Claim Missing Document
Check
Articles

Cognitive Dissonance Equilibrium: Local Product Stigma in the "Filosofi Pete" Ad Narrative Flow Triyudanto, Arya; Dabukke, Fatrica Ivana; Marta, Rustono Farady; Panggabean, Hana; Wang, Changsong
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3260

Abstract

Following the 1998 reform in Indonesia, advertising has undergone significant expansion, leveraging enhanced communication accessibility and media proliferation to shape public perceptions of promoted goods. Presently, media channels are inundated with commercial campaigns showcasing both domestic and international products. Within this landscape, Tokopedia, a key player in the e-commerce sector, employs diverse media platforms such as YouTube to engage consumers amid intensifying market rivalry. This study delves into Tokopedia's approach via the "Filosofi Pete" advertisement, exploring its endeavors to combat stereotypes surrounding local products. Drawing parallels between domestic goods and petai a culturally stigmatized item the research highlights the heightened stigma amid globalization, where foreign products often enjoy elevated prestige and perceived quality standards. Through the lens of cognitive dissonance theory and Todorov's narrative analysis, the analysis reveals Tokopedia's strategic narrative framework aimed at reshaping perceptions towards local products. By dissecting the advertisement's storyline, narrative structure, and visual elements, the study unveils Tokopedia's nuanced tactics for challenging entrenched biases. Through compelling storytelling and visual imagery, Tokopedia endeavors to reframe the discourse around local products, fostering a more favorable consumer outlook. This research sheds light on the intricate interplay between advertising strategies, cultural perceptions, and consumer behavior, offering insights into how brands navigate evolving market dynamics to carve out a competitive edge.
Challenges of the Sandwich Generation: Stress and coping strategy of the multigenerational care Sudarji, Shanty; Panggabean, Hana; Marta, Rustono Farady
Indigenous Vol 7, No 3 (2022): November
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/indigenous.v7i3.19433

Abstract

Abstract. The Sandwich Generation is defined as those in multigenerational care positions and caregivers for children and parents or in-laws. They are often found in an extended families in Indonesia. Multigenerational parenting carried out by the Sandwich Generation can pose various challenges and problems, especially for Sandwich Generation working females, who must juggle their parenting loads with workplace demands. The Sandwich Generation is at risk for various mental health problems, including stress, depression, and anxiety. The purpose of this study is to describe the stress and coping strategies of the Sandwich Generation. The participants were 12 Sandwich Generation working females a mean age of 36. We applied a phenomenological qualitative approach with Interviews and Focus Group Discussions to collect our data. The result showed that stress occurs mainly in situations when parenting demands arise simultaneously, when both children and parents simultaneously need attention. Stress that appears generally has more impact on the emotional aspects of participants rather than on the physical one, such as feelings of sadness, guilt, and unstable emotions, and in terms of cognitive, forgetfulness, loss of concentration, and overthinking. Coping strategies used by the Sandwich Generation are emotionfocused coping strategies and problem-focused coping strategies. Emotion-focused coping strategies revealed distancing, escape-avoidance, accepting responsibility, self-control, and seeking emotional social support. We found only three problem-focused coping strategies: confrontative coping, seeking informational support, and planful problem-solving.Keywords: sandwich generation; stress; coping strategies
Ikatan Emosional Asertif dalam Narasi Film Ngeri-Ngeri Sedap dari Perspektif Trompenaars Hermanto, Febe Oriana; Marta, Rustono Farady; Panggabean, Hana; Chinmi, Maichel
Koneksi Vol. 7 No. 2 (2023): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v7i2.26250

