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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen International Research Journal of Business Studies (E-Journal) Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Journal of International Conference Proceedings International Research Journal of Business Studies
Mintarti Rahayu
Fakultas Ekonomi Universitas Brawijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Positioning Daerah Tujuan Wisata Berdasarkan pada Kepuasan, Image dan Loyalitas Konsumen (Studi pada Daerah Tujuan Wisata Malang Raya) Martaleni -; Djumilah Zain; Mintarti Rahayu; Djumahir -
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to test the relationship between service quality, satisfaction, image and customer loyalty as the basis of evaluating and identifying niche market that can be used for the positioning strategy development or repositioning of tourism destination. Data were collected from domestic tourists coming from outside of Malang Raya. The tourists were asked using closed and open questions. Also, 232 questionnaires were collected and analyzed using statistical techniques Partial Least Square (PLS). The open questions were presented to explain to strengthen the uniqueness of tourist destination in Malang Raya as a whole.This study found that there was a strong influence of service quality on customer satisfaction and the two variables were positively affected customer image and loyalty. Based on the value of the relationship between the variables of service quality and customer satisfaction, it was obtained that the indicator of a tourist attraction was the most powerful indicator in measuring consumer satisfaction. The statistical test results and analysis of open questions identified that market niche for the development of tourist destination positioning Malang Raya were as recreational and natural tourisms.Keywords: Positioning, Quality Service, Customer Satisfaction, Image, Consumer Loyalty, Market Niche
Transformational Leadership in Government Organizations: The Role of Team Empowerment and Organizational Climate Robiyati Podungge; Margono Setiawan; Achmad Sudiro; Mintarti Rahayu
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1744

Abstract

This study aims to analyze the effect of transformational leadership on employee performance and how this influence is mediated by team empowerment and organizational climate. Previous studies that examined transformational leadership were more focused on business organizations and were very limited to public organizations, especially government organizations. The research approach used is quantitative with descriptive analysis method. This research was conducted on 252 employees at the Education office in Gorontalo Province through questionnaires and open interviews. The results obtained in this study contain information about that within the organization a collaboration is needed in completing work with tasks and functions, so that superiors and subordinates do not only have a relationship as superiors and subordinates but as team work in completing work. In this case, transformational leadership in improving employee performance depends on a leader who leads them not only based on relationships in the organizational structure which will have an impact on non-optimal work results. The ability of a transformational leader is different from other types of leadership, transformational leadership in assigning tasks and work to not only based on orders, but behaving well with firmness to subordinates and embracing them as friends or friends. Keywords: Transformational Leadership, Team Empowerment, Organizational Climate, Employee Performance.
Social Entrepreneurship Development Strategy Febrianto, Abi Sopyan; Khoirunnisa, Rilla; Sudiro, Achmad; Rahayu, Mintarti
International Research Journal of Business Studies Vol. 16 No. 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.53-63

Abstract

This study aimed to analyze the strategy of developing social entrepreneurship with the Social Impact Canvas method on Sahawood. This study used a qualitative method with a case study approach. Data collection method was done by using observation and interviews with four informants who were directly involved in the Sahawood business process. The Social Impact Canvas provides an overview of business development strategies contained in the components of anchor purpose; value prepositions; stakeholders; stakeholders relationship; channel; key activities; key resources; key partners; revenue streams; magnitude; costs; differentiation. The findings in this study indicate that the social value of Sahawood creates a strong brand story and becomes a strength in attracting consumers. As a social entrepreneurship, Sahawood was able to become a place for former addicts to change for the better and control the beneficiaries from using drugs again and committing criminal acts. Social Impact Canvas is not only describing business implementation but also highlighting social values and business uniqueness in social entrepreneurship. This study has implications for the development of Sahawood’s future business strategy.
EFFECT OF THE SERVICE QUALITY ON TUTORING CUSTOMER'S WORD OF MOUTH AND SATISFACTION IN MALANG CITY Salim, Teresia Purnomo; Rahayu, Mintarti; Sudjatno, Sudjatno
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.17

