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Berto Mulia Wibawa
Institut Teknologi Sepuluh Nopember
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Journal : Journal of Social Research

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The Impact of Transformational Leadership and Big Data Analytics Capability on Firm Performance in FMCG Industry Putri Utami, Sahwa; Maharsyah, Aburizal; Wibawa, Berto Mulia; Hanoum, Syarifa; Durman, Thedosia Yunita
Journal of Social Research Vol. 5 No. 1 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i1.2934

Abstract

This study investigates the impact of transformational leadership (TL) and big data analytics capability (BDAC) on firm performance (FP) in the fast moving consumer goods (FMCG) industry in Indonesia. The research emphasizes the role of BDAC as both a direct determinant of FP and a mediator in the relationship between TL and FP. Data were collected from 118 employees of Paragon Corp using a purposive sampling technique, targeting respondents directly involved in decision making and digital transformation initiatives. Partial Least Squares–Structural Equation Modeling (PLS-SEM) was applied to analyze the data. The results reveal that TL significantly and positively influences FP, both directly and indirectly through BDAC. In addition, BDAC has a significant effect on FP and partially mediates the effect of TL on FP. These findings strengthen the Resource-Based View (RBV) by positioning leadership as a human capital resource and BDAC as a technological capability that together enhance firm competitiveness. Practically, the study provides valuable insights for companies in emerging markets to align leadership and digital analytics in order to achieve sustainable performance.
Co-Authors Aang Kunaifi Abriant, Sharda Achmad Muklason Ade Ana Pratiwi Adhyra Widyanti Adi Suryani Adi Suryani, Adi Adisya Resti Rahmadanti Ahmad Muklason Akhmad Muklason Akhmad ‘Izzul ‘Arobi Alyaa Zalfaa Komara Putri Anandita Ade Putra Anandita Ade Putri Anandita Ade Putri Andi Hafsah Andi Hakim Anindya Hayu Widyadhini Anna Maria Tri Anggraini Annisa Deaneke Prabowo Putri Ardiantono, Dewie Saktia Azalia Putri Cahyaning Rahmani Azizah Yulia Safitri Azmil Chusnaini Bahalwan Apriyansyah Baihaqi, Imam Bella Harum Ashari Bhawika, Gita Widi Bramanti, Geodita Woro Bramantya Yoga Widyaswara Claresta Dwi Pranindya Dendy Ramadhan Dendy Ramadhan Dendy Ramadhan Devia Virena Dewie Saktia Ardiantono Dewie Saktia Ardiantono Dewie Saktia Ardiantoro Durman, Thedosia Yunita Endarko Endarko Fakhri Anggara Fakhri Anggara Faras Pramesti Gaby Olivia Djaswadi Geodita Woro Bramanti Gita Widi Bhawika Gondo Irawan Gondo Irawan, Gondo Grisna Anggadwita Gultom, Liza Khairunnisa Hakim, Muhammad Saiful Handiwibowo, Gogor Arif Heni Agustina Ibnu Fadil Maddarangan Iwan Vanany Janti Gunawan Karya, Denis Fidita Kevin Rezananta Purnomo Krisnayanti Aditasari Kunaifi, Aang Maharsyah, Aburizal Mahendra Wardhana, Mahendra Malvin Piero Malvin Piero Mardhotillah, Rachma Rizqina Mathias Rainaldo Mathias Rainaldo Maydawati Fidellia Gunawan Meutia Fatha Aulia Moch. Afif Muhggni Labib Mohamad Yusak Anshori Muhammad Fadel Yulian Maulido Muhammad Fadillah Aryanto Muhammad Fadillah Aryanto, Muhammad Fadillah Muhammad Hafizh Prayogo Muhammad Rafli Muhammad Ridho Ar-Robi Nabila Sarita Putri Nareswari, Ninditya Ni Putu Cista Deviutami Sukma Ninditya Nareswari Ninditya Nareswari Nisrina Arieza Rahmadita Noer, Lissa Rosdiana Nofia Ulfah Ramadhani Noriko Agnita Masroeri Nugroho Priyo Negoro Nurbaeti Nurbaeti Nurhalima, Alidha Nuzulfah V Pertiwi Pranindyasari, Chelsia Puti Sinansari Putri Utami, Sahwa Rachma Rizqina Mardhotillah Rahma, Rais Akbar Rahmawati, Deti Rahmawati, Deti Raudina Salma Resi Octovianisa Resi Octovianisa Putri Ribka Anintha Miyagi Ribka Anintha Miyagi Rifqi Soedjono, Muhammad Rizki Amalia Elfita Rizqina Mardhotillah, Rachma Rofifah, Jihan Sabirin, Ahmad Sabrina, Shellyana Kholifatul Safira, Anya Saiful Hakim, Muhammad Salasatri Rafaa Dinni Satria Fadil Persada Satria Fadil Persada Sa’adah, Silviana Khalilatus Siska Lusia Putri Siti Zahrok Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso, Soedarso Sri Yayu Ninglasari Sugihartanto, Mushonnifun Faiz Syarief Nur Husin Syarifa Hanoum Syarifa Hanoum Syarifa Hanoum Tarmizi Ihza Tri Deviasari Wulan Widyananda, Cepryana Sathalica Yani Rahmawati Yani Rahmawati Ywang Nara Pragnya