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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora JURNAL MANAJEMEN AGRIBISNIS Trikonomika: Jurnal Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat DeReMa (Development Research of Management) Jurnal Manajemen Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Performance Kumawula: Jurnal Pengabdian Kepada Masyarakat
Agriani Hermita Sadeli
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Kegunaan, Kemudahan, dan Kepercayaan Terhadap Perilaku Pengguna Aplikasi Electronic Marketplace Agree Mart Natalia, Sora Maria; Sadeli, Agriani Hermita; Natawidjaja, Ronnie Susman; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11544

Abstract

Advancements in technology and information drive changes in economic activity, one of which is marked by the emergence of electronic marketplace applications. Electronic marketplace applications specifically for food products are not growing rapidly compared to other electronic marketplace applications, including Agree Mart. This study extends the Technology Acceptance Model (TAM) theory and user trust to determine the behavior of Agree Mart application users. This study aims to describe the behavior of users of the Agree Mart electronic marketplace application. This study uses a quantitative method assisted by the application of SMART PLS 4 with descriptive analysis techniques and simple random sampling techniques. The respondents of this study were 72 respondents who were users of the Agree Mart application. The results showed that the level of acceptance of electronic marketplace technology for food products was in a good category.
Analisis Komparasi Kelayakan Finansial Usahatani Benih Kentang dengan Sayuran Pakcoy Putra, Harry Wiyono; Sadeli, Agriani Hermita; Indrawibawa, Diky; Hapsari, Hepi; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13798

Abstract

Potatoes are one of the alternative carbohydrate sources to replace rice and have a high economic value. According to Badan Pusat Statistik (BPS) in 2023, Indonesia's potato production increased by 4.21 percent from 1.36 million tons to 1.42 million tons. CV. Bumi Agro Technology (CV. BAT) is one of the agribusiness companies which producing potato seeds that affected by the increasing in national potato production. CV. BAT endeavors to extend the cultivation of potato plants land in vegetable fields – in this case, pakcoy plants. The method used in this research employs a qualitative design with a case study approach at CV Bumi Agro Technology. Data were obtained through observation and interviews. This study utilizes Revenue Analysis, Cost Analysis, Income Analysis, Financial Feasibility Analysis RC Ratio, BC Ratio NPV, IRR, Payback of Period, and Profitability Index. The results of this study conclude that potato seed farming and pakcoy cultivation are financially feasible. However, potato seed farming is more financially feasible compared to pakcoy cultivation. CV BAT needs to prioritize potato commodities at the moment, with the note that they should save expenses, especially when purchasing potato seeds and farm consumables.
Pemasaran Relasional di Koperasi Produsen Kopi (Studi Kasus di Koperasi Giri Senang, Kabupaten Bandung, Jawa Barat) Senjaya, Devi Bellinda; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14552

Abstract

The rapid development of the business world requires business actors to keep up with progress in order to survive and compete in the marketplace. In order to survive and compete with other businesses, customer loyalty is essential. One of the ways to retain existing customers is to implement a marketing approach called relationship marketing. Relationship marketing serves as a strategy for companies to build long-term relationships not only with customers but also with other stakeholders, with the aim of increasing customer loyalty. This study aims to determine the patterns of relationship marketing and value network among stakeholders involved in Giri Senang Cooperative This research was conducted in Giri Senang Cooperative, located in Giri Mekar Village, Cilengkrang District, Bandung Regency. The data was collected through interviews with key informants involved in the business of the cooperative. This research design was descriptive qualitative and case study technique. This study shows that Giri Senang Cooperative has established good relationship with stakeholders even without contract system. The cooperative has implemented relationship marketing based on six market models including customer market, supplier and alliance market, influence market, referral market, recruitment market and internal market.
Pemasaran Relasional Berdasarkan Model Enam Pasar di Kelompok Tani Cipta Mandiri Juniar, Rossa; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13200

Abstract

The vegetables demand increasing is an opportunity for producers to gain sell their harvest. relational marketing oriented towards long-term relationships implementation can retain consumers  to create customer loyalty. Therefore, this research aims to find out and describe how relational marketing process in the Cipta Mandiri Farmer Group in Cibengang Village, Ciburial Village, Bandung, West Java with the stakeholders involved based on the six market models. This research uses a qualitative design. The Cipta Mandiri Farmer Group has relationships with each market from the six-market model, namely the customer market (end consumers, the Agritektur, intermediary and traditional markets), supplier market (Buana Tani and Tani Sugih), influence market (landowners, Creative Net, courier Punten distributors, and Agritektur), referral market (consumers, Creative Net and Agritektur), recruitment market (labor from surrounding villages), and internal market (people involve in management). Regular and intensive communication should be carried out between the Cipta Mandiri farmer group and stakeholders to maintain good relational marketing.
Customer Satisfaction Pakcoy Attributes at Rumah Buah Tirtayasa Bandung Febiola, Audia; Sadeli, Agriani Hermita; Hapsari, Hepi; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13889