Abstract

The purpose of the study was to test and explain the effect of service quality on customer satisfaction and word of mouth customers, as well as the effect of service quality on customer word of mouth mediated by customer satisfaction tutoring in Malang. The study population was students at the three biggest tutorings in Malang City who would take part in preparation for college admission selection in 2016. The research sample was 69 people who were determined by purposive sampling. Data analysis techniques using Partial Least Square ( PLS). The results showed that service quality had a significant effect on customer satisfaction and influenced the word of mouth of customers. However, customer satisfaction is not proven to mediate the influence of service quality on word of mouth because customer satisfaction does not have a significant effect on word of mouth. The quality of services provided by non-formal education in Malang City must be improved because it will have an impact on the increasing level of customer satisfaction.
THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE Miwa, Nina Deskartika; Hussein, Ananda Sabil; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.19

Abstract

The study aimed to investigate the impact of fashion innovation, brand image, brand love, and behavioral intention on Customers of Ria Miranda products in Malang. The research sample consisted of 200 purposively selected Customers of Ria Miranda products, with the data being analyzed using the partial least squares (PLS) methodology through SmartPLS. The research methodology involved an assessment of the internal consistency of the measurement models, the examination of outer models, the construction of path diagrams, and the testing of hypotheses. The study's findings suggest that fashion innovation directly impacts customer behavioral intention toward Ria Miranda products. Additionally, brand image and love mediate between fashion innovation and customer behavioral intention towards Ria Miranda products. To conclude, the study demonstrated the significant impact of fashion innovation on customer behavioral intention towards Ria Miranda products and the mediating role of brand image and brand love in this relationship. The high satisfaction level of these customers results in strong brand loyalty, further strengthened by brand love. The findings of this study indicate that customer behavioral intention can be formed if the fashion product management focuses on exploring the existing advantages of the brand, such as the dimension of fashion innovativeness while considering the brand image and the emotional feelings of the customer. When processed, a high-quality brand image and the emotional feelings of the customer play a full role as mediators in affecting behavioral intention.
Pengaruh Toleransi Ambiguitas dan Keadilan Organisasi terhadap Komitmen Perubahan Organisasi (Studi Restrukturisasi Organisasi pada Pemerintah Provinsi Papua) Manansang, Rivo; Zain, Djumilah; T, Armanu; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 9 No. 4 (2011)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This study investigated the effect of ambiguity tolerance and organizational of justice toward the organizational change commitment mediated by confidence of change's recipient and the employee's Cynical Attitude. This research was applied in the environment of Papua Provincial Government, in implementing organizational change strategies through restrukturisai, to achieve successful organizational change objectives. The sources of data in this study are primary and secondary data. The population of this study are civil servants who occupy the structural position of echelon IV and III, which found as many as 184 people as the research sample. The analytical method used is Structural Equation Modeling (SEM), The results showed that tolerance of ambiguity and organizational justice simultaneously through conviction of employees to accept change and cynicism will affect employees' commitment to organizational change efforts. The confidence of employees' to accept changes in the organization of the employees is high. These degrees will provide a direct impact on low cynicism, and provide an indirect positive impact significantly on the commitment of organizational change.
INCREASE CUSTOMER AFFECTION: FOCUSING ON JUSTICE PERCEPTION EFFECT TO THE LOYALTY Pramono, Aditya; Rahayu, Mintarti; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.14

