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<![CDATA[KINERJA ATRIBUT KUALITAS BUAH LOKAL ]]>
<![CDATA[Agriani Hermita Sadeli]]>;
<![CDATA[Hesty Nurul Utami]]>
<![CDATA[ Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/ma.v8i2.7239
<![CDATA[Fruit supply in Indonesia comet from imports and locally. The number of fruit import increased from 2015 to 2020. Its a threat to local fruit agribusiness actors. Therefore, it is necessary to conduct research on the quality of local fruit so that it becomes input for agribusiness actors to increase their competitiveness. This research method is quantitative with survey technique. Data were obtained from the results of filling out questionnaires from 100 respondents who were found in traditional markets and modern markets in Jakarta. Data were processed using Importance-Performance Analysis. The results represent reshness is the most important quality attribute and taste is the attribute with the highest level of performance. Strategies need to be implemented by maintaining the quality of taste, freshness and vitamins, as well as improving appearance attributes and food safety. This can be done by making improvements starting from cultivation, harvesting and post-harvest so that food safety and the appearance of local fruit are imporved and maintained. Further research needs to be done by examining consumer satisfaction with local fruit.]]>
<![CDATA[PERSEPSI KONSUMEN TERHADAP KUALITAS PELAYANAN DALAM PROSES PEMBELIAN BERAS HITAM ORGANIK PRODUKSI GAPOKTAN WANGUNSARI CISAYONG TASIKMALAYA ]]>
<![CDATA[Wima Hatami]]>;
<![CDATA[Kuswarini Kusno]]>;
<![CDATA[Agriani Hermita Sadeli]]>;
<![CDATA[Sulistyodewi Nur Wiyono]]>
<![CDATA[ Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/ma.v8i2.7454
<![CDATA[Public awareness of the importance of healthy living and increasing environmental sustainability has also encouraged some people to consume organic food, one of which is organic black rice. Gapoktan Wangunsari is one of the producers of organic black rice. The price of organic black rice produced by Gapoktan Wangunsari is relatively cheap. The organic black rice has four organic certifications, pesticide-free food and chemical fertilizer certification. It should be able to attract consumers' interest, but in fact, only a few consumers are interested in. Perceptions of good service quality will have an impact on loyalty and repeat purchases by consumers. In addition, the quality of service is difficult to imitate by other manufacturers. The purpose of this study was to determine the characteristics of consumers and to analyze consumer perceptions of service quality in the process of purchasing organic black rice produced by Gapoktan Wangunsari. The research design uses a quantitative design with survey techniques. The results showed that the majority of consumers live in rural areas, are female, aged 56 years, have secondary education, work as farmers and belong to the lower middle income class, namely < IDR 2,600,000 per month. Consumer perceptions of service quality in the process of purchasing organic black rice are very good. Wangunsari Gapoktan should do promotions and sales online so that the number of consumers increases.]]>
<![CDATA[TRANSFORMASI HUBUNGAN PEMASARAN DI ANTARA PELAKU AGRIBISNIS MANGGA MELALUI JARINGAN PASAR MODERN ]]>
<![CDATA[Hesty Nurul Utami]]>;
<![CDATA[Agriani Hermita Sadeli]]>
<![CDATA[ Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/ma.v8i2.7044
<![CDATA[Market access development for agricultural products has uncoverd various new marketing networks for many local agricultural commodities. Agribusiness tropical fruits, such as mangoes, has gained substantial market potentials in market access development for domestic and global markets. The study explores how relationship marketing amongst agribusiness actors of mango commodity using modern market networks with relational marketing orientation and how value exchange occurs amongst these market actors of mango commodity in modern market chains. An inductive research method was used in this study by employing in-depth interviews, and data were analysed qualitatively using descriptive analysis. The results indicate the marketing transformation of mango commodity using modern market channels, such as supermarket and export markets, related to relationship marketing amongst the market actors that led to more relational marketing. The exchange value that occurred through this relational marketing has proposed market certainty, risk reduction, knowledge sharing amongst market actors to fulfil customer needs, and competitive solutions that benefit the involved business actors. This study proposes theoretical and practical contributions as the basis for concept development and implementation of relational marketing in the agribusiness context.]]>