Abstract

Pakcoy is one of the vegetable commodities sold at Rumah Buah Tirtayasa that has experienced sales that have not been on target for more than a year so Rumah Buah Tirtayasa needs to know the reason consumers buy pakcoy, the level of compatibility between the level of performance and the level of importance, and the level of consumer satisfaction after buying pakcoy at Rumah Buah Tirtayasa. The research design used was a quantitative design with a total of 67 respondents. This research uses descriptive analysis methods, Importance Performance Analysis, and Customer Satisfaction Index analysis. The results showed that (1) The characteristics of consumers of pakcoy products at Rumah Buah Tirtayasa are women aged early adulthood, namely 26-35 years who are married with income above the current UMR Bandung City of Rp 4,068,462 who work as private employees. Tirtayasa Fruit House pakcoy consumers buy and consume pakcoy for household needs and the majority of consumers have three family members. (2) Based on the results of the IPA calculation, the attributes that have been satisfactory are color, quality, price suitability with quality, availability, and taste, while the attributes whose performance needs to be improved are size, brand variation, packaging, and labels. (3) CSI's calculation results show that pakcoy consumers at Rumah Buah Tirtayasa are very satisfied with the performance of pakcoy attributes at Rumah Buah Tirtayasa. Companies must improve, innovate, improve performance, and educate consumers about the attributes that need to be improved. For future research, it is expected to examine more detailed attributes or use other variables related to consumer satisfaction.
ADOPSI DAN DIS-ADOPSI TEKNOLOGI KONSERVASI TANAH DAN AIR DI DAS CITARUM JAWA BARAT Qanti, Sara Ratna; Syamsiyah, Nur; Sadeli, Agriani Hermita
Agricore Vol 8, No 2 (2023): Agricore Volume 8 Nomor 2
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v8i2.53376

Abstract

AbstrakKonservasi tanah dan air (KTA) memegang peranan penting dalam sistem produksi pertanian. DAS Citarum merupakan DAS terbesar dan terpanjang di Jawa Barat yang mengalami penurunan kualitas tanah dan air terparah di Indonesia. Berbagai intervensi pemerintah telah dilakukan untuk pemulihan DAS Citarum, namun intervensi ini belum memperlihatkan hasil yang signifikan. Penelitian ini bertujuan untuk menganalisis tingkat adopsi dan dis-adopsi KTA dan mengidentifikasi karakteristik petani yang melakukan adopsi dan dis-adopsi untuk tujuh kegiatan KTA. Dengan menggunakan analisis deskriptif dari 438 rumah tangga petani di DAS Citarum Bandung Jawa Barat, ditemukan bahwa tingkat adopsi KTA di DAS Citarum masih rendah, baik untuk petani marginal maupun petani dengan kepemilikan lahan yang luas. Akan tetapi, tingkat dis-adopsi KTA cenderung lebih rendah dibandingkan tingkat dis-adopsi KTA pada petani sedang atau besar. Hal ini dapat mengindikasikan bahwa petani marginal cenderung lebih konsisten dalam menerapkan KTA.  Kata kunci: konservasi tanah dan air, petani marginal, adopsi, disadopsiAbstractSoil and water conservation (SWC) play a crucial role in agricultural production systems. The Citarum Watershed is the largest watershed in West Java, experiencing the most severe decline in soil and water quality in Indonesia. Various government interventions have been implemented to restore the Citarum Watershed, but these interventions have not shown significant results. This research aims to analyze the adoption and dis-adoption levels of SWC and identify the characteristics of farmers who adopt and dis-adopt seven SWC practices. Using descriptive analysis of 438 farmer households in the Citarum Watershed, Bandung, West Java, it was found that the adoption level of SWC in the Citarum Watershed is still low, both for marginal farmers and those with extensive land ownership. However, the dis-adoption level of SWC tends to be smaller compared to the adoption level among medium or large-scale farmers. This may indicate that marginal farmers tend to be more consistent in implementing SWC.Keywords: soil and water conservation, marginal farmers, adoption, dis-adoption
PENDAPATAN USAHATANI KOPI ORGANIK DIKAWASAN HUTAN Suminartika, Eti; Utami, Hesti Nurul; Sadeli, Agriani Hermita
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4682

Abstract

The number of coffee trees planted in forest areas is less than the number of coffee trees planted in farmers' gardens, coffee production grown in the forest is shared with Perhutani as the landowner, the selling price of organic coffee is higher than the selling price of anorganic coffee, organic coffee production costs tend to be lower because it only uses organic fertilizer which is much cheaper. The conditions of production yields, costs and receipts of organic coffee affect the income of coffee farmers in the forest.  The purpose of this study was to analyze the income of organic coffee farming in the forest farmer group (Kelompok Tani Hutan/KTH) Girisenang, Girimekar village, Cilengkrang sub-district, Bandung district. The research method used is a case study, the data used consists of primary and secondary data, primary data obtained from sample farmers by census.  The analysis used is descriptive analysis and mathematical analysis (farming analysis).    The results showed: The income of coffee plants per tree is IDR 5,431, the number of plants per hectare averages 1,272 trees, the income per hectare is IDR 6,892,968.  The R/C ratio value of organic coffee plants is 2.16, in other words, organic coffee plants in the perhutani forest area of Girimekar village, Cilengkrang sub-district, Bandung district are profitable.
PENINGKATAN KESADARAN UNTUK MENGKONSUMSI SAYURAN SUBOPTIMAL DALAM UPAYA MENEKAN JUMLAH SAMPAH PANGAN Sadeli, Agriani Hermita; Febriyantie, Vania
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 10, No 2 (2025): Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i2.68846

Abstract

Abstrak Indonesia termasuk negara penghasil sampah pangan terbesar di dunia. Sampah sayuran memiliki proporsi besar dalam menyumbang sampah pangan. Hal ini salah satunya disebabkan oleh hasil pertanian yang tidak memenuhi standar kosmetik untuk diterima pasar baik dalam bentuk, ukuran dan warna sehingga sayuran ini tidak terserap pasar. Pada umumnya, konsumen memiliki kecenderungan untuk membeli sayuran optimal. Seni Tani adalah community supported agriculture yang melakukan praktek pertanian regeneratif yang menghasilkan sayuran alami. Sayuran yang dihasilkan berupa sayuran optimal, namun terdapat juga sayuran suboptimal. Oleh karena itu perlu untuk meningkatkan kesadaran konsumen untuk membeli sayuran suboptimal melalui kampanye secara online dan offline.  Tujuan studi ini adalah melakukan kampanye dan bagaimana dampak dari kampanye tersebut, serta untuk mengetahui bagaimana preferensi individu terhadap program pemasaran. Penelitian menggunakan desain deskriptif kuantitatif. Survey dilakukan terhadap 35 responden. Kampanye yang dilakukan meningkatkan kesadaran konsumen untuk berminat mengkonsumsi sayuran suboptimal. Program pemasaran yang dapat diterapkan adalah label produk yang tepat yaitu sayuran unik. Harga yang ditetapkan adalah sama dengan harga sayuran optimal. Tempat penjualan dilakukan secara online melalui media sosial. Promosi dilakukan melalui Instagram dan Tiktok dengan menekankan kepada sayuran yang dihasilkan petani lokal dan sifat natural dari sayuran. Kampanye ini perlu terus dilakukan untuk meraih kesadaran masyarakat.Kata kunci: Sayuran Suboptimal, Kehilangan Pangan, Komunitas Berbasis Pertanian, Kesadaran Konsumen.Abstract Indonesia is one of the world's largest producers of food waste. Vegetable waste accounts for a large proportion of food waste. This is partly due to agricultural products that do not meet cosmetic standards for market acceptance in terms of shape, size, and color, resulting in these vegetables not being absorbed by the market. In general, consumers tend to buy optimal vegetables. Seni Tani is a community-supported agriculture that practices regenerative agriculture to produce natural vegetables. The vegetables produced are optimal vegetables, but there are also suboptimal vegetables. Therefore, it is necessary to raise consumer awareness to buy suboptimal vegetables through online and offline campaigns.  The purpose of this study is to conduct a campaign and assess its impact, as well as to determine individual preferences for marketing programs. The study used a quantitative descriptive design. A survey was conducted on 35 respondents. The campaign increased consumer awareness and interest in consuming suboptimal vegetables. The marketing program that can be implemented is the provision of appropriate product labels, namely, unique vegetables. The price set is the same as the price of optimal vegetables. Sales are conducted online through social media. Promotion is carried out through Instagram and TikTok, emphasizing the vegetables produced by local farmers and the natural properties of the vegetables. This campaign needs to be continued to raise public awareness.Keywords: Suboptimal Vegetables, Food Loss and Waste, Community Supported Agriculture, Ugly Vegetables, Consumer Awareness.
Persepsi Anggota Potensial terhadap Bauran Pemasaran 7P CSA Tani Sauyunan Sadeli, Agriani Hermita; Maharani, Nindya Kintan; Agustiar, Gilang; Alwasilah, Mentari Qorina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22210

Abstract

The transformation of the food system towards sustainability is crucial in the face of the climate crisis, environmental degradation, and social inequality. One approach that promotes sustainable food consumption is Community Supported Agriculture (CSA). This study aims to analyze the influence of the marketing mix on the purchase intention of potential members of CSA Tani Sauyunan, a social urban farming program by Seni Tani in Bandung. Despite the increase in organic product consumption, the number of active CSA consumers remains relatively low. This research uses a quantitative approach through a survey questionnaire targeting Instagram followers of Seni Tani who have never been CSA members. The research instrument employs a 7-point Likert scale to measure perceptions of the seven elements of the marketing mix and purchase intention. The results indicate that the product, process, and physical evidence elements received positive evaluations, reflecting CSA's service quality. However, perceptions of the price element remain low, indicating a mismatch between the value received and the price set. The regression analysis shows that the overall marketing mix affects purchase intention. Therefore, the improvement of the marketing mix 7P strategy is needed to increase purchase intention.
Hambatan dan Harapan Pelanggan pada Perjalanan Pembelian Matcha di Matcha Bar XYZ Puteri, Arneta Fergiane; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22503

Abstract

Growing interest in matcha among young urban consumers in Indonesia has driven the rapid growth of matcha bars offering diverse service experiences. Responding to this trend, XYZ launched its matcha bar in April 2025. However, customer reviews of XYZ’s matcha products remain relatively limited compared to competitors, indicating potential issues in the customer experience that warrant further investigation. This study aims to identify pain points and customer expectations that shape experiences before, during, and after purchasing matcha at XYZ. A descriptive qualitative approach with an intrinsic case study design was employed. Data were collected through in-depth interviews with fifteen customers, one barista, and the general manager using the Sequential Incident Technique (SIT). The data were analyzed using Braun and Clarke’s thematic analysis supported by NVivo 15. Data trustworthiness was ensured through triangulation, member checking, peer debriefing, audit trails, and thick description. The findings reveal several key pain points, including product misperceptions, limited digital information, unclear service communication, inconsistencies in product preparation, issues with product and packaging quality, an inadequate store environment, and weak post-purchase retention efforts. Customers also expressed expectations for better digital information, clearer product explanations, improved consistency in preparation and packaging aesthetics, a more comfortable and well-defined store concept, and more attractive post-purchase incentives. These findings provide a basis for developing strategies to enhance the overall customer experience at XYZ’s matcha bar.
Co-Authors Ade Ramnah Ade Resha Nova Dwiastuty Adriani, Rani Adriel, Jonathan Agustiar, Gilang Ahmad Choibar Tridakusumah Alwasilah, Mentari Qorina Anita Cicilia Harimurti Anne Charina Azahra, Shabrina Puti Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Devi Rahmawati Dhanan Sarwo Utomo Diffa Nida Haniyah Dika Supyandi E Supriadi R Eddy Renaldi Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Etika Larasati Fadjri, Dyah Sekar Taji Nur Febiola, Audia Febriyantie, Vania Fernianda Rahayu Hermiatin Gema Wibawa Mukti Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Juniar, Rossa Kuswarini Kusno Kuswarini Kusno Lestari, Goldie Shaumy Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Maharani, Nindya Kintan Mahra Arari Heryanto Marlina, Ima Miluniqa Yasmin Mirfazli Muhammad Arief Budiman Natalia, Sora Maria Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Puteri, Arneta Fergiane Putra, Harry Wiyono R, E Supriadi Rahmadian Melati Ramadhani, Nadhifa Zahra Rani Adriani Rani Andriani Budi Kusumo Regina Ramadani Yalanda Rizki Fatiha Ronnie S. Natawidjaja Salimah, Alya Izzati Sara Ratna Qanti Senjaya, Devi Bellinda SETIAWAN, IWAN Shelsiya Nikela Shilla Novira Pertiwi Siti Tari Syamsiah Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Sulistyodewi Nur Wiyono Supratman, Reza Sylan Supriyadi, E Tobing, Odelia Faustina Br. Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Velanda Ahtayary Putri Wima Hatami Yalanda, Regina Ramadani Yosini Deliana Yuanita Handayati Zumi Saidah