Abstract

Not many media products are able to reveal the other side of a particular ethnic identity and entity. However, the Horrific-Ngeri Sedap film manages to present the uniqueness of one of the tribes in Indonesia, namely the Batak tribe. The film directed by Dion Rajagukguk won seven awards at the 2022 Indonesian Journalist Film Festival (FFWI). Through this film, people are taught about the importance of maintaining emotional bonds in a family for the sake of the integrity of relationships. This study aims to see the role of the dimension of relational expression and assertive communication style using Tzvetan Todorov's narrative analysis method. The results of this study indicate that the affective and collectivism cultural dimensions dominate the Ngeri-Ngeri Sedap films which are at the same time cultural characteristics inherent in the lives of Indonesian people. In addition, the assertive communication style is still highlighted in this film even though the main character almost always uses an aggressive communication style. Tidak banyak produk media yang mampu membeberkan sisi lain dari identitas dan entitas suku tertentu. Namun Film Ngeri-Ngeri Sedap berhasil menyajikan keunikan dari salah satu suku di Indonesia, yaitu suku Batak. Film yang digarap oleh Dion Rajagukguk ini berhasil memborong tujuh penghargaan di Festival Film Wartawan Indonesia (FFWI) 2022. Melalui film ini, masyarakat diajarkan tentang pentingnya merawat ikatan emosional dalam sebuah keluarga demi keutuhan relasi. Penelitian ini bertujuan untuk melihat adanya peranan dimensi ekspresi relasi serta gaya komunikasi asertif dengan metode analisis naratif Tzvetan Todorov. Hasil penelitian ini menunjukkan bahwa dimensi budaya afektif dan kolektivisme mendominasi film Ngeri-Ngeri Sedap yang sekaligus merupakan ciri khas budaya yang melekat pada kehidupan masyarakat Indonesia. Selain itu, gaya komunikasi asertif tetap ditonjolkan dalam film ini sekalipun tokoh utama hampir selalu menggunakan gaya komunikasi agresif
Discourse of Faking by Civil Servant Selection Participants on YouTube Yusuf Hadi Yudha; Rustono Farady Marta; Hana Panggabean
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.11101

Abstract

Technological advances and rapid development of the internet, has pushed YouTube to become one of the new communication media by communicating information through audio and video. This information affects the personality of individuals who have a specific purpose in their efforts to communicate. With YouTube, anyone can freely watch whatever information is presented, and create various content without any permits or censors. This condition made some of content creators leaking a number of psychological tests that should be confidential, by making discussions, as well as tips and tricks on how to get a high score on these tests. This study aims to show how a civil servant candidate openly communicates to the public by creating video content on YouTube about tips and tricks for giving deceptive responses (faking) on the Personal Characteristics Test (TKP) used in civil servant selection test (CPNS) in order to get high score in this test. Analysis of the video using Critical Discourse Analysis from Theo van Leeuwen found that, in order to surpass the predetermined TKP passing grade, test takers were required to play the role of being an ideal figure of a civil servant. As in CPNS selection context, the video also reveals that by faking the test answer, it can increase the chances of participants to get high scores in the test. The self-reporting test format, also helped test takers easily fake the test by selecting answers according to the ideal profile of a civil servant, not answering according to his true state, as is expected in psychological tests in general. Kemajuan teknologi dan berkembang pesatnya penggunaan internet, mendorong YouTube menjadi salah satu bentuk media komunikasi baru untuk menyampaikan informasi melalui tayangan-tayangan berupa audio dan video. Informasi tersebut mempengaruhi kepribadian individu yang memiliki tujuan tertentu dalam upayanya berkomunikasi.Pada kanalYouTube, siapapun dapat dengan bebas menonton dan mengakses informasi apa saja yang disajikan, serta berkreasi membuat berbagai konten tanpa ada batasan perizinan ataupun sensor. Hal ini membuat sejumlah pembuat konten yang tidak bertanggung jawab membocorkan sejumlah tes psikologi yang seharusnya rahasia, dengan membuat pembahasan, serta tips dan trik bagaimana mendapatkan skor tinggi dalam tes tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana peserta seleksi Calon Pegawai Negeri Sipil (CPNS) dan pemberian respon pengelabuan pada pengerjaan Tes Karakteristik Pribadi (TKP) ditampilkan dalam diskursus, khususnya dalam video YouTube berjudul “TIPS DAN TRIK MENJAWAB SOAL TKP CPNS 2019”.Analisis terhadap video menggunakanAnalisis Wacana Kritisdari Theo van Leeuwen menemukan bahwa, agar dapat melampaui passing grade yang telah ditetapkan,peserta tes dituntut berperan menjadi sosok ideal seorang PNS. Dalam konteks seleksi CPNS, video tersebut mengungkapkan pula bahwa dengan melakukan pengelabuan,dapat meningkatkan peluang untuk mendapatkan skor tinggi dalam tes tersebut. Desain tes yang berupa pelaporan diri, turut membuat peserta tes dapat dengan mudah melakukan faking dengan memberikan jawaban sesuai profil ideal seorang PNS, dan bukan menjawab sesuai dengan keadaan dirinya yang sebenarnya, sebagaimana layaknya yang diharapkan dalam tes psikologi pada umumnya.
Well-Being support by Sandwich generation in the Films Cinta Pertama, Kedua, dan Ketiga Sudarji, Shanty; Marta, Rustono Farady; Panggabean, Hana; Jatmika, Devi
International Journal of Communication and Society Vol 5, No 2 (2023): December 2023
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v5i2.1003

