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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora JURNAL MANAJEMEN AGRIBISNIS Trikonomika: Jurnal Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat DeReMa (Development Research of Management) Jurnal Manajemen Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Performance Kumawula: Jurnal Pengabdian Kepada Masyarakat
Agriani Hermita Sadeli
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Risiko Produksi Komoditas Pakcoy di CV Bumi Agro Technology Kebun Baruajak, Kecamatan Lembang Adriel, Jonathan; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15320

Abstract

Brasiica rapa L. or as known pakcoy is one of vegetable that are many produced in Indonesia. Central Bureau of Statistics shows the production of pakcoy keep increasing especially in West Java Province. West Java specifically in Bandung experienced in increasment of pakcoy production, one of the district that contribute to the increasement is West Bandung district. CV Bumi Agrotechnology is one of company that moves in agriculture which produce vegetables in Lembang District. One of the prominent vegetable commodities is pakcoy, which is ordered by partners. The problem faced by the company is identified which is production risk that interfere with the ongoing pakcoy production activities. The objective of this research is to identified the risk event, risk agent, and what mitigation measures can be taken to deal with pakcoy risk production at CV Bumi Agrotechnology. The design of this research uses qualitative design by using interview method to the person in charge of the company and House of Risk analysis. The results show that there are several risk event and risk agent that must be prioritized because they disrupt the production activities. There are four mitigation action can be taken with the most iimprotant is to improve human resources and farmimng tools quality.
SOSIALISASI PROSEDUR OPERASIONAL STANDAR PRODUKSI PADI BERKUALITAS SEBAGAI UPAYA PENINGKATAN PENGETAHUAN PETANI DI KABUPATEN INDRAMAYU Wiyono, Sulistyodewi Nur; Kusumo, Rani Andriani Budi; Sadeli, Agriani Hermita; Utami, Hesty Nurul
DHARMAKARYA: Jurnal Aplikasi Ipteks untuk Masyarakat Vol 13, No 4 (2024): Desember : 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v13i4.58707

Abstract

Standar kualitas produk yang semakin tinggi akan memberikan harga yang lebih baik bagi produsen. Produsen diharapkan tidak hanya mengutamakan label produk berkualitas, namun pemberlakuan standar kualitas mulai dari proses hulu produksi yang akan mempengaruhi hasil produksi di hilir. Kegiatan ini bertujuan agar petani padi konvensional mendapatkan materi petunjuk teknis budidaya dan diharapkan dapat menerapkannya sehari-hari dalam proses produksi padi sawah di Kabupaten Indramayu. Kegiatan pengabdian kepada masyarakat ini juga diharapkan dapat bermanfaat sebagai sosialisasi manajemen produksi pertanian berstandar kualitas. Peserta kegiatan merupakan anggota dan pengurus Gapoktan berjumlah 28 orang yang termasuk usia dewasa 30-75 tahun sehingga metode kegiatan yang digunakan adalah metode pembelajaran orang dewasa melalui teknik diskusi. Hasil seluruh kegiatan sosialisasi yang dilaksanakan, peserta memberikan respon positif dan antusias dalam menerima materi. Seiring dengan partisipasi aktif tersebut juga diharapkan dari hasil sosialisasi ini, masyarakat mampu memberikan kontribusi terhadap tingkat pengetahuan petani padi di Kabupaten Indramayu.Higher product quality standards will provide better prices for producers. Producers are expected to not only prioritise the quality product label, but the implementation of quality standards starting from the upstream production process that will affect downstream production results. This activity aims to provide conventional rice farmers with technical guidance on cultivation and is expected to apply it daily in the production process of paddy rice in Indramayu Regency. This community service activity is also expected to be useful as a socialisation of quality standard agricultural production management. The activity participants were members and administrators of Gapoktan totalling 28 people who included adults aged 30-75 years so that the activity method used was the adult learning method through discussion techniques. The results of all socialisation activities carried out, participants gave a positive response and were enthusiastic in receiving the material. Along with the active participation, it is also expected that from the results of this socialisation, the community will be able to contribute to the level of knowledge of rice farmers in Indramayu Regency.
PENDAPATAN USAHATANI KOPI ORGANIK DIKAWASAN HUTAN Eti Suminartika; Hesti Nurul Utami; Agriani Hermita Sadeli
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4682

