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All Journal Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi Proceeding Seminar LPPM UMP Tahun 2014 OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Asia-Pacific Management and Business Application The Management Journal of Binaniaga JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL SYARIKAH : JURNAL EKONOMI ISLAM QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS JURNAL VISIONIDA JURNAL AKUNIDA Jurnal Administrasi dan Manajemen Jurnal Abdi Masyarakat (JAM) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science DEVOSI Jurnal Ekonomi Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi West Science Interdisciplinary Studies International Journal of Applied Economics, Accounting and Management (IJAEAM) West Science Interdisciplinary Studies Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Integrated Science and Technology Golden Ratio of Taxation Studies J-CEKI
Dwi Gemina
Universitas Djuanda
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Implementasi Digital Marketing Untuk Meningkatkan Penjualan Pada UMKM Agri Tepa Abadi Kabupaten Bogor Maulana, Iman; Gemina, Dwi
Karimah Tauhid Vol. 4 No. 2 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i2.16890

Abstract

Pemasaran menjadi salah satu aspek krusial di era transformasi digital saat ini, yang mendukung pertumbuhan dan perkembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Oleh karena itu, kegiatan pemberdayaan UMKM ini bertujuan mendorong para pelaku UMKM, khususnya pada UMKM Agri Tepa Abadi untuk menerapkan digital marketing dalam strategi pemasarannya. Metode yang digunakan dalam kegiatan pemberdayaan UMKM ini adalah dengan Focus Group Discussion (FGD) dan wawancara yang mendalam sebagai alat untuk pengumpulan data. Hasil kegiatan pemberdayaan UMKM ini menunjukan bahwa UMKM Agri Tepa Abadi memiliki keinginan untuk menerapkan digital marketing sebagai strategi pemasaran untuk meningkatkan penjualan, terutama dalam memanfaatkan website, social media marketing, iklan secara online, search engine dan email marketing. Pemanfaatan digital marketing memiliki pengaruh yang signifikan terhadap penjualan UMKM Agri Tepa Abadi, meskipun kendala yang sering dihadapi seperti sumber daya manusia yang kurang memahami dalam penggunaan digital marketing yang masih menjadi masalah. Oleh karena itu UMKM Agri Tepa Abadi harus memberikan pelatihan dan perhatian khusus terhadap faktor-faktor yang memengaruhi efektivitas digital marketing. Penulis berharap kegiatan Pemberdayaan UMKM ini bisa menjadi rekomendasi kepada pelaku UMKM, khususnya UMKM Agri Tepa Abadi dalam pemanfaatan digital marketing untuk meningkatkan penjualan dan efesiensikan biaya serta memperluas jangkauan pasar UMKM Agri Tepa Abadi.
LOYALITAS PELANGGAN BERBASIS WORD OF MOUTH, BRAND IMAGE DAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Dwi Gemina; Dewi Rahmawati; Tini Kartini
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.08.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i08.p20

Abstract

Loyalitas pelanggan terjadi ketika pelanggan menunjukkan minat yang tinggi dan terus melakukan pembelian ulang. Strategi pemasaran harus fokus pada peningkatan loyalitas pelanggan dalam rangka mempertahankan keunggulan produk dari pesaing. Penelitian ini bertujuan untuk mengidentifikasi pengaruh langsung, tidak langsung, dan total dari word of mouth dan brand image terhadap loyalitas pelanggan melalui kepuasan pelanggan. Sampel penelitian terdiri dari 100 pelanggan setia produk susu S-26 Ultima PT. Nestle Indonesia di Kota Bogor, dipilih dengan metode proportionate random sampling. Analisis data meliputi deskriptif, verifikatif, validitas, reliabilitas, uji asumsi klasik, analisis jalur, dan uji Sobel untuk variabel mediasi. Temuan penelitian menunjukkan bahwa secara parsial word of mouth dan brand image berpengaruh positif secara langsung terhadap kepuasan pelanggan. Word of mouth, brand image dan kepuasan pelanggan secara langsung dan positif mempengaruhi loyalitas pelanggan. Word of mouth dan brand image juga berpengaruh secara tidak langsung dan positif terhadap loyalitas pelanggan melalui kepuasan pelanggan. Implikasi dari temuan ini adalah PT. Nestlé Indonesia diharapkan secara rutin melakukan survei kepuasan dan menawarkan garansi istimewa untuk meningkatkan loyalitas pelanggan. Selain itu, perusahaan perlu menciptakan pengalaman emosional yang kuat dan menyesuaikan harga produk dengan kualitas untuk memperbaiki citra merek dan word of mouth produk S-26 Ultima.
Custumer Satisfation Based on Quality Product and Brand Image Zuniarti, Syita Oktaviani; Gemina, Dwi; Ayu, Chandra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3076

