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Hasim Hasim
Universitas Sebelas Maret
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Journal : Journal Of World Science

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Tiktok Social Media as a Means of Small and Medium Business Promotion Hasim, Hasim; Sherlina, Lina
Journal of World Science Vol. 1 No. 1 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.992 KB) | DOI: 10.58344/jws.v1i1.1

Abstract

The clothing industry is a business that has a very fast development. Now the clothing industry has begun to be divided specifically, one of which is the clothing industry plus size. The current Covid-19 pandemic has an impact on micro, small and medium enterprises so that many businesses suffer losses. There are restrictions on community activities during the pandemic, digital platforms can be an alternative so that they can continue to carry out business activities. Efforts to increase the income of micro, small and medium enterprises need to promote online, one of which is using Tiktok social media. The focus of this research is on the promotion strategy of micro, small and medium plus size clothing businesses to increase sales during the Covid-19 pandemic by utilizing Tiktok social media. The purpose of this study was to find out the promotional strategies through Tiktok social media used by plus size clothing businessmen during the pandemic, what support platforms were used to maximize promotional results, the differences in promotional strategies and the obstacles experienced before and during the Covid-19 pandemic. 19. This study uses a qualitative constructivism method with data collection techniques through in-depth interviews, observations, and document studies. The results of this study suggest that micro, small, and medium-sized plus size clothing businesses can survive and increase their sales during the Covid-19 pandemic by providing a variety of contemporary clothing that is needed by consumers. Using Tiktok for promotions such as creating content and endorsing the right influencers. Using the Instagram support platform as a place for online product catalogs, Shopee to buy products, and Whatsapp as customer service. Promotions and endorsements on the Tiktok application are effective for increasing sales of plussize clothing during the Covid-16 pandemic.
Co-Authors A. Mohamad, Ria Ekawaty Abubakar Sidik Adam, Moh. Nasrul Arief Setiawan Aditya Pratama Aghnia, Diya Agus Setiyono Ahmad Faqih Ahmad Haromaini Ahmad, Indra G Ajis, Pendi Akase6, Andres Akhmad Endang Zainal Hasan Akib, Muh. Al-Fahmi, Faiz Fikri alfiah alfiah Alio, La Alio Amatullah, Shofa Amelia, Suci Amelia, Suci Anwar, Anas Iswanto Apon Zaenal Mustopa Apriliani, Prisnurulia Arafik Lamadi Ardiansyah, Teuku Taufik Ardiyanto Saleh Modjo Aslihatul Rahmawati Baderan, Dewi Wahyuni. K Bambang Pramudya Baruadi, Mahludin H. Bumulo, Frahmawati Cono, Titi Hawanda Metania Daeng, Widiawati Dai, Rahmawaty Dewi Indrayani Hamin Dewi Wahyuni K. Baderan DIMAS ANDRIANTO Diny Fitriawati, Diny Djaini, Siti Khairunnisa Elvis M. C. Lumingkewas fahmi, faiz fikri Falikhatun Falikhatun, Falikhatun Fatimah, Ayu Firdiyani, Fitria Fuad Pontoiyo Gintulangi, Sabriana O. Gobel, Riyani Noviawijaya Habi, Muhlis HALUTI, FARID Hapsari , Dinna Nurdiani Hardiantini, Rika Hasan, Rusni Heni Pujiastuti Henri Peranginangin Hunawa, Kiki Nurrizki Husain, Jildan Husain, Lina A. Indra, Jhoni Iswan Dunggio Jeane Mantiri Junus, Nur Azizah Dj. Kandi, Rizky Putra Kelpin Pakude, Kelpin La Alio La Alio LAKSMI AMBARSARI Lamali, Dani Irfan A. Lamusu, Nur Fadhilah H. Layyinatus Syifa, Liftia Lestari, Ella Deffi Lisahidah, Aulia Mahludin H. Baruwadi Mano, Debby Hariyanti J. Margareth I. R. Rantung Marhani Marhani Maridji, Asriyanti Marini Susanti Hamidun Mediaty Mohamad Zainudin Usman Mohamad Zubaidi Mohamad, Nurdin Monoarfa, Febrianingsih Muh. Arfah Syam MUHAMMAD YUSUF Neni Nuraeni, Neni Nurhayati Abdullah Nurislamiah, Siti Pakaya, Risna H. Panyo, Risna Harun Patilima, Dani Reza Pontoh, Nuryana Putra, Sudarmadi Ramadhan, Putri Utami Ramli Utina Rivai, Risnawaty Rizal Fahmi Rizal Fahmi Roni, Roni Rosbandi, Rosbandi Rosmeriani, Rosmeriani Salihi, Irvan Abraham Santoso, Arif Lukman Satifali, Utrika Setyawati, Ariesta Sherlina, Lina Siti Munawati Slameut, Fitria SM, Farid Sri Budiarti Poerwanto Sri Nuryatin Hamzah Sriastuti, Nyoman Sulila, Moh. Kelvin Sulistyono, Dwi Sunani, Muh. Raziq Faruki H. Syam S. Kumaji Syam, Muh Arfah Syam, Muh. Arfah Syamsuddin Syamsuddin Syarini, Fitria Tangahu, Wahyuningsi Taufik, Cevi Mochamad Taufik, Herman Tirtoprojo, Susanto Toiyo, Frandika K. Ulit, Muh. Umar, Olpin Utami, Wanda Yulia Wahidji, Sintian Wantogia, Misnawaty Winahyu Ariadini, Sekar