Abstract

Large families are very common in Indonesian culture. Individuals living in extended families with multigenerational childcare responsibilities are known as the Sandwich Generation. The challenges involved in multi-generational parenting impact the lifestyle of the Sandwich Generation as a whole, including personal time, career development, and financial stability. The Sandwich Generation is at risk for various mental health problems, including stress, depression, and anxiety, due to increased pressure and demands. The objective of this research is to see the picture of well-being support in the sandwich generation as reflected in the films Cinta Pertama, Kedua, dan Ketiga. The research method used to review the films Cinta Pertama, Kedua, dan Ketiga is Content Analysis by Philip Mayring with an interpretive paradigm. Abstraction, explication, and arrangement were carried out to analyze this film. There are three things that can be concluded from the content analysis of the films Cinta Pertama, Kedua, dan Ketiga. First, the dynamics of the life of the sandwich generation are described as full of problems. Second, the main character Dewa is described as having well-being support from his family. Third, the well-being support obtained cannot be separated from the standard culture that exists in Indonesia, namely Guyub, where people live in harmony and support each other as a family member.
Studi Efikasi Diri terhadap Komunikasi Non-Verbal dalam Karakter Utama Film The Pursuit of Happiness Monica, Nisa; Marta, Rustono Farady; Panggabean, Hana
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.79-89

Abstract

Tujuan penelitian ini adalah untuk menelaah Afikasi diri dan komunikasi non-verbal yang terdapat pada setiap bagian adegan film tersebut yang dielaborasikan dengan teori naratif Tzvetan Todorov’s, Self Efficacy dan Non-verbal Communication. Penelitian ini menggunakan rancangan penelitian kualitatif dan Analisa pendekatan naratif Tzvetan Todorov’s yang terdapat pada Film The Pursuit of The Happiness. Hasil penelitian menunjukan bahwa Afikasi diri mendorong seseorang untuk dapat menjalin relasi yang baik dengan sosial dan berdampak positif pada hasil yang diperolah pada akhir film. Afikasi diri yang tinggi membuat seseorang menjadi mampu untuk berkomunikasi dengan baik, entah dalam relasi personal maupun didalam organisasi. Film memiliki kapabilitas untuk memberikan pesan yang efektif untuk khalayak. Pesan tersebut dapat terdiri dari berbagai variasi yang ditujukan dari komunikator untuk memberikan intisari bagi khalayak yang menerima pesan tersebut, baik pesan moral, pengetahuan, atau persuasif.
The Concepts of Health and Illness of Children Living with HIV in Jakarta, Indonesia: Implications for Future Programs Thomas, Catherine; Irwanto; Weny Savitry Sembiring; Hana Panggabean; Rustono Farady Marta
Jurnal Online Psikogenesis Vol 12 No 2 (2024): Desember
Publisher : Fakultas Psikologi Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24854/jps.v12i2.4696

Abstract

Studies on children’s concepts of health and illness mostly took focus on the views of healthy children. As children living with HIV face different challenges, it is essential to gain more understanding on their views on health and illness. The study used a guided drawing activity followed by a semi-structured interview. Thematic coding was done to analyze of the interview data. There were three categories formed both on the concepts of health and illness: The biomedical, psychosocial, and healthy lifestyle representation. To children living with HIV, the concepts hospitals, hospitalization, medications, doctors, and symptoms of being sick are common to them. Children revealed the emotional fatigue from being regularly sick and hospitalized, being discriminated and having to pay medical bills as consequence of having poor health. On the other hand, children also acknowledged the positive consequences of being healthy (e.g. playing without being discriminated, being able to celebrate the next birthdays). The study concluded that the ongoing health education programs for children with HIV should incorporate the positive consequences of being healthy, instead of focusing heavily on medical-related topics. Having a positive outlook will hopefully motivate these children to adhere to their medications and therefore improve their quality of life.
STEREOTIP GENDER PADA BUDAYA PATRIARKI INDONESIA SEBAGAI HAMBATAN PEKERJA PEREMPUAN BERPERAN GANDA Sutarman, Tifanny; Hanifatusholihah, Hanifatusholihah; Panggabean, Hana; Marta, Rustono Farady; Kurniawati, Laurencia Steffanie Mega Wijaya
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 21, No 02 (2024): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v21i02.1198

