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Analisis Rantai Nilai Pada Aktifitas Primer Produksi “Cireng Bandung Isi” Sebagai Dasar Perumusan Strategi Keunggulan Bersaing Sumarsono, Afiea Freistika; Rahayu, Mintarti
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Cireng merupakan salah satu jenis makanan ringan dari daerah Bandung. Nama “Cireng” berasal dari kata “aci digoreng”, karena makanan ini berbahan dasar tepung tapioka atau “aci” dalam bahasa Sunda. Cireng pada awalnya hanya makanan sederhana berbentuk bulat dan digoreng, namun seiring berjalannya waktu cireng terus mengalami inovasi. “Cireng Bandung Isi” adalah salah satu perusahaan yang memproduksi Cireng Isi di kota Bandung sejak 2006, meskipun sejak Oktober 2009 rumah produksi telah berpindah ke Jakarta. Semakin banyak pesaing yang muncul, maka semakin banyak pula rasa yang ditawarkan oleh makanan ringan cireng isi ini. Semakin meningkatnya permintaan akan makanan cireng isi ini membuat para produsen berlomba untuk melakukan berbagai inovasi . Identifikasi sumber-sumber dan potensi keunggulan kompetitif dapat dilakukan dengan menganalisis serangkaian kegiatan usaha atau yang biasa disebut analisis rantai nilai (value chain analysis). Analisis rantai nilai merupakan suatu alat analisis untuk mengetahui posisi perusahaan dalam rantai yang membentuk nilai suatu produk dan membantu perusahaan untuk terfokus pada rencana strategi yang dipilih dan berusahauntuk meraih keunggulan kompetitif . Keunggulan bersaing dapat berasal dari banyak aktifitas berlainan yang dilakukan oleh setiap unit usaha dalam mendesain, memproduksi, memasarkan, menyerahkan, dan mendukung produknya (Porter, 1998). Keunggulan bersaing memanfaatkan keunggulan dari sisi sumber daya dan kapabilitas perusahaan. Keunggulan atau kelemahan sumber daya inilah yang pada akhirnya akan menentukan kinerja perusahaan dan posisi perusahaan di dalam persaingan (Endriawan, 2000). Proses analisis akan dilakukan pada rantai nilai dalam aktifitas primer Cireng Bandung Isi, karena aktifitas primer merupakan dasar sebuah industri untuk memelihara dan membangun kepercayaan konsumen yang berkelanjutan, sehingga Cireng Bandung Isi dapat menghadapi persaingan.Aktifitas primer adalah penciptaan fisik produk dan penjualannya serta transfer ke pembeli dan juga bantuan purna jual. Titik tekan dalam penelitian ini adalah fokus pada identifikasi potensi penciptaan nilai, yaitu proses rantai nilai pada aktifitas primer produksi Cireng Bandung Isi.
Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry Hussein, Ananda Sabil; Rahayu, Mintarti; Prabandari, Sri Palupi
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 2 (2016): August - November 2016
Publisher : Universitas Prasetiya Mulya

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Corporate Social Responsibility During Gas Exploration Phase In Remote Areas of Papua: a Competitive Stakeholder Theory Pongtiku, Arry; Zain, Djumilah; Thoyib, Armanu; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study used mixed methods: Grounded Theory of Mode 2 which focused on application for management science and supported by Experimental Design. It is resulted ” A Competitive Stakeholder Theory” with Theoretical Propositions are 1) CSR (Triple Bottom Line philosophy) and Stakeholder Theory are competing theories considered as strategic management to achieve objectives through value maximizing. The goal of Stakeholder Theory is pro all stakeholders involved. Every stakeholder including shareholder shares and creates values together which are useful for themselves. 2) Stakeholder Theory is a dynamic process that contributed by Power and Control of Stakeholders embedded in ethics/philosophy; Existing Issues; Cost Effective Strategies; Moral and Trust; PDCA (Plan-Do-Check-Act); Recognition and Creating Values. They are a continuous process and have an interrelated relationship. In addition, pre and post interventions in society showed dramatically in reducing communicable diseases. Workplace performed high productivity among workers. Good overall score of Malcolm Baldrige Score Card indicated the quality management of this CSR was in place. It is suggested this Stakeholder Theory would be applied at stable situation and at unstable situation such as uncertainty, turbulence, limited resources, remote areas, minimizing risk and issues of social responsibility. Although the CSR implemented in exploration phase or has not produced yet, there would be value creation for all stakeholders involved particularly community.Keywords: CSR, Stakeholder Theory, Competitive, Value Maximizing
KOMPLEKSITAS LINGKUNGAN DAN REGULASI PEMERINTAH: IMPLIKASINYA TERHADAP KINERJA PERBANKAN DI JAWA TIMUR Sabihaini, Sabihaini; Hadiwidjojo, Djumilah; Djumahir, Djumahir; Rahayu, Mintarti
Jurnal Keuangan dan Perbankan Vol 16, No 3 (2012): September 2012
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.717 KB) | DOI: 10.26905/jkdp.v16i3.1101

