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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora JURNAL MANAJEMEN AGRIBISNIS Trikonomika: Jurnal Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat DeReMa (Development Research of Management) Jurnal Manajemen Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Performance Kumawula: Jurnal Pengabdian Kepada Masyarakat
Agriani Hermita Sadeli
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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EFEKTIVITAS IKLAN PADA MEDIA SOSIAL INSTAGRAM KOJAMA SHOP DENGAN PENDEKATAN AIDA MODEL Shilla Novira Pertiwi; Pandi Pardian; Lucyana Trimo; Agriani Hermita Sadeli
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4527

Abstract

Many parties such as business people have used technological developments to facilitate their marketing activities. The technology that is often used in marketing, especially in the promotional aspect, is social media instagram. One of the business players who use Instagram as a promotional media is Kojama Shop, an online shop that sells avocado butter and other local fruits. This report is written with objective of knowing the advertising effectiveness of social media instagram Kojama Shop. The sampling technique used to research was convenience sampling on Kojama Shop active followers. This research used AIDA model method which consists of four dimensions; attention, interest, desire, and action. The results prove that the advertisement on Kojama Shop instagram is considered very effective with a value of 4.337 for the attention dimension, 4.26 for the interest dimension, and 4.277 for the desire dimension. Meanwhile, it was considered effective with a value of 4.117for the action dimension. The improvement recommendations for the action dimension are to develop and provide innovations in promotional methods to increase consumer confidence in making purchases. The results of this study also prove that the overall value of the AIDA is considered very effective with an AIDA Rate value of 4.248.
PENGARUH KUALITAS DAN HARGA TERHADAP KEPUASAN PELANGGAN DAN MINAT EWOM SAYURAN ORGANIK DI WARUNG SEHAT 1000 KEBUN Velanda Ahtayary Putri; Agriani Hermita Sadeli; Pandi Pardian; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.349 KB) | DOI: 10.25157/ma.v6i2.3268

Abstract

Organic vegetables are one of the organic food products that are widely consumed by the public, including the customers of Warung Sehat 1000 Kebun. However, the view that the quality and price of organic vegetables is no better and cheaper than non-organic vegetables makes researchers want to know whether it affects customer satisfaction and whether there is an interest of customers to do e-word of mouth (social media) or the wide-ranging internet. This study aims to describe Warung Sehat 1000 Kebun's consumer behavior regarding product quality and prices, to customer satisfaction, and e-word of mouth (eWOM) interest. The method used in this study is an explanatory method to test hypotheses with Partial Least Square (PLS) analysis tools. The results showed that satisfaction was significantly influenced by the quality and price of the product. While e-wom's interest is not significantly influenced by both product quality, product prices, and customer satisfaction.
PREFERENSI KONSUMEN TERHADAP “PRIVATE LABEL” RITEL MODERN DIKAITKAN DENGAN KARAKTERISTIK KONSUMEN: STUDI KASUS PADA PRODUK GULA DI LOTTE MART BANDUNG Elly Rasmikayati; Siti Tari Syamsiah; Agriani Hermita Sadeli; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4780

Abstract

PT Lotte Mart Shopping Indonesia Bandung, as one of the modern retailers in Bandung, has a number of products with private label, including sugar products. This study aims to analyze the relationship between consumer characteristics and consumer preferences for "private label" of sugar products at modern retailers Lotte Mart Shopping Indonesia Bandung. There were 42 research respondents who were private label consumers of sugar products at Lotte Mart who were determined using systematic random sampling technique. The data analysis tool used is cross tabulation. The results of the consumer preference research show that the most ideal size attribute according to the respondents is a sugar size of 1 kg, the private label sugar packaging design has been said to be attractive for the Choice L brand, the clarity of the information is still unclear because the information about the product is not shown clearly. so you have to really pay attention to the packaging of these products. The price attribute and the ease of obtaining sugar products are the main factors for consumers buying sugar products with this private label. Consumers who have a good preference for private label sugar are generally female, aged 36-50 years, have high school education, work as housewives with an income of Rp. 2,000,000-Rp. 4,000,000 per month.
KOMUNIKASI PEMASARAN COFFEE SHOP DALAM SITUASI PANDEMI COVID-19 (Studi Kasus Work Coffee Indonesia Di Bandung) Devi Rahmawati; Pandi Pardian; Iwan Setiawan; Agriani Hermita Sadeli
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4826