<![CDATA[USAHA PERTANIAN ORGANIK BERBASIS CSA (COMMUNITY SUPPORTED AGRICULTURE) (STUDI KASUS DI “SENI TANI”, KOTA BANDUNG, INDONESIA) ]]>
<![CDATA[Diffa Nida Haniyah]]>;
<![CDATA[Endah Djuwendah]]>;
<![CDATA[M. Gunardi Judawinata]]>;
<![CDATA[Agriani Hermita Sadeli]]>
<![CDATA[ Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/ma.v8i2.7518
<![CDATA[Organic vegetables that are mostly consumed by the community in the midst of the rapid development of the organic farming sector, can generally be obtained by purchasing vegetables that have been harvested so that the interaction between consumers and farmers is very limited. However, a concept called CSA (Community Supported Agriculture) that connects farmers with consumers directly and invites consumers to be involved with the production process. Seni Tani is one of the few organic farming businesses that apply the CSA concept in Indonesia. This study aims to explain the type of business and the application of CSA in Seni Tani as an example of the application of CSA in Indonesia which has not been widely carried out. The research design is a qualitative research design with a case study approach. This study uses data collection techniques in the form of observation, in-depth interviews and literature study. The results are indicate that Seni Tani applies regenerative organic agriculture. The plants are organic products and fullfil the principles of health, ecology, justice and protection by imitating natural patterns without adding synthetic chemical inputs. Seni Tani implements social entrepreneurship with a socially responsible enterprise type of business and carries out urban farming activities. CSATani Sauyunan at Seni Tani has fulfilled the CSA concept. CSA Tani Sauyunan fulfills four principles namely partnership, locality, solidarity, and producer-consumer relations. CSA Tani Sauyunan is a small scale CSA that operates informally and can be categorized into the Multi-Farm CSA, Subscription CSA and Mixed-Vegetable CSA types.]]>
<![CDATA[Pengaruh Direct Marketing terhadap Keputusan Pembelian Kopi Arabika Malabar Mountain Coffee ]]>
<![CDATA[Regina Ramadani Yalanda]]>;
<![CDATA[Agriani Hermita Sadeli]]>
<![CDATA[ Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Jenderal Soedirman ]]>
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DOI: 10.32424/1.jp.2019.26.1.1413
<![CDATA[Konsumsi kopi di Indonesia dalam kurun waktu beberapa tahun ini mengalami peningkatan sebesar 8% pertahunnya. Hal ini didukung dengan pesatnya pertumbuhan usaha industri kopi dibeberapa daerah karena semakin banyak masyarakat yang sangat menyukai minuman yang berasal dari biji kopi ini. Banyaknya usaha yang bergerak di bisnis serupa menimbulkan tingginya persaingan yang kompetitif antar produsen. Salah satu upaya yang perlu dilakukan adalah menggunakan strategi pemasaran yang tepat untuk menarik minat beli konsumen potensial. PT. Sinar Mayang Lestari merupakan produsen industri kopi dengan merk dagang Malabar Mountain Coffee. Dalam menghadapi pesaing, perusahaan menggunakan dua bentuk direct marketing yaitu face to face selling dan online marketing. Face to face selling dilakukan melalui kegiatan exhibition dan juga roadshow coffee sedangkan online marketing melalui media sosial. Kedua bentuk direct marketing ini dijadikan sebagai unit analisis dalam penelitian ini. Penelitian ini adalah penelitian kuantitatif deskriptif menggunakan regresi linier berganda dimana face to face selling dan online marketing sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Pemilihan sampel dalam penelitian ini menggunakan teknik purposive sampel dengan sampel sebanyak 100 responden. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pemasaran langsung terhadap keputusan pembelian kopi arabika Malabar Mountain Coffee. Hasil Penelitian menunjukan bahwa direct marketing secara bersama-sama yang terdiri dari face to face selling dan online marketing mempengaruhi konsumen dalam memutuskan untuk membeli kopi arabika Malabar Mountain Coffee.]]>