Abstract

In the era of globalization, the beverage packaging industry has experienced rapid growth, including intense competition in the tea beverage sector. This study aims to analyze the effect of product quality and brand image on consumer satisfaction of tea beverage X PT. TFJ, both simultaneously and partially. The research sample consisted of 100 consumers who had purchased the product more than twice, selected using purposive sampling techniques. The research instrument was tested for validity, reliability, and classical assumption tests. The analysis method used was a descriptive and verification approach with multiple linear regression. The results showed that product quality and brand image had a positive and significant effect on consumer satisfaction, both together and individually. Brand image had the most dominant effect on consumer satisfaction compared to product quality. These findings indicate that brand image improvement strategies should be a priority for companies in maintaining customer satisfaction. In addition, improving product quality is still needed to strengthen competitiveness in the competitive tea beverage industry.
Implementasi Digital Marketing untuk Meningkatkan Penjualan Produk Yess Yoghurt Ramdani, Shifa Aulia; Dwi Gemina
Karimah Tauhid Vol. 4 No. 3 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i3.17235

Abstract

Keberlangsungan usaha di era perkembangan teknologi sangat bergantung pada bagaimana perusahaan memperkenalkan produknya kepada pasar melalui kegiatan pemasaran secara digital. Tujuan kegiatan ini adalah untuk mengetahui efisiensi implementasi digital marketing dalam meningkatkan penjualan dan memperluas jangkauan pasar. Metode yang digunakan adalah Focus Group Discussion (FGD) dan melakukan wawancara mendalam untuk alat pengumpulan informasi dengan pendekatan partisipatif selama dua bulan. Kesimpulan pada hasil kegiatan ini adalah digital marketing memiliki pengaruh yang dapat mendorong angka penjualan produk yess yoghurt PT. Bogor Sari Nutrisi, meskipun masih terdapat kendala seperti kurangnya sumber daya manusia dan biaya untuk dilakukan pelatihan khusus terhadap karyawan dalam penggunaan digital marketing.
ASSESSMENT OF ENTREPRENEURIAL MARKETING PERFORMANCE IN SMALL AND MEDIUM FOOD AND NON-FOOD INDUSTRY IN INDONESIA USING IPA ANALYSIS Gemina, Dwi; Harini, Sri; Sudarijati, Sudarijati
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.18

Abstract

This study aims to analyze perceptions and expectations on SMIs and establish strategies and policies to develop SMI marketing performance. The sample used in this research was 200 SMIs registered in the Department of Industry and Trade of Bandung. The method used was quantitative methods, survey, and descriptive research. The data was collected through questionnaires and interviews with the Head of the Department of Industry and Trade and the business managers. The testsconducted werevalidity and reliability test,while the scale used was the Likert Scale. The strategy implementation was analysed using Importance Performance Analysis (IPA). The results of the study show that the performance of food and non-food SMIs could be improved and developed.therefore, SMIs have to do several things, namely developing their marketing goals, developing their marketing areas, setting prices according to the packaging, developing their marketing channels, and maintaining product characteristics. The method of marketing used by the sample is good. The strategies used by food and non-food SMIs lie on the top priority quadrants by making continuous improvements so that the level of marketing performance increases. The sample developed its marketing objectives and marketing areas by taking into account the desires and needs of consumers. The business managers of food and nonfood SMIs should: improve their marketing method through concepts, strategies, and market intelligence as well as maximize the use of the internet. Meanwhile, future researchers are suggested to expand research locations and add innovation and creativity variables to obtain better and comprehensive results.
Kepuasan Konsumen Dengan Pendekatan Digital Marketing Zhafna Nurachma Septanti; Dwi Gemina; Yulianingsih, Yulianingsih
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8997