Abstract

The number of coffee shops has increased over the past five years. It is driven by the change of the lifestyle of today’s society who chose coffee shops as a place to do activities such as meeting, discussions, working on assigments, etc. The presence of the covid-19 pandemic since the beginning of 2020 also making an impact on various types of businesses including coffee shop. Work coffee indonesia is one of the coffee shops that exposed the impact of the covid-19 pandemic. Although being exposed by the impact of the pandemic, work coffee indonesia still able to survive by doing various promotional activities. Marketing communication becomes one of the tools to maintain the market of business. Therefore this research aims to find out about coffee shop marketing communication in facing the covid-19 pandemic with the work coffee indonesia case study. The method used in this research is qualitative with a descriptive-qualitative design with a research technique used is a case study. It is known in this research that the importance of marketing communication role in maintaining a business and expanding consumer market particularly while experiencing unforseen circumstances such as covid-19 pandemic.
PENGARUH PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH ALPUKAT MENTEGA SECARA ONLINE (Suatu Kasus Pada Konsumen Kojama Shop) Belva Ilaika Rahmadini Girawan; Pandi Pardian; Agriani Hermita Sadeli; Dika Supyandi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4782

Abstract

Currently, agricultural products, especially fruit, tend to be enjoyed fresh and a variety of processed products is quite rare, especially in avocados. Now the sale of fresh fruit including avocado is not only available in traditional markets or modern markets but also available in online stores. One of the business players who use social media as a platform for selling fruit is the Kojama Shop. The purpose of this study was to determine the characteristics of avocado butter consumers at the Kojama Shop and to analyze the influence of consumers on product attributes on purchasing decisions for avocado butter online at the Kojama Shop. The sampling technique used in this study was non-probability sampling, namely convenience sampling or accidental sampling with the criteria that the person was an avocado consumer at Kojama Shop. The research method used is multiple linear regression analysis to determine whether each perception has a significant effect on purchases. The results of the F test showed that the variables of quality, price, and brand image simultaneously had a positive effect on the purchase decision of avocado butter at the Kojama Shop. The results of the t test showed that each variable of product quality (0.002), product price (0.002), and brand image (0.000) had a significant and significant effect on the purchase decision of avocado butter at Kojama Shop.
IDENTIFIKASI SUMBER RISIKO PRODUKSI BROKOLI DI GAPOKTAN LEMBANG AGRI, DESA CIKIDANG, KECAMATAN LEMBANG, KABUPATEN BANDUNG BARAT Ade Ramnah; Nur Syamsiah; Agriani Hermita Sadeli; Lucyana Trimo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.5861

Abstract

The horticulture sub-sector is an agricultural sub-sector that has an important role in the growth of Gross Domestic Product (GDP) and has enormous potential to be developed in Indonesia. Broccoli is one of the vegetables that has very rapid productivity due to increasing market demand. Gapoktan Lembang Agri is an association of farmer groups that cultivate broccoli vegetables in every activity. however, the productivity of broccoli in Lembang Agri's Gapoktan has fluctuated which hinders the Gapoktan from meeting market demand. The purpose of this study was to identify sources of risk for broccoli production in Gapoktan Lembang Agri. Data analysis in this study used descriptive-qualitative method. The results of the study identified the causes of risk sources for broccoli production in Gapoktan Lembang Agri as many as 22 risk sources.
STRATEGI PENINGKATAN KINERJA ATRIBUT PRODUK SAYURAN MELALUI PEMASARAN ONLINE DALAM UPAYA MERAIH KEPUASAN KONSUMEN Anita Cicilia Harimurti; Agriani Hermita Sadeli; Hesty Nurul Utami; Gema Wibawa Mukti
Jurnal AGROSAINS dan TEKNOLOGI Vol 1, No 2 (2016)
Publisher : Fakultas Pertanian - UMJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jat.1.2.47-63

