that: (1) Social media marketing is proven to have a positive and significant effect on consumer trust, (2) Viral marketing is proven to have a positive and significant effect on consumer trust, (3) Consumer trust has a positive and significant effect on purchasing decisions. (4) Social media marketing has a positive and significant influence on purchasing decisions. (5) Viral marketing does not affect purchasing decisions. (6) social media marketing has a positive and significant effect on purchasing decisions through consumer trust. (7) viral marketing has a positive and significant influence on purchasing decisions through consumer trust.
Co-Authors A. A. Ngr. Oka Suryadinatha G A.A. Gede Putra Pemayun A.A. Istri Agung Maheswari, A.A. Istri Agung Adiani, Cahya Izati Adriati, I Gst. Ayu Wirati Aldo Wilyam Ferari Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Anand Arya Mahesa, I Putu Gede Anjani, Ni Kadek Sindy Dwi Ari Maulana Bastian Ari, Gede Yona Krisna Ariwangsa, I Gusti Ngurah Oka Bagus Adhi Pradipta Basmantra, Ida Nyoman Bayu Ardika Cahaya, Ni Putu Meisa Charlie Sarchan Indrawan Christian Cassano Putra Tampuk Delina Putri Purwandari Desak Made Febri Purnama Sari Dewi, Putu Dian Prasetia Dewi, Putu Purnama Dewi, Putu Sasmita Diarsa, Raymundus Arkananta OKa Dwi Yudiasana Dharma Eileen Vridynia Setligt Ermenilda Indra Wahyu Febrianti, Ni Putu Debi Gorda, A.A Ngurah Eddy Supriyadinatha Gusi Putu Lestara Permana I Gede Adi Artawan I Gede Dimas Dewangga I Gst. Ayu Wirati Adriati I Gusti Ayu Made Katarina Mahottama I Gusti Ayu Tirtayani I Made Chandra Mandira I Made Galang Suputra I Made Ricky Indra Primadana I Made Sindhu Yoga I Putu Dharmawan Pradhana I Putu Gede Anand Arya Mahesa I Putu Krishna Widyaskara I Putu Satria Parayangan Ida Ayu Iswari Pidada Ida Ayu Oka Martini Ida Ayu Parwati Ida Nyoman Basmantara Jayati, Kadek Elda Kadek Andika Darma Putra Kadek Aulya Ari Maharani Swibawa Kadek Devi Kalfika Anggria Wardani Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Nila Komang Sri Widiantari Komang Widhya Sedana Putra P Kusuma, I Wayan Ari Indra Laksmi, Kadek Wulandari Mahadewi, Ni Ketut Ayu Maharani, Ni Putu Ayu Rishya Maharipa, I Kadek Setya Obi Maheswari, A. A. Istri Agung Maheswari, A.A Istri Agung Maheswari, AA Istri Agung Maheswari, Anak Agung Ari Maheswari, Anak Agung Istri Agung Meita Kusuma Dewi Mira Yanti, Ni Putu Muna, Nilna Nadya Dominica Putri Yudda Nata Kusuma Ni Kadek Belinda Marmora Ni Kadek Diah Dharmaputri Ni Ketut Anjani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Putri Saraswati Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Nina Eka Lestari Ni Putu Swari Febrianti Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ningsih, Ni Made Ayu Dwi Listya Nugraha, I Putu Jaya Putra Nuning Indah Pratiwi Nurwijayanti Nyoman Aditya Brahma Putra Pani, Ni Made Harum Pranji Perwira, Setya Andika Pika, Putu Ayu Titha Paramita Pramesti, I Gusti Ayu Ratna Pranajaya, I Kadek Widi Pratyahar, Kadek Yora Purwandari, Delina Putri Putra, I Dewa Gede Sanjaya Putra, Nyoman Aditya Brahma Putu Diah Sundari Dewi, Ni Putu Dyah Permatha Korry Putu Irma Yunita Putu Nina Eka Lestari, Ni Putu Ratna Juwita Sari Raymundus Arkananta Oka Diarsa Renata, Ni Komang Nadia Sukma Roziana, Komang Cesie Agnestia Sahri Aflah Ramadiansyah Saputra, I Gusti Ngurah Jhon Saraswati, Ni Komang Putri Sari, Putu Ratna Juwita Sartika, Filomena Sesilia Lay, Clarissa Setya Andika Perwira Soemitro, Bunga Ayu Retno Syafitri Suanda, I Wayan Seven Wisnu Putra Susanti, Gusti Ayu Komang Viona Ary Syadza Rafa Nafisah, Ghalda Wahyu, Ermenilda Indra Wijaya, Gede Crisna Willy Deka Dianto Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono yumi arya