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This research was designed to describe the causal relationships between environmental complexity, governmentregulation, diversification levels, and performance. This research was conducted toward banking industryin East Java, in which the research samples were the top ten (10) well performed national commercial banks.The analysis was performed using Structural Equation Modeling (SEM). The research shows that: (1) thehigher environmental complexity level, the diversification made by the bank toward its major function wasgetting further or business activities of the bank was tend to be fee-based income activities and in fact increasebanks performance; (2) banking industry were encouraged to focus on its major function as intermediarycorporation due to intense support of government and reserve bank of Indonesia. However, the banking performancewas getting lower if the support of government and reserve bank of Indonesia on the main function of thebank (credit distribution) was getting higher. This investigation suggest that control system was needed inorder to increase the main function of the bank without increasing its risks.
Intensi Berwirausaha Pada Mahasiswa Baru Mintarti Rahayu; Lily Hendrasti Novadjaja; Nur Khusniyah Indrawati
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The aim of this research is to investigate the entrepreneurial intention of the first-year university students and also the factors that influence the intention. The Liñán’s model as an application of the TPB (Theory of Planned Behavior) was used and the data were analysed with SEM (Structural Equation Modeling). The sample is 162 first-year students of the Management Department of Economics Faculty of Brawijaya University in East Java, Indonesia, who attended the course when the survey was conducted and also willing to complete the questionairs. The findings show that the entrepreneurial intention is directly and positively affected by the attitude toward start-up and the perceived behavioral control. The subjective norm does not directly influence the entrepreneurial intention but indirectly and positively influence the intention through the attitude and the perceived behavioral control.   Keywords: Entrepreneurial intentions, first-year university students, Theory of Planned Behavior
Implementasi Corporate Social Responsibility dan Implikasinya dalam Perspektif Teori Stakeholder (Studi pada Perusahaan Tekstil dan Produk Tekstil di Jawa Tengah) Edy Rahardja; Djumilah Zain; Ubud Salim; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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CSR implementation and impact on social and financial performance have been long debated. This study used 108 samples of textile and its products companies in Central Java Province employing Stratified Random Sampling method based ISO certification ownership. Data analysis used Structural Equation Modelling (SEM), utilized AMOS 16.0. Prior to hypothesis examination, data validity and reliability as well as model appropriateness were examined. This study suggested the hypothesis to examine the relationship among corporate stakeholder strategy, social capital, CSR implementation, corporate social performance, and corporate financial performance as research variables. The result of the study showed that: corporate stakeholder strategy intensity may improve social capital building; social capital as an unique characteristics of firms may stimulate CSR implementation better and may achieve corporate social performance better; commitment and consistency of CSR implementation are likely to make corporate financial performance better; and there is no relationship between corporate social performance and corporate financial performance.Keywords: social capital, CSR, stakeholder theory, corporate social performance and corporate financial performance
Relationship Marketing:Pengaruhnya terhadap Retensi Pelanggan (Studi pada Restoran di Surabaya) Prasetyo Hadi; Djumilah Zain; Mintarti Rahayu; Munawar Ismail
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The research aims at knowing (1) Customer Relationship Marketing in maintaining customer retention, (2) The influence of service quality, customer value and satisfaction as a mediation of Customer Relationship Marketing on customer retention. The data are analyzed by using Structural Equation Modeling (SEM). The research findings show that (1) stimulating Relationship Marketing which cannot cater for customer expectation in all aspects will not increase customer retention; (2) Relationship Marketing (RM) is able to contribute to the enterprise success in maintaining the customers through an excellent service quality; (3) the implementation of Relationship Marketing through the activity of excellent customer value will contribute to the implementation of Relationship Marketing towards customer retention, (4) the ability of entrepreneurs to exclusively give satisfaction in the activity of Relationship Marketing is a crucial aspect to maintain customer retention.Keywords: Relationship Marketing, Service Quality, Customer Value, Customer Satisfaction and Customer Retention
