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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Dedikasi Pendidikan DIDAKTIKA : Jurnal Kependidikan Jurnal Pendidikan dan Konseling Almufida: Jurnal Ilmu-Ilmu Keislaman Jurnal Ilmiah Wahana Pendidikan Fitrah: Journal of Islamic Education Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of General Education and Humanities Jurnal Edukasi El-Ibtida'i Sophia Innovative: Journal Of Social Science Research Jurnal Ilmiah Dan Karya Mahasiswa Journal of Islamic Economics and Finance Jurnal Budi Pekerti Agama Islam Journal of International Multidisciplinary Research Edumaspul: Jurnal Pendidikan
Syafri Fadillah Marpaung
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Public Relations Management and Its Role in Shaping The Image of Islamic Educational Institutions in Responding to Community Needs Syafri Fadillah Marpaung
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1155

Abstract

Islamic educational institutions often face challenges in building and maintaining a positive public image amid increasing competition and rising expectations from local communities. These challenges highlight the need for public relations (PR) management strategies that are not only effective in communication but also responsive to sociocultural contexts. This study aims to analyze the strategic role of public relations management in shaping a positive image of Islamic educational institutions based on local community needs. This research employed a qualitative approach using content analysis combined with a systematic literature review. Data were obtained from institutional documents, media content, and relevant scholarly sources. The findings indicate that the effectiveness of PR management is determined not merely by external communication activities, but by the alignment of PR strategies with the cultural and social values of the surrounding community. The integration of Islamic values and active community participation emerged as key differentiating factors in strengthening public trust. In addition to digital communication and media publication strategies, the study reveals that the involvement of religious leaders, the organization of religious forums, and the application of a humanist communication approach significantly contribute to enhancing institutional reputation. Overall, this study contributes to the development of educational public relations theory by emphasizing the importance of sociocultural and value-based approaches in designing sustainable institutional image strategies.
Co-Authors Abdul Fattah Nasution Abdul Rohim Husaini Wijaya Adilla Aisyahrani Ahmad Raihan Azizi Ahmad Raihan Azizi Ahmad Raihan Azizi2 Eka Lestari Ahmad Rifai Amar Khairi Ahmad Antonius Remigius Abi Ari Wibowo Sembiring Ari Wibowo Sembiring Azwar Alamsyahdana Banurea, Oda Kinata Bariqi Abhari Saragih desi Fitri Yani Sembiring Dinda Syafira Dita Oktaviani Ella Nurmaini Faisal Anwar Fazli Abdillah Fazli Abdillah Febri Nanda Monalisa Febri Nanda Monalisa FilmaMuhazri Sembiring Hambali ' Hambali Hambali Harlinda Zulkaidah Siregar Hasana Fadilla Hasana Fadilla Hasian Rambe Hasriyati Harahap Jogi Pras Khoirunnisa Fadila Rambe Leni Hermita Hasibuan Leni Hermita Hasibuan Leri Hariani Lia Sumayyah Lilis Astika Lona Medita Lingga M. Arif Pratama Manurung M. Rezi Syahbanda Nst Mai Syaroh Makmur Syukri Marsyela Marsyela Marsyeli Marsyeli Mesiono Mesiono Muchsin ' Muhammad Al Fatih Muhammad Irvan Marsya Muhammad Luthfi Muhammad Syahyudi Nabila Zulfa Nazla Sofi Adinda Nindya Azzahra Nindya Azzahra Nisa Miranda Nurasha Alfahira Nurul Sufni Nurwinda Aulia Nasution Oda Kinata Banurea Randu Pramono Rani Zaskia Ariesky Risdan Azhari Lubis Riski Halomoan Rismoninta Padang Sarah Lailatil Fadla Saut Mahulae Sri Andriani Suci Rahmaida Sihombing Suci Ramadhani Syahfitri Hallawa Syahfitri Hallawa Tasya Widyana Tri Fatimah USWATUN HASANAH Yuni Syafriani Zulqaidah