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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen International Research Journal of Business Studies (E-Journal) Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Journal of International Conference Proceedings International Research Journal of Business Studies
Mintarti Rahayu
Fakultas Ekonomi Universitas Brawijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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“THE INFLUENCE OF SERVICE MARKETING MIX ON SMARTFREN CUSTOMER LOYALTY (Study on Brawijaya University Student as the Smartfren Customers)” Annisa, Dhiya Nur; Rahayu, Mintarti
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The Purpose of this research is to examine the effect of Marketing Service Mix (7Ps) Product, Price, Place, Promotion, People, Process and Physical Evidence on Customer Loyalty at Brawijaya University as a Smartfren customer. In order to know the relationship that occur among the independent variable (Product, Price, Place, Promotion, People, Process and Physical Evidence) on customer loyalty the regression analysis, F test and T test were conducted. This research is exploratory research, in accordance with its purpose to explain the correlation and relation of some variables. Population and samples in this research is Brawijaya student as customers of PT Smartfren Telecom, Tbk.  The sampling technique is purposive sampling and the research instruments were tested using the validity test, reliability test and classical assumption test. The hypothesis testing was using the F and T test to analyze the data to be used in multiple regression analysis. Multiple regressions showed that simultaneously, marketing service mix had significant effects to customer loyalty. While partially tested, the variable of marketing service mix had no significance effect on customer loyalty, only variable price, promotion and physical evidence has significance influence partially toward to customer loyalty in use mobile data product of PT. Smartfren Telecom, Tbk. Keywords: customer loyalty, marketing service mix (7Ps)
STRATEGI PEMASARAN OBYEK WISATA DAERAH UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN MANCANEGARA (STUDI PADA DINAS PARIWISATA DAN KEBUDAYAAN KOTA BATU) Dwi H, Claudio Edo Cahya; Rahayu, Mintarti
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana strategi pemasaran obyek-obyek wisata dan kebudayaan daerah yang sudah diterapkan oleh Dinas Pariwisata dan Kebudayaan Kota Batu untuk meningkatkan kunjungan wisatawan mancanegara, dan langkah-langkah apa yang diperlukan untuk mengoptimalkan strategi pemasaran obyek-obyek wisata oleh Dinas Pariwisata dan Kebudayaan Kota Batu untuk meningkatkan kunjungan wisatawan mancanegara. Penelitian ini menggunakan metode penelitian deskriptif dengan menggunakan pendekatan kualitatif. Sumber data yang digunakan adalah data primer dan data skunder. Teknik pengumpulan data data dengan wawancara, observasi, dan dokumentasi. Metode analisis data dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil dari analisis ini menyatakan bahwa, Dinas Pariwisata dan Kebudayaan Kota Batu masih belum memiliki strategi secara khusus untuk meningkatkan kunjungan wisatawan mancanegara. Dinas Pariwisata dan Kebudayaan Kota Batu harus segera merumuskan strategi pemasaran secara khusus guna mengoptimalkan strategi pemasaran mereka untuk meningkatkan kunjungan wisatawan mancanegara.   Kata kunci : Strategi pemasaran, Wisatawan Mancanegara, Dinas Pariwisata dan Kebudayaan Kota Batu
The Destination Attributes on the Revisit Intention Mediated by the Destination Image Rohim, Yasin Nur; Moko, Wahdiyat; Rahayu, Mintarti
Interdisciplinary Social Studies Vol. 1 No. 9 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i9.234

Abstract

Sharia hotels are an important accommodation needed by tourists in making Muslim travel. East Java has great potential for Muslim tourists with so many destinations available. Thus, the need for Sharia hotel management to be able to compete with conventional hotels and understand consumer satisfaction which in the end makes a re-visit to Sharia hotels. The purpose of this study is to analyze the factors influencing the intention of Muslim tourists to re-visit Sharia hotels in East Java. The destination attribute of a Sharia hotel becomes an exogenous variable that affects the intention to make a revisit with the image of the destination as a mediation variable.  This research is included in explanatory research. Respondents in this study were guests who were or had stayed at Sharia hotels in East Java. The number of samples in this study used purposive sampling techniques with a sample of 148 respondents. The results of the study concluded that the attributes of Islamic destinations have a significant influence on the intention to visit again at Sharia hotels in East Java. Destination image also plays a role in mediating the relationship between destination attributes and returning intentions.
Social Media Adoption and Innovation on Culinary MSMEs Performance Through Competitive Advantages During COVID-19 Pertiwi, Ninda Annisa Mufida; Setiawan, Margono; Rahayu, Mintarti
Interdisciplinary Social Studies Vol. 2 No. 1 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i1.301

Abstract

Background: During the COVID-19 pandemic, the business environment and competition for culinary MSMEs in Surabaya have been more active. Adopting social media is a crucial competitive instrument for Surabaya's MSMEs in the food industry to endure and adjust with the COVID-19 epidemic. Product innovation can also help the production of product value, which is essential to the performance of MSMEs. In order to be able to fully explain how the use of social media and innovation impacted the performance of culinary MSMEs in the city of Surabaya during the COVID-19 epidemic, a set of competitive advantage variables was chosen. Aim: Examining the effects that innovation and the use of social media may have on the Surabaya City culinary MSMEs' ability to compete. Method: Based on established culinary MSME sample criteria, researchers assessed the use of purposeful sampling. 120 respondents completed questionnaires for the purpose of gathering the study's primary data, which was then analyzed using the SEM-PLS analytic method and the Smart PLS 3.0 software. Findings: The adoption of social media by effective MSMEs can increase the competitive advantage of MSMEs so that from the competitive advantages possessed by MSMEs, it can result in the achievement of better MSME performance.
Co-Authors A Fahmi, Moch Farid Abi Sopyan Febrianto Achmad Sudiro Achmad Zaki Adha, Abdul Fuad Amirul Afian Fuadi Afiea Freistika Sumarsono Ananda Sabil Hussein Andriani, Nova Annisa, Dhiya Nur Armanu Thoyib Armanu, Armanu Arry Pongtiku Astrid Puspaningrum Basuki, Dwi Tjahjono Boge Triatmanto Christin Susilowati Desi Tri Kurniawati Dewi Purwaningtyas Djumahir - Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Hadiwijoyo Djumilah Zain Djumilah Zain Djumilah Zain Dodi Wirawan Irawanto Dwi H, Claudio Edo Cahya Edy Rahardja Eka Afnan Troena Ery Sulistyorini Fatikha, Cindera Hadi Siswanto Khair, Muthi' Abul Lily Hendrasti Novadjaja M.S. Idrus Made Subudi Made Widya Santhi Manansang, Rivo Margono Setiawan Martaleni - Miwa, Nina Deskartika Mugiono Mugiono, Mugiono Muhammad Idham Sofyan Munawar Ismail Noermijati, Noermijati Nur Khusniyah Indrawati Nurcahyanto, Didik Pertiwi, Ninda Annisa Mufida Pradana Nur Rahmanto Pramono, Aditya Prasetyo Hadi PRATIWI, ITA WAHYU Rilla Khoirunnisa Robiyati Podungge Rofiaty, Rofiaty Rohim, Yasin Nur Rosnawintang .. Sabihaini Sabihaini Sakti, Oktaviana Puteri Salamah Wahyuni Salim, Teresia Purnomo Soewarto Citro Taruno Solimun, Solimun Sri Palupi Prabandari Sudjatno, Sudjatno Sumiati Sumiati T, Armanu Thom W. A. Isliko Ubud Salim Ubud Salim Wahdiyat Moko Yuda Ramadani Yulia Efni