Abstract

Women have their own challenges facing gender stereotypes in the workplace. For Indonesian people who are generally close to a patriarchal culture, men and women are considered to have different roles and natures. The assumption of society that is created from the existence of gender stereotypes makes women have limitations in getting the same opportunities and rights as men in the public sphere. This gender stereotype later becomes an invisible barrier for working women or called as the glass ceiling. The glass ceiling that women get from the existence of gender stereotypes is divided into two, self-concept as an internal factor and patriarchal culture and multiple role as an external factor. The glass ceiling effect in companies has an impact on the tendency of companies to choose men for top positions, the practices of recruitment of gender-based recruitment, the existence of behavior and culture resulting from gender stereotypes that underestimate women's abilities, and the strengthening formation of cultural structures within a company based on gender roles. This paper is a conceptual idea that uses the literature review method to determine the extent to which gender stereotypes in Indonesia are seen as creating barriers for female workers.Keywords: gender stereotypes, glass ceiling, multiple roles, patriarchal culture, self-conceptPerempuan memiliki tantangan tersendiri menghadapi stereotip gender dalam lingkungan pekerjaan. Bagi masyarakat Indonesia yang secara umum erat dengan budaya patriarki, laki-laki dan perempuan dinilai memiliki peran dan kodrat yang berbeda-beda. Anggapan masyarakat yang tercipta dari adanya stereotip gender membuat perempuan memiliki keterbatasan dalam mendapatkan kesempatan dan hak yang sama dengan laki-laki di ranah publik. Stereotip gender ini nantinya menjadi hambatan yang tidak terlihat bagi perempuan pekerja atau dalam istilah disebut dengan glass ceiling. Glass ceiling yang didapatkan perempuan dari adanya stereotip gender terbagi menjadi dua yaitu konsep diri sebagai faktor internal dan budaya patriarki serta peran ganda sebagai faktor eksternal. Efek glass ceiling dalam perusahaan dapat berdampak pada kecenderungan perusahaan dalam memilih laki-laki untuk posisi-posisi atas, terjadinya praktek rekrutmen yang berbasis gender, adanya perilaku dan budaya hasil dari stereotip gender yang menyepelekan kemampuan perempuan, dan semakin kuatnya pembentukan struktur budaya di dalam sebuah perusahaan dengan berlandaskan pada peran gender. Tulisan ini merupakan gagasan konseptual yang menggunakan metode kajian literatur untuk mengetahui sejauh mana stereotip gender di Indonesia dipandang bisa menghasilkan hambatan bagi pekerja perempuan. Kata Kunci : stereotip gender, glass ceiling, peran ganda, budaya patriarki, konsep diri.
Modalitas Perkembangan Psikososial Erikson dan Tahapan Kedukaan Kubler-Ross pada Carl Fredricksen di Film UP Damayati, Anindita; Marta, Rustono Farady; Panggabean, Hana; Tjajadi, Octavia Putri; Briandana, Rizki
Komunikasiana: Journal of Communication Studies Vol 6, No 2 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v6i2.33766

Abstract

Seseorang dapat mengalami kesedihan mendalam dan berbagai perubahan emosi ketika kehilangan pasangan akibat penyakit kronis. Dalam film animasi "UP" yang diproduksi oleh Disney-Pixar pada tahun 2009 inilah yang memberikan sentuhan emosi pada karakter utama Carl Fredricksen, seorang duda lanjut usia (lansia). Menggunakan The Stages of Grief oleh Kubler-Ross dan Perkembangan Psikososial Erikson, studi ini bertujuan untuk memetakan visual kunci dari berbagai adegan film yang menggambarkan dinamika kedukaan pada lansia. Metode penelitian yang digunakan adalah kualitatif dengan kerangka Multimodality Discourse Analysis (MDA) oleh O’Halloran. Hasil menunjukkan bahwa Carl tidak melalui tahap kedukaan secara berurutan, namun setelah melalui tahap penerimaan akhirnya ia mendapatkan penutupan (closure). Perasaan keutuhan tersebut membantu lansia untuk mencapai kesesuaian perkembangan psikososial berupa integrity. Studi ini diharapkan dapat memberikan pemahaman tentang dinamika kedukaan pada lansia, serta proses kehidupan yang harus dilalui hingga mencapai tahap akhir dari kedukaan mereka agar mampu mencapai perkembangan psikosial yang sesuai dengan tahapan usianya.
The Ideological Upheaval of Stakeholders in Online News about AI as CEO Farady, Rustono Marta; Panggabean, Hana; Sunaringsih, Monica Sri; Qorib, Fathul; Bangun, Nurlina
Nyimak: Journal of Communication Vol 9, No 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.12806