Abstract

Penerapan pemasaran secara online tidak hanya dilakukan pada produk industri, melainkan dilakukan untuk produk pertanian, salah satunya adalah sayuran segar. Dalam upaya untuk meraih keberhasilan dalam bisnis ini, maka petani sebagai produsen harus dapat memberikan kepuasan kepada konsumen dengan cara menerapkan strategi yang dapat meningkatkan kinerja dari atribut produk. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen dan kinerja atribut produk sayuran dari Pasar Kecil Bandung. Desain penelitian yang digunakan adalah desain kualitatif dan teknik penelitian survei deskriptif. Analisis data menggunakan Customer Satisfaction Index (CSI) dan Importance-Performance Analysis (IPA). Hasil penelitian menunjukkan bahwa konsumen puas terhadap atribut produk sayuran. Namun untuk meningkatkan tingkat kepu-asan maka kinerja beberapa atribut harus ditingkatkan. Atribut produk yang harus diprioritaskan untuk diperbaiki, yaitu variasi sayuran dan kemasan mampu men-jaga kualitas sayuran. Strategi yang dapat dilakukan adalah dengan memperbaiki kemasan dan memberikan variasi paket sayuran yang lebih beragam.
PERSEPSI PETANI TERHADAP TEKNOLOGI BUDIDAYA SAYURAN ORGANIK DI KABUPATEN BANDUNG BARAT Rani Andriani Budi Kusumo; Anne Charina; Agriani Hermita Sadeli; Gema Wibawa Mukti
Paspalum: Jurnal Ilmiah Pertanian Vol 5, No 2 (2017)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.69 KB) | DOI: 10.35138/paspalum.v5i2.3

Abstract

Peluang pasar sayuran organic yang meningkat kurang diikuti dengan meningkatnya jumlah petani yang mengusahakan sayuran organic karena tingkat adopsi sayuran organic masih terbilang lambat. Pemahaman mengenai persepsi petani merupakan hal penting untuk menyusun kebijakan pengembangan pertanian organic di masa yang akan datang. Tujuan dari penelitian ini adalah untuk mengetahui persepsi petani terhadap teknologi budidaya sayuran organic serta hubungannya dengan karakteristik petani.Penelitian dilaksanakan di Kecamatan Lembang, Parongpong dan Cisarua Kabupaten Bandung Barat denga responden 60 orang petani sayuran organic. Data dianalisis secara deskriptif dan menggunakan analisis korelasi rank Spearman. Hasil penelitian menunjukkan petani memiliki persepsi yang positif terhadap keuntungan membudidayakansayuran organic, kesesuaian teknologi budidaya dengan kelestarian lingkungan, kemudahan dalam pelaksanaan budidaya sayuran organic, serta kemudahan mendapatkan informasi teknis budidaya.Dukungan dan pendampingan dari pemerintah sangan dibutuhkan untuk meningkatkan motivasi petani dalam mengembangkan praktek pertanian organic.
Pengaruh Direct Marketing Terhadap Keputusan Pembelian Kopi Arabika Malabar Mountain Coffee Regina Ramadani Yalanda; Agriani Hermita Sadeli
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1076.001 KB) | DOI: 10.20884/1.jp.2019.26.1.1413

