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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora JURNAL MANAJEMEN AGRIBISNIS Trikonomika: Jurnal Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat DeReMa (Development Research of Management) Jurnal Manajemen Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Performance Kumawula: Jurnal Pengabdian Kepada Masyarakat
Agriani Hermita Sadeli
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Kegunaan, Kemudahan, dan Kepercayaan Terhadap Perilaku Pengguna Aplikasi Electronic Marketplace Agree Mart Natalia, Sora Maria; Sadeli, Agriani Hermita; Natawidjaja, Ronnie Susman; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11544

Abstract

Advancements in technology and information drive changes in economic activity, one of which is marked by the emergence of electronic marketplace applications. Electronic marketplace applications specifically for food products are not growing rapidly compared to other electronic marketplace applications, including Agree Mart. This study extends the Technology Acceptance Model (TAM) theory and user trust to determine the behavior of Agree Mart application users. This study aims to describe the behavior of users of the Agree Mart electronic marketplace application. This study uses a quantitative method assisted by the application of SMART PLS 4 with descriptive analysis techniques and simple random sampling techniques. The respondents of this study were 72 respondents who were users of the Agree Mart application. The results showed that the level of acceptance of electronic marketplace technology for food products was in a good category.
Analisis Komparasi Kelayakan Finansial Usahatani Benih Kentang dengan Sayuran Pakcoy Putra, Harry Wiyono; Sadeli, Agriani Hermita; Indrawibawa, Diky; Hapsari, Hepi; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13798

Abstract

Potatoes are one of the alternative carbohydrate sources to replace rice and have a high economic value. According to Badan Pusat Statistik (BPS) in 2023, Indonesia's potato production increased by 4.21 percent from 1.36 million tons to 1.42 million tons. CV. Bumi Agro Technology (CV. BAT) is one of the agribusiness companies which producing potato seeds that affected by the increasing in national potato production. CV. BAT endeavors to extend the cultivation of potato plants land in vegetable fields – in this case, pakcoy plants. The method used in this research employs a qualitative design with a case study approach at CV Bumi Agro Technology. Data were obtained through observation and interviews. This study utilizes Revenue Analysis, Cost Analysis, Income Analysis, Financial Feasibility Analysis RC Ratio, BC Ratio NPV, IRR, Payback of Period, and Profitability Index. The results of this study conclude that potato seed farming and pakcoy cultivation are financially feasible. However, potato seed farming is more financially feasible compared to pakcoy cultivation. CV BAT needs to prioritize potato commodities at the moment, with the note that they should save expenses, especially when purchasing potato seeds and farm consumables.
Pemasaran Relasional di Koperasi Produsen Kopi (Studi Kasus di Koperasi Giri Senang, Kabupaten Bandung, Jawa Barat) Senjaya, Devi Bellinda; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14552

Abstract

The rapid development of the business world requires business actors to keep up with progress in order to survive and compete in the marketplace. In order to survive and compete with other businesses, customer loyalty is essential. One of the ways to retain existing customers is to implement a marketing approach called relationship marketing. Relationship marketing serves as a strategy for companies to build long-term relationships not only with customers but also with other stakeholders, with the aim of increasing customer loyalty. This study aims to determine the patterns of relationship marketing and value network among stakeholders involved in Giri Senang Cooperative This research was conducted in Giri Senang Cooperative, located in Giri Mekar Village, Cilengkrang District, Bandung Regency. The data was collected through interviews with key informants involved in the business of the cooperative. This research design was descriptive qualitative and case study technique. This study shows that Giri Senang Cooperative has established good relationship with stakeholders even without contract system. The cooperative has implemented relationship marketing based on six market models including customer market, supplier and alliance market, influence market, referral market, recruitment market and internal market.
Pemasaran Relasional Berdasarkan Model Enam Pasar di Kelompok Tani Cipta Mandiri Juniar, Rossa; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13200