Abstract

Era globalisasi telah membawa kemajuan teknologi yang pesat, dengan perkembangan yang paling signifikan adalah internet. Dengan internet, segala macam aktivitas dapat dilakukan secara efisien, karena dapat diakses kapan saja dan di mana saja, tanpa batasan ruang dan waktu. Internet dimanfaatkan berdasarkan kebutuhan pengguna, dan diperkirakan lebih dari 70% pengguna internet memanfaatkannya di bidang kesehatan. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis kepuasan konsumen terhadap Lifepack di Jakarta Selatan. Sampel terdiri dari 100 responden yang dipilih menggunakan teknik non-probability sampling, yaitu accidental sampling, dengan kriteria sebagai berikut: 1) konsumen yang telah melakukan lebih dari satu kali transaksi, dan 2) konsumen berusia di atas 17 tahun, berdasarkan asumsi bahwa mereka mampu membuat pilihan produk yang rasional. Kuesioner diuji validitas, reliabilitas, dan asumsi klasik. Data lolos uji validitas dan reliabilitas, uji asumsi klasik, dan sesuai untuk analisis regresi linier berganda. Metode analisis yang digunakan dalam penelitian ini adalah pendekatan deskriptif dan verifikatif dengan metode kuantitatif. Berdasarkan hasil tersebut, pemasaran digital berpengaruh positif dan signifikan secara simultan maupun parsial terhadap kepuasan konsumen.
Keberhasilan Usaha Berbasis Motivasi Anggota, Komitmen Organisasi, melalui Partisipasi Anggota Dwi Gemina; Tini Kartini; Luki Adiyanto
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i2.5007

Abstract

Cooperatives serve as a people-based economic institution that plays a strategic role in efforts to improve social welfare, especially for their members. This study aims to analyze the direct, indirect, and total influence of motivation and commitment on business success at KPRI Usaha Sekerja BBLITVET Bogor, with member participation as an intervening variable. The population in this study includes all members of KPRI Usaha Sekerja BBLITVET Bogor, totaling 130 people. The sampling technique used is saturated sampling, in which all members of the population were used as research samples. The type of data used is ordinal data, which was then converted into metric data on an interval scale using the Method of Successive Interval (MSI) method. The data analysis techniques in this study include descriptive analysis, verification analysis, path analysis, and the Sobel test to examine the role of the intervening variable. The research instrument in the form of a questionnaire has been tested for validity, reliability, and met the classical assumption tests. The results of the study show that motivation and commitment have a direct and positive influence on business success. In addition, motivation, commitment, and member participation also directly have a positive influence on business success. Furthermore, motivation and commitment also indirectly influence business success through the active participation of cooperative members.
Kreativitas dan Inovasi Terhadap Keberhasilan Usaha Industri Mikro Kecil Menengah (IMKM) di Kota Bogor Tiara Indah Sari; Dwi Gemina; Erni Yuningsih
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 4 (2024): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i4.2541

Abstract

Micro, Small and Medium Industries (IMKM) is a sector that drives the people's economy which often has limitations, including production process technology, competition for similar businesses and the difficulty of accessing capital, which are obstacles faced by Bogor City IMKM business actors. This research aims to determine the influence of creativity and innovation on business success. The sample from this research consisted of 50 respondents using a purposive sampling technique, namely a technique for determining samples with certain considerations. The results of this research show that Creativity and Innovation simultaneously have a positive and significant effect on business success. The same shows that the R Square is 50.1%, while the remaining 49.9% is influenced by other factors not included in this research. Meanwhile, partially creativity and innovation have a positive and significant effect on business success.
Organizational Citizenship Behavior (OCB) Based on Leadership Style and Organizational Culture with Organizational Commitment as an Intervening Variable Gemina, Dwi; Yuningsih, Erni; Putri, Adistiasari Kencana
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2705

Abstract

Organizational Citizenship Behavior (OCB) plays an important role in enhancing company effectiveness, with employees working to their fullest potential, greatly benefiting the company. This study aims to identify and analyze the direct and indirect effects of leadership style and organizational culture on OCB through organizational commitment as an intervening variable. The population in this study consists of 52 employees. Sampling was conducted using a saturation sampling method with a total sample of 52 employees. The data used in this study is ordinal data, which was converted into metric interval-scale data using the Method of Successive Interval (MSI). Data analysis includes descriptive and verificative methods, as well as Path Analysis and the Sobel Test for the intervening variable. The results show a direct and positive effect of leadership style on organizational commitment, organizational culture on organizational commitment, leadership style on OCB, organizational culture on OCB, and organizational commitment on OCB. Additionally, there is an indirect and positive effect of leadership style on OCB through organizational commitment, and organizational culture on OCB through organizational commitment
Analysis of The Impact of Company Existence Related to Tax Holiday and Allowance Asmin, Erny Amriani; Gemina, Dwi; Gemini, Pra; Hutajulu, Immanoel Gunawan; Mashadi, M.; Hutajului, Richard Surungan
Golden Ratio of Taxation Studies Vol. 5 No. 1 (2025): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grts.v5i1.320