Abstract

Konsumsi kopi di Indonesia dalam kurun waktu beberapa tahun ini mengalami peningkatan sebesar 8% pertahunnya. Hal ini didukung dengan pesatnya pertumbuhan usaha industri kopi dibeberapa daerah karena semakin banyak masyarakat yang sangat menyukai minuman yang berasal dari biji kopi ini. Banyaknya usaha yang bergerak di bisnis serupa menimbulkan tingginya persaingan yang kompetitif antar produsen. Salah satu upaya yang perlu dilakukan adalah menggunakan strategi pemasaran yang tepat untuk menarik minat beli konsumen potensial. PT. Sinar Mayang Lestari merupakan produsen industri kopi dengan merk dagang Malabar Mountain Coffee. Dalam menghadapi pesaing, perusahaan menggunakan dua bentuk direct marketing yaitu face to face selling dan online marketing. Face to face selling dilakukan melalui kegiatan exhibition dan juga roadshow coffee sedangkan online marketing melalui media sosial. Kedua bentuk direct marketing ini dijadikan sebagai unit analisis dalam penelitian ini. Penelitian ini adalah penelitian kuantitatif deskriptif menggunakan regresi linier berganda dimana face to face selling dan online marketing sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Pemilihan sampel dalam penelitian ini menggunakan teknik purposive sampel dengan sampel sebanyak 100 responden. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pemasaran langsung terhadap keputusan pembelian kopi arabika Malabar Mountain Coffee. Hasil Penelitian menunjukan bahwa direct marketing secara bersama-sama yang terdiri dari face to face selling dan online marketing mempengaruhi konsumen dalam memutuskan untuk membeli kopi arabika Malabar Mountain Coffee.
ANALISIS STRATEGI FINANCIAL TECHNOLOGY PEER-TO-PEER LENDING PT CROWDE MEMBANGUN BANGSA SEBAGAI PERMODALAN PERTANIAN DIGITAL Ignatia Rahmadani Putri Palupi; Agriani Hermita Sadeli; Tuti Karyani; Endah Djuwendah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 18, No 1 (2021): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v18i1.46970

Abstract

Capital is one of the most important factors in conducting a business. These days, farmers are still struggling to access loans as their capital from financial institutions due to complex requirements to fulfill and wholesalers that are not profitable for farmers. The solution to this problem is the utilization of financial technology with a Peer-to-Peer Lending system.  PT CROWDE Membangun Bangsa is one of the start-ups that conducted a Peer-to-Peer Lending system in Indonesia. This study aimed to identify the strategy that the company uses to distribute digital capital to farmers by using SOAR analysis. SOAR analysis focuses on the strength and results the company wants to achieve and creates a strategy to increase farmers’ productivity and company profits. The results of this study were strategies the company can apply to increase farmer’s productivity by creating a program with farmers to adjust the agriculture practices theoretically and practically, empower farmers to do the post-harvest process, and increase partnership with other institutions to supply agriculture inputs and human resources such as agronomist.
Co-Authors Ade Ramnah Ade Resha Nova Dwiastuty Adriani, Rani Adriel, Jonathan Ahmad Choibar Tridakusumah Anita Cicilia Harimurti Anne Charina Azahra, Shabrina Puti Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Devi Rahmawati Dhanan Sarwo Utomo Diffa Nida Haniyah Dika Supyandi E Supriadi R Eddy Renaldi Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Etika Larasati Fadjri, Dyah Sekar Taji Nur Febiola, Audia Fernianda Rahayu Hermiatin Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Hepi Hapsari Hesti Nurul Utami Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Juniar, Rossa Kuswarini Kusno Kuswarini Kusno Lestari, Goldie Shaumy Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Maharani, Nindya Kintan Mahra Arari Heryanto Marlina, Ima Miluniqa Yasmin Mirfazli Muhammad Arief Budiman Natalia, Sora Maria Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Putra, Harry Wiyono Qanti, Sara Ratna R, E Supriadi Rahmadian Melati Ramadhani, Nadhifa Zahra Rani Adriani Rani Andriani Budi Kusumo Regina Ramadani Yalanda Rizki Fatiha Ronnie S. Natawidjaja Salimah, Alya Izzati Senjaya, Devi Bellinda SETIAWAN, IWAN Shelsiya Nikela Shilla Novira Pertiwi Siti Tari Syamsiah Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Sulistyodewi Nur Wiyono Supratman, Reza Sylan Supriyadi, E Tobing, Odelia Faustina Br. Tomy Perdana Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Velanda Ahtayary Putri Wima Hatami Yalanda, Regina Ramadani Yosini Deliana Yosini Deliana Yuanita Handayati Zumi Saidah