Abstract

The number of coffee trees planted in forest areas is less than the number of coffee trees planted in farmers' gardens, coffee production grown in the forest is shared with Perhutani as the landowner, the selling price of organic coffee is higher than the selling price of anorganic coffee, organic coffee production costs tend to be lower because it only uses organic fertilizer which is much cheaper. The conditions of production yields, costs and receipts of organic coffee affect the income of coffee farmers in the forest.  The purpose of this study was to analyze the income of organic coffee farming in the forest farmer group (Kelompok Tani Hutan/KTH) Girisenang, Girimekar village, Cilengkrang sub-district, Bandung district. The research method used is a case study, the data used consists of primary and secondary data, primary data obtained from sample farmers by census.  The analysis used is descriptive analysis and mathematical analysis (farming analysis).    The results showed: The income of coffee plants per tree is IDR 5,431, the number of plants per hectare averages 1,272 trees, the income per hectare is IDR 6,892,968.  The R/C ratio value of organic coffee plants is 2.16, in other words, organic coffee plants in the perhutani forest area of Girimekar village, Cilengkrang sub-district, Bandung district are profitable.
TINGKAT KEPUASAN PETANI MITRA KENTANG TERHADAP KINERJA KEMITRAAN DENGAN CV. BUMI AGRO TECHNOLOGY (Suatu Kasus Petani Kabupaten Garut) Azahra, Shabrina Puti; Tridakusumah, Ahmad Choibar; Karyani, Tuti; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11005

Abstract

Partnership can be one of the efforts to overcome problems that are often faced by horticultural farmers such as price, marketing, input provision, and capital availability. This study aims to explain the characteristics of farmers who partner with CV. Bumi Agro Technology, explaining the pattern of partnerships implemented, analyzes the satisfaction of partner farmers in partnering. This research is quantitative and qualitative research (mix method) using customer satisfaction index (CSI) and importance performance analysis (IPA) data analysis tools. This study was conducted in Garut Regency, West Java Province on 29 farmer respondents who were determined using the census sampling method. The results of the study are as follows: partnership pattern used by CV. Bumi Agro Technology and partner farmers are Agribusiness Operational Cooperation (KOA), the level of satisfaction of partner farmers with partnership performance is seen from five variables including satisfaction with the CSI value of 79.71%, attributes that are the top priorities to improve are policy attributes for partnership, quality of potatoes produced, accuracy of seed quality, improvement of farmer insight, guidance.
Preferensi Konsumen Terhadap Atribut Produk Minuman Olahan Buah Gumijus Cabang Tubagus Ismail Salimah, Alya Izzati; Sadeli, Agriani Hermita; Noor, Trisna Insan; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19299

Abstract

There are notable behavioral differences between online and offline consumers. Generally, consumers prefer to purchase food and beverages, including fruit-based smoothies, through offline channels. However, offline sales at the main Gumijus branch located in Tubagus Ismail have shown a decline. This research seeks to identify consumer characteristics and their preferences in purchasing Gumijus smoothies through offline channels, focusing on specific product attributes. A quantitative approach was employed, involving 100 respondents, with data descriptive and conjoint analysis methods. The results indicate that the majority of consumers are female, belong to Generation Z, are students or university students, hold a bachelor’s (S1/D4) degree, have an income of more than Rp4,482,915, and usually purchase smoothies 1–3 times a week. Most of them found out about Gumijus through family, friends, or acquaintances. The preferred smoothie combination among consumers includes a slightly sweet taste, thick texture, single-serving portion, health benefits that support the immune system, a price range of Rp15,000–Rp25,000, low sugar content, online advertisements, and a buy 1 get 1 promotion.
Pengaruh Bauran Pemasaran Terhadap Minat Beli Melalui Sikap pada Anggota Potensial Community Supported Agriculture Seni Tani, Kota Bandung Maharani, Nindya Kintan; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18126