Abstract

This study aims to analyze the impact of a company’s existence receiving tax holidays and allowances on the surrounding community. Data were collected from the community around the company, local government, and management and analyzed descriptively. The sample comprises 10 people from the community around LNK, Mojokerto local government, and company representatives. Similarly, data were collected from 10 communities around EOJI located in Gresik, a representative from the local government and the company using the Non- Probability Accidental Sampling technique. They were then classified to obtain an overview of the total impact of the two companies receiving TA and TH, with 50%, 30%, and 20% weight from the perspective of the surrounding community, regional government, and the company, respectively. The results showed that LNK has an impact of 82.96 with a good category, thus, it is recommended as a good company with a positive and significant impact on the community. EOJI is only 67.35% and can not be recommended to get TA and TH because the benefits are not significant enough for the surrounding community. This study recommends that the government, as the policyholder in the provision of TA and TH, pay more attention to the impact of the company’s existence from the Social, Economic, CSR, and Environmental aspects. Further studies should be conducted on different companies receiving to determine the policy effectiveness of giving TA and TH.
Co-Authors -, Ismartaya -, Istiyanah Abdul Hakim ABDUL ROHMAN Abian Nurdiansyah, Muhammad Ade Budi Setiawan Ade Rosadi Agtariza Wulanda Suci Padi Ahmad Ginanjar Ajeng Widia Pitaloka Allan William Sebastian Alnima Shakiya Ambarwati Rahayu Amelia Kartini5 Amriani Asmin, Erny Anak Agung Gede Sugianthara Andika Haikal Fikri Andriyan Anne Effane Apendi Arsyad Apriliasari, Ajeng Aqsal Maulana Malik Arifin, MA Asmin , E. A. Awa, Awa Aziz, Ayi Jamaludin Bria, Donatus Klau Chailis, Irwan Chandra Ayu Pramestidewi Chintia Chintia, Chintia Dedy Supriyadi Deliana Deliana Deliana, Deliana DEWI RAHMAWATI Dinda Ivana Rismawati Donatus Klau Bria Dwi Noven Nugroho Eko Wurdianto Endang Silaningsih Erni Yuningsih Erni Yunningsih Erny Amriani Asmin Ervika Arfelina Iskandar Evi Tri Anjani Fadly, Januar Nur Mohamad Fadly, Mohammad Rizky Fe, Didi FERDIANSYAH, M Fitri Catur Andreani Gemini, Pra Gilang Pratama Mulya5 Gunawan, Rachmat Hakiki, Muhaimin Puji Hamdan Hamdan Hanifi, Widia Alma Hardiana Hardiana Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Hutomo, Yoyok Priyo Ikhwan Zaenudin Ilham, Saepul Imas Noer Septiani Indra Cahya Kusuma Irawan, Muhammad Hari Irwan Chailis ISMARTAYA Ismartaya Ismartaya Istiyanah Istiyanah Jailani, M. Rachmat Jihad Fikri Karimatun Nisa Kartika ., Kartika Kartini, Tini Latipah, Ipat Livia Amertiana Khoirunisa Luki Adiyanto M. Prima Jaya M. Rachmat Jailani M. Rachmat Jailani M. Zainil Muhsin MA Arifin Mardiah Mardiah Maria Magdalena Melani Mashadi, M. Maulana, Iman Maulana, Lucky Hikmat Maulana, Lucky Himat Mia Maulani Agustin Mohamad Irfan Maulana Muhaimin Puji Hakiki Muhamad Fadel Sukamto Muhammad Faza Aditya Muhammad Ikbal Riyadi Mutiah Husnul Huluk Nispi Yani Sya’banniah NOERMANSYAH, REZA Nor Komalasari Nur Muhammad Rizqi Nurpratomo, Ari Palahudin Palahudin Palahudin Palahudin, Palahudin Pra Gemini Pra Gemini Pra Gemini Putri, Adistiasari Kencana Rachmat Gunawan Rachmat Gunawan Rafly Damar Sandi Rahma Nuryawati Ramdani, Shifa Aulia Regita Rusmawan Restiana Febrianti Rizal Habibi Rizqi, Nur Muhammad Rosadi, Ade Rully Zulkiply Rusi Rusmiati Aliyyah Saiful Ilham Samsuri Samsuri . Samsuri Samsuri Sarji Satia Emela Siti Julaiha Siti Mutiara Salma Siti Robiatul Adawiyah Sri Devi, Sri Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sukarno, Jurhandono Sumantri, Ujang Suryani, Danu Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Tun Susdiyanti Ujang Heri Rahmatullah Ujang Sumantri Wawi Wawi Wildan Uyunina Maulida Winda Apriani Wurdianto, Eko Yulianingsih, Yulianingsih Zhafna Nurachma Septanti Zuniarti, Syita Oktaviani