Abstract

This research was aimed to determine the direct and indirect effect of justice perception, which would be analyzed in this research and based on three dimensions as distributive justice, interactional justice, and procedural justice to the customer affection and loyalty of patients in Xxx Hospital Malang. The research population covered the patients or families who have complained about service failure in the hospital. This data was based on the data from the public relation of Xxx Hospital Malang in 2018. The total sample was 232 respondents who had been selected through the saturated sampling method. The data was analyzed through the Partial Least Square PLS technique in SmartPLS 3.0 program application. The research finding indicated that distributive justice did not significantly affect customer affection from the three construct dimensions of justice perception. In contrast, the interactional justice and procedural justice affected positively and significantly the customer affection, and then the customer affection affected positively and significantly patient loyalty. This result showed that the higher interactional justice and procedural justice of patients would determine the higher customer affection of patients to Xxx Hospital Malang. The higher customer affection would determine the higher patient loyalty. For further research is recommended to re-explore the research variables that might affect the customer affection and loyalty directly on similar research objects or other hospitals, for instance, customer satisfaction, revisit intention, WOM, and other aspects. The next researches should also be done by developing the research model and using samples with different characteristics. 
Model Pemilihan Rekanan Strategis Penyedia Peralatan Pabrik Gula dengan Penerapan Metode Fuzzy dan Analytical Network Process (Studi di PT Kebon Agung, Surabaya) Basuki, Dwi Tjahjono; Rahayu, Mintarti; Sumiati, Sumiati
Jurnal Aplikasi Manajemen Vol. 6 No. 2 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The Government of Indonesia through its policies motivate national sugar industry for revitalization in order to increase efficiency and industrial productivity due to competition. Follow and support Government policies, PT Kebon Agung expand capacity of its sugar factories. The expand of production capacity explain in a program named PPKA (Program Pengembangan PT Kebon Agung) which has time from 2005 until 2011. In this time the company has bought many machines and equipments for process production. Strategic Supplier selection of machine and production equipment is not easy and has highly risk, cause if failure happen it will be harm competitive advantage in the future. This study provide a model for strategic supplier selection of equipment sugar factory which is mill. This model use Fuzzy and Analytical Network Process Methods. For the criteria this study refer Diksons vendor selection criteria and Hierarchical approach to choice of technologies. Result of this study appointed PT Barata Indonesia as the top rank and the list of rank important criteria is easy to maintenance, material, availability spare part. repair service, complain procedures and otomatization.
UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS Andriani, Nova; Mugiono, Mugiono; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.15

Abstract

This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia's ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years old) in Malang City and the number of samples obtained following the research criteria is 100 correspondents. Sample selection is done by the non-probability sampling technique with the purposive sampling method. The research instrument used was a questionnaire that was analyzed using smartPLS 2.0 software. The results of this study indicate that utilitarian shopping value and hedonic shopping value have a direct effect on customer satisfaction and repurchase intention. Meanwhile, indirectly hedonic shopping value did not affect repurchase intention through customer satisfaction.
EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE Fatikha, Cindera; Rahayu, Mintarti; Sumiati, Sumiati
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.20

Abstract

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.
Co-Authors A Fahmi, Moch Farid Abi Sopyan Febrianto Achmad Sudiro Achmad Zaki Adha, Abdul Fuad Amirul Afian Fuadi Afiea Freistika Sumarsono Ananda Sabil Hussein Andriani, Nova Annisa, Dhiya Nur Armanu Thoyib Armanu, Armanu Arry Pongtiku Astrid Puspaningrum Basuki, Dwi Tjahjono Boge Triatmanto Christin Susilowati Desi Tri Kurniawati Dewi Purwaningtyas Djumahir - Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Hadiwijoyo Djumilah Zain Djumilah Zain Djumilah Zain Dodi Wirawan Irawanto Dwi H, Claudio Edo Cahya Edy Rahardja Eka Afnan Troena Ery Sulistyorini Fatikha, Cindera Hadi Siswanto Khair, Muthi' Abul Lily Hendrasti Novadjaja M.S. Idrus Made Subudi Made Widya Santhi Manansang, Rivo Margono Setiawan Martaleni - Miwa, Nina Deskartika Mugiono Mugiono, Mugiono Muhammad Idham Sofyan Munawar Ismail Noermijati, Noermijati Nur Khusniyah Indrawati Nurcahyanto, Didik Pertiwi, Ninda Annisa Mufida Pradana Nur Rahmanto Pramono, Aditya Prasetyo Hadi PRATIWI, ITA WAHYU Rilla Khoirunnisa Robiyati Podungge Rofiaty, Rofiaty Rohim, Yasin Nur Rosnawintang .. Sabihaini Sabihaini Sakti, Oktaviana Puteri Salamah Wahyuni Salim, Teresia Purnomo Soewarto Citro Taruno Solimun, Solimun Sri Palupi Prabandari Sudjatno, Sudjatno Sumiati Sumiati T, Armanu Thom W. A. Isliko Ubud Salim Ubud Salim Wahdiyat Moko Yuda Ramadani Yulia Efni