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Sonni, Alem Febri
Departemen Ilmu Komunikasi, Universitas Hasanuddin Jl. Perintis Kemerdekaan Km 10, Tamalanrea Indah, Makassar 90245 - Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Scientia

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STRATEGY ANALYSIS OF GOPLAY PROMOTION ACTIVITIES THROUGH INSTAGRAM @GOPLAYINDONESIA IN ENCOURAGING CREATIVE INDUSTRIES IN INDONESIA Priskila Primaningrum Demmasapo; Muh Akbar; Alem Febri Sonni
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1751

Abstract

This study aims to (1) analyze the promotion strategy used by GoPlay Indonesia through @goplayindonesia, and (2) analyze promotional activities carried out by GoPlay Indonesia in encouraging creative industries in Indonesia. This research uses a qualitative approach. In this study, primary data was obtained directly from informants by conducting interviews with Edy Sulystio as CEO of GoPlay Indonesia, and Franky Kuncoro as one of the content creators with several achievements in events held by GoPlay. The data in this study were also obtained from live streaming carried out by GoPlay sourced from Sandy Colondam as Head of Content GoPlay and Martinus Faisal as Chief strategic officers GoPlay. Data collection techniques used interviews, observation of the GoPlay and Instagram applications GoPlay and activity documentation. Data analysis techniques are data collection, reduction, presentation and conclusion. The study results show that 1) GoPlay Indonesia's promotion strategy is in accordance with what Philip Kotler and Keller formulated: service promotion places more emphasis on building closeness and trust between the parties involved. Via instagram GoPlay consistently delivers various information about live creator content streaming and informing about events held by GoPlay for viewers. 2) Promotional activities carried out by GoPlay are making big events that involve several parties and can be enjoyed by the wider community, even those who are not viewers GoPlay though. This event shows that GoPlay supports content creators to continue working so that a live creative industry climate continues stream GoPlay. GoPlay encourages the creative industry in Indonesia and invites creators to create quality content and find their community.
Co-Authors Abdul Gafar Abdul Gafar Adam Mujahada Adi Abdillah Adri, Muhammad Nuzul Agafanthy, Annysa Nur aidil, Muh Ainun Jariah Yusuf Ainur, Dafa Akbar Iskandar Akbar, A.Ali Akbar, A.Ali Akbar, Muh. Akram, Reyna Salsabila Alamsyah Amrullah, Muhammad Anastasia, Jesika Andi Aisyah Amalia Andi Alimuddin Unde Andi Alimuddin Unde, Andi Alimuddin Andi Vita Sukmarini, Andi Vita Aningsih, Gusti Annisa Lutfiah Ansari Abdillah Anwar, Haeril Apriani, Siti Arianto Arianto Arianto Arianto, Arianto Arienda, Hanun Dzikra Arini Disti Utami Arya Nugraha Asnimar Azis, Aslam Azis, Syamsuddin Aziz, Syamsuddin Burhanuddin, A Putri Permatasari Arafah Caesary MP, Nurfadilha D, Nurjannah Dewi Safitri Dika, Dika Dusra, Erna Elvira Naharni Sisca Erwin Gatot Amiruddin Fahira Nurul Ichzza Fahriwan Mointi, Muh Fatiin, Mufhida Fifni Eunike Angely B. Firdha Annisa Darmawan Firmansyah Firmansyah Fransisco Hillarian Mandey Gita Alfiani Rahman Gusti Aningsih Hamna, Dian Muhtadiah Hariadi, Nur Wijaya Harman Akbar Tullah Hasrullah Hasrullah, Hasrullah Hidayatullah, Fauzan Hijriyani, Nur Fajri Hs, Arifatul Azzarah Ian Bonita Irwanto Irwanto Jamil, Nadra Azzulany Ayis Putri Jauza, Assa Jufri, Ismubaraqah Kamaruddin Kasim, Sri Latief, Sukriansyah S Lutfiah Lutfiah Firdausiah Ersa Made Santana Malau, Maldhi Hamonangan Marzuki, Nur Rofifah Mau, Muliadi Maulana Yusuf Moehammad Iqbal Sultan Muannas Muannas Muh Akbar Muh. Akbar Muh. Akbar Muhammad Akbar Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Syukron Muhammad Yuslan, La Ode Musafir, Ahmad Mustari, Muhammad Laits Meilano Nida'ul Hafiyah Nosakros Arya, Nosakros Nur Jannah Nursaripati Risca Nurwahyuni, Andi Pongkapadang, Opniel Harsana B Priskila Primaningrum Demmasapo Putri, Vinanda Cinta Cedekia Qudsyah Kasim, Hadziratul Ramadhani, Hikmah Ratmila Riandani Reskita, Dewiyanti Reskiwardina, Andi Restu Satriana Montalili Rifqah Fadhilah Rizkya Chaeratunnisa Rolando Gilsan Mokuna Saeni, Rahman saputra, irsan Shabri Hidayat Siti Aisyah Sudarmin Sudarmin Sultan, Moehammad Iqbal Sunusi, Putri Melinda Syahruddin, Syafira Faradiba Syarif, Alwiyah Nur Taufik Hidayat Teti Novianti Tuti Bahfiarti Tuti Bahfiarti Vinanda Cinta Cendekia Putri Wahyuddin Wisra Alifyardani Ihza Yusmanizar Yusmanizar Yusuf, Ibrahim