Abstract

In today's digital age, a more critical approach is needed to understand the social and ethical implications of Artificial Intelegence (AI) on future corporate governance, including human oversight in the application of AI itself. The aim of this study is to analyze how three international media outlets, DQ India, The Independent and Business Insider, portray the adoption of AI-based Chief Executive Officer or abbriviated as CEO's in the context of corporate governance. Using Entman's framing analysis, it identifies the themes, narratives and ideologies in the news about AI in corporate governance and examines how differences in media ideology influence the view of this technology. Stakeholder and shareholder theory is used to identify how the media connects AI to traditional theories in the world of corporate identity. The findings reveal the existence of the media's political economy as the main axis, showing that DQ India views AI as a solution to improve operational efficiency and reduce reliance on human managers. In contrast, The Independent takes a more cautious view, considering the potential risks and ethical implications of AI adoption. Business Insider, on the other hand, focused on the financial benefits that companies can realize by using AI in business management.Keyword: Corporate Identity; Digital Leadership; Framing Analysis; Political Economy of Media; Stakeholder Theory.ABSTRAKDi era serba digital saat ini perlu ada pendekatan yang lebih kritis dalam memahami dampak sosial dan etika Kecerdasan Artifisial (AI) dalam kepemimpinan masa depan, termasuk pengawasan manusia dalam penerapan AI itu sendiri. Penelitian ini bertujuan untuk menganalisis bagaimana tiga media internasional, DQ India, The Independent, dan Business Insider, membingkai adopsi Chief Executive Officer (CEO) berbasis AI dalam konteks kepemimpinan perusahaan. Penelitian ini menggunakan Analisis Framing Entman, diarahkan untuk mengidentifikasi tema, narasi, dan ideologi yang terkandung dalam berita tentang AI dalam kepemimpinan, serta bagaimana perbedaan ideologi media mempengaruhi perspektif terhadap teknologi ini. Teori pemangku kepentingan dan pemegang saham digunakan untuk melihat bagaimana media menghubungkan AI dengan teori tradisional terkait identitas korporasi. Hasilnya menunjukkan adanya pusara ekonomi politik media sebagai poros utama yang menunjukkan bahwa DQ India memandang AI sebagai solusi untuk meningkatkan efisiensi operasional dan mengurangi ketergantungan pada manajer manusia. Sebaliknya, The Independent menyajikan pandangan yang lebih hati-hati dengan mempertimbangkan potensi risiko dan penerapan etis dari adopsi AI. Sementara itu, Business Insider fokus pada manfaat finansial yang dapat diperoleh perusahaan dengan mengadopsi AI dalam kepemimpinan.Kata Kunci: Analisis Pembingkaian; Ekonomi Politik Media; Identitas Korporasi; Kepemimpinan Digital; Teori Pemangku Kepentingan
Co-Authors Amanda, Mercedes Andhita Ramadhania Pristiawati Angela Oktavia Suryani Bangun, Nurlina Changsong Wang Changsong Wang Changsong Wang Chinmi, Maichel Clara R.P Ajisukmo Clara R.P. Ajisuksmo Dabukke, Fatrica Ivana Damayati, Anindita Desy Ratnasari Desy Ratnasari Devi Jatmika, Devi Dionisius Egho Efar, Mirna Elia Wenardjo Engliana Engliana, Engliana Evanytha Farady Marta, Rustono Farady, Rustono Marta Fathul Qorib Fernandes, Maristela Julia Florence Yulisinta Hairul Hairul Hakim, Lulu Nadya hanifah hanifah hanifah hanifah Hanifatusholihah, Hanifatusholihah Herawati Herawati Hermanto, Febe Oriana Himawan, Muhammad Noor Rahman Hora Tjitra Hora Tjitra IRWANTO Jeremy Bastanta Ginting Juliana Murniati Junida, Isma Karjadidjaja, Francesca, Ms. Kezia Riventa Talumepa Kristina Nurhayati Kurniawati, Laurencia Steffanie Mega Wijaya Le Duc, Anthony Liem, Silva Maesy Angelina Margaretha, Carolina Maria Borges, Serilio Verdial Meirlyn Mewengkang Mercedes Amanda Mewengkang, Meirlyn Mirna Efar Monica, Nisa Mufid Salim, Mufid Nani Nurrachman Raisa Rakhmania Ratri Atmoko Benedictus Rizki Briandana Rosario, Teresa Metta Rustono - Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Marta Farady Setiadi, Bernadette Shanty Sudarji, Shanty Silva Liem Silva Liem Sitorus, Sandra Marissa Sukardi, Cindy Fransisca Sunar Wibowo Sunaringsih, Monica Sri Sutarman, Tifanny Thomas, Catherine Tjajadi, Octavia Putri Tjitra, Hora Trihastuti, Maria Claudia Wahyu Triyudanto, Arya Wang, Changsong Wenardjo, Elia Weny Savitry Sembiring Wibawa, Dhevy Setya Wibowo, Sunar Yosua, Immanuel Yudha, Yusuf Hadi