<![CDATA[Celebrity Endorsement Produk Hortikultura Online pada Era Digital di PT. Tani Hub Indonesia ]]>
<![CDATA[Miluniqa Yasmin Mirfazli]]>;
<![CDATA[Agriani Hermita Sadeli]]>;
<![CDATA[Lucyana Trimo]]>;
<![CDATA[Iwan Setiawan]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.312-324
<![CDATA[Mengembangkan usaha di era digital ini berkaitan dengan perubahan perilaku dan pola belanja masyarakat yang biasanya berbelanja secara offline menjadi online. Dengan perkembangan digital, konsumen mampu melakukan kegiatan belanja di e-commerce yang bisa diakses dimana saja dan kapan saja. Kegiatan pemasaran pun kian berkembang, salah satunya adalah strategi pemasaran Celebrity Endorsement yang saat ini sedang banyak dilakukan pengusaha. Dengan mengandalkan popularitas selebriti, produk yang dijual dapat menjangkau konsumen di luar kota maupun luar negri. Celebrity Endorsement ini biasa diterapkan pada produk kecantikan atau fashion, tetapi salah satu e-commerce agribisnis yang menjual produk hortikultura menggunakan strategi ini, yaitu Tani Hub. Tujuan dari penelitian ini adalah peneliti ingin mengetahui bagaimana selebriti dapat mempengaruhi keinginan membeli konsumen terhadap produk hortikultura yang dijual secara online oleh e-commerce agribisnis Tani Hub, kemudian faktor apa yang paling mempengaruhinya serta bagaimana peran selebriti ini terhadap media sosial Tani Hub. Metode penelitian ini kuantitatif dilakukan dengan menggunakan teknik analisis data PLS-SEM. Responden penelitian sebanyak 100 yang berasal dari followers Instagram Tani Hub. Teknik penentuan responden menggunakan teknik non probability sampling. Hasil penelitian menunjukkan hanya satu variabel yang berpengaruh secara signifikan yaitu Attractiveness yang menjadi faktor yang paling berpengaruh. Variabel sisanya yaitu Truthwthiness, Expertise dan Celebrity Match-Up tidak berpengaruh signifikan. Peran terbesar selebriti adalah dengan meningkatkan followers pada media sosial Tani Hub.]]>
<![CDATA[RELATIONSHIP MARKETING BASED ON LINKS BETWEEN AGRIBUSINESS ACTORS AND EDUCATION (CASE STUDY AT PT. TANIKOTA AGRICULTURAL EDULESTARI) ]]>
<![CDATA[Shelsiya Nikela]]>;
<![CDATA[Agriani Hermita Sadeli]]>;
<![CDATA[Mahra Arari Heryanto]]>;
<![CDATA[Sulistyodewi Nur Wiyono]]>
<![CDATA[ Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022 ]]>
Publisher : <![CDATA[Faculty of Animal and Agricultural Science, Diponegoro University ]]>
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DOI: 10.14710/agrisocionomics.v6i2.13631
<![CDATA[The competition between business actors in the agricultural sector with almost the same form of business triggers competition between business actors. Companies compete with each other through their strategies in order to maintain the existence of their business and consumers, such as using relationship marketing strategy. This study aimed to understand the pattern of relationship marketing and value exchange at PT. Edusustainable Agricultural Tanikota in Dago, Bandung City. This study adopted a qualitative method with a case study design. The model used to identify stakeholder relationships was the six market models and the exchange of values between actors uses holo mapping. The results of the study indicated that PT. Tanikota Agriculture Edulestari already had five market models, namely the customer market, internal market, referral market, influence market, and recruitment market and do not yet have the potential stakeholders of supplier/alliance market. The exchange of value that occurs in this relationship is the exchange of products and services that generate income. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. The exchange of value on intangible benefits includes a sense of trust and commitment. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. ]]>
<![CDATA[TINGKAT ADOPSI ELECTRONIC WORD OF MOUTH OLEH PENGIKUT MEDIA SOSIAL INSTAGRAM “KECIPIR” ]]>
<![CDATA[Stephanie Maria Zerlina Mayang Ken Wuri]]>;
<![CDATA[Agriani Hermita Sadeli]]>;
<![CDATA[Sulistyodewi Nur Wiyono]]>
<![CDATA[ Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/ma.v9i1.9263