Abstract

Seni Tani is the first urban agriculture social enterprise in Bandung City that adopts the Community Supported Agriculture (CSA) system, connecting consumers with farmers directly. Although there is an increasing trend in the amount of vegetable consumption in Bandung City in 2019-2023, the number of consumers who subscribe to the Seni Tani CSA program is still relatively low. However, when viewed from the number of Seni Tani Instagram followers, it is very high to become a potential members of CSA Seni Tani. This study aims to analyze the influence of 7P’s marketing mix on purchase intention through attitudes in potential members of CSA Seni Tani. This research used a quantitative research design with a questionnaire survey approach. This study used a sample of 100 people obtained through convenience sampling. The data analysis technique used in this study is a path analysis test using the SPSS version 25 program. The results of this study indicate that the marketing mix strategy is proven to have a positive and significant influence on purchase intention through attitudes of potential members. Attitude has a positive and significant direct influence on purchase intention, while the marketing mix does not have a direct influence on purchase intention, but through the mediating variable in the form of attitude.
Kehilangan Pasca Panen Berdasarkan Perbedaan Tata Kelola pada Rantai Pasok Paprika Tobing, Odelia Faustina Br.; Perdana, Tomy; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19016

Abstract

Post-harvest losses remain a major challenge in the paprika supply chain, particularly in agricultural regions such as West Bandung Regency. Variations in supply chain governance practices across different types of suppliers are suspected to contribute to differing levels of post-harvest losses. This study aims to identify and estimate post-harvest losses in paprika under different supply chain management systems. A multi-case study approach was employed, focusing on three types of suppliers in West Bandung: farmer groups, cooperatives, and independent collectors. A qualitative method was used, with descriptive analysis of post-harvest loss estimations based on data collected through interviews and field observations. The results indicate that the highest total post-harvest loss occurred in farmer groups (3.55%), followed by cooperatives (1.82%), and the lowest in independent collectors (1.12%). These findings suggest that differences in supply chain governance significantly influence post-harvest loss levels. Losses are predominantly caused by technical issues such as improper harvesting methods, overproduction, prolonged storage, and damage during transportation. The implementation of contractual systems and strong relational ties between buyers and sellers facilitates more secure product off-take, thereby reducing losses. Meanwhile, the spot market serves as an alternative sales channel for downgraded paprika with declining quality.
Tinjauan Literatur Pangan lokal di Indonesia Sadeli, Agriani Hermita; Qanti, Sara Ratna; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13971

Abstract

Local food plays a role in enhancing economic, social, and environmental sustainability. However, maximizing the utilization of local food faces various challenges. This study aims to identify publication trends and synthesize knowledge in the context of local food in Indonesia.     This study employed the PRISMA diagram for a systematic literature review and Vosviewer for bibliometric analysis. The data used in this research consisted of articles on local food in Indonesia from the Scopus database. Publications on local food in Indonesia have increased from 1994 to the present. The journal with the most scientific articles is the Journal of Biodiversity. Based on bibliometric analysis, words related to local food in Indonesia can be clustered into 5 clusters. Future research in the context of local food in Indonesia can be linked to small and medium enterprises, farmers, nutritional status, health, and traditional food.
Analisis Model Bisnis Usahatani Benih Kentang, Pakcoy, dan Stroberi (Studi Kasus di CV. Bumi Agrotech) Putra, Harry Wiyono; Sadeli, Agriani Hermita; Indrawibawa, Diky
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14273

Abstract

Potatoes represent one of the alternative carbohydrate sources replacing rice and possess high economic value. According to the Central Bureau of Statistics (BPS) in 2023, Indonesia's potato production increased by 4.21 percent from 1.36 million tons to 1.42 million tons. CV. Bumi Agro Technology (CV. BAT) is one of the potato seed producers that diversify to minimize risks and ensure smooth cash flow. Potatoes, as their flagship commodity, have the highest sales. Strawberry seedlings serve as a substitute commodity if potatoes incur losses, while leafy vegetables ensure quick cash flow availability. To understand its business model, it is necessary to map CV. BAT's business model as a company that cultivates various commodities for diversification. The aim of this research is to map CV. BAT's business model. This research employs a qualitative design with a case study approach at CV. BAT. Data were obtained through observation and interviews. This study uses the analysis of nine blocks of the Business Model Canvas (BMC). The research findings conclude that CV. BAT indirectly fulfills the nine BMC blocks. CV. BAT heavily relies on the quality of its products to maintain consumer loyalty. Good product quality triggers repeat orders and consumer trust. Therefore, CV. BAT needs to maintain the quality of its products, especially potato and strawberry seed products.
Pengaruh Desain Kemasan Madu Bedasarkan Model VIEW Terhadap Minat Beli Konsumen (Studi Kasus UMKM Madu Asy-Syifa Babussalam) Fadjri, Dyah Sekar Taji Nur; Fatimah, Sri; Sadeli, Agriani Hermita; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14611

Abstract

Honey has become a widely found product with a variety of brands, and an attractive packaging design is one way to distinguish a product from its competitors. However, there are still many honey producers who have not optimized the use of packaging as a tool for marketing products, one of them is UMKM Honey Bees Asy-syifa Babussalam. The study aims (1) to analyze the impact of visibility, information, emotional appeal, and workability of Babussalam Asyfa Honey packaging on consumer purchasing interests, and (2) to analyse the influence of Visibility, Information, Emotional Appeal and Workability on the simultaneously buying interest of consumers. The research uses quantitative research methods with double regression analysis taken through surveys and interviews. The sample in this study amounted to 125 respondents who were drawn through purposive sampling because of the large number of populations with the criterion of consumption of pure honey. The results of this study show that visibility, emotional appeal, and workability have a significant influence on purchasing interests, while information and non-information have significant influences on buying interests.
Co-Authors Ade Ramnah Ade Resha Nova Dwiastuty Adriani, Rani Adriel, Jonathan Ahmad Choibar Tridakusumah Anita Cicilia Harimurti Anne Charina Azahra, Shabrina Puti Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Devi Rahmawati Dhanan Sarwo Utomo Diffa Nida Haniyah Dika Supyandi E Supriadi R Eddy Renaldi Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Etika Larasati Fadjri, Dyah Sekar Taji Nur Febiola, Audia Fernianda Rahayu Hermiatin Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Hepi Hapsari Hesti Nurul Utami Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Juniar, Rossa Kuswarini Kusno Kuswarini Kusno Lestari, Goldie Shaumy Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Maharani, Nindya Kintan Mahra Arari Heryanto Marlina, Ima Miluniqa Yasmin Mirfazli Muhammad Arief Budiman Natalia, Sora Maria Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Putra, Harry Wiyono Qanti, Sara Ratna R, E Supriadi Rahmadian Melati Ramadhani, Nadhifa Zahra Rani Adriani Rani Andriani Budi Kusumo Regina Ramadani Yalanda Rizki Fatiha Ronnie S. Natawidjaja Salimah, Alya Izzati Senjaya, Devi Bellinda SETIAWAN, IWAN Shelsiya Nikela Shilla Novira Pertiwi Siti Tari Syamsiah Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Sulistyodewi Nur Wiyono Supratman, Reza Sylan Supriyadi, E Tobing, Odelia Faustina Br. Tomy Perdana Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Velanda Ahtayary Putri Wima Hatami Yalanda, Regina Ramadani Yosini Deliana Yosini Deliana Yuanita Handayati Zumi Saidah