Abstract

The vegetables demand increasing is an opportunity for producers to gain sell their harvest. relational marketing oriented towards long-term relationships implementation can retain consumers  to create customer loyalty. Therefore, this research aims to find out and describe how relational marketing process in the Cipta Mandiri Farmer Group in Cibengang Village, Ciburial Village, Bandung, West Java with the stakeholders involved based on the six market models. This research uses a qualitative design. The Cipta Mandiri Farmer Group has relationships with each market from the six-market model, namely the customer market (end consumers, the Agritektur, intermediary and traditional markets), supplier market (Buana Tani and Tani Sugih), influence market (landowners, Creative Net, courier Punten distributors, and Agritektur), referral market (consumers, Creative Net and Agritektur), recruitment market (labor from surrounding villages), and internal market (people involve in management). Regular and intensive communication should be carried out between the Cipta Mandiri farmer group and stakeholders to maintain good relational marketing.
Customer Satisfaction Pakcoy Attributes at Rumah Buah Tirtayasa Bandung Febiola, Audia; Sadeli, Agriani Hermita; Hapsari, Hepi; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13889

Abstract

Pakcoy is one of the vegetable commodities sold at Rumah Buah Tirtayasa that has experienced sales that have not been on target for more than a year so Rumah Buah Tirtayasa needs to know the reason consumers buy pakcoy, the level of compatibility between the level of performance and the level of importance, and the level of consumer satisfaction after buying pakcoy at Rumah Buah Tirtayasa. The research design used was a quantitative design with a total of 67 respondents. This research uses descriptive analysis methods, Importance Performance Analysis, and Customer Satisfaction Index analysis. The results showed that (1) The characteristics of consumers of pakcoy products at Rumah Buah Tirtayasa are women aged early adulthood, namely 26-35 years who are married with income above the current UMR Bandung City of Rp 4,068,462 who work as private employees. Tirtayasa Fruit House pakcoy consumers buy and consume pakcoy for household needs and the majority of consumers have three family members. (2) Based on the results of the IPA calculation, the attributes that have been satisfactory are color, quality, price suitability with quality, availability, and taste, while the attributes whose performance needs to be improved are size, brand variation, packaging, and labels. (3) CSI's calculation results show that pakcoy consumers at Rumah Buah Tirtayasa are very satisfied with the performance of pakcoy attributes at Rumah Buah Tirtayasa. Companies must improve, innovate, improve performance, and educate consumers about the attributes that need to be improved. For future research, it is expected to examine more detailed attributes or use other variables related to consumer satisfaction.
Co-Authors Ade Ramnah Ade Resha Nova Dwiastuty Adriani, Rani Adriel, Jonathan Ahmad Choibar Tridakusumah Anita Cicilia Harimurti Anne Charina Azahra, Shabrina Puti Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Devi Rahmawati Dhanan Sarwo Utomo Diffa Nida Haniyah Dika Supyandi E Supriadi R Eddy Renaldi Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Etika Larasati Fadjri, Dyah Sekar Taji Nur Febiola, Audia Fernianda Rahayu Hermiatin Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Hepi Hapsari Hesti Nurul Utami Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Juniar, Rossa Kuswarini Kusno Kuswarini Kusno Lestari, Goldie Shaumy Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Maharani, Nindya Kintan Mahra Arari Heryanto Marlina, Ima Miluniqa Yasmin Mirfazli Muhammad Arief Budiman Natalia, Sora Maria Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Putra, Harry Wiyono Qanti, Sara Ratna R, E Supriadi Rahmadian Melati Ramadhani, Nadhifa Zahra Rani Adriani Rani Andriani Budi Kusumo Regina Ramadani Yalanda Rizki Fatiha Ronnie S. Natawidjaja Salimah, Alya Izzati Senjaya, Devi Bellinda SETIAWAN, IWAN Shelsiya Nikela Shilla Novira Pertiwi Siti Tari Syamsiah Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Sulistyodewi Nur Wiyono Supratman, Reza Sylan Supriyadi, E Tobing, Odelia Faustina Br. Tomy Perdana Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Velanda Ahtayary Putri Wima Hatami Yalanda, Regina Ramadani Yosini Deliana Yosini Deliana Yuanita Handayati Zumi Saidah