Outsourcing Sumberdaya Manusia: Tinjauan dari Perspektif Vendor dan Karyawan Salamah Wahyuni; M.S. Idrus; Djumilah Zain; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This research explores in depth the benefits and the risks of human resource outsourcing strategy from vendor and employee perspective’s. The qualitative approach was used because this research is related to reasons and process of the benefit and the risk emergence for vendor and employee. The analysis unit consisted of the individual (the employee) and the organisation (the vendor company). The sources of data came from the informant, both the key and the second informant and the documents required. The determination of the informant was carried out by the purposive and snowball method. The data collection used the comprehensive interview method. The research findings revealed that: (1) the trust is the key point to achieve the benefit of human resources outsourcing for vendor in order to gain the opportunity to become the new player in the business, expands her/his business, and able to compete; (2) the risk for vendor has possitive correlation with skill and educations’ segment of the employee, the higher the skill/education, the higher the risk; (3) the new employee is more benefited of the outsourcing system compare to the old employee; (4) however, the old employee absorbed more of the risk of the outsourcing system compare to the new employee. Hence, this research proposes the human resources outsourcing model as a solution. This model focus on professionalism along with ethics and moral as a partnership and long term oriented. As a result, the model will be a mutually beneficial for both parties.Keywords: outsourcing, vendor, and employee
Mediasi Keputusan Pembelian pada Pengaruh Faktor Situasional dan Faktor Produk terhadap Kepuasan Konsumen Supermarket di Kota Kupang Thom W. A. Isliko; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 8, No 2 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Mediating Purchasing decision at Influence Situasional Factor and Product Factor to Consumers satisfaction Supermarket in Kupang city. Purpose of research is to test factor influence consistency situasional and product factor to satisfaction of consumer through purchasing decision at supermarket in Kupang city. Research sample is consumer as decision taker, buyer and consumer shopping at supermarket Kupang city which amounts to 140. Sampling method applies technique Accidental Sampling. Descriptive analysis applies description score spread of research variable to. Analysis inferensial applies Confirmatory Factor Analysis (CFA) to test unidimensionality. Structural Equations Models (SEM). to test structure the relation and kontribution each variable as structure model former (Structural Models). Result of research of indication that factor situasional is meaning social environment, in perpective of former time and situation had influence to purchasing decision of consumer. Product factor meaning quality of product, fitur product and product mode has influence to consumer to do purchasing. Purchasing decision meaning preferensi purchasing, intention of purchasing, purchasing urgency and purchasing utility has influence to consumer satisfaction. Factor situasional and product factor has influence to consumer satisfaction through decision making Purchase. Testing consistency yielded by indication how well factor situasional and product factor can satisfy for going shopping/buying consumer at supermarket in Kupang city.Keywords: Situasional, Product, Purchasing Decision, Satisfaction of Consumer, Supermarket, Stuctural analysis model.
Peran Pemberdayaan Sumber Daya Manusia dalam Peningkatan Kinerja Organisasi melalui Perubahan dan Resiliensi Organisasi (Studi pada Industri Perhotelan di Jawa Timur) Boge Triatmanto; Djumilah Zain; Eka Afnan Troena; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The Objectives of this research are to examine and to provide empirical on about the influence of human resource empowerment, directly and indirectly, through organizational change as well as its ability in adapting to change. In details, the objectives of the research are as follow: (1) Human Resources Empowerment toward organizational change, (2) Human Resources Empowerment toward organizational resilience, (3) Human Resources Empowerment toward performance organization, (4) Organizational resilience toward organizational change, (5) Organizational resilience toward organization performance, and (6) Organizational change toward performance organization. The results of this research, is expected to be able to enrich the knowledge of management, especially on the development of human resource management and organization. Therefore, this study will hopefully be useful will be useful for both academicians and practitioners. The population of this research is 69 star hotels, in East Java and 34 hotels as the samples using proportional sampling method. The respondents of this research are 216 hotel managers. The main findings of this research showed that the performance the organization performance is improved when the human resource is empowered is participation to achieve goals, commitment, and greater authorities and responsibilities in decision making process. Greater influence is achieved when the organization is able to adapt to the change of the hotels’ environment.Keywords: Human Resources Empowerment, Performance of Organization, Organizational Change, Organizational Resilience