<![CDATA[The development of the internet resulted in the emergence of new communication channels. This new channel type resulted in an increase eWOM. Often in making purchasing decisions, eWOM is adopted as a consideration for users of information. This study uses the information acceptance model (IACM) to determine the level of adoption of eWOM information by information users. The purpose of this study is to determine the level of adoption of eWOM information by Instagram social media followers engaged in agriculture such as Kecipir. This study uses quantitative methods assisted by Smart PLS with descriptive analysis and convenience sampling techniques. There were 100 respondents to this study who came from Kecipir Instagram followers. The results of the study show that the adoption rate of Ewom by Instagram social media followers is in the very good category.]]>
<![CDATA[Analisis Persediaan Bahan Pangan pada sebuah Rumah Sakit di Kota Depok ]]>
<![CDATA[Ramadhani, Nadhifa Zahra]]>;
<![CDATA[Saidah, Zumi]]>;
<![CDATA[Natawidjaja, Ronnie Susman]]>;
<![CDATA[Sadeli, Agriani Hermita]]>
<![CDATA[ Agrikultura Vol 33, No 1 (2022): April, 2022 ]]>
Publisher : <![CDATA[Fakultas Pertanian Universitas Padjadjaran ]]>
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DOI: 10.24198/agrikultura.v33i1.38034
<![CDATA[RS X Depok merupakan perusahaan yang bergerak di bidang industri dan membutuhkan bahan pangan beras, telur ayam, wortel, buncis, labu siam, melon, pepaya, semangka untuk keberhasilan produksi pengolahan makanan rumah sakit. Selama ini manajemen persediaan bahan pangan di RS X Depok dilakukan berdasarkan estimasi pemesanan sebelumnya. Tujuan dari penelitian ini untuk mengetahui kuantitas pemesanan persediaan dan frekuensi pemesanan yang dibutuhkan RS X Depok. Penelitian ini menggunakan metode deskriptif kuantitatif, dan teknik penelitian studi kasus dengan memaparkan pengendalian persediaan bahan pangan yang diterapkan perusahaan kemudian data dianalisis menggunakan metode EOQ. Hasil penelitian menunjukkan pengendalian persediaan bahan pangan di RS X Depok belum optimal karena besarnya frekuensi pemesanan dan jumlah pemesanan dilakukan sedikit demi sedikit. Solusi bagi RS X Depok adalah menggunakan perhitungan metode EOQ. Di RS X Depok tidak terjadi kehabisan persediaan dalam memenuhi kebutuhan produksi karena persediaan masih tersedia saat dibutuhkan. Perhitungan menggunakan metode EOQ memperlihatkan hasil bahwa pada masing-masing bahan pangan yang diteliti terjadi kenaikan jumlah pemesanan dalam satu kali pesan dan penurunan jumlah frekuensi pemesanan dalam satu tahun.]]>
<![CDATA[PENGARUH BAURAN PROMOSI TERHADAP MINAT BELI SUKHALOKA YANG DIMEDIASI OLEH SOCIAL BRAND ENGAGEMENT DI INSTAGRAM ]]>
<![CDATA[Supratman, Reza Sylan]]>;
<![CDATA[Mukti, Gema Wibawa]]>;
<![CDATA[Setiawan, Iwan]]>;
<![CDATA[Sadeli, Agriani Hermita]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/jimag.v11i3.14507
<![CDATA[Perkembangan teknologi yang masif, menuntut perubahan signifikan terutama dalam bidang bisnis, sehingga usaha startup berkembang di berbagai sektor. Perusahaan Rahsa Nusantara merupakan startup yang bergerak di sektor hilir pertanian. Rahsa Nusantara menerapkan strategi bauran promosi untuk Sukhaloka secara digital pada media sosial Instagram guna meningkatkan minat beli. Promosi yang dilakukan secara digital oleh brand melalui media sosial menghasilkan interaksi dengan target konsumen yang disebut engagement. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana minat beli dipengaruhi oleh bauran promosi, dengan social brand engagement sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif, dengan sampel 100 pengikut dari akun Instagram @sukhaloka yang dipilih secara acak untuk mengisi kuesioner dalam bentuk google form. Metode analisis data yang digunakan ialah analisis jalur. Hasil penelitian menunjukkan bahwa minat beli dipengaruhi secara langsung dan positif oleh bauran promosi. Selain itu, didapati pengaruh langsung yang positif dan signifikan dari bauran promosi atas social brand engagement. Selanjutnya, terdapat pengaruh yang positif secara langsung antara social brand engagement terhadap minat beli. Hasil uji sobel mengindikasikan adanya pengaruh tidak langsung dari bauran promosi terhadap minat beli melalui mediasi